Domaine, the world’s largest Shopify design and development practice, has been officially recognized as a Platinum Tier Partner in Shopify's newly redefined Partner Program for 2025. This prestigious recognition solidifies Domaine's standing as a leader in the ecommerce industry, as the Platinum Tier is the highest level within the program, awarded only to Shopify’s top global partners who demonstrate exceptional performance, expertise, and dedication to merchant success.

Achievement and Recognition

Domaine achieved Platinum Partner status by exceeding Shopify’s most stringent partnership benchmarks, which include specific targets around revenue, referrals, deal size, and the attainment of Shopify Verified Skills badges by the Domaine team. Domaine joins industry giants such as Google and Oracle in the prestigious Platinum Tier.

Mac King, Co-Founder and Chief Revenue Officer at Domaine, shared his pride in the recognition:
“We’re incredibly proud to be recognized as a Shopify Platinum Partner. This achievement reflects our expertise, honed through our exclusive commitment to Shopify as the leading commerce platform. Additionally, it signals the beginning of an even closer partnership as we continue to accelerate growth and push the boundaries of commerce for our shared merchants.”

Exclusive Resources and Benefits

As a Platinum Partner, Domaine’s clients gain access to a range of exclusive benefits, including:

• 24/7 partner support
• Access to Shopify’s Partner Solutions Engineers for advanced technical guidance
• Invitation to join Shopify’s Partner Advisory Council, an exclusive group providing strategic input to Shopify’s leadership team

These advantages ensure that Domaine’s clients receive unparalleled support and technical expertise to help drive their ecommerce success.

Statements from Shopify Leadership

Josh Rice, Vice President of Global Sales at Shopify, expressed his enthusiasm:
“We are thrilled that Domaine has been recognized as a Platinum Tier Partner, which acknowledges their outstanding contributions and expertise in the Shopify Ecosystem. Domaine’s commitment to excellence and ability to drive significant value for our joint customers make them an integral part of our partner community. We look forward to deepening our collaboration and fostering even greater innovation together.”

EWR Digital, a leading digital marketing agency, has introduced a cutting-edge Structured Data Schema Markup Service as part of its Enterprise SEO solutions. This innovative service is tailored to enhance search engine visibility for industry leaders and top product-focused brands, ensuring they stay ahead in today’s competitive digital landscape.

What is Structured Data Schema Markup?

Structured data schema markup plays a pivotal role in helping search engines interpret and understand website content. By implementing schema markup, businesses can unlock features such as rich snippets, AI-driven overviews, and Knowledge Graph enhancements. This allows websites to increase their rankings, improve click-through rates (CTR), and drive higher conversion rates.

Matt Bertram, Lead Digital Strategist at EWR Digital, emphasized the importance of structured data in today’s SEO environment:
"As search evolves with AI and voice search technologies, structured data is more important than ever. Our service not only boosts visibility but also future-proofs our clients' SEO efforts, giving them a decisive advantage in an increasingly AI-driven digital ecosystem."

Strategic Solutions for Industry Leadership

EWR Digital's expertise in Technical SEO and digital strategy development ensures that schema markup implementation is fully customized to meet each client’s unique business needs. The agency’s service empowers clients to:

• Dominate Search Results: Gain rich snippets, featured results, and entity development optimized for AI-driven and voice search.
• Enhance User Engagement: Display key information such as product details, reviews, and FAQs directly in search results.
• Stay Future-Proof: Adapt to evolving search algorithms and emerging technologies like large language models (LLMs) used in AI-powered search engines.

Proven Results and Client-Centric Focus

EWR Digital has consistently helped businesses achieve remarkable SEO success. Recent clients have seen a 40% increase in organic visibility and significant boosts in CTR after implementing schema strategies. The agency’s scalable solutions are designed to serve businesses of all sizes, from small brands to global enterprises, across diverse industries such as fintech, SaaS, healthcare, energy, law, and manufacturing.

Lily AI, a cutting-edge retail technology company specializing in AI solutions for retailers and brands, has announced the Winter 2025 release of its Product Attributes Platform. This new release introduces advanced features that optimize product catalogs for enhanced discoverability and conversion, helping retailers and brands maximize performance across both existing and emerging channels. Performance marketers will benefit from dynamic intelligence that maximizes Google Ads spend, while eCommerce teams will enjoy automated catalog enrichment, driving sales for both 1st and 3rd party sellers.

