Notified, a leading technology partner for global investor relations and public relations professionals, has officially launched its Chinese website, marking a significant step in its commitment to the Chinese market. This initiative enhances accessibility, improves localization, and fosters stronger relationships with local businesses and stakeholders.

As China’s digital economy continues to expand, Notified’s new website provides comprehensive information, company news, and valuable resources, all designed with a user-friendly interface and optimized content to ensure a seamless experience.

Highlights of the Launch

1. Enhanced Accessibility for Chinese Users

• The website ensures that Chinese customers can access information in their native language, enabling a deeper understanding of Notified’s services.

• A localized digital experience fosters greater engagement and trust among users.

2. Commitment to Localization

• This launch reflects Notified’s long-term investment in the Chinese market, catering to its unique needs with tailored communication and service offerings.

• The platform allows local businesses to easily navigate services and connect with Notified’s experts.

3. Future Chinese Blog Content

• Notified plans to regularly publish blog content in Chinese, offering insights on global trends, market analysis, and industry best practices.

• This initiative aims to provide added value for website visitors by keeping them informed about the latest developments in investor relations and public relations.

Leadership Perspective

Highlighting the company’s dedication to China’s market, Nimesh Davé, President of Notified, expressed enthusiasm about this milestone:

“China is a critically important market for us, and we are very excited to take this important step to strengthen our presence here. By launching a localized site, we hope to build a deeper connection with our Chinese customers while demonstrating our long-term commitment to this vibrant region.”

Expansion Beyond the Website: Notified’s WeChat Public Account

In addition to the website launch, Notified has expanded its digital engagement in China with the launch of a WeChat public account. Users can now follow "GlobeNewswire by Notified" to stay updated, engage with the brand, and access industry insights through China’s most popular social media and business communication platform.

Notified’s Chinese website launch and WeChat expansion mark a major step in its global growth strategy, enhancing accessibility, localization, and customer engagement in China’s rapidly evolving digital landscape. These initiatives reinforce Notified’s commitment to serving local businesses with trusted investor relations and public relations solutions tailored for the Chinese market.

Spectrio, a leading provider of digital signage software and systems, has launched RMN Gateway, a powerful solution designed to help retailers maximize the revenue potential of their in-store digital signage networks. This new system transforms digital displays into high-performing retail media networks (RMNs), allowing businesses to generate new revenue streams while retaining full control over the shopper experience.

By integrating with ad servers and mediation platforms, RMN Gateway connects in-store signage to the broader advertising ecosystem, enabling programmatic ad placements across multiple channels, including direct sales, private marketplace deals, open auctions, and vendor sponsorships.

The Growing Importance of In-Store Advertising

With 80 percent of purchases still happening in physical stores, retailers and brands are increasingly focused on engaging consumers at the point of decision. RMN Gateway allows retailers to bridge the gap between their physical spaces and digital advertising, unlocking new monetization opportunities while enhancing the overall customer experience.

Features & Benefits of RMN Gateway

1. Seamless Ad Monetization for Retailers

• Converts digital touchpoints like shelf-edge and end-cap screens into advertising revenue opportunities.

• Connects to ad exchanges, agency partnerships, and direct ad sales, giving retailers flexibility in how they sell ad space.

2. Advanced Audience Targeting

• Uses first-party data (POS logs, loyalty programs), second-party data (on-premise sensor impressions), and third-party data for precise consumer engagement.

• Delivers relevant, high-impact ads tailored to in-store shoppers.

3. Automated Ad Delivery & Fraud Prevention

• Ensures ad placements meet industry standards with tracking features such as quartile completion rates and pixel monitoring.

• Verifies impressions and prevents fraud to maximize advertiser ROI.

4. Transparent Reporting & Performance Metrics

• Provides detailed insights into ad performance, including impression counts, proof-of-play verification, and transaction correlation.

• Helps retailers demonstrate ROI to advertisers with real-time analytics.

5. Centralized Content Control

• Allows retailers to balance promotional content with advertising while maintaining brand integrity.

• Offers customizable ad-to-content ratios to optimize the shopper experience.

Revenue Potential for Retailers

RMN Gateway offers a significant revenue opportunity for retailers looking to monetize their digital signage infrastructure. A single screen in a retail media network can generate $30 to $40 per month, while high-traffic locations can yield several hundred dollars monthly.

To help businesses assess their earning potential, Spectrio provides a revenue estimator tool on its website, allowing users to explore various monetization models and revenue-sharing options.

