Pinnacle Live, a premier provider of high-end event technology and production services, has announced the promotion of Natalie De Fazio to Chief Executive Officer, effective immediately. This move comes as Eddy Eisenberg, the company’s founding CEO, transitions into his new role as Executive Chair of the Board.

The change marks a critical phase in Pinnacle Live’s succession plan, ensuring the company continues its accelerated trajectory under visionary and proven leadership.

Leadership Transition Highlights

1. Natalie De Fazio’s Strategic Promotion

• Formerly serving as President and EVP, Natalie De Fazio has been instrumental in shaping Pinnacle Live’s:

  • People-first culture

  • Operational excellence

  • Client engagement success

• She brings over 20 years of experience across management consulting, corporate strategy, and executive leadership.

2. Proven Industry Expertise

• De Fazio’s impressive resume includes senior roles at:

  • The Freeman Company (VP, Corporate Strategy)

  • Encore Event Technologies (Executive Committee Member)

  • NMD Strategy (Founder)

  • KPMG, Stax, Inc., Aon Hewitt, and Accretive Health

• Known for her strategic insight and ability to scale organizations, she is well-positioned to lead Pinnacle Live into its next phase of growth.

Founder's Endorsement and Ongoing Role

3. Eddy Eisenberg Transitions to Executive Chair

• With over 40 years in the AV and event industry, Eisenberg has:

  • Founded major AV brands like Presentation Services and AVT

  • Unified AVT and Encore at Freeman

  • Co-founded Pinnacle Live and spearheaded its rapid growth

• As Executive Chair, he will continue guiding the company’s long-term strategy and support leadership in key decisions.

“Natalie has been instrumental in shaping our culture and growth. She is a dynamic leader ready to take Pinnacle Live to new heights.” — Eddy Eisenberg

4. Vision for the Future

De Fazio’s Commitment to Elevation and Innovation

• Committed to Pinnacle Live’s brand promise to elevate the live event experience

• Plans to expand offerings, invest in talent, and drive innovation in event production and technology

• Emphasizes a leadership style grounded in purpose, passion, and partnership

“We have an extraordinary team and a powerful brand. I look forward to building on our momentum and leading Pinnacle Live through its next era of innovation.” — Natalie De Fazio

This leadership transition reflects Pinnacle Live’s maturity and confidence in its next phase of evolution. With De Fazio at the helm and Eisenberg in a strategic oversight role, the company is well-positioned to redefine excellence in live event production on a global scale.

As Pinnacle Live continues to scale, its mission remains unchanged: to bring extraordinary value, creativity, and innovation to the live event experience.

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ROI·DNA, a Hotwire Global company and full-service B2B digital marketing agency, has announced a strategic global expansion across EMEA and APAC. By integrating Hotwire’s regional marketing teams, ROI·DNA aims to deliver comprehensive, scalable growth marketing solutions to leading enterprise technology clients around the world.

The move marks ROI·DNA’s transformation from a performance-focused digital agency into a global growth consultancy, equipped to offer unified marketing, ABM, analytics, creative, and web strategies at international scale.

Global Growth Strategy Highlights

1. Expanded Global Presence with Local Expertise

• Newly integrated teams now operate across the US, UK, Singapore, Malaysia, Japan, Australia, India, and the Philippines.

• Clients benefit from real-time collaboration and consistent global execution, supported by localized insights and expertise.

• Teams use a unified model and technology stack to maintain cohesive operations across time zones.

2. End-to-End B2B Growth Capabilities

• ROI·DNA now delivers full-spectrum solutions in:

  • Demand Generation

  • Account-Based Marketing (ABM) & Account-Based Experience (ABX)

  • Analytics & Web Strategy

  • Creative and Content Development

• These services are built to drive measurable revenue, not just engagement metrics.

3. Proprietary Tools: ROI·DNA Spark & Ignite

• Spark: An AI-powered visibility and insight platform developed with Hotwire’s AI Lab.

  • Drives AI-generated search visibility through the AI Results Blueprint.

  • Helps B2B brands increase funnel relevance and ROI with actionable insights.

• Ignite: Account intelligence tool designed for advanced ABM campaigns.

  • Offers deep target account insights to enhance 1:1 and 1:few marketing precision.

