Retailers today face the challenge of delivering seamless, personalized experiences across all channels - from websites and mobile apps to in-store and IoT devices. However, fragmented data and disconnected systems prevent brands from creating a truly unified shopping experience.

At Shoptalk 2025, Resulticks launched SHOP, an AI-powered retail solution that turns real-time shopper insights into frictionless, tailored experiences—driving engagement, revenue, and customer loyalty. Built on Resulticks’ AI agent Genie, SHOP connects online and offline interactions, empowering brands to optimize engagement, streamline in-store operations, and maximize personalization at scale.

“Too many brands talk about connected retail without taking action," said Redickaa Subrammanian, CEO and co-founder of Resulticks. “SHOP was built for the leaders ready to break silos, enrich their data, and finally deliver on the promise of truly connected, personalized retail experiences.”

Why Verticalization Matters in Retail

Unlike generic engagement tools, SHOP adapts to each retail vertical, ensuring data flows, customer journeys, and business metrics align with industry-specific needs. Whether for luxury brands, big-box retailers, or franchise operations, SHOP seamlessly integrates and optimizes every touchpoint.

How SHOP Creates Connected Phygital Experiences

1. Real-time Customer Attribution & Engagement

• AI-driven insights track customer journeys from discovery to purchase and beyond.

• Identifies which touchpoints drive the highest engagement and ROI.

• Enables brands to optimize cross-channel marketing and promotions.

2. Seamless Industry Integrations

• SHOP standardizes data across e-commerce, POS, loyalty programs, mobile apps, and IoT.

• Ensures frictionless omnichannel experiences—from browsing online to in-store purchases.

• Helps brands connect fragmented data for a holistic shopper view.

3. AI-Driven SKU-Level Targeting & Personalization

• Dynamically personalizes messages, offers, and content based on real-time behavior, purchase history, and preferences.

• Ensures every customer interaction is relevant and timely.

• Enables hyper-targeted promotions down to the SKU level.

4. Retail-Specific Analytics & Franchise Optimization

• Provides deep visibility into foot traffic, basket size, conversion rates, and SKU performance.

• Helps franchisees and corporate teams analyze location-specific trends.

• Empowers brands to fine-tune merchandising, inventory, and promotional strategies.

5. Versium Integration for Smarter Data Enrichment

• Leverages 20 billion+ audience data points from Versium for enhanced customer segmentation and acquisition strategies.

• Helps retailers refine targeting, reduce wasted ad spend, and improve engagement rates.

• Ensures continuous data refresh for accurate, real-time decision-making.

Proven Results: Driving Growth with SHOP

Brands using Resulticks’ AI-driven engagement have reported:
35% increase in conversion rates through smarter customer targeting.
40% faster campaign execution, reducing complexity and boosting efficiency.
Higher customer retention and satisfaction, thanks to real-time personalization.

Experience SHOP at Shoptalk 2025

Trusted by global brands like Estée Lauder, Tata Group, and RPSG Group, Resulticks is showcasing SHOP at Booth #1970 at Shoptalk 2025. Retailers can experience firsthand how AI-powered engagement is shaping the future of commerce.

TV advertising has long been a powerful branding tool, but measuring its true impact remains a challenge. Many brands struggle to quantify return on investment (ROI) and optimize their media spend effectively.

To address this, Universal Ads, a platform that enables brands to seamlessly create and buy commercials across premium video, has announced a strategic partnership with Measured, a leader in incrementality-based measurement and optimization. This collaboration gives advertisers actionable performance insights to refine their campaigns and ensure their TV media investments drive real, measurable business growth.

“We wanted to make TV advertising easy, and we wanted to prove its effectiveness. This partnership does both.”

- James Grant, General Manager at Universal Ads

How Universal Ads and Measured Elevate TV Ad Performance

1. Accurate Incrementality-Based Measurement

• Traditional last-click attribution often credits conversions to digital channels, underestimating TV’s impact.

• Measured’s science-backed approach goes beyond outdated models to provide clear, objective insights into how TV advertising truly influences customer behavior.

2. Smarter Media Investment Decisions

• Marketers can now eliminate wasted spend and scale what works across premium TV channels.

• Measured’s cross-channel analytics help brands refine their optimal media mix, ensuring TV ads contribute effectively to growth.

3. Seamless Access to Premium Video Inventory

• Universal Ads provides direct access to top-tier TV networks, including:

  • A+E Networks, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.

• Advertisers can easily activate and measure campaigns within a single platform.

