Hightouch, the leading composable Customer Data Platform (CDP), has announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in collaboration with Databricks, the AI and data company. This innovative solution is designed to help Retail Media Networks (RMNs) stand out in an increasingly competitive landscape, enabling retailers to build and activate AI-enhanced custom audiences across more than 50 media channels, including DSPs, CTV platforms, and walled gardens.

Key Features of Hightouch for Offsite Media Networks

• Warehouse-Native Audience Builder
  Retailers can utilize Hightouch’s self-service visual audience builder to curate premium custom audiences from first-party data stored in Databricks, including valuable insights such as loyalty, purchase, and behavioral data. This feature enables fast and efficient audience creation.

• AI Tools for Predictive Targeting
  With the power of AI predictions and advanced dimensions powered by Databricks, retailers can refine their targeting strategies, ensuring that custom audiences are optimized for performance. These insights are then syndicated across all media channels via the Hightouch platform.

• Seamless Integration with 50+ Channels
  The platform allows for quick testing and launching of new offsite media campaigns across more than 50 media channels and marketplaces, providing a versatile solution that scales with demand. Meta Ads, Google Ads, and The Trade Desk are some of the key channels supported.

• Enhanced Audience Reach
  Retailers can increase match rates and audience reach across ad platforms with minimal effort, driving better CPM revenue and expanding their potential for engagement.

• Unbundled Pricing for Easy Onboarding
  Hightouch for Offsite Media Networks offers flexible pricing that allows retailers to only pay for the tools they need, with the option to scale as their needs evolve. This pricing model makes it easier for businesses to get started and grow their offsite media capabilities.

Strategic Collaboration with Databricks

Tejas Manohar, Co-Founder and Co-CEO of Hightouch, shared the vision behind the partnership:
"By layering Hightouch’s self-service tools on top of the Databricks foundation, retailers can build and monetize differentiated custom audiences faster than ever before. This partnership addresses a critical need for fast, flexible, and scalable audience solutions in the offsite campaign space."

Rob Saker, Global VP Retail at Databricks, emphasized the advantage of harnessing data intelligence:
"Retailers who can leverage AI-powered data intelligence to reason on their first-party data gain a competitive edge in attracting media buyers. Our partnership with Hightouch combines the best of both platforms to help retailers drive more ad sales and build better offsite audiences."

Impact on the Retail Media Network Industry

With major retail media networks, including one of Europe’s largest online retailers and a leading global delivery app service, already using Hightouch for Offsite Media Networks, this new solution has proven effective in helping retailers monetize and measure custom audiences across various offsite channels.

The self-service nature of the platform and its deep integration with Databricks empowers retail media networks to enhance audience reach, improve targeting, and boost ad revenue across a variety of channels.