Teikametrics, the leading AI-powered Marketplace Optimization Platform, has appointed Sandie Hawkins as its new President. Hawkins, who previously led TikTok's U.S. ecommerce division, brings over two decades of experience in ecommerce, multi-channel marketing, and social shopping. Her appointment is set to accelerate Teikametrics’ growth, particularly in expanding its offerings and optimizing its platform for sellers across major ecommerce marketplaces like Amazon and Walmart.

1. Sandie Hawkins’ Appointment and Experience

• Leadership Background: Hawkins has more than 20 years of experience in ecommerce, marketing, and advertising, having previously served as the Head of Ecommerce at TikTok.
• Proven Track Record: She has successfully driven growth at some of the world's most innovative companies, including TikTok, where she led their U.S. ecommerce division.

2. Teikametrics’ Platform Capabilities

• AI-Powered Optimization: The platform optimizes over 180 million SKUs and manages more than $15 billion in gross merchandise value (GMV), becoming a key tool for ecommerce sellers.
• Marketplace Reach: Teikametrics serves sellers on major platforms like Amazon and Walmart, enabling them to optimize their catalogs and media investments effectively.

3. Strategic Vision for Growth

• Expansion Across Multiple Marketplaces: With Hawkins at the helm, Teikametrics aims to scale its offerings, targeting both established platforms like Amazon and emerging marketplaces where ecommerce is growing rapidly.
• Cross-Channel Optimization: Teikametrics centralizes insights from various platforms into a single, AI-driven SaaS interface, enabling data-driven decisions that enhance profitability and growth.

4. The Role of AI in Marketplace Optimization

• AI-Powered Decision Making: The Teikametrics platform acts as an “AI brain” that analyzes large datasets, helping brands optimize their media and product strategies across multiple channels.
• Seamless Multi-Marketplace Management: By streamlining data insights into a unified interface, Teikametrics empowers sellers to adapt to consumer behavior shifts and capitalize on emerging opportunities.

5. Hawkins’ Vision for Teikametrics

• Future-Ready Ecommerce: Hawkins is passionate about driving impactful, data-driven results, helping brands thrive in the new era of AI-powered, multi-channel commerce.
• Transformative Leadership: With her expertise, Hawkins is poised to unlock new growth opportunities and accelerate Teikametrics’ global impact in the ecommerce and advertising sectors.

The appointment of Sandie Hawkins as President marks a significant milestone in Teikametrics' evolution as a leader in AI-driven marketplace optimization. With her expertise in ecommerce and advertising, Hawkins is well-positioned to guide Teikametrics into its next phase of growth, helping brands optimize their strategies across multiple ecommerce platforms.