A New Era of TV Ad Optimization

"TV advertising has always been harder to measure than digital. With Universal Ads and Measured, we now see exactly how our TV spend drives sales, making it as simple as social media advertising."
— Grant Cohen, CMO of Victory Snacks

This partnership ensures brands and agencies no longer have to rely on guesswork when it comes to TV advertising. Instead, they can:
Optimize TV ad budgets with data-backed decisions
Prove and enhance the effectiveness of premium video advertising
Unlock new growth opportunities with precision-driven measurement

Final Thoughts

By combining Universal Ads’ simplified TV ad buying process with Measured’s advanced performance analytics, brands can confidently invest in premium video knowing their campaigns are driving real, incremental results.

Attentive, a leader in AI-powered mobile marketing, is revolutionizing brand-to-consumer messaging once again—this time with the launch of Rich Communication Services (RCS) Business Messaging in the U.S.

After pioneering SMS marketing in 2016, Attentive is now helping brands create interactive, personalized shopping experiences directly within messaging apps. By integrating native video, carousels, suggested replies, and in-chat purchasing, RCS is set to transform how brands engage with customers and drive commerce at scale.

“Attentive isn’t waiting for the future—we’re building it. RCS is the biggest shift in mobile messaging since SMS, allowing brands to connect with consumers in deeply engaging and personalized ways.”

- Amit Jhawar, CEO of Attentive

Why RCS is the Future of Mobile Marketing

RCS is quickly becoming the new global standard for mobile messaging, with 100+ carriers and OEM partners supporting a 30x increase in RCS Business volume worldwide over the last 18 months. By 2028, over 2.2 billion RCS subscribers are expected, making it as universal as Wi-Fi and 5G.

Features of Attentive’s RCS Business Messaging

1. Verified, Branded Messaging for Trust & Recognition

• Messages display brand names and logos automatically—no need for customers to save contacts.

• Verified senders ensure legitimacy and trust in every interaction.

2. Rich Media & Interactive Shopping

• Carousel-style product recommendations, videos, and images enhance engagement.

• Perfect for product launches, promotions, and dynamic campaigns that drive conversions.

3. Two-Way Conversational Messaging

• AI-powered suggested replies allow brands to learn more about consumer preferences.

• Real-time, personalized interactions increase engagement and improve customer satisfaction.

4. In-App Shopping & Checkout

• Customers can browse products, add to cart, and complete purchases—all within their messaging app.

• Messages dynamically adapt based on past purchases and browsing behavior.

A Game-Changer for Mobile Commerce

“The shift from SMS to RCS is like moving from black-and-white to color TV. Brands not adopting RCS are missing out on a powerful way to connect with customers.”
— Stephen Brough, Global Head of Partnerships, RCS for Business at Google

With Attentive at the forefront of RCS innovation, brands now have an unprecedented opportunity to redefine mobile commerce, enhance engagement, and drive measurable business growth.

Treble, the leading B2B technology public relations agency, has announced a major expansion of its Enterprise Technology Practice Group. Fueled by new enterprise client wins and strategic partnerships with later-stage companies, this growth cements Treble’s position as a premier earned media agency for high-growth technology companies.

At the heart of this expansion is Treble’s recent selection as the U.S. public relations agency of record for LogicMonitor, a top provider of AI-powered SaaS-based hybrid observability.

"Winning the LogicMonitor RFP is a testament to our deep credibility at the intersection of enterprise technology and AI. We’re scaling with late-stage companies while continuing to support innovative early-stage startups."

- Will Kruisbrink, VP at Treble

Enterprise PR Growth: From Startups to IPO-Ready Companies

Treble built its foundation working with early-stage VC-backed startups and has steadily expanded to serve later-stage enterprises. The agency’s enterprise tech portfolio now includes:
LogicMonitor (AI-driven observability)
SymphonyAI (Enterprise AI solutions)
ConcertAI (AI for healthcare)
ZEDEDA (Edge computing)
Azul (Java performance optimization)
Zilliant (AI-powered pricing and sales)

“Treble has reached a defining moment. We are making bold investments in top-tier talent to support enterprise technology leaders as they scale and dominate their markets.”

- Matt Grant, SVP & Head of Enterprise Technology Practice, Treble

Beyond PR: A Holistic Growth Partner for Tech Companies

Treble’s growth isn’t just about media relations—it’s about strategic influence in the tech ecosystem. With deep venture capital relationships, Treble guides companies from early-stage funding rounds to IPO-readiness, leveraging its expertise in:

• Investor Relations & Financial Communications

• Strategic Messaging for Market Positioning

• Crisis & Reputation Management

Expanding Into AI & Hardtech PR

Treble’s success extends beyond enterprise tech into emerging and disruptive sectors:
Artificial Intelligence (AI) Practice Group – Launched in April 2024, focusing on AI-driven enterprise solutions.
Hardtech Practice Group – Established in October 2024, specializing in deep tech, hardware, and advanced engineering innovations.
Cybersecurity & Enterprise Technology – Long-standing pillars of Treble’s PR expertise.