  • Rapidly adopted since its March launch due to its effectiveness in campaign performance.

Delivering Global Scale with Strategic Partnerships

4. Recognition as a Google Premier Partner

• ROI·DNA has been named a 2025 Google Premier Partner, placing it among the top 3% of Google agencies globally.

• Recognized for leadership in:

  • Paid Media Strategy

  • Campaign Optimization

  • Advanced Analytics

• This distinction reinforces its value to enterprise marketers in high-growth, high-complexity environments.

5. Strategic MarTech Alliances

• Strengthened partnerships with:

  • 6sense (appearing at Inspire UK and Breakthrough Vegas)

  • Qualified, Mutiny, PathFactory

• These partnerships amplify ROI·DNA’s ability to deliver connected, data-driven B2B experiences.

6. Recent Appearances and Momentum

• Featured with Hotwire at the B2B Marketing Leaders Forum APAC in Sydney.

• Scheduled to appear at B2B Marketing Leaders Forum Asia in Singapore (October 2025).

Leadership Perspective

• Surj Gish, Managing Director of ROI·DNA:
  “Enterprise tech companies need partners who deliver intelligent marketing at scale. Our global expansion ensures we deliver smarter, faster, and locally relevant solutions.”

• Laura Macdonald, Chief Growth Officer at Hotwire Global:
  “As one global team, we can now deliver integrated, high-performance marketing programs that meet both commercial goals and the complexity of global execution.”

ROI·DNA’s global expansion signifies a powerful shift toward integrated, scalable B2B marketing. With a proven history of performance and innovation, the agency is now positioned to support leading tech brands such as AWS, Cisco, Honeywell, Avaya, Red Hat, and SAP Concur across markets.

Backed by proprietary AI platforms, elite partnerships, and a globally aligned team, ROI·DNA is ready to lead the next chapter of B2B marketing defined by intelligence, integration, and impact.

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Kyndryl, a global leader in enterprise technology services, has released its first People Readiness Report, highlighting a major disconnect between AI investments and workforce readiness. Despite a widespread push toward AI implementation, few organizations have taken proactive steps to align their workforce strategies with these technological advancements.

The report, based on insights from over 1,000 senior executives across 25 industries and 8 geographies, paints a sobering picture: while businesses are eager to embrace AI, most are ill-equipped to integrate it meaningfully across their teams.

Findings from the Kyndryl People Readiness Report

1. AI Investments Are High, But Workforce Readiness Is Low

• 95% of businesses have already invested in AI.

• 71% of leaders report their workforces are unprepared to leverage AI effectively.

• 51% say their organizations lack the necessary skilled talent for AI operations.

• 45% of CEOs believe that employees are resistant or even hostile toward AI adoption.

2. Industry-Wise Disparities in Readiness

• Banking, Financial Services, and Insurance show higher levels of workforce readiness.

• Healthcare lags behind, reporting some of the weakest readiness levels for AI integration.

3. The Disconnect Between AI Implementation and Business Value

• Most companies have yet to unlock high-value AI use cases like product innovation or advanced decision-making.

• Generative AI is widely used, but only 4 in 10 leaders report using AI to derive strategic insights.

• Just 20% use AI primarily for developing new customer-facing products or services.

Who’s Getting It Right? The AI Pacesetters

A small subset of organizations—referred to as AI Pacesetters—stand out for aligning workforce strategies with AI goals. These companies are seeing meaningful ROI and employee adoption benefits.

AI Pacesetters Address 3 Major Challenges:

• Organizational Change Management:
  Pacesetters are 3x more likely to have fully implemented change management strategies for AI integration.

• Lack of Employee Trust:
  They are 29% less likely to face employee disengagement due to AI concerns.

• Skill Gaps:
  Pacesetters are 67% more likely to have accurate skill inventories and 4 in 10 report no skills gap issues.

Leadership Perspectives: Misalignment and Missed Opportunities

1. C-Suite Disconnect

• CEOs are more likely than CIOs/CTOs to say their organizations are in early AI adoption stages.

• CEOs are also 2.5x more likely to cite infrastructure inadequacies as a barrier to AI.

