Smarsh Named Leader in Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions | Martech Edge | Best News on Marketing and Technology
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Smarsh Named Leader in Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions

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Smarsh Named Leader in Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions

Smarsh Named Leader in Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions

Business Wire

Published on : Jan 14, 2025

Smarsh, the global leader in digital communications data and intelligence, has been named a Leader in the Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions (DCGAS). The report, which introduces the DCGAS category, evaluates vendors on their Completeness of Vision and Ability to Execute. Smarsh’s positioning furthest to the right for Completeness of Vision highlights its market leadership and innovative approach to governance and archiving solutions.

1. Smarsh's Leadership in the Gartner Magic Quadrant

  • Positioning for Completeness of Vision: Smarsh was placed furthest to the right, demonstrating its exceptional vision for digital communications governance and archiving.
  • CEO Kim Crawford Goodman’s Statement: Smarsh CEO Kim Crawford Goodman expressed pride in the recognition, citing the company’s commitment to innovation, excellence, and empowering organizations with an AI-enabled platform for digital communications.

2. Key Drivers of Smarsh’s Success

  • Generative AI Partnerships: Smarsh has teamed up with OpenAI to expand capture capabilities, enhancing the scope of its digital communications solutions.
  • Enhanced Cloud-Native Platform: A renewed partnership with AWS supports Smarsh’s AI-enabled platform for archiving communications at scale, catering particularly to financial institutions.
  • Industry Innovations:
    • Launch of the first AI-powered Intelligent Agent for communications surveillance.
    • Publication of the first comprehensive textbook on large language models (LLMs).
    • Completion of the Telemessage acquisition, bolstering Smarsh’s position in mobile communications capture, including WhatsApp.
    • Introduction of the Annual Services Plan (ASP), offering customers greater flexibility with cost predictability.

3. Recognition and Industry Validation

  • 2024 Awards and Accolades:
    • Best e-Comms Surveillance Solution” at the RegTech Insight USA Awards.
    • Bronze for “Best Digital Customer Experience” at the USA CXA Awards.
    • Inclusion in FinTech Global’s AIFINTECH100 list for top AI innovators in financial services.
    • Recognition as one of the Inc5000 Fastest Growing Private Companies and recipient of the Inc5000 Legacy Award.

4. Key Industry Trends and Smarsh’s Position

  • Rising Demand for Unified Solutions: The Gartner report highlights a significant trend where by 2028, 80% of digital communications governance and archiving customers will consolidate supervision of text and audio/video content into a single solution—a sharp increase from less than 20% in 2024.
  • Future Outlook: As digital communications governance becomes more critical for organizations, Smarsh is poised to continue leading innovation in this space, helping businesses capture, archive, and monitor communications data at scale.

Smarsh’s inclusion as a Leader in the Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions underscores its leadership and commitment to innovation in the industry. With its AI-powered platform, strategic partnerships, and focus on customer success, Smarsh is well-positioned to shape the future of digital communications governance and archiving. As organizations face increasing demands for robust data capture and surveillance, Smarsh remains at the forefront, driving business value and operational excellence.