Industry Leadership Perspective

Tamara Bebb, CEO of Spectrio, emphasized the transformative impact of RMN Gateway:

“Retailers have long understood the value of their physical spaces for engaging customers, but many haven't been able to fully capitalize on the revenue potential of their digital signage networks. RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem, creating new opportunities for both retailers and brands to engage consumers at the critical point of decision.”

Spectrio’s RMN Gateway represents a breakthrough innovation in retail media monetization, providing retailers with an end-to-end solution to unlock new revenue streams, enhance shopper engagement, and maximize the value of digital signage networks.

As retail media continues to evolve, RMN Gateway positions Spectrio as a leader in helping businesses connect in-store experiences with digital advertising, creating a more profitable and dynamic retail ecosystem.

Adtech startup Stic, which enables brands to leverage on-the-road advertising through driver-based car stickers, has announced the appointment of Dan Fleyshman as its new Chief Marketing Officer (CMO). A well-known marketing expert and business leader, Fleyshman will spearhead B2B and B2C marketing strategies, helping both Stic and its clients maximize their advertising impact.

What is Stic?

Stic is revolutionizing outdoor advertising by allowing brands to turn everyday vehicles into mobile billboards. Brands partner with Stic to place patented, data-enabled stickers on thousands of cars, providing hyper-local, real-time visibility.

Drivers, including those from services like Uber, Lyft, DoorDash, and Postmates, can earn up to 14 cents per mile simply by displaying branded stickers—earning passive income without altering their daily routes.

Dan Fleyshman’s Marketing Expertise

Fleyshman brings decades of experience in brand strategy, influencer marketing, and business growth. His agency, Elevator Studio, has managed social media influencer campaigns for major brands, including Lyft and Postmates, executing over 110,000 paid influencer posts since 2011 for fashion, food & beverage, and Fortune 500 technology brands.

Adam Cohen, founder and CEO of Stic, expressed enthusiasm for the new appointment:

“Dan is one of the best marketers in the business, with an unparalleled track record of innovation and business expertise. Stic is poised for exponential growth, and we are thrilled to have him on board.”

Fleyshman’s Vision for Stic

Fleyshman sees Stic’s advertising model as a game-changer in out-of-home (OOH) marketing, offering cost-effective brand exposure with highly targeted reach.

“Stic combines simplicity with impact, creating an efficient advertising channel for brands to reach new and existing customers,” Fleyshman said. “I’m excited to help scale this business and support Adam’s vision of providing extra income to millions of drivers.”

How Stic Works: A Win-Win for Brands & Drivers

Stic’s innovative platform connects brands and drivers, allowing companies to deploy targeted, data-driven outdoor ads with measurable impact.

For Brands:

• Hyper-local targeting: Select specific regions, neighborhoods, and times of day for ad visibility.

• Street-level exposure: Reach consumers where they live, work, and shop.

• Data-driven measurement: Track impressions, optimize campaigns, and maximize return on investment (ROI).

For Drivers:

• Earn passive income: Get paid for the miles you already drive.

• Choose your ads: Select which brands to promote via the Stic app.

• Removable & hassle-free: Stickers are easy to apply and remove without damage.

With Dan Fleyshman’s leadership, Stic is set to expand its market presence and provide brands with an innovative advertising solution that maximizes visibility, engagement, and ROI. As the company continues to grow, it remains focused on empowering drivers while helping brands achieve cost-effective, high-impact advertising.

Antonio & Paris, the premier branding and strategy agency known for shaping iconic global brands, has announced that Paris Buchanan will assume the role of sole CEO. Formerly Co-CEO and Chief Creative Officer, Buchanan’s appointment signifies a new chapter of leadership that prioritizes creative vision, strategic transformation, and industry innovation.

As a woman CEO, Buchanan also represents a shift toward greater diversity and inclusivity in branding leadership. She will oversee the agency’s continued expansion, serving world-class clients such as Barco, Disney, ThermoFisher, Microsoft, The Franklin Institute, AT&T, and more.

Paris Buchanan’s Leadership & Vision

In her new role, Buchanan will lead Antonio & Paris’ global team of strategists, creatives, and technologists, ensuring the agency remains a pioneer in brand storytelling, consumer engagement, and digital transformation.

Her leadership is set to:

• Drive cutting-edge brand experiences for global clients.

• Integrate technology, strategy, and creativity for maximum brand impact.

• Expand the agency’s global influence and service offerings.

“I’m honored to take on this leadership role and continue building on the legacy of excellence we’ve established,” said Buchanan. “With our incredible team and world-class clients, we are poised to drive even greater impact in branding, storytelling, and immersive consumer experiences.”

