Stella, an innovative AI marketing platform, has officially launched with the mission to revolutionize how small business owners approach marketing. By offering intuitive, AI-powered features, Stella empowers users to execute agency-grade marketing strategies with ease, addressing key challenges faced by small businesses and lean marketing teams.

The Challenges Stella Addresses

Many small business owners and lean marketing teams face:

• Limited Resources: Difficulty accessing professional-grade tools and expertise.
• Time Constraints: Struggling to juggle multiple tasks while focusing on growth.
• Lack of Specialized Expertise: Missed opportunities due to limited knowledge of advanced marketing strategies.

Stella bridges this gap by simplifying marketing processes, making high-impact strategies accessible even to non-marketing professionals.

Key Features of Stella

1. Automated Social Media Marketing

• Analyzes historical and industry data to generate data-driven social media content.
• Streamlines ideation, creation, and scheduling across multiple platforms.
• Users can generate a month’s worth of on-brand social media content within minutes.

2. Multi-Channel Campaign Creation

• Enables users to input simple prompts, website links, or videos to create comprehensive campaign ideas.
• Reduces time spent on research and content creation, delivering multi-channel campaigns in seconds.

3. 24/7 Customer Engagement

• Automates customer interactions and lead generation.
• Ensures businesses can engage with their audience around the clock without additional effort.

Empowering Small Businesses

Stella’s AI-driven tools help small business owners:

• Enhance marketing reach and engagement.
• Achieve higher sales with minimal effort and resources.
• Compete with larger brands through professional-grade marketing campaigns.

The platform’s user-friendly design ensures accessibility for all, regardless of marketing expertise.

Growing Adoption and Backing

• Over 3,200 brands, founders, and marketers have already adopted Stella.
• Supported by Amazon and NVIDIA accelerators, Stella is positioned as one of the top AI marketing tools available.

Stella redefines marketing for small businesses by delivering intuitive, AI-powered tools that simplify complex tasks. With features like automated social media content creation, multi-channel campaign development, and 24/7 customer engagement, Stella empowers users to maximize growth and stay competitive in the evolving digital landscape.

Ada, a leading AI platform trusted by global enterprises for exceptional customer service, has announced the appointment of Sal Uslugil as its Chief Revenue Officer (CRO). With an impressive legacy in scaling SaaS enterprises like MicroStrategy, Clarabridge, and Qualtrics, Sal’s expertise will drive Ada’s mission to redefine customer experiences at scale.

Ada’s Impact and Market Leadership

As customer expectations soar, Ada continues to rise to the challenge. Trusted by industry leaders such as Square, YETI, Canva, and Monday.com, Ada has powered over 5.5 billion interactions globally, delivering seamless and personalized customer experiences while keeping overhead costs in check.

Key highlights of Ada's achievements include:

• Strategic Partnerships: Collaborations with Microsoft and AWS fuel innovation and expand capabilities.
• Generative AI Success: Over the past year, Ada’s AI adoption grew 6.3x, with conversation volumes increasing 10x, proving its effectiveness in scaling automated customer service solutions.

Sal Uslugil’s Vision and Leadership

With nearly 30 years of experience in scaling SaaS businesses, Sal Uslugil brings unparalleled expertise in:

• Establishing new business units from scratch.
• Driving revenue growth into the hundreds of millions.
• Supporting global markets through strategic partnerships and operational excellence.

At Ada, Sal will oversee revenue generation, partnerships, and customer success, accelerating the platform’s exponential growth trajectory.

Sal Uslugil shared his enthusiasm:

"Ada is rewriting the playbook for customer service at scale, empowering businesses to deliver better, faster, and more personal experiences. Joining Ada means being part of a mission-driven team committed to reshaping how enterprises connect with their customers."