Key Highlights of the Winter 2025 Release

• AI Performance Marketer for Google Ads
  This feature empowers marketers to improve Quality Score, Ad Rank, and overall win rates by generating dynamic, relevant, and AI-optimized natural language content. This content can be integrated into both Google Merchant Center (GMC) and eCommerce sites to drive better ad performance and ROI.

• Team Efficiency and Productivity
  Lily AI streamlines the product setup process by automatically populating product attributes, contextual tags, and descriptive phrases. This automated enrichment minimizes manual input, reduces errors, and ensures taxonomy alignment, all while significantly enhancing productivity and speed for teams.

• Marketplace Optimization
  Retailers and third-party sellers will benefit from accurate, robust product data at scale. The platform enables seamless integration of first-party and third-party product data, optimizing marketplace performance and creating a cohesive, efficient shopping experience across platforms.

• AI-Driven Dynamic Intelligence
  Lily AI's platform continuously analyzes search behavior and decodes consumer intent, ensuring products are discoverable with the most relevant, up-to-date terms. This dynamic feedback loop ensures that product data evolves and adapts to consumer behavior in real-time, optimizing visibility across all digital touchpoints.

CEO and President Perspectives

Purva Gupta, Co-founder and CEO of Lily AI, shared her perspective on the retail industry's transformation:
“At this time of year, we all read the same clickbait article titles written by prognosticators who make bold claims like ‘Search is Dead!’ or ‘The Retail Apocalypse is Here!’ I take a different view — for as long as consumers seek to create their unique style, retail will thrive, and search will endure, whether it’s on a website, a social platform, or an AI-powered engine.”

Ahmed Naiam, President of Lily AI, expressed his excitement about the new product features:
“We’re honored to be recognized as one of the top 50 retail tech innovators. Our newest capabilities will empower retailers to optimize their Google Ads performance, accelerate marketplace growth, and enhance team efficiency. We’re excited to demo these solutions at NRF 2025.”

Hightouch, the leading composable Customer Data Platform (CDP), has announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in collaboration with Databricks, the AI and data company. This innovative solution is designed to help Retail Media Networks (RMNs) stand out in an increasingly competitive landscape, enabling retailers to build and activate AI-enhanced custom audiences across more than 50 media channels, including DSPs, CTV platforms, and walled gardens.

Key Features of Hightouch for Offsite Media Networks

• Warehouse-Native Audience Builder
  Retailers can utilize Hightouch’s self-service visual audience builder to curate premium custom audiences from first-party data stored in Databricks, including valuable insights such as loyalty, purchase, and behavioral data. This feature enables fast and efficient audience creation.

• AI Tools for Predictive Targeting
  With the power of AI predictions and advanced dimensions powered by Databricks, retailers can refine their targeting strategies, ensuring that custom audiences are optimized for performance. These insights are then syndicated across all media channels via the Hightouch platform.

• Seamless Integration with 50+ Channels
  The platform allows for quick testing and launching of new offsite media campaigns across more than 50 media channels and marketplaces, providing a versatile solution that scales with demand. Meta Ads, Google Ads, and The Trade Desk are some of the key channels supported.

• Enhanced Audience Reach
  Retailers can increase match rates and audience reach across ad platforms with minimal effort, driving better CPM revenue and expanding their potential for engagement.

• Unbundled Pricing for Easy Onboarding
  Hightouch for Offsite Media Networks offers flexible pricing that allows retailers to only pay for the tools they need, with the option to scale as their needs evolve. This pricing model makes it easier for businesses to get started and grow their offsite media capabilities.

Strategic Collaboration with Databricks

Tejas Manohar, Co-Founder and Co-CEO of Hightouch, shared the vision behind the partnership:
"By layering Hightouch’s self-service tools on top of the Databricks foundation, retailers can build and monetize differentiated custom audiences faster than ever before. This partnership addresses a critical need for fast, flexible, and scalable audience solutions in the offsite campaign space."

Rob Saker, Global VP Retail at Databricks, emphasized the advantage of harnessing data intelligence:
"Retailers who can leverage AI-powered data intelligence to reason on their first-party data gain a competitive edge in attracting media buyers. Our partnership with Hightouch combines the best of both platforms to help retailers drive more ad sales and build better offsite audiences."