Antonio Patric Buchanan’s New Role & Pure Moxie Incubator

As part of this transition, Antonio Patric Buchanan, co-founder of Antonio & Paris, will shift from Co-CEO to Chief Transformation Officer, focusing on the agency’s long-term strategic vision. He will also lead Pure Moxie, Antonio & Paris’ new incubator for disruptive brand innovation.

The first venture under Pure Moxie will be a groundbreaking science-based entertainment streaming service, blending branding and entertainment in an unprecedented way.

“Antonio & Paris has always been about pushing boundaries,” said Antonio Patric Buchanan. “As I focus on transformation and the exciting launch of Pure Moxie, I have full confidence in Paris’s vision to lead the agency into its next chapter.”

Antonio & Paris: A Future of Strategic Creativity & Innovation

For years, Antonio & Paris has been a trailblazer in branding, combining creative excellence with strategic insight to build brands that endure. Under Paris Buchanan’s leadership, the agency is set to:

• Deepen global brand influence through expanded client services.

• Embrace disruptive innovation with data-driven storytelling and digital transformation.

• Enhance strategic branding capabilities to meet the evolving needs of high-growth and established brands alike.

This leadership evolution reinforces Antonio & Paris’ commitment to transformative branding, industry leadership, and the power of storytelling. With Paris Buchanan at the helm, the agency is poised for its most dynamic era yet, redefining branding for the modern world.

Clicta Digital Agency, a growth-focused digital marketing firm based in Denver, Colorado, has been named one of the top digital marketing agencies in the state by Expertise. The agency received three prestigious awards recognizing its excellence in Denver, Aurora, and Lakewood, reinforcing its reputation for data-driven marketing solutions that help businesses achieve measurable growth.

Since its founding in 2017, Clicta Digital has become a trusted partner for businesses, offering innovative strategies that drive brand awareness, lead generation, and revenue growth, even amid economic challenges.

Industry Recognition & Achievements

The three awards from Expertise highlight Clicta Digital’s leadership in:

• Denver Digital Marketing

• Aurora Digital Marketing

• Lakewood Digital Marketing

By combining cutting-edge technology, industry expertise, and strategic marketing approaches, the agency has consistently delivered exceptional client results.

“We are honored to receive not just one, but three awards recognizing us as one of the best digital marketing agencies in Colorado! This recognition is a testament to the hard work and dedication of our team. We’re proud to be part of the thriving business community here and look forward to helping more small businesses succeed,” said Ronald Robbins, Founder & CEO of Clicta Digital, Inc.

Expanding Support for Small Businesses: Digital Marketplace Launch

In addition to industry recognition, Clicta Digital has introduced a new Digital Marketplace designed to provide affordable, high-quality digital marketing services for small businesses, entrepreneurs, and in-house teams.

Features of the Digital Marketplace:

• Social Media Management – Boost engagement and audience reach.

• Search Engine Optimization (SEO) – Improve online visibility and rankings.

• Content Creation – High-quality blogs, articles, and marketing materials.

• Paid Advertising Support – Google Ads, Facebook Ads, and PPC management.

• Marketing Campaign Assistance – Strategy execution for in-house teams.

This accessible and scalable solution empowers small businesses to leverage top-tier digital marketing services without the high costs of traditional agency retainers.

Why This Matters for Businesses in Colorado

With the increasing importance of digital marketing in today’s business landscape, Clicta Digital is committed to:

• Helping small businesses scale efficiently through targeted online strategies.

• Making digital marketing accessible and results-driven with its Digital Marketplace.

• Driving local business growth despite economic uncertainties.

Clicta Digital’s recognition as a top digital marketing agency in Colorado and the launch of its new Digital Marketplace mark an exciting step forward in empowering businesses with effective, data-driven marketing solutions. As the agency continues to expand, its commitment to client success and innovation remains at the core of its mission.

The digital marketing landscape is evolving rapidly, and in 2025, the relationship between branding and search engine optimization (SEO) has become stronger than ever. Actual SEO Media, Inc. highlights how businesses can leverage brand identity to enhance organic visibility and long-term success in search rankings.

Unlike the past, where branding and SEO were viewed as separate strategies, Google’s search algorithms now prioritize trust, authority, and brand recognition. This shift means that companies with a well-established brand presence are experiencing higher visibility and improved rankings, even in highly competitive industries.