CEO’s Perspective

Mike Murchison, CEO of Ada, emphasized the importance of Sal’s appointment:

"Sal's joining us at the perfect time, as we build on our exciting growth in 2024. With his leadership, we’re doubling down on helping companies adopt impactful AI Customer Experience (ACX) strategies to achieve higher ROI and deliver personalized service effortlessly."

Real-World Impact of Ada

Ada’s solutions are transforming customer service across industries by delivering proactive, automated experiences. Key success stories include:

• monday.com: Reduced response times by 42%.
• Epos Now: Saved 60,000 human labor hours/month and achieved a 15% CSAT improvement within three months of launch.
• Brigit: Improved CSAT by 15% with Ada’s AI-powered solutions.

With deployment in minutes and seamless integration into existing systems, Ada ensures enterprises can deliver consistent, personalized service across voice, chat, email, and more.

The Road Ahead

As businesses increasingly prioritize proactive, AI-driven customer experiences, Ada remains at the forefront of empowering enterprises to scale efficiently. Sal’s leadership will solidify Ada’s position as the go-to AI platform for redefining customer service standards, enhancing customer loyalty, and driving operational efficiency.

Colossus Media LLC ("Colossus SSP"), a leading supply-side advertising platform, has partnered with Scope3, the foremost provider of carbon emissions data and reduction strategies for the media industry. This collaboration aims to revolutionize digital advertising by empowering brands and agencies to adopt high-performing green media solutions that balance sustainability and performance.

Partnership Overview

The integration of Scope3’s emissions measurement technology with Colossus SSP’s platform delivers actionable insights and tools for brands to minimize the carbon footprint of their digital advertising campaigns. This partnership underscores the shared commitment of both companies to decarbonizing the media industry and fostering responsible advertising practices.

Key Statements from Leadership:

• Lashawnda Goffin, CEO of Colossus SSP:
  "Our partnership with Scope3 broadens our offerings by enabling green media buying, which often translates into higher-performing campaigns. We’re thrilled to offer these capabilities as all brands demand higher-performing media solutions."
• David Fischer, Head of Ad Tech Platforms, Scope3:
  "Both Scope3 and Colossus SSP are purpose-driven organizations committed to enabling a sustainable and inclusive internet. Together, we’ll empower advertisers to make informed decisions about their media spend while advancing sustainability."

Key Benefits of the Integration

1. Green Media Solutions:

   • Access to green media products powered by Scope3, enabling clients to measure and reduce the environmental impact of their campaigns.

2. Enhanced Performance Outcomes:

   • Optimized programmatic solutions that are impactful, performant, and environmentally responsible.

3. Comprehensive Advertising Services:

   • A suite of tools addressing social, environmental, and performance goals, offering a complete package for modern advertisers.

4. Sustainability-Focused Publisher Budgets:

   • Publishers gain access to sustainability-driven budgets, supporting a more eco-conscious advertising ecosystem.

Driving Change in Digital Advertising

This collaboration positions Colossus SSP as a leader in sustainable advertising practices, combining Scope3’s emissions data with its expansive advertising reach to deliver:

• Strategic Audience Targeting: Campaigns that balance audience segmentation with environmental considerations.
• Simplified Implementation: Streamlined tools for adopting responsible advertising practices.
• Metrics Across Sustainability Initiatives: Insightful data to track and achieve environmental and performance goals.

Industry Impact and Forward Vision

The integration represents a significant step toward decarbonizing the advertising industry. By empowering advertisers with tools to align their campaigns with sustainability initiatives, Colossus SSP and Scope3 are fostering a more inclusive and environmentally conscious digital ecosystem.

Kristie MacDonald, SVP of Strategic Development at Direct Digital Holdings, summed it up:
"Our collaboration helps advertisers make informed, responsible choices that align with sustainability and performance goals, paving the way for a better future in digital media."

The digital content landscape is evolving rapidly, requiring agencies and entrepreneurs to produce high-quality, SEO-optimized content at scale. Addressing this challenge, writerX.ai unveils its cutting-edge AI-powered platform to revolutionize content creation, management, and publication processes.