2. Talent Strategy Divide

• CEOs prefer hiring new talent to address AI gaps, while CIOs and CTOs lean toward upskilling current teams.

3. Alignment Yields Results

• Organizations with aligned leadership on AI strategy are progressing faster and achieving stronger outcomes.

The Kyndryl People Readiness Report underscores that AI investment alone is not enough—success hinges on preparing the people who will interact with the technology. Companies must go beyond technical infrastructure and invest in organizational change, employee trust, and reskilling programs.

Organizations that align workforce strategy with AI goals are not only seeing stronger adoption but also driving business innovation and growth. The path to AI maturity is complex, but companies that prioritize people alongside technology are emerging as industry leaders.

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As the commerce landscape rapidly evolves, Criteo has introduced a refreshed brand direction anchored by its new tagline, “For the love of commerce.” This signals the company’s long-term vision to redefine the AI-driven commerce experience and deepen consumer connections across media and retail ecosystems.

For over two decades, Criteo has played a pivotal role in shaping digital commerce. Now, with its renewed focus, it aims to go beyond functionality—putting emotion, surprise, and connected experiences back at the heart of shopping.

Highlights from Criteo’s Brand Evolution

1. Purposeful Rebranding

• Criteo's new brand direction emphasizes innovation, connection, and responsibility.

• The tagline “For the love of commerce” represents a renewed dedication to making commerce emotionally resonant and not just transactional.

2. Commerce Enhanced by AI

• AI is central to today’s shopping journey—from product discovery to personalized advertising.

• Criteo is leveraging AI to reimagine the full commerce experience with more intelligent, engaging consumer touchpoints.

3. Responding to Changing Consumer Expectations

• According to Criteo research, 76% of shoppers find online shopping uninspiring.

• This finding underscores the need to transition commerce from a utility-focused model to a more surprising and delightful experience.

4. Criteo’s Unique Market Position

• Global reach, exclusive commerce data access, and deep ecosystem integrations give Criteo a competitive edge.

• Advanced AI capabilities allow for creation of data-driven commerce solutions that adapt to evolving consumer behavior.

5. Evolution of the Brand Tagline

• From “The Future is Wide Open” to “For the love of commerce,” the new message captures Criteo’s deeper commitment to emotional and innovative brand-consumer relationships.

• This shift reflects not just market growth but a broader ambition to connect and elevate commerce worldwide.

6. Core Values Behind the Brand

• Guided by three foundational values: Open, Together, and Impactful.

• Developed in collaboration with The Marketing Practice to align branding with purpose and authenticity.

Brand Activation on the Global Stage

Cannes Lions Debut

• A heart-shaped orange hot air balloon billboard along the Croisette reads “Putting heart back in the cart.”

Supporting Local Commerce

• Collaboration with local cafés and shops where orange heart stickers unlock complimentary items, fostering community joy and brand visibility.

Global Rollout Strategy

• Campaign expands to major markets like London, New York, and Tokyo, timed with key industry events through 2025.

Influencer Engagement and Thought Leadership

• Multi-phase social media influencer campaign launches in summer.

• Combines voices from industry thought leaders and Criteo executives to spark discussions on the future of commerce.

Criteo’s refreshed brand direction repositions the company at the center of AI-powered commerce evolution. The new identity not only modernizes its image but also reiterates its commitment to creating emotionally rich and tech-forward consumer experiences.

By anchoring its vision in “For the love of commerce,” Criteo emphasizes that future commerce is not just about algorithms and sales—it’s about connection, innovation, and purpose.

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GetResponse, a global leader in email marketing and automation, has released compelling new research highlighting growing concern among marketers over their dependence on social media and other “rented” platforms. Based on feedback from over 1,300 marketing decision-makers, the findings suggest a strategic rethink is underway as brands seek to regain control of their customer relationships in an increasingly unstable digital landscape.

Research Highlights from GetResponse

• Impact of TikTok Ban & Platform Instability

  • 25% of marketers report diminished confidence in social media due to the TikTok ban and related disruptions.

  • Broader platform instability—including algorithm changes and content regulation—is amplifying unease.

• Lack of Trust in Rented Platforms

  • Only 14.5% of marketers fully trust social media platforms to be stable marketing partners in the next year.