Impact on the Retail Media Network Industry

With major retail media networks, including one of Europe’s largest online retailers and a leading global delivery app service, already using Hightouch for Offsite Media Networks, this new solution has proven effective in helping retailers monetize and measure custom audiences across various offsite channels.

The self-service nature of the platform and its deep integration with Databricks empowers retail media networks to enhance audience reach, improve targeting, and boost ad revenue across a variety of channels.

Infinite Reality (iR)™, a leading innovation company in extended reality (XR) and artificial intelligence (AI), recently secured $3 billion in funding from a private investor specializing in global technology and real estate investments. This funding marks a pivotal moment in the immersive technology sector, validating iR’s vision to redefine digital media, e-commerce, and customer engagement. With projections for the global immersive technology market nearing $1 trillion by 2030, iR is poised to capture a significant share of this rapidly growing industry.

Strategic Growth Approach

• iR emphasizes meaningful investor relationships over traditional venture funding.
• Since its founding in 2019, the company has positioned itself as a pioneer in immersive technology.

Investment Utilization and Goals

• Enhancing iR Studio, its no-code immersive SaaS product, to democratize XR creation.
• Expanding infrastructure with projects like the innovation hub in Fort Lauderdale, Florida.
• Scaling operations through global partnerships, acquisitions, and groundbreaking product launches.

Recent Milestones

1. Landmark Partnerships

   • A five-year deal with Google Cloud to power AI-driven immersive experiences.
   • Expansion in MENA, including projects for the UAE Ministry of Finance and DMCC Crypto Centre.

2. Strategic Acquisitions

   • $450 million acquisition of Landvault, renowned for creating high-profile virtual experiences.
   • Additional acquisitions like the Drone Racing League ($250 million) and Ethereal Engine ($75 million).

3. Technological Innovations

   • Collaboration with Warner Bros. Discovery Sports for immersive apps like FIM SGP-VERSE.
   • Joint ventures with Pairpoint for cutting-edge mixed reality experiences showcased at GITEX Global 2024.

Vision for the Future

• Empower brands and creators with tools to own their data, enhance customer relationships, and drive e-commerce success.
• Continue positioning Florida as a hub for internet innovation through bold infrastructure projects.

With its robust financial backing, Infinite Reality is set to lead the evolution of immersive technologies. By prioritizing customer ownership and leveraging its proprietary tools, iR aims to redefine how brands and creators connect with their audiences. This historic funding not only affirms iR's mission but also positions it as the definitive platform for the next generation of the internet.

Contentstack, a leader in composable digital experience platforms (DXP), has acquired Lytics, a pioneer in real-time customer data platforms (CDP). This acquisition, finalized in December 2024, enhances Contentstack's platform with advanced audience insights, content analytics, and profile management capabilities. By integrating Lytics' technology, Contentstack empowers brands to deliver real-time personalization at scale for both known and unknown users.

With global brands like Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, and LiveNation joining the Contentstack community, this acquisition signifies a transformative step in redefining digital experiences.

Strategic Impact of the Acquisition

• Enhanced Personalization: Combines scalable content management with actionable first-party data for real-time user engagement.
• Market Differentiation: Sets Contentstack apart from traditional headless CMS vendors and legacy DXPs by prioritizing real-time customer data activation.

Core Benefits for Brands

1. Real-Time Data Insights: Access engagement data for both known and anonymous visitors.
2. Audience Segmentation: Create detailed audience profiles and segments effortlessly.
3. Data Activation Layer: Instantly access, analyze, and distribute enriched customer data across preferred channels.

Visionary Leadership

• Neha Sampat, CEO of Contentstack: "This integration ensures brands can deliver the world's best digital experiences by uniting content management and actionable data."
• James McDermott, Co-founder of Lytics: "With Contentstack, we’re turning data into meaningful digital experiences with the world's best Composable DXP."

Industry Innovations

• Native Personalization Engine: Introduced in June 2024, enables brands to leverage genAI-driven content creation and automation.
• Composable Approach: Aligns with enterprise needs for modular and scalable technology that adapts as businesses evolve.

Contentstack's acquisition of Lytics is a game-changer in the DXP space, bridging the gap between content management and real-time data activation. By delivering actionable insights and enabling real-time personalization, Contentstack ensures brands can create dynamic, customer-centric digital experiences. This partnership sets a new benchmark for modern, composable DXPs, empowering businesses to innovate and scale with agility.

