Infinite Reality (iR)™, a leading innovation company in extended reality (XR) and artificial intelligence (AI), recently secured $3 billion in funding from a private investor specializing in global technology and real estate investments. This funding marks a pivotal moment in the immersive technology sector, validating iR’s vision to redefine digital media, e-commerce, and customer engagement. With projections for the global immersive technology market nearing $1 trillion by 2030, iR is poised to capture a significant share of this rapidly growing industry.

Strategic Growth Approach

• iR emphasizes meaningful investor relationships over traditional venture funding.
• Since its founding in 2019, the company has positioned itself as a pioneer in immersive technology.

Investment Utilization and Goals

• Enhancing iR Studio, its no-code immersive SaaS product, to democratize XR creation.
• Expanding infrastructure with projects like the innovation hub in Fort Lauderdale, Florida.
• Scaling operations through global partnerships, acquisitions, and groundbreaking product launches.

Recent Milestones

1. Landmark Partnerships

   • A five-year deal with Google Cloud to power AI-driven immersive experiences.
   • Expansion in MENA, including projects for the UAE Ministry of Finance and DMCC Crypto Centre.

2. Strategic Acquisitions

   • $450 million acquisition of Landvault, renowned for creating high-profile virtual experiences.
   • Additional acquisitions like the Drone Racing League ($250 million) and Ethereal Engine ($75 million).

3. Technological Innovations

   • Collaboration with Warner Bros. Discovery Sports for immersive apps like FIM SGP-VERSE.
   • Joint ventures with Pairpoint for cutting-edge mixed reality experiences showcased at GITEX Global 2024.

Vision for the Future

• Empower brands and creators with tools to own their data, enhance customer relationships, and drive e-commerce success.
• Continue positioning Florida as a hub for internet innovation through bold infrastructure projects.

With its robust financial backing, Infinite Reality is set to lead the evolution of immersive technologies. By prioritizing customer ownership and leveraging its proprietary tools, iR aims to redefine how brands and creators connect with their audiences. This historic funding not only affirms iR's mission but also positions it as the definitive platform for the next generation of the internet.