business technology
Published on : Jan 7, 2025
Creative Realities, Inc., a leading provider of digital signage and media solutions, has unveiled AdLogic CPM+TM, an advanced campaign planning and management platform designed for in-store retail media networks. By integrating programmatic functionalities within a unified AdTech stack, the platform empowers advertisers and publishers to manage, optimize, and execute campaigns seamlessly.
Dynamic Campaign Management
Advanced Targeting Capabilities
Private Marketplaces (PMPs)
Integrated DSP/SSP Functionality
Seamless Platform Integration
Real-Time Reporting
For Publishers:
For Advertisers:
Rick Mills, CEO of Creative Realities, emphasized the transformative nature of AdLogic CPM+:
“Retail Media Networks are reshaping advertising, and AdLogic CPM+ empowers brands to maximize ROI with integrated, end-to-end solutions.”
By addressing complexities, enhancing cost-efficiency, and providing measurable results, AdLogic CPM+ is positioned as a comprehensive solution for modern in-store retail media networks.
AdLogic CPM+ establishes Creative Realities as a one-stop provider for retail media solutions. From on-premises screen deployment to sophisticated ad-serving tools, this full-service approach is set to revolutionize the retail media ecosystem, enabling brands to achieve impactful and efficient campaigns.