Inuvo, Inc., a leader in AI-powered advertising solutions, has announced a groundbreaking enhancement to its IntentKey® technology—the integration of zip code-level audience insights and targeting capabilities. This innovation offers advertisers unparalleled precision in geographic targeting and audience understanding, all while adhering to privacy-compliant practices.

Key Features of IntentKey® Technology

Inuvo's proprietary AI analyzes consumer behavior patterns across 40,000+ U.S. zip codes, enabling advertisers to:

• Access Granular Insights: Understand the reasons behind consumer interest at a hyper-local level.
• Leverage Real-Time Adaptation: Dynamic audience models that reflect changing consumer behaviors.
• Implement Advanced Media Matching: Tailored placements across video, connected TV, and other platforms.

Benefits for Advertisers

This innovation eliminates the need for personal data, empowering advertisers to:

• Retailers: Optimize local market strategies with precise audience insights.
• Service Providers: Target specific neighborhoods for community-centric campaigns.
• National Brands: Execute regional campaigns tailored to diverse audiences.
• Local Businesses: Engage community segments through hyper-local targeting.

A Future-Proof Solution for Privacy-Compliant Advertising

As the advertising industry faces challenges from the deprecation of cookies and identity-based targeting, IntentKey focuses on the "why" behind consumer interest instead of the "who." This approach:

• Ensures privacy compliance.
• Provides advanced geographic targeting accuracy.
• Positions Inuvo as a pioneer in AI-driven, future-proof marketing solutions.

Statement from Leadership

“By incorporating zip code-level data into our audience models, we're helping advertisers connect with their ideal audiences with more precision than ever before,” said Amir Bakhshaie, SVP Products at Inuvo. “This granular approach, combined with insights generated by our proprietary technology, gives brands the ability to both reach their most valuable consumers and understand their intent.”

The enhanced zip code targeting capability is now available to all IntentKey clients, marking a significant leap forward in privacy-compliant, AI-driven digital advertising. Inuvo continues to lead the industry by equipping advertisers with sophisticated tools to understand and engage their audiences with precision and insight.

At CES 2025, Amazon Ads unveiled an innovative SQL generator for Amazon Marketing Cloud (AMC), marking a breakthrough in generative AI for advertisers. This tool enables advertisers to effortlessly create SQL queries using natural language, drastically reducing query development time from hours to minutes. With this new capability, advertisers can quickly build custom audiences, activate them in Amazon DSP and Ads Console, and execute campaigns across the entire marketing funnel.

Key Features of the SQL Generator

1. Natural Language Interface
   Advertisers simply describe their desired audience in plain language, such as:

   • “Create an audience of customers who have viewed our product pages, seen my STV ads, but haven’t purchased in the last 30 days.”
     The SQL generator then translates this into actionable SQL queries, eliminating the need for manual coding expertise.

2. Cross-Channel Audience Creation
   The SQL generator supports audience building for campaigns across streaming TV (STV), audio, and digital channels, enabling advertisers to deliver full-funnel advertising strategies from awareness to conversion.

3. Step-by-Step Query Guidance
   Alongside query generation, advertisers receive detailed steps and explanations, enhancing usability and confidence in deploying AI-generated queries.

4. Enhanced Use Case Exploration
   Advertisers can prompt the system with questions like:

   • “How can I create an audience of customers who heard our audio ads but haven’t made a purchase?”
     The tool provides customized code and instructions to streamline the process.

Benefits for Advertisers

• Increased Productivity: Reduces query development time, freeing up resources for strategic planning.
• Expanded Accessibility: Empowers advertisers with limited SQL knowledge to leverage AMC signals effectively.
• Enhanced Campaign Innovation: Unlocks novel audience insights and segments to optimize media spend and drive growth.

Industry Perspectives

Paula Despins, VP of Ads Measurement at Amazon Ads, stated:
"The SQL generator brings the power of generative AI to help advertisers unlock value from their data and shopping signals, enabling them to execute truly full-funnel advertising strategies."

Robert Avellino, VP of Innovation and Growth at Tinuiti, commented:
"This tool allows our teams to turn complex ideas into actionable insights, expanding innovation and delivering more sophisticated strategies for our clients."

