Dynata, the most trusted source for accurate first-party data, has appointed two experienced executives, Mike Jaffe and Richard Poustie, to key leadership positions. Mike Jaffe has been appointed General Manager, Global Operations, and Richard Poustie will lead Dynata's EMEA Media division. These strategic hires are expected to strengthen Dynata’s operations and expand its media services in Europe, the Middle East, and Africa (EMEA), as part of the company's continued focus on growth and delivering superior data quality to customers.

1. Mike Jaffe's Appointment as General Manager, Global Operations

• Previous Experience: Jaffe joins Dynata from Media Radar, where he led the company's service delivery strategy. He brings over 18 years of experience in leadership roles at Kantar Media and Vivix.
• Operational Expertise: Jaffe has a proven track record of driving operational excellence and building high-performing teams. His extensive experience in both North America and globally will be crucial to Dynata's expansion and operational success.

2. Richard Poustie’s Role as Head of Dynata's EMEA Media Division

• Industry Leadership: Poustie has a distinguished career in media research and audience measurement, having served in leadership positions at Kantar Media, including CEO of UK and Ireland and Global CEO for the TGI media planning tool.
• Focus on Sales Strategy: In his new role, Poustie will focus on shaping Dynata's sales and go-to-market strategies in EMEA, driving growth through Dynata’s integrated advertising effectiveness and cross-media solutions.
• Strategic Leadership: Poustie’s vast experience in business leadership and media solutions will help unlock new opportunities and deliver value to media agencies and organizations in the region.

3. Dynata's Strategic Commitment to Growth

• Enhancing Global Operations: With Jaffe’s leadership, Dynata aims to continue driving operational excellence, ensuring superior service delivery across all regions.
• Expanding Media Division: Poustie's leadership will enable Dynata to build a stronger presence in the EMEA region, offering integrated solutions for advertising effectiveness and cross-media analytics.

4. The Importance of Data Quality at Dynata

• Trusted Source of Data: Dynata continues to prioritize the reliability and accuracy of its first-party data, which is a key factor in driving customer success and fueling the company's growth.
• Strategic Vision: The appointments of Jaffe and Poustie align with Dynata's mission to provide best-in-class data and insights that power smarter decisions for media agencies and global companies.

With the appointments of Mike Jaffe and Richard Poustie, Dynata is poised to strengthen its operational capabilities and expand its presence in the global media landscape. These hires underscore the company’s commitment to continued growth and innovation, ensuring Dynata remains at the forefront of providing reliable, high-quality data solutions to its customers.