EZ Texting, the leading text marketing platform for businesses of all sizes, has unveiled its 2025 Consumer Texting Behavior Report. Now in its fourth year, the report highlights a transformative shift in consumer communication preferences. With an impressive 98% SMS open rate, texting has evolved into a pivotal channel for audience engagement, enabling immediate and meaningful interactions.

Key Insights from the 2025 Report

1. SMS: The Preferred Business Communication Tool

• Consumers strongly favor SMS for its speed, convenience, and reliability over other channels like social media and email.
• Businesses adopting SMS are experiencing higher customer engagement, while those lagging risk losing touch with consumer needs.

2. Growing Consumer Dependence on SMS

• 86% of consumers now opt in for business texts, marking a 20% increase since 2021.
• 79% are more likely to make purchases after subscribing to SMS updates, a 21% growth from 2024.
• 52% of consumers are texting businesses more often, reflecting a 31% rise from 2023.

3. SMS as a Driver of Action and Loyalty

• 71% of consumers subscribe to SMS without making prior purchases.
• 47% provide feedback via SMS, up from 35% in 2024.
• Texting overall has increased, with 63% texting more frequently and 52% engaging with businesses, compared to 31% last year.

4. Consumer Expectations: Speed and Personalization

• 57% of consumers expect businesses to respond within 15 minutes.
• 67% report heightened interest in products after receiving a text, a 21% increase from 2024.
• 49% are purchasing more frequently due to timely SMS communications.

The 2025 Consumer Texting Behavior Report by EZ Texting reaffirms SMS as an essential communication channel for businesses. With consumers demanding faster responses and personalized experiences, embracing SMS marketing can significantly enhance engagement, build loyalty, and drive sales. Businesses must prioritize this tool to meet evolving consumer expectations and remain competitive.