News

AdLift Adds ‘Brand Share of Voice’ to Tesseract, Tracking Citations in AI Search

SEO used to be about ranking first on Google. Now, the real prize may be showing up in AI-generated answers. AdLift, the global SEO and digital marketing firm (now part of Liqvd Asia), is aiming to solve that problem with a new feature for its AI visibility platform, Tesseract. The feature, called Brand Share of Voice (SOV), gives marketers a way to see which sources large language models (LLMs)...

artificial intelligence 17 Sep 2025

Marketeam.ai Unveils ‘Markethinking’—An Autonomous AI Model Built for Marketing Strategy

AI has already transformed how marketers generate content, but what if the AI could actually think like a marketer? That’s the bold promise behind Markethinking, a new reasoning model from Marketeam.ai that bills itself as the world’s first autonomous intelligence engine purpose-built for marketing. Rather than just spitting out copy on command, Markethinking is designed to research, analyze...

artificial intelligence 17 Sep 2025

Later Launches AI-Powered Brand Suitability Insights for Safer, Smarter Creator Partnerships

The creator economy may be booming, but brand partnerships can be a minefield. From mismatched values to reputational risks, one wrong collaboration can undo years of careful marketing. That’s the challenge Later—the platform powering creator commerce—says it’s tackling with its newly launched AI-Powered Brand Suitability Insights. Billed as an enterprise-ready solution, the tool helps marketers...

artificial intelligence 17 Sep 2025

Howes Percival Expands NetDocuments Partnership to Supercharge Legal Workflows

When law firms talk about “digital transformation,” it often sounds like consultant-speak. But in the case of UK-based Howes Percival, the move is concrete: the award-winning firm is doubling down on its partnership with NetDocuments, the cloud-first document management system (DMS) widely regarded as a leader in the legal tech space. The expanded agreement is part of a broader business...

automation 17 Sep 2025

Kyndryl Appoints Simon Gillespie to Lead New Zealand Business

Kyndryl, the IT infrastructure giant spun out of IBM, has named Simon Gillespie as its new Country Leader for New Zealand, doubling down on local leadership as demand for cloud, AI, and cybersecurity accelerates across the region. Gillespie, based in Auckland, will oversee growth initiatives, deepen customer and partner ties, and steer the company’s strategy as Kiwi enterprises step up digital...

cybersecurity 16 Sep 2025

TrueLoyal Unveils AI Churn Prediction to Win Back At-Risk Customers

In the loyalty game, knowing which customers are slipping away is half the battle. TrueLoyal, the AI-powered loyalty platform built for multi-channel consumer brands, has launched Churn Prediction, a proprietary engine designed to give marketers a head start on retention. The promise? Brands can now spot at-risk customers weeks before they disengage—and win them back with personalized campaigns...

artificial intelligence 16 Sep 2025

GOcxm Buys MobileXCo to Supercharge Retail Engagement

GOcxm Inc., a retail execution and consumer engagement platform for CPGs, has snapped up MobileXCo, a Toronto-based leader in mobile-first shopper engagement and brand activation. The price wasn’t disclosed, but the strategy is clear: marry in-store execution with gamified loyalty and research tools to give brands a single lens on ROI and long-term growth. Why It Matters The acquisition lands at...

marketing 16 Sep 2025

My Marketing Pro Wants to Be the All-in-One AI Ad Platform for SMBs

For years, small and mid-sized businesses (SMBs) had little choice but to lean on the advertising duopoly of Google and Facebook. Those platforms offered scale, AI-driven tools, and relative ease of use—even if they didn’t always deliver affordability or flexibility. Now, My Marketing Pro (MMP), launched today, is pitching itself as a true alternative. Marketed as the first AI-powered connected...

advertising 16 Sep 2025