  • Nearly 40% express little to no trust in these platforms, signaling a major trust gap.

• Shift Toward Owned Channels

  • 60% of marketers have either increased or plan to increase focus on owned channels.

  • Email marketing tops the list, with 49% prioritizing it for future investment.

• Email Marketing: High Potential, Underused

  • Despite its value, only 26% of marketers heavily focus on email marketing.

  • Common barriers include fear of being flagged as spam (34%) and lack of time or internal resources (20%).

• Perception of Control

  • Email marketing is viewed as the most controllable channel, surpassing websites and mobile apps.

  • Unlike social media, email provides full access to audience data, direct reach, and no dependency on third-party algorithms.

Expert Insight from GetResponse

Michal Leszczynski, Head of Content & SEO at GetResponse, emphasized the need for balance:

“We’re not saying brands should delete or move away from social media—that wouldn’t be realistic. Social media will always play a valuable role in discovery and awareness. But our research clearly shows that marketers know they need to safeguard their businesses by also investing in channels they own, like email marketing, where they have full control over audience relationships, data, and outcomes.”

A Call for a Balanced Channel Strategy

As concerns about privacy, platform volatility, and regulatory threats grow, GetResponse’s research serves as a timely reminder: brands must reduce their dependence on rented platforms. Email marketing, with its stability, ownership, and performance potential, is not just a fallback—it’s a critical pillar for long-term marketing success. A diversified, owned-first channel strategy is key to future-proofing digital marketing efforts in a fast-changing environment.

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Aon plc, a global leader in professional services, has appointed Andy Marcell as CEO of Global Solutions. In this strategic leadership role, Marcell will spearhead the integration of Aon’s Risk Capital and Human Capital capabilities to help clients navigate increasingly complex and interconnected challenges in today’s business environment.

Andy Marcell’s Expanded Role

• Marcell will lead Aon’s Global Solutions, integrating the firm’s:

  • Reinsurance

  • Commercial Risk

  • Health

  • Wealth

  • Talent divisions

• He will continue as CEO of Reinsurance until John Neal joins Aon on September 1, 2025.

• Marcell remains a member of the Aon Executive Committee and reports directly to Greg Case, President and CEO of Aon.

Strategic Vision and Organizational Integration

• Aon’s 3x3 Plan aims to build integrated capabilities that address client needs across both risk and people functions.

• Greg Case emphasized Marcell’s key role in:

  • Aligning Risk Capital and Human Capital strategies.

  • Driving the firm’s unified approach through the "Aon United" framework.

Leadership Track Record and Future Focus

• Marcell joined Aon in 2015 and previously served as CEO of Risk Capital.

• Successfully merged Commercial Risk and Reinsurance solutions under one umbrella.

• Will now work closely with Human Capital teams to deliver unified, insights-driven solutions.

Organizational Updates and Strategic Shifts

• Lambros Lambrou, former CEO of Human Capital, is now Aon’s Global Chief Strategy Officer.

• A search is underway for a new leader of the Human Capital division.

• Marcell aims to:

  • Strengthen cross-functional collaboration.

  • Tackle market volatility and workforce complexity with integrated tools and insights.

Industry Insight: Megatrends and Client Needs

• Aon’s Client Trends 2025 report identifies four megatrends shaping the business landscape:

  • Trade

  • Technology

  • Weather

  • Workforce

• These trends are deeply interconnected, requiring integrated data, analytics, and expertise to manage evolving risk and human capital challenges effectively.

Looking Ahead

• Marcell is scheduled to present at Aon’s Investor Day on June 9, 2025.

• He will elaborate on the firm’s unified approach to managing client needs across Risk Capital and Human Capital domains.

• His leadership marks a pivotal step in enhancing Aon’s strategic value to clients navigating global uncertainty.

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In response to mounting challenges faced by today’s public relations professionals tighter budgets, leaner teams, shrinking newsrooms, and a greater need to prove ROI. Notified has introduced a groundbreaking solution: Personalized Pitch. Developed in collaboration with communications experts, this AI-powered feature revolutionizes media outreach by enabling PR teams to send tailored, one-on-one email pitches at scale. Integrated directly with Notified’s media contacts database and GlobeNewswire, this new tool is designed to make smarter outreach faster, while preserving the strategic oversight of PR practitioners.

