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Muck Rack Acquires Ruepoint to Enhance Media Intelligence Services

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Muck Rack Acquires Ruepoint to Enhance Media Intelligence Services

Muck Rack Acquires Ruepoint to Enhance Media Intelligence Services

GlobeNewswire

Published on : Jan 7, 2025

Muck Rack, a leader in PR software innovation, has announced the acquisition of Ruepoint, a top global media intelligence company. This strategic move strengthens Muck Rack’s capabilities, enhancing its media intelligence services with curated monitoring, executive digests, and actionable insights. Following its September 2024 acquisition of the social media platform Keyhole, Muck Rack is rounding out its integrated platform to provide even more value to its PR and communications customers.

Merging Expertise and Innovation

The acquisition brings together Ruepoint’s expertise in content augmentation, media monitoring, and insights with Muck Rack’s AI-powered data and technology. This combination allows Muck Rack’s customers to access enriched media intelligence services and deepen their PR strategies with insights that track market trends, monitor competition, and measure PR’s impact on business performance.

Greg Galant, cofounder and CEO of Muck Rack, commented:

“In today’s fast-paced media environment, where new platforms and rapid news cycles can overwhelm, Ruepoint’s insights provide clarity. Integrating Ruepoint's expertise with our innovative tools empowers our customers to shape impactful PR strategies.”

Key Features of the Enhanced Muck Rack Platform

Customers who choose the new media intelligence services, available through Muck Rack's Brand Premier subscription, will gain access to:

  1. Curated Monitoring:

    • Global media monitoring across print, digital, TV, and radio, enriched by expert editorial oversight. Delivered via email, API, or business intelligence software.
  2. Executive Digests:

    • Tailored media reviews and digests to keep business leaders informed, from C-suite executives to Public Affairs and Legal teams.
  3. Measurement and Insights:

    • Consultancy-led services offering qualitative and quantitative analysis of earned and social media. Includes interactive dashboards and graphical reports to evaluate trends, campaigns, and PR effectiveness.

Kevin Fagan, cofounder and CEO of Ruepoint, emphasized:

"By combining Ruepoint’s editorial expertise with Muck Rack’s data-driven approach, we are positioned to offer global brands a deeper understanding of their media performance and equip them with actionable insights."

A Focus on Actionable Insights and Strategic PR

Ruepoint’s focus on editorial expertise, alongside Muck Rack’s AI-driven technology, is designed to deliver not just information, but human-curated insights that empower PR professionals to drive business outcomes. Raina Lazarova, cofounder and COO of Ruepoint, highlighted the powerful combination of the two companies' strengths:

"Muck Rack’s advanced technology and global reach, combined with Ruepoint’s content curation and personalized approach, will create a uniquely powerful media intelligence platform."

Built on Powerful Data and AI

Muck Rack’s platform already monitors over 600,000 media outlets worldwide, analyzing more than 3.5 million articles daily across television, print, digital media, podcasts, and social channels. This wealth of data powers Muck Rack’s Dashboards tool, which tracks five key areas of media relations: Media Impact Analytics, Brand Reputation Insights, Competitive Analysis, Relationship Summary, and Outreach Performance.

A Growing and Successful Company

This acquisition comes amid rapid growth and financial success for Muck Rack. In addition to the recent acquisition of Keyhole, Muck Rack received a $180 million institutional investment in 2022, further fueling its expansion. Despite this, the company remains majority-founder owned and profitable, showcasing its continued commitment to innovation and customer success.

By acquiring Ruepoint, Muck Rack is poised to further solidify its position as a leader in PR software and media intelligence. This acquisition enhances its platform, offering businesses of all sizes powerful tools to track, measure, and improve their PR strategies with greater precision. As Muck Rack continues to expand and innovate, this unified offering will deliver unmatched insights to clients navigating the complex media landscape.