Broader AI Integration in Amazon Ads

The SQL generator builds on Amazon Ads' robust AI ecosystem, which includes:

• Creative Generators: Tools for image, video, and audio ad creation.
• Campaign Optimization: AI-driven relevancy models in Amazon DSP to maximize ad performance.

Availability

The SQL generator will be available to all AMC customers in early 2025, empowering advertisers to explore a new era of precision and efficiency in audience targeting and campaign execution.

Iterate.ai has announced a strategic partnership with jp.ik, a global leader in educational technology solutions. This collaboration integrates Iterate.ai's Generate platform into jp.ik's educational ecosystem, enabling secure, private AI capabilities for students and educators across over 100 countries.

Key Highlights of the Partnership

1. Secure AI for Education

   • The Generate platform brings cutting-edge, private AI capabilities that operate offline on PCs, tablets, and other devices.
   • Features include document analysis, content generation, and AI-assisted learning tools while ensuring student data privacy and security.

2. Accessibility in Limited Connectivity Regions

   • The platform's offline functionality ensures advanced AI capabilities are accessible in regions with limited internet connectivity, bridging the digital divide for global education.

3. Aligned Vision

   • Jorge Castilho, Product and Solutions Director at jp.ik, emphasized the alignment of this partnership with jp.ik's mission to make transformative technology secure and accessible to all learners.

4. Global Reach

   • With jp.ik’s established presence in over 100 countries, the partnership ensures widespread availability of private AI tools for educational institutions worldwide.

Statements from Leaders

Jon Nordmark, CEO of Iterate.ai, highlighted:
"This partnership combines Generate’s offline-capable, private AI technology with jp.ik’s global education network, creating possibilities for AI-enhanced learning where traditional cloud-based solutions fall short."

Jorge Castilho, Product and Solutions Director at jp.ik, remarked:
"The integration of Iterate.ai’s Generate platform enhances our ability to deliver cutting-edge AI capabilities while maintaining our commitment to security, privacy, and equal access to educational technology."

Showcase at Bett 2025

The companies will demonstrate their integrated solutions at Bett 2025, held from January 22-24 at ExCeL London. Education industry professionals can experience firsthand how private AI technology is reshaping learning and ensuring accessibility, security, and innovation in classrooms.

PearlMountain Limited has unveiled exciting updates to its flagship video creation platform, FlexClip, introducing two innovative features: AI Video Generator and Motion Tracking. These tools enhance the creative process by simplifying video production and streamlining complex editing tasks, underscoring PearlMountain's commitment to innovation and empowering creators.

1. AI Video Generator

This cutting-edge tool leverages AI technology to automate and enhance video creation, offering two intuitive modes:

• Text to Video

  • Users can input short prompts, and FlexClip’s AI model analyzes them to generate fully-formed videos with scenes, animations, and effects.
  • Ideal for:
    • Short videos
    • Advertisements
    • Social media content
  • Benefits: Saves time and boosts creative efficiency, enabling the creation of professional-quality videos effortlessly.

• Image to Video

  • Users can upload a static image and add prompts. The AI dynamically transforms the image into a video with animations, effects, and backgrounds.
  • Ideal for:
    • Marketing videos
    • Product showcases
    • Artistic projects
  • Benefits: Converts static visuals into captivating, dynamic content.

2. Motion Tracking

This feature allows users to track moving elements in a video, syncing text, shapes, images, or layers with a target object's motion.

• Ideal for:
  • Action scenes
  • Brand advertisements
  • Dynamic effects
• Benefits:
  • Enhances visual appeal and professionalism
  • Streamlines complex editing tasks, improving efficiency

CEO's Statement

Lin Xiao, CEO and founder of PearlMountain, remarked:
"FlexClip has always been dedicated to equipping creators with smarter and more efficient tools. The AI Video Generator and Motion Tracking features represent a major leap forward in optimizing workflows and enabling creators to focus on what truly matters – their content."