Branding as a Key SEO Factor

1. Search Engines Prioritize Brand Trust & Recognition

Search engines are increasingly measuring how well-known and trusted a brand is. While Google has not explicitly confirmed branding as a direct ranking factor, several indicators contribute to higher rankings:

• Branded Search Queries – When users search for a company’s name or product directly, it signals trust and relevance. A higher volume of branded searches suggests strong audience awareness.

• User Interaction with Brand Content – Engagement with branded content across platforms, including click-through rates and dwell time, influences search rankings.

• Consistent Online Presence – Active branding across websites, social media, and third-party sites establishes authority and credibility.

This aligns with Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness), which rewards brands that demonstrate trust and expertise across multiple platforms.

How SEO Enhances Brand Visibility

1. Content Marketing & Topical Authority

• High-quality, informative content strengthens both SEO and brand positioning.

• By addressing industry-relevant topics, businesses build thought leadership and increase visibility in search results.

• Consistently publishing expert content improves a site’s topical authority, making it a trusted resource.

2. Structured Data & Search Features

• Schema markup and metadata help search engines understand brand-related content, improving its display in search results.

• Features like rich snippets, knowledge panels, and FAQ sections drive higher click-through rates and visibility.

3. Local SEO & Brand Consistency

• Google Business Profiles, local citations, and map listings reinforce a brand’s local presence and credibility.

• Auto dealerships, law firms, and healthcare providers can benefit from localized SEO by ensuring accurate business details and location-based content.

4. Backlinks & Brand Authority

• High-quality backlinks from reputable sources act as endorsements for a brand’s credibility.

• Press mentions, research studies, and industry collaborations enhance brand authority and organic search rankings.

5. SEO-Optimized User Experience (UX)

• Fast-loading websites, mobile responsiveness, and intuitive navigation improve user experience.

• Positive UX signals (low bounce rates, high engagement) lead to better SEO performance and stronger brand perception.

The Future of SEO & Branding

1. The Rise of Entity-Based Search

Google is shifting from keyword-focused rankings to entity-based search, where well-defined brands and authoritative sources receive priority. Businesses must:

• Strengthen their digital footprint across multiple platforms.

• Maintain consistent branding with unified messaging, visuals, and tone.

• Ensure their brand is recognized as an authoritative entity in their niche.

2. AI & Personalization in Search

As artificial intelligence (AI) and machine learning influence search algorithms, businesses must:

• Optimize for user intent by delivering relevant, brand-aligned content.

• Utilize personalization and behavioral insights to tailor messaging and engagement.

3. Social Proof & Reputation Management

• Online reviews, social media engagement, and third-party mentions contribute to a brand’s credibility.

• Companies must actively monitor and enhance their digital presence to maintain trust and influence search rankings.

In 2025, SEO is no longer just about keywords—it’s about brand recognition, trust, and digital authority. Businesses must go beyond ranking for search terms and focus on building a strong, memorable brand presence.

By combining SEO best practices with strategic branding efforts, companies can enhance their search visibility, foster audience trust, and drive long-term growth.

EngageLab, a subsidiary of Aurora Mobile, is a world-leading omnichannel customer engagement platform providing businesses with cutting-edge messaging solutions. Designed to enhance customer communication platforms (CCMs), EngageLab helps businesses improve user engagement, optimize workflows, and drive conversions through personalized, efficient messaging.

Customer communication platforms play a critical role in managing interactions across multiple touchpoints. However, they require a robust, scalable messaging infrastructure to ensure seamless communication and maximize engagement. EngageLab’s advanced technology delivers high reliability, personalization, and automation, making it the ideal partner for CCMs.

Case Study: SendCloud & SaleSmartly Collaboration

As part of EngageLab’s ecosystem, SendCloud (another Aurora Mobile subsidiary) recently partnered with SaleSmartly, a leading customer communication platform, to enhance its email marketing capabilities.

Outcomes of the Partnership:

1. Improved Email Deliverability

   • SaleSmartly sends 400,000+ triggered emails per month via SendCloud.

   • Achieves an impressive 96% email delivery rate and 20%+ open rate, making email a critical channel for engagement.

2. Real-Time Email Analytics

   • Provides insights into open rates, click-through rates, and conversions, enabling data-driven decisions for optimizing campaigns.

3. Seamless API Integration

   • SendCloud’s email services integrate via API into SaleSmartly’s platform, ensuring smooth user experiences and easy campaign management.