“Our decade-long focus on earned media has positioned Treble as a bold choice for tech companies seeking consistent media visibility to drive growth.”

- Ethan Parker, Founder & CEO, Treble

Tailored PR Programs for Every Growth Stage

Treble provides customized PR solutions for tech companies at all stages, including:
Funding Accelerator – A 30-day PR sprint to generate brand visibility during funding rounds.
Elevate Program – A 10-week PR initiative that extends media momentum post-funding.
IPO & Exit Support – Media strategy for companies preparing for IPOs or acquisitions.

With expanding practice groups, a growing client portfolio, and deeper integration into the VC ecosystem, Treble is redefining enterprise technology PR. As more late-stage tech companies seek visibility and influence, Treble’s expertise in earned media and strategic communications makes it a go-to partner for B2B tech leaders.

Reply, a global leader in systems integration and consulting, has announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to advance Generative AI (GenAI) innovation. This collaboration aims to provide AI-powered solutions that enhance efficiency, productivity, and scalability across various industries.

Building on a long-standing partnership, Reply and AWS will leverage cutting-edge AI technologies to develop specialized GenAI applications for enterprise transformation.

“Our combined efforts will merge advanced AWS technology with Reply’s AI expertise to deliver transformative solutions for our clients.”

- Filippo Rizzante, CTO, Reply

A Deepening AI Collaboration with AWS

Reply’s AI-driven innovation has consistently evolved through its partnership with AWS. Key milestones include:
AWS Machine Learning Competency (2020) – Recognizing Reply’s expertise in AI/ML solutions.
Amazon Bedrock Early Access (2023) – Gaining a first-mover advantage in serverless GenAI model deployment.
AWS Generative AI Competency (2024) – Among the first companies worldwide to achieve this designation.

By combining AWS’s AI and cloud infrastructure with Reply’s deep industry knowledge, enterprises will benefit from scalable, secure, and AI-driven solutions that accelerate digital transformation.

Driving Industry-Specific AI Transformation

Reply, through its specialized firms Data Reply and Storm Reply, will integrate AWS AI technologies such as:
Amazon SageMaker – Scalable machine learning model training and deployment.
Amazon Bedrock – Serverless foundation model access for AI application development.
Amazon Q – AI-powered search and business intelligence for automated decision-making.

This collaboration will drive AI adoption in key industries, including:

• Automotive – AI-powered document management and process automation.

• Financial Services & Insurance (FSI) – AI-driven risk assessment and customer engagement.

• Energy & Utilities – AI-enabled operational efficiency and cost optimization.

“We’re excited to bring advanced AI technologies to our expanded relationship with Reply, helping customers swiftly and responsibly deploy AI-powered applications.”
- Antonio Alonso Lopez, Director of Partner Management, EMEA, AWS

AI-Powered Solutions for Real-World Use Cases

Reply’s AI solutions address concrete business challenges across multiple sectors, including:
Knowledge Management – AI-powered insights by integrating data from multiple sources.
Operational Efficiency – Automated data processing for HR, finance, and supply chain workflows.
Market Intelligence – AI-driven real-time market data analysis for informed decision-making.

Case Studies: AI in Action

Audi – Storm Reply partnered with Audi to develop an AI-powered document retrieval system, enhancing internal documentation management using Retrieval-Augmented Generation (RAG) chatbots.

Il Sole 24 Ore – The leading Italian publisher worked with Storm Reply and AWS to transform its "L’Esperto Risponde" service. Using Amazon Bedrock, the solution automates expert responses based on a 130,000-document knowledge base, significantly improving response accuracy and speed.

Expanding AI with Anthropic’s Claude Models

Reply is also integrating Anthropic’s Claude models into AWS’s Amazon Bedrock to ensure safe and reliable AI outputs. These advanced LLMs provide:

• Enhanced contextual accuracy in AI-generated content.

• Secure data handling for enterprise applications.

• Improved alignment with business objectives in AI-driven decision-making.

As an AWS Premier Consulting Partner, Reply’s ongoing investment in AI underscores its commitment to driving AI-powered transformation across industries. By combining AWS’s cloud capabilities with Reply’s AI expertise, this collaboration will empower businesses to adopt Generative AI at scale, streamline operations, and drive innovation in an evolving digital economy.

NCR Voyix Corporation, a leading global provider of digital commerce solutions, has appointed Nick East as Chief Product Officer (CPO), effective immediately. In this key leadership role, East will drive product innovation and marketing across NCR Voyix’s technology portfolio, ensuring that product development remains central to the company’s growth strategy.

