AdLogic CPM+ by CRI: Revolutionizing In-Store Retail Media Networks | Martech Edge | Best News on Marketing and Technology
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AdLogic CPM+ by CRI: Revolutionizing In-Store Retail Media Networks

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AdLogic CPM+ by CRI: Revolutionizing In-Store Retail Media Networks

AdLogic CPM+ by CRI: Revolutionizing In-Store Retail Media Networks

GlobeNewswire

Published on : Jan 7, 2025

Creative Realities, Inc., a leading provider of digital signage and media solutions, has unveiled AdLogic CPM+TM, an advanced campaign planning and management platform designed for in-store retail media networks. By integrating programmatic functionalities within a unified AdTech stack, the platform empowers advertisers and publishers to manage, optimize, and execute campaigns seamlessly.

Key Features of AdLogic CPM+

  1. Dynamic Campaign Management

    • Plan and execute campaigns based on impressions, budgets, targeting parameters, and more.
    • Tailor campaigns to sub-networks for enhanced customization.
  2. Advanced Targeting Capabilities

    • Leverage location-based data, geo-fencing, audience attributes, and digital asset types.
    • Optimize campaigns for precise reach and impactful messaging.
  3. Private Marketplaces (PMPs)

    • Facilitate curated inventory transactions with select buyers for higher efficiency and yield.
  4. Integrated DSP/SSP Functionality

    • Offer both direct and programmatic ad trafficking for maximum flexibility.
  5. Seamless Platform Integration

    • Integrates with CRI’s AdLogicTM and ReflectViewTM systems, eliminating external tools and reducing third-party fees.
  6. Real-Time Reporting

    • Access detailed analytics to monitor performance, measure ROI, and refine strategies for better outcomes.

Advantages for Publishers and Advertisers

  • For Publishers:

    • Create private marketplaces to connect directly with buyers, reducing reliance on third-party intermediaries.
    • Retain a larger share of ad revenue by minimizing operational costs.
    • Simplify inventory management through streamlined workflows.
  • For Advertisers:

    • Benefit from undiluted inventory for greater campaign visibility.
    • Achieve higher conversion rates with targeted and efficient messaging.
    • Leverage real-time insights to optimize campaign ROI.

Industry Impact

Rick Mills, CEO of Creative Realities, emphasized the transformative nature of AdLogic CPM+:

“Retail Media Networks are reshaping advertising, and AdLogic CPM+ empowers brands to maximize ROI with integrated, end-to-end solutions.”

By addressing complexities, enhancing cost-efficiency, and providing measurable results, AdLogic CPM+ is positioned as a comprehensive solution for modern in-store retail media networks.

AdLogic CPM+ establishes Creative Realities as a one-stop provider for retail media solutions. From on-premises screen deployment to sophisticated ad-serving tools, this full-service approach is set to revolutionize the retail media ecosystem, enabling brands to achieve impactful and efficient campaigns.