Benefits of Personalized Pitch

• Tailored Outreach for Stronger Media Relationships:

  • AI drafts pitches based on a journalist's beat, writing history, and audience focus.

  • PR professionals can enhance stories with personalized context and quotes.

  • Helps build meaningful media relationships and increase pickup rates.

• Time-Saving Workflow Integration:

  • Draft and send pitches directly from contact profiles or during press release distribution.

  • Centralized platform eliminates the need for juggling multiple tools.

  • Integrated tracking shows engagement metrics and team activity history.

• All-in-One Communication Hub:

  • Seamlessly works with Microsoft Outlook and Gmail for easy access.

  • Send customized pitches and GlobeNewswire press releases in a single login session.

  • Encourages real-time collaboration across PR teams.

• Enhanced Pitching Analytics:

  • Gain insights into engagement through open, click-through, and response rates.

  • Use feedback to refine future outreach and improve content relevance.

• Human-Guided AI Assistance:

  • Offers three AI-generated draft options tailored to each journalist’s interests.

  • Communicators can select and refine the best draft to match their strategy.

  • Prioritizes relevance and resonance, not just automation.

How Personalized Pitch Works in Practice

1. Input Pitch Content:

   • Users enter key pitch elements including topic, messaging, and quotes.

2. AI Draft Creation:

   • The system generates three tailored drafts based on journalist profiles.

3. Review & Send:

   • Users select the most suitable draft, make final edits, and send it via email or along with a press release — all within one interface.

Data Protection and Ethical Use

• Notified adheres to strict security protocols and global data protection regulations.

• User data and journalist profiles are safeguarded with high ethical standards.

• The system supports secure communication while respecting confidentiality.

Industry Endorsement & Early Adoption

Susan Frantz, CEO of Frantz Marketing Solutions, praised the innovation:
"By adopting AI early, we're not only streamlining our operations, but also connecting with our media clientele more effectively. This advanced approach optimizes our ability to secure media pickups, ensuring that our clients' messages resonate more deeply with their target audiences."

With Personalized Pitch, Notified is setting a new standard for modern public relations—combining the scalability of AI with the intuition of human oversight. The platform empowers communicators to build stronger journalist relationships, deliver more relevant content, and streamline workflows, all while maintaining high ethical and strategic standards. As the PR landscape evolves, tools like these are becoming essential for brands aiming to amplify their media presence and drive measurable results.

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Impelsys, a global leader in digital technology solutions, has announced a strategic partnership with AlgoShack to bring AI-powered transformation to software testing. With AlgoShack’s flagship platform, algoQA, the collaboration is designed to modernize and accelerate quality assurance (QA) by integrating intelligent test automation at scale. This marks a significant step for Impelsys as it strengthens its capabilities in AI-led innovation.

• AI-Driven Test Automation Platform:

  • Integration of AlgoShack’s algoQA, a no-code, AI-enabled platform.

  • Empowers enterprises with intelligent test optimization and automation.

  • Seamlessly integrates with CI/CD pipelines for continuous delivery.

• Enhanced Testing Efficiency:

  • Enables continuous monitoring and automated test script migration.

  • Reduces manual QA tasks and accelerates software release cycles.

  • Facilitates prompt engineering and AI-enabled decision-making in QA.

• Strategic Expansion and Innovation:

  • Combines Impelsys’ expertise in digital transformation with AlgoShack’s cutting-edge QA technology.

  • Aligns with Impelsys’ goal to support AI transformation across digital value chains.

  • Delivers scalable, efficient, and high-performance QA solutions to global clients.

• Improved Business Outcomes:

  • Speeds up delivery timelines while ensuring high software quality.

  • Minimizes defects and enhances QA agility.

  • Helps businesses achieve higher ROI through intelligent test automation.

The Impelsys–AlgoShack partnership is a forward-looking move to infuse artificial intelligence into core quality assurance processes. By leveraging algoQA’s advanced capabilities and Impelsys’ strategic implementation expertise, this alliance sets the stage for faster, smarter, and more reliable QA outcomes. It further reinforces Impelsys’ commitment to helping enterprises embrace AI as a core pillar of their digital transformation journey.

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