Overview of writerX.ai

writerX.ai is a comprehensive platform designed to streamline content workflows with a powerful suite of tools. Its features are tailored to help users manage projects efficiently while producing SEO-friendly content effortlessly.

Key Features:

1. Unlimited Projects & Customizable Workflows

   • Manage multiple content projects with personalized branding and strategies.

2. Bulk Content Generation

   • Generate large volumes of web pages, blogs, and other formats quickly.

3. Seamless WordPress Integration

   • Publish content directly to WordPress, saving time and improving operational efficiency.

4. Built-in SEO Tools

   • Automates tasks like meta tag creation, keyword optimization, and internal linking to enhance search engine performance.

5. Advanced Content Scheduling

   • Plan and schedule bulk or individual posts with an intuitive calendar interface.

Beyond Content Creation

writerX.ai goes beyond content production by offering additional features to streamline the end-to-end process:

• Roles & Permissions Management:
  Facilitate team collaboration by managing access levels.

• Image Tools:
  Simplify the selection and customization of visual elements for your content.

• Customizable Templates:
  Adapt content to fit specific brand voices and audience preferences.

• AI Assistants:
  Leverage AI for efficient content creation while preserving the human touch through author profiles.

Future Developments

writerX.ai is continuously innovating. Future updates will include:

• Video Creation Tools:
  Empower users to produce engaging video content effortlessly.

• Enhanced Social Media Features:
  Expand content reach with advanced tools tailored for social platforms.

User Feedback

Early adopters have praised the platform for its transformative impact.

Adnan Nazir, VP at Astoria Company, remarked:
"writerX.ai has transformed our approach to content creation by automating routine tasks and optimizing our workflow."

As digital content demands grow, writerX.ai positions itself as a vital tool for agencies and entrepreneurs, delivering efficiency, quality, and SEO optimization at scale. With robust features and exciting updates on the horizon, writerX.ai is set to redefine content creation for modern businesses.

Aprimo, a global leader in digital asset management (DAM) and marketing resource management (MRM) solutions, is proud to announce its recognition as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms. This prestigious acknowledgment reinforces Aprimo’s commitment to innovation, scalability, and the continued enhancement of content operations through AI-driven solutions.

Aprimo's Recognition and Vision

"We are honored to be named a Leader in digital asset management by Gartner," said Erik Huddleston, CEO of Aprimo. "This recognition highlights our dedication to driving innovation and empowering businesses to leverage AI to optimize their content operations. As AI plays an increasingly vital role in content creation and management, Aprimo is committed to providing a platform that enhances efficiency and personalization for businesses."

Aprimo’s DAM platform is built to help businesses manage their content at scale by incorporating cutting-edge AI features that drive automation, improve searchability, and ensure compliance.

Key Features of Aprimo's DAM Platform

• Natural Language Search:
  Improves content discovery, allowing users to find digital assets with ease using simple language queries.

• AI-Driven Content Reviews:
  Automates compliance checks and content reviews, ensuring that assets meet organizational standards.

• Metadata Automations:
  Streamlines the content lifecycle by automating metadata tagging, reducing manual input and boosting operational efficiency.

• Collaboration Rooms:
  Enhances team collaboration and productivity, enabling seamless management of digital assets at scale.

Commitment to AI and Future Growth

"As the DAM landscape evolves, Aprimo is focused on helping businesses manage, optimize, and derive greater value from their digital assets," Huddleston added. "Our platform is continuously evolving to meet the growing demands for AI-powered solutions that drive efficiency, scalability, and improved customer engagement."

Aprimo’s AI-powered features are designed to ensure businesses can effectively manage their digital content, helping them stay competitive in an increasingly digital-first world.

Aprimo’s recognition as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms underscores the company’s continued success and innovation in the DAM space. With its robust AI-driven solutions, Aprimo empowers businesses to transform their content operations, optimize digital asset management, and stay ahead in the competitive landscape.