Elevating the Creative Experience

With these updates, FlexClip empowers users to:

• Save time through automation and AI-driven tools
• Inspire creativity with dynamic features
• Produce polished, professional-quality content with greater precision and ease

Starburst, the hybrid data lakehouse company for AI, has announced the appointment of Lisa Luscap as its new Chief Marketing Officer (CMO). With a proven track record in scaling global marketing efforts, Luscap is set to lead Starburst's next phase of growth and drive awareness of its innovative data and AI platform powered by OS Trino.

The Growing Importance of Hybrid Data Solutions

The surge in AI and machine learning (ML) adoption has underscored the critical need for hybrid data solutions like Starburst. These platforms offer seamless, cost-effective access to data across on-premises and cloud environments, tackling challenges such as:

• Data silos: Enabling integration across distributed systems.
• Volume and complexity: Supporting robust AI applications, including large language models (LLMs).
• Innovation in AI: Accelerating enterprise AI and ML initiatives by delivering relevant, accessible data.

As AI-driven innovation becomes increasingly dependent on robust data platforms, Starburst stands out as a leader in simplifying data management for AI and ML projects.

Leadership Perspective

Steven Chung, President of Starburst, highlighted the critical role of data in AI innovation:
"Supplying relevant data is the key bottleneck for enterprises to compete in this new era of AI. Starburst empowers customers like Amazon, Netflix, and Halliburton to accelerate AI and ML innovation. Lisa's leadership will be instrumental in expanding our reach to new industries and markets."

About Lisa Luscap

Lisa Luscap brings over 20 years of experience in leading marketing efforts for tech giants and startups alike.

• Previous roles:
  • CMO at Pluralsight: Spearheaded marketing strategies for the technology workforce development company.
  • Marketing leader at Snowflake: Played a pivotal role in the company’s IPO in 2020.
  • Held executive marketing positions at VMware, HP, Siebel Systems, and Dolby Laboratories.
• Key achievements:
  • Consistently drove brand growth and demand generation across various stages of company development.

Luscap’s Vision
"I’m thrilled to join Starburst and help our customers accelerate their AI and ML initiatives. Starburst’s unique platform simplifies enterprise data access, enabling businesses to supercharge AI applications and achieve tangible outcomes."

Starburst’s Competitive Edge

• Trusted by Industry Leaders: Serving companies like Amazon, Netflix, and Halliburton.
• Innovative Technology: A hybrid data lakehouse approach tailored to address modern AI challenges.
• Proven Impact: Facilitating faster, smarter decision-making for AI-driven enterprises.

Postie, a leader in direct mail automation solutions, has appointed Phil Davis as its Senior Vice President (SVP) of Sales. This appointment marks a strategic milestone in the company’s mission to help large brands create more personalized and meaningful relationships with their customers through direct mail.

Phil Davis' Proven Expertise

Phil Davis brings over two decades of experience leading revenue teams and scaling high-margin businesses within the data and marketing technology sectors. His extensive background includes:

• Chief Business Officer at AtData (formerly TowerData): Contributing to business growth and leadership.
• CEO at RapLeaf (part of LiveRamp): A founding member that helped shape the company’s success.

His track record in strategic planning, go-to-market execution, and team building will significantly benefit Postie’s growth trajectory.

Leadership Perspective

Dave Fink, CEO & Co-founder of Postie, expressed confidence in Davis’s appointment:
"We hire slowly to ensure we get key hires right, and I couldn't be more confident in this new hire and partnership. Phil's extensive experience and leadership in the data and advertising space make him a valuable addition to our team. He understands the challenges marketers face and will be key in accelerating our growth."

Direct Mail Industry Resurgence

The direct mail industry is seeing a revival, with increasing effectiveness and addressability across a variety of demographics. USPS research reveals that millennials respond positively to direct mail, with:

• 85% of millennials taking time to review their mail.
• 52% of millennials are more likely to make a purchase from companies using both direct mail and digital marketing.

This growth is proving that direct mail remains a vital and powerful marketing channel, particularly when combined with modern technology.

Phil Davis on His New Role

Phil Davis expressed his excitement about joining Postie:
"I’m excited to join Postie to help lead and nurture this world-class team. Direct mail is an amazing channel for driving measurable results, and Postie's platform offers a modern, data-driven approach that empowers brands to succeed in today’s competitive landscape."

