News

GrowthLoop Rolls Out AI-Powered Engine to Supercharge Commerce Media

Retail media is booming—and so is the competition. With McKinsey projecting commerce media to claim 20% of global ad spend by next year, brands and retailers are scrambling to build their own high-margin ad networks. But data silos, clunky workflows, and legacy tech have slowed many enterprise efforts. Enter GrowthLoop, the AI-driven marketing innovator that today unveiled its Compound Marketing...

artificial intelligence 18 Sep 2025

DemandScience Launches Ionic and Labs to Fix B2B’s “Marketing Data Mirage”

B2B marketers are drowning in intent signals and SaaS dashboards, but confidence in pipeline delivery has never been shakier. DemandScience, a global player in performance marketing, is trying to fix that with the launch of Ionic and Labs, two offerings designed to puncture what it calls the “Marketing Data Mirage.” That mirage? The false confidence created when marketing teams lean on dubious...

marketing 18 Sep 2025

White Peak Marketing to Debut MaximizeOS at B2B Marketing Expo

In an era when marketers are drowning in traffic data but struggling to turn clicks into customers, White Peak Marketing thinks it has the fix. The Reno-based agency will debut MaximizeOS™, a fully managed marketing service designed to convert more traffic into revenue, at the upcoming B2B Marketing Expo in Las Vegas (Oct. 15–16). The service aims to help businesses move beyond the outdated...

artificial intelligence 18 Sep 2025

Share One Raises Series A to Redefine Brand Trust With Verified Video Testimonials

When it comes to marketing, words are cheap. Every brand claims authenticity, innovation, or customer-first values—but proving it is another story. Share One, an Austin-based startup, thinks it has the answer: verified video testimonials that audiences can actually trust. The company just closed its Series A funding round, signaling fresh momentum for its platform built to capture, authenticate...

customer experience management 18 Sep 2025

Mogl Rebrands, Expands Into Data, Retail Media, and Global Markets

Ventura Growth, a Certified Service Partner of The Trade Desk, has rebranded as Mogl and launched three new business units aimed at tackling data fragmentation, retail media complexity, and international expansion. Founded in 2022, the company has built its reputation helping independent agencies and growth brands access programmatic tools and training on The Trade Desk’s platform. With over 500...

advertising 18 Sep 2025

Affinity Solutions Launches Outcomes Marketing Council to Redefine Ad Measurement

Advertising’s billion-dollar elephant in the room has always been measurement. Brands spend staggering sums on media—global ad spend is expected to top $1 trillion this year—but confidence in measuring effectiveness lags far behind. Now, Affinity Solutions, the consumer purchase insights company, is trying to change that with the launch of the Outcomes Marketing Council, a new industry forum...

marketing 18 Sep 2025

Fohr Taps Scott Levy as CRO to Drive Enterprise Creator Marketing

Fohr, the creator marketing company betting big on cultural intelligence and performance guarantees, has appointed Scott Levy as its new Chief Revenue Officer. The move underscores Fohr’s push to become the enterprise “system of record” for creator marketing, just as the space matures into a mainstream channel for global brands. Levy isn’t new to this rodeo. With more than 25 years in martech...

marketing 18 Sep 2025

Pinnacle Expands Beyond Events to Full-Service Dealership Solutions

Pinnacle, long known for its high-octane dealership events, is shifting gears. The company has unveiled a new suite of 360° dealership solutions that extend well beyond event marketing—covering everything from in-store assessments to service advisor training. The move signals a push into performance-driven, data-informed strategies designed to help auto dealers not just bring customers in, but...

customer experience management 18 Sep 2025