EngageLab: The Ideal Partner for Customer Communication Platforms

1. Omni-Channel Engagement

EngageLab’s platform provides seamless, multi-channel communication, integrating:

• Email, AppPush, WebPush, SMS, WhatsApp, and OTP (One-Time Passwords).

• A unified API that reduces development time and simplifies operations.

2. High Delivery Rates & Reliability

• 40% higher push delivery rate than industry competitors.

• 99.97% email delivery rate powered by a global infrastructure with five strategically located nodes, ensuring:

  • Fast, reliable message delivery across all channels.

  • High concurrency and availability, even during peak traffic.

3. Personalization & Automation

• Marketing automation enables personalized messaging based on:

  • Customer behavior, preferences, and demographics.

• Dynamic content capabilities allow real-time message customization, boosting engagement and conversions.

4. Data Security & Compliance

• EngageLab ensures full compliance with global regulations, including:

  • GDPR, DPPA, and local data privacy laws.

• Provides dedicated IPs, automated failover, and enterprise-grade security for secure messaging.

EngageLab is revolutionizing customer communication platforms with omnichannel engagement, high reliability, personalization, and compliance. With its advanced infrastructure and proven success, businesses can seamlessly connect with customers, drive higher engagement, and optimize marketing efforts.

Hotwire Global, a leading communications and marketing consultancy, has announced the launch of its global AI Lab, reinforcing its commitment to AI-driven insights and intelligence. This initiative aims to develop advanced AI tools to enhance marketing, media relations, and business strategy while accelerating AI adoption across the agency.

The AI Lab introduces Hotwire Spark, an AI-powered search discovery platform, and Hotwire Ignite, an agentic AI account intelligence tool. These solutions, now available, are designed to deliver smarter insights, streamline workflows, and optimize client impact.

Matt Oakley, previously Global Head of Data and Analytics, has expanded his role to Global SVP, Analytics and AI. Now based in San Francisco, he leads a specialized R&D team across multiple global markets, including the US, UK, Singapore, India, and Europe.

Hotwire Global’s AI Lab: Driving Innovation at Scale

1. AI-Powered Solutions for Smarter Marketing

Hotwire Global’s AI Lab builds on the agency’s extensive AI innovations over the past year.

Hotwire Spark: AI Search Discovery & Optimization

• Previously known as GAIO.tech, Hotwire Spark helps brands analyze how their products and messaging appear in AI chatbots such as ChatGPT, Copilot, and Gemini.

• Clients, including Pure Storage and Equinix, use this tool to track AI-generated search results and the sources shaping customer perceptions.

• Recent updates include:

  • AI agents that aggregate data across multiple sources.

  • Synthetic personas to understand audience-specific search results.

Hotwire Ignite: AI-Powered Account Intelligence

• Hotwire Ignite employs a Retrieval-Augmented Generation (RAG) framework to integrate external data (web, technographic, wallet data) with internal business signals.

• This enables:

  • Faster target account prioritization.

  • Enhanced account-based marketing (ABM) strategies.

  • Real-time program effectiveness tracking.

• Clients such as Red Hat and SAP Concur have been beta testing Hotwire Ignite with positive results.

AI and Data Analytics Leadership at Hotwire Global

2. Strengthening AI Capabilities with Expert Leadership

• Matt Oakley now leads AI and analytics initiatives globally, ensuring AI solutions are aligned with real-world client needs.

• The AI Lab is backed by a dedicated R&D team of data scientists, developers, and analysts across multiple regions.

• Hotwire’s AI strategy focuses on enhancing data-driven decision-making and accelerating AI adoption for clients.

Industry Impact & AI Thought Leadership

3. Thought Leadership and AI Research

Hotwire Global has solidified its position as an industry leader in AI-powered marketing and PR through:

• AI Beyond Efficiency Report Series – Created in collaboration with think tank House of Beautiful Business, these reports help businesses navigate the evolving AI landscape.

• Industry Recognition & Events – Hotwire has presented AI insights at major events, including:

  • World Economic Forum with Swisscom

  • Constellation Research’s Connected Enterprise

  • 6sense Breakthrough

  • PR Week AI Deciphered

  • PRovoke Summit North America

• Award Nominations – Hotwire Global has been shortlisted for PRovoke’s Data-Driven PR Agency of the Year (2025), further validating its impact in AI and analytics-driven PR strategies.

With the launch of its global AI Lab, Hotwire Global is setting new industry benchmarks in AI-driven marketing and communications. By developing cutting-edge AI solutions like Hotwire Spark and Ignite, and fostering AI thought leadership, the agency is helping clients stay ahead in an AI-powered digital world.