Entravision has announced the addition of Edwin Garcia and LeaAnna Hernandez to its leadership sales team, reinforcing its commitment to innovation, growth, and exceptional client service. Based in Los Angeles, these seasoned professionals bring a wealth of experience and expertise to their roles as Vice Presidents of Digital Sales. Their appointment marks a significant step in Entravision’s mission to connect brands with multicultural audiences through cutting-edge digital marketing solutions.

Edwin Garcia: Vice President of Digital Sales

• Professional Background: Over 20 years of experience in multicultural media and consultative sales.
• Notable Roles:
  • Sales Director at NGLmitú: Successfully drove revenue growth and built partnerships with Fortune 500 companies.
  • Leadership at Univision: Managed sales teams across Digital, Social, TV, and Radio platforms in Los Angeles, Phoenix, and Tucson.
• Focus Areas:
  • Leveraging expertise in the U.S. Hispanic market.
  • Developing tailored digital marketing strategies to empower clients in achieving measurable success.

LeaAnna Hernandez: Vice President of Digital Sales

• Professional Background: Renowned for her work in branding, marketing, and growth strategies.
• Notable Contributions:
  • Collaboration with global brands and agencies to deliver tech-driven solutions.
  • Entrepreneurial expertise in identifying opportunities and implementing creative approaches to drive results.
• Focus Areas:
  • Accelerating growth and transformation in the digital space.
  • Equipping clients with innovative strategies to engage multicultural audiences effectively.

Leadership Perspective

• Juan Navarro, Chief Revenue Officer: "Edwin and LeaAnna’s expertise and vision will drive innovation and strengthen Entravision’s ability to deliver tailored solutions to our diverse audiences."

The addition of Edwin Garcia and LeaAnna Hernandez highlights Entravision’s commitment to bridging brands and audiences through innovation, cultural intelligence, and meaningful engagement. As a leader in connecting brands with the growing U.S. multicultural demographic, Entravision continues to empower businesses with cutting-edge media and marketing solutions that amplify the voices of diverse communities.

Starbox Group Holdings Ltd., a leader in cash rebates, advertising, and payment solutions, has unveiled its latest innovation, StarboxAI-IntelliDistribute. Developed by its subsidiary, Starbox Technologies Sdn. Bhd., this cutting-edge AI-driven system is set to revolutionize the advertising process through advanced data-driven insights and seamless multi-platform integration. The system is poised to be a game-changer for Starbox's advertising subsidiary, 180 Degrees Brandcom Sdn. Bhd., enhancing its advertising offerings for a diverse clientele.

Key Features of StarboxAI-IntelliDistribute

StarboxAI-IntelliDistribute is designed to optimize advertising workflows with advanced AI capabilities:

• Data-Driven Insights: Real-time analytics to refine audience targeting and ad performance.
• Content Personalization: AI-generated custom content tailored to audience preferences and trends.
• Smart Scheduling: Automated timing of ad releases to maximize audience engagement.
• Multi-Platform Integration: Seamless deployment across multiple digital platforms for consistency and reach.

Empowering 180 Degrees Brandcom

Through the integration of StarboxAI-IntelliDistribute, 180 Degrees Brandcom, a 51% owned subsidiary of Starbox and a premier 4A advertising agency, will gain the ability to:

• Create Compelling Campaigns: Leverage AI for unique, engaging ad content.
• Enhance Efficiency: Optimize audience targeting and distribution strategies.
• Reduce Costs: Streamline campaign workflows for cost-effective results.

CEO's Vision

Mr. Lee Choon Wooi, CEO and Chairman of Starbox, stated:
“Our AI smart information distribution system exemplifies our commitment to innovation. StarboxAI-IntelliDistribute enhances 180 Degrees Brandcom’s capabilities, ensuring their clients benefit from smarter, more impactful advertising campaigns. We believe this launch cements our position as a leader in AI-driven business solutions and opens the door to greater opportunities in AI-enhanced advertising.”

The launch of StarboxAI-IntelliDistribute, alongside the StarboxAI VI-Pro series, underscores Starbox’s ongoing vision to empower businesses with transformative AI tools. As the company continues to innovate, it positions itself as a frontrunner in reshaping industries through AI-driven advancements.