MERGE, a hybrid marketing and technology solutions firm, has announced the appointment of Stephanie Trunzo as its new Chief Executive Officer. A seasoned leader with more than 20 years of experience in technology, marketing, health, and storytelling, Trunzo is set to accelerate MERGE’s growth by leveraging her expertise at the convergence of consumer trends, innovative technology, and health and wellness.

Vision and Leadership

"I see the opportunity to integrate consumer trends, agency creativity, and intelligent technology as personally energizing and brimming with potential at a time when it’s most needed," said Trunzo. She emphasized MERGE’s unique position to deliver personalized, consumer-centric experiences by blending consumer insights with the precision required in regulated industries.

MERGE’s Core Focus Areas Under Trunzo's Leadership:

• Translating complex healthcare offerings into impactful, understandable solutions.
• Empowering brands to enable informed lifestyle choices for emerging markets.
• Assisting healthcare networks in integrating transformative therapeutics.

Stephanie Trunzo’s Track Record

Trunzo brings a wealth of experience from her leadership roles in top-tier organizations:

• Oracle:

  • Launched the Oracle Health global business unit and led the strategic acquisition of Cerner, enhancing digital healthcare capabilities.
  • Drove digital transformation initiatives for Oracle’s strategic cloud customers across industries like life sciences, retail, and financial services.

• IBM:

  • Played a pivotal role in the development of the IBM Garage, a global innovation hub merging industry best practices with startup agility.

• PointSource:

  • As President and COO, Trunzo spearheaded significant growth, culminating in a successful public acquisition.

MERGE’s Vision for Healthcare Innovation

Jim Weiss, founder of Real Chemistry and a MERGE board member, underscored the strategic importance of Trunzo’s appointment:
"A future where healthcare revolves around a transparent, secure ecosystem driven by data with the patient at its heart — that's where we're headed. Stephanie’s leadership is a deliberate step toward tackling the evolving needs of our clients with creativity and innovation."

Commitment to Inclusivity and Innovation

Beyond her professional achievements, Trunzo is a staunch advocate for inclusivity in technology, mentoring female leaders and supporting diverse community organizations like WomenNC and Transplants.org. She is also a certified yoga instructor and a member of the FCV Collective, committed to advancing healthcare innovation.

Stephanie Trunzo’s leadership marks a transformative era for MERGE as it seeks to redefine the nexus of consumerism, technology, and healthcare innovation. With her visionary approach and proven track record, Trunzo is poised to position MERGE as a leader in delivering creative, impactful, and consumer-focused solutions across industries.

MotionPoint, the global leader in website translation and localization, has announced the acquisition of Key Content, a premier multilingual content marketing agency. This strategic move enhances MotionPoint’s capabilities, enabling the company to provide enterprise-level multilingual marketing solutions that deliver unique content at scale across various markets and languages.

Expansion of Services and Technology

With this acquisition, MotionPoint expands its technology and service offerings, positioning itself as a comprehensive provider of website translation, localization, and multilingual content marketing services. Key additions include:

• Multilingual SEO
• High-authority localized content
• Multilingual content creation

These services will allow MotionPoint to better support businesses with their multilingual content strategies, delivering tailored solutions across multiple languages and markets.

Statements from Leadership

Evan Kramer, CEO of MotionPoint, highlighted the significance of this acquisition:
"MotionPoint has long specialized in localizing websites and online portals. Now, with the integration of Key Content's marketing solutions, we are taking the next step to meet our customers' expanding needs. This acquisition enables us to help enterprises originate expertly crafted digital content that engages audiences more effectively."

He further emphasized MotionPoint’s commitment to delivering InLanguage, InCulture, and InMarket digital content solutions that foster authentic connections and drive measurable business outcomes.