Innovid, a leader in advertising solutions, has unveiled Harmony Reach & Frequency for publishers in collaboration with Roku, the top TV streaming platform in the U.S. This breakthrough initiative focuses on optimizing frequency management and campaign effectiveness, offering unique advantages for publishers and advertisers alike.

Key Highlights of Harmony Reach & Frequency

1. Groundbreaking Frequency Management Solution

   • Harmony Reach & Frequency is the first holistic tool for managing ad frequency across CTV and digital video.
   • Now integrated with Roku, it helps publishers enhance the value of their ad inventory by reaching untapped audiences.

2. Advantages for Advertisers

   • Incremental Reach: Suppresses already saturated households, targeting net-new viewers.
   • Maximized Campaign Effectiveness: Reduces waste, increasing ROI on ad inventory.
   • Enhanced Frequency Management: Optimizes ad exposure to deliver measurable outcomes.

3. Strategic Insights via Roku Data Cloud

   • Roku’s integration allows seamless signal sharing, improving audience targeting precision.
   • Alignment of supply and demand-side goals enriches the overall ad experience for viewers and advertisers.

Additional Innovations in Partnership

• Harmony Direct:

  • Simplifies workflows for non-biddable TV streaming media by eliminating inefficiencies like additional tech layers and fees.
  • Roku was the first publisher to adopt this innovative feature, showcasing its commitment to simplifying the CTV ecosystem.

• Harmony Conversions:

  • Provides near real-time conversion insights, enabling publishers to refine in-flight campaigns.
  • Features include identifying high-performing attributes (e.g., geo, genre) and suppressing impressions for converted households.

Statements from Key Stakeholders

• Miles Fisher, Roku:
  “This partnership underscores our commitment to advancing the TV streaming ecosystem and aligning advertiser-viewer goals.”

• Guy Kuperman, Innovid:
  “Frequency management is an untapped opportunity for publishers to differentiate themselves and improve the CTV ecosystem.”

The partnership between Innovid and Roku exemplifies a shared vision of optimizing the CTV ecosystem. By integrating Harmony Reach & Frequency and Harmony Conversions, the two companies aim to revolutionize advertising precision, efficiency, and outcomes for publishers and advertisers alike.

HUMAN Security, Inc., a leader in cybersecurity, has announced a strategic partnership with TollBit to combat unauthorized AI scraping bots and enable content monetization. This collaboration enhances digital security, enforces compliance with robots.txt directives, and introduces innovative revenue opportunities for publishers.

Key Highlights of the Partnership

1. Enhanced Visibility & Control Over AI Agents

   • Offers deep insights into scraping activity from AI agents.
   • Empowers publishers to make informed decisions to protect digital assets.

2. Advanced Robots.txt Enforcement

   • Enforces robots.txt policies for both known and unknown bots.
   • Prevents unauthorized scraping or summarization of content.

3. Seamless Monetization Through AI Paywalls

   • Implements a paywall requiring AI bots to pay per scrape.
   • Supports enterprise-level partnerships with AI developers for consistent revenue streams.

4. Blocking Unwanted Scrapers

   • Mitigates unauthorized bots while allowing compliant AI agents to access content ad-free.
   • Reduces invalid traffic (IVT), ensuring higher content integrity.

5. Adaptive Learning for Real-Time Protection

   • Continuously tracks and labels AI agents across web properties.
   • Enhances detection feedback loops for quicker response to unauthorized activity.

Statements from Leadership

• Apurva Joshi, HUMAN:
  "This partnership advances our capabilities to control and monetize unwanted traffic while empowering publishers to unlock new revenue streams.”

• Toshit Panigrahi, TollBit:
  "We aim to help content owners monitor, manage, and monetize their data, ensuring sustainable AI scraping practices."

The HUMAN-TollBit partnership is a game-changer for content-driven enterprises, combining cutting-edge bot management with AI monetization infrastructure. By empowering publishers with visibility, control, and monetization tools, this collaboration not only combats malicious scraping but also transforms AI-driven content access into a sustainable revenue model.