"Nick’s achievements in driving innovation uniquely position him to lead our product team as we focus on delivering leading products and features to meet our customers’ needs."

- Jim Kelly, CEO, NCR Voyix

Nick East: A Proven Leader in Retail Tech Innovation

Nick East brings extensive expertise in edge computing, virtualization, and cloud management technology. His entrepreneurial and engineering background makes him the ideal choice to lead NCR Voyix’s next phase of product innovation.

Career Highlights:

Co-Founder & Former CEO of Zynstra – Pioneered retail edge software solutions, specializing in virtualization and cloud management.
NCR Voyix Leadership Roles – Held key product and strategy positions since NCR Voyix acquired Zynstra in 2019.
Edge-Enabled Platform Development – Played an integral role in building NCR Voyix’s edge computing infrastructure for retail and digital commerce.

Driving Next-Generation Product Innovation

As Chief Product Officer, East will lead:
Product Development & Strategy – Enhancing digital commerce solutions for retail, hospitality, and financial services.
Innovation in Edge Computing – Expanding NCR Voyix’s edge-enabled platform to power frictionless customer experiences.
Customer-Centric Product Evolution – Ensuring products align with market demands and evolving consumer behaviors.

With Nick East at the helm of product innovation, NCR Voyix is poised to accelerate market-leading solutions for its global customer base. His expertise in retail edge technology and cloud computing will strengthen NCR Voyix’s position as a leader in digital commerce innovation.

With online competition intensifying, businesses are increasingly investing in search engine optimization (SEO) and professional web design to improve visibility, user experience, and customer engagement. A new industry report highlights leading SEO and web design agencies in Pennsylvania that are driving digital growth for businesses across industries.

Notable SEO & Web Design Agencies in Pennsylvania

These agencies have been recognized for their expertise in search rankings, website optimization, and digital strategy:

• Higglo Digital – A Pennsylvania-based agency specializing in SEO strategies and user-focused web design. The company helps businesses build high-performance websites while implementing SEO best practices.

• Blue Archer – A Pittsburgh-based digital agency offering custom website development and online marketing solutions to enhance business growth.

• Altitude Marketing – A full-service B2B marketing agency with expertise in branding, web development, and SEO-driven strategies.

The Growing Demand for SEO & Web Design Services

With search engine algorithms evolving, businesses are prioritizing SEO-driven website optimization to maintain competitiveness. Key industry trends include:

• Search Engine Algorithm Updates – Frequent updates require businesses to adopt dynamic SEO strategies for sustained visibility.

• User Experience (UX) & SEO Integration – Websites optimized for both search engines and user experience improve engagement and conversion rates.

• Mobile-First Design – The shift towards mobile browsing demands responsive web design and mobile-friendly SEO tactics.

• Data-Driven SEO Strategies – Businesses are leveraging analytics and AI-driven tools to refine their SEO and digital marketing approaches.

A strong digital presence is critical for business success in today’s online landscape. By partnering with top SEO and web design agencies, companies can enhance search rankings, improve website performance, and drive sustainable growth.

VWO, a leading experience optimization and experimentation platform, has announced a strategic partnership with Brainlabs, a global full-service media agency known for its data-driven approach. This collaboration aims to enhance digital marketing effectiveness by integrating advanced experimentation into media strategies.

Objectives of the Partnership

1. Driving Value Through Experimentation in Media Campaigns

• VWO’s A/B testing and multivariate testing tools will be incorporated into Brainlabs' media strategies.

• Optimization of ad creatives, landing pages, and user experiences for improved engagement and conversions.

2. Leveraging Data-Driven Insights

• Utilizing behavioral analytics to refine marketing decisions.

• Ensuring strategies are informed by real-time user data for maximum effectiveness.

3. Delivering Measurable Business Outcomes

• A focus on achieving tangible results, including higher ROI and long-term business growth.

• Enhancing media effectiveness to help brands remain competitive in digital markets.

Leadership Perspectives

• Hannah Davis, Managing Director, CRO at Brainlabs:
  “This partnership enables us to push the boundaries of experimentation, ensuring our clients maximize performance and stay ahead in an evolving digital landscape.”

• Sparsh Gupta, Co-Founder & CEO of VWO:
  “By integrating our platform with Brainlabs' data-driven marketing approach, we aim to empower businesses with enhanced experimentation capabilities.”

This collaboration reinforces a shared commitment to data-driven marketing innovation. By combining VWO’s optimization tools with Brainlabs' expertise in media strategy, businesses can expect enhanced marketing performance, deeper insights, and a more strategic approach to growth.