Gonzalo Suarez, founder of Key Content, expressed his enthusiasm:
"In MotionPoint, we've found the ideal partner to elevate Key Content's impact. Together, we can offer unparalleled multilingual marketing solutions to customers worldwide." Although he will step back from day-to-day operations, Suarez will remain an advisor to the company.

Leadership Continuity

Pablo Navascués, Managing Director of Key Content, will continue in his role and report directly to Evan Kramer. With a background in leading Key Content since 2022, Pablo emphasized the shared vision of both companies:
"MotionPoint and Key Content share a unified perspective on the future of multilingual digital content—one that empowers customers to leverage a mix of tools and solutions tailored to their unique needs."

Vision for Multilingual Marketing in the Age of AI

The acquisition aligns with MotionPoint’s broader vision of redefining multilingual content marketing in the age of A.I.. Michelle Vann, EVP of Multilingual Marketing at MotionPoint, stated:
"As content quality becomes increasingly critical, we're focused on supporting businesses with solutions that streamline the creation of what we're calling InContent Marketing™. Our goal is to enable organizations to efficiently and effectively produce high-quality content that is InLanguage, InCulture, and InMarket."

Backing from Lightview Capital

Richard Erickson, Partner at Lightview Capital, MotionPoint's private equity backer, commented:
"This partnership amplifies MotionPoint's capability to deliver enterprise-class solutions, empowering customers to achieve their multilingual marketing objectives. We're excited to support the continued growth and innovation of both companies."

By integrating Key Content's innovative solutions, MotionPoint strengthens its ability to support multilingual marketing strategies for enterprises, setting a new standard for high-quality, scalable content production across global markets.

Props, a performance-based creator marketing platform, has announced the appointment of Lee Sosin as its new Chief Client Officer. With over two decades of experience in media, marketing, and brand strategy, Sosin will play a key role in helping clients unlock greater business outcomes by combining creator content with paid media, propelling Props' next phase of growth.

A Distinguished Career

Sosin’s extensive career includes leadership roles at renowned companies such as Hearst, Yahoo, and Time Inc., where he shaped branded content, video strategies, and marketing solutions for some of the world’s most iconic brands. Most recently, he served as Chief Marketing Officer at Green Roads, transforming the CBD pioneer into a human-centric wellness brand through a strategic and creative overhaul.

Leadership at Props

At Props, Sosin will oversee sales, marketing, and client support, leading a team of seasoned experts, many of whom have been with the company since its inception. Having served as an advisor since the company’s early days, Sosin brings an in-depth understanding of Props’ unique approach of combining creator content with paid media. By leveraging Props' performance data, he will help clients uncover powerful insights, drive measurable results, and unlock new audiences across industries such as:

• Consumer banking
• Insurance
• Travel
• Financial services
• E-commerce

Statements from Leadership

Joseph Perello, Founder and CEO of Props, emphasized Sosin’s role:
“In many ways, Lee has been part of Props since the beginning, advising us from the start and helping craft our unique approach of combining the humanity of creator content with the precision of paid media. He is an extraordinary leader with a proven track record of crafting innovative strategies and delivering results for global brands. Lee’s expertise and ability to distill complex data into actionable insights will help our clients see even greater value from Props’ performance-based approach to creator marketing.”

Sosin shared his excitement about the opportunity:
“Brands today are holding their marketing partners more accountable for business results, and that’s where Props shines. I love that we’ve created a way for brands to use creators to drive performance, and it’s exciting to help our clients find new audiences and greater success. In 2025, the conversation with brands can no longer be about vanity metrics—it’s about results that matter.”

Educational Background

Sosin holds an MBA from Columbia University, an MFA in Motion Picture Producing from the University of Southern California, and a BA in English and American Literature from Brandeis University.

About Props

Since its formal launch in 2019, Props has pioneered the use of creator content combined with paid media to deliver tangible business results. The company partners with leading brands such as AAA, College Ave Student Loans, Hertz, Shell, Bread Financial, AAA Life Insurance, and more to attract and convert audiences into customers.