Lily AI, a cutting-edge retail technology company specializing in AI solutions for retailers and brands, has announced the Winter 2025 release of its Product Attributes Platform. This new release introduces advanced features that optimize product catalogs for enhanced discoverability and conversion, helping retailers and brands maximize performance across both existing and emerging channels. Performance marketers will benefit from dynamic intelligence that maximizes Google Ads spend, while eCommerce teams will enjoy automated catalog enrichment, driving sales for both 1st and 3rd party sellers.

Key Highlights of the Winter 2025 Release

• AI Performance Marketer for Google Ads
  This feature empowers marketers to improve Quality Score, Ad Rank, and overall win rates by generating dynamic, relevant, and AI-optimized natural language content. This content can be integrated into both Google Merchant Center (GMC) and eCommerce sites to drive better ad performance and ROI.

• Team Efficiency and Productivity
  Lily AI streamlines the product setup process by automatically populating product attributes, contextual tags, and descriptive phrases. This automated enrichment minimizes manual input, reduces errors, and ensures taxonomy alignment, all while significantly enhancing productivity and speed for teams.

• Marketplace Optimization
  Retailers and third-party sellers will benefit from accurate, robust product data at scale. The platform enables seamless integration of first-party and third-party product data, optimizing marketplace performance and creating a cohesive, efficient shopping experience across platforms.

• AI-Driven Dynamic Intelligence
  Lily AI's platform continuously analyzes search behavior and decodes consumer intent, ensuring products are discoverable with the most relevant, up-to-date terms. This dynamic feedback loop ensures that product data evolves and adapts to consumer behavior in real-time, optimizing visibility across all digital touchpoints.

CEO and President Perspectives

Purva Gupta, Co-founder and CEO of Lily AI, shared her perspective on the retail industry's transformation:
“At this time of year, we all read the same clickbait article titles written by prognosticators who make bold claims like ‘Search is Dead!’ or ‘The Retail Apocalypse is Here!’ I take a different view — for as long as consumers seek to create their unique style, retail will thrive, and search will endure, whether it’s on a website, a social platform, or an AI-powered engine.”

Ahmed Naiam, President of Lily AI, expressed his excitement about the new product features:
“We’re honored to be recognized as one of the top 50 retail tech innovators. Our newest capabilities will empower retailers to optimize their Google Ads performance, accelerate marketplace growth, and enhance team efficiency. We’re excited to demo these solutions at NRF 2025.”