Seek AI, the agentic AI platform for data, has enabled Welles, a sustainable clothing brand for medical uniforms and healthcare workwear, to revolutionize its e-commerce operations. By automating data analytics, Welles has improved customer engagement, optimized inventory management, and significantly enhanced marketing effectiveness all within a Shopify-driven business model.

Key Results from Seek AI Adoption

Within the first month of using Seek AI, Welles achieved:

• Re-engaging 4,000+ dormant customers through targeted campaigns.
• Reducing product returns by over 50%, improving customer satisfaction.
• Streamlining inventory management, eliminating five redundant apps.
• Saving 30 minutes daily on manual data analysis tasks.

Strategic Advantages with Seek AI

Welles also utilized Seek AI’s capabilities for:

• Identifying winning search terms to improve SEO.
• Analyzing paid ad campaign performance for better ROI.
• Scheduling email campaigns at optimal times to maximize engagement.

Seek AI’s natural language capabilities empowered Welles’ non-technical team to access critical insights without requiring expertise in data science or analytics.

Testimonials from Leadership

Rachel Rothenberg-Saenz, Co-Founder and CEO of Welles, emphasized the platform’s impact:
"Seek AI has been transformative for our operations. We recovered potential sales, reduced returns, and gained actionable insights, enabling us to scale smarter."

Sarah Nagy, Founder and CEO of Seek AI, added:
"Businesses often struggle to leverage their data due to the need for specialized expertise. Seek AI changes this by providing easy access to actionable insights, revolutionizing decision-making across departments."

About Seek AI

Seek AI is an innovative agentic AI-powered platform designed for e-commerce, Shopify, and CPG brands. It offers an intuitive natural language interface for retail analytics, empowering businesses to enhance sales, optimize inventory, and refine marketing strategies. Described as a "ChatGPT for e-commerce and CPG data," Seek AI delivers smart and actionable insights to drive better outcomes.

Welles’ success story underscores the transformative potential of Seek AI for e-commerce businesses. By simplifying data access and streamlining operations, Seek AI continues to lead in enabling smarter, data-driven decision-making for modern retail brands.

Algolia, the global leader in search and discovery, has launched its Intelligent Fashion Solution, setting a new benchmark for online fashion retail. This innovative solution is designed to create seamless and personalized shopping experiences while overcoming significant challenges faced by fashion e-commerce retailers. With its advanced AI and Large Language Model (LLM) technology, Algolia’s solution helps retailers enhance customer engagement and conversions like never before.

The Foundation of the Intelligent Fashion Solution

Algolia’s Intelligent Fashion Solution is powered by the world’s best-performing LLM optimized for search. Drawing on the expertise gained from serving 17,000 customers, it offers a range of AI-driven capabilities that redefine the fashion shopping experience. These features include:

• Personalized style recommendations
• Automated product descriptions
• Trend prediction and virtual stylists

The solution empowers fashion retailers to elevate customer engagement, streamline operations, and maintain a consistent brand voice at scale. It also helps anticipate customer needs and enhances creativity, blending technology with fashion to create an unprecedented connection with customers.

Solving Key Fashion E-Commerce Challenges

The fashion industry faces several unique challenges, and Algolia’s Intelligent Fashion Solution provides solutions for these pain points:

1. Understanding Style Intent
   Shoppers are shifting from basic product searches to intent-driven discovery. Instead of simply searching for "red dress," they’re describing their needs with specific intent, like “I need a statement piece for a wedding after-party.” Algolia’s solution helps fashion merchants craft deeply personalized, intuitive experiences that cater to these evolving preferences.

2. Product Precision
   Accurate product data is essential for delivering seamless shopping experiences. Algolia ensures that every product, such as a “little black dress” or “LBD,” is accurately categorized, helping it find its ideal audience.

3. Always In Vogue
   Fashion moves quickly, and so must e-commerce platforms. Algolia’s powerful indexing technology ensures that every product update, from new collections to seasonal restocks, is reflected in real-time, allowing customers to always see the latest styles.

4. Frustration-Free Filtering
   Overwhelmed shoppers often abandon their purchases. Algolia provides intuitive filters for size, color, material, and price, turning browsing into buying with ease.

5. Flawless Search
   Algolia’s algorithms understand the nuances of natural language, ensuring that every search—whether for a “puffer coat” or “rain jacket”—returns precise, relevant results.

The AI Advantage: Fashion Solutions Reimagined

Algolia’s AI-powered features deliver transformative experiences for fashion retailers and their customers:

• Personalized Shopping Journeys
  Results adapt to each user's unique style, making casual browsing an engaging experience that encourages loyalty.
• Inspired Product Stories
  Rich AI-generated content, including Shopping Guides and product descriptions, inspire discovery and enhance search accuracy.
• Visual Search
  Customers can upload an image and instantly find similar styles, colors, or designs—bringing fashion inspiration to life with just a click.
• Effortless Discovery
  Proprietary Query Categorization helps connect shopper searches with the right product categories, ensuring precision with every click.
• Real-Time Trends
  Dynamic Re-Ranking powered by AI surfaces trending styles in real time, showcasing the latest and most popular products.
• Natural Language Understanding
  AI Synonyms and semantic search help Algolia’s solution understand the language of fashion, ensuring successful search results no matter how a shopper phrases it.
• Lightning-Fast Precision
  NeuralSearch blends semantic understanding with keyword matching, delivering precise results in milliseconds, whether searching for a “leather jacket” or a “biker look.”
• Inventory Connection
  By connecting online purchases with nearby store pick-up options, Algolia enhances the shopping experience, offering unparalleled convenience.

Proven Results

Studies show that AI-powered search and recommendation systems can increase conversion rates by up to 30% and boost customer engagement by 25%. Fashion retailers leveraging Algolia’s Intelligent Fashion Solution are already reaping these benefits, gaining a competitive edge in a fast-evolving market.

Testimonials

Bernadette Nixon, CEO of Algolia, remarked:
"We understand the challenges of the fashion industry and have designed our solution to address them head-on. The Intelligent Fashion Solution helps retailers meet the sophisticated demands of modern shoppers while enhancing their shopping experience."

Algolia continues to empower fashion brands to stay ahead in an increasingly competitive landscape, creating dynamic, personalized shopping journeys that anticipate customer desires and offer curated recommendations before shoppers even know what they want.

With its Intelligent Fashion Solution, Algolia is reshaping the future of fashion e-commerce. By integrating cutting-edge AI technology with deep fashion insights, Algolia enables retailers to provide personalized, seamless experiences that boost engagement and drive sales. The solution is not just about keeping up with fashion trends—it’s about staying ahead of them.

Snappy, the global leader in gifting solutions, has announced its acquisition of Covver, an innovative platform specializing in swag, company stores, and AI-driven personalization for branded merchandise. This move aims to revolutionize global gifting experiences, combining Snappy’s expertise in gifting with Covver’s cutting-edge technology to deliver a seamless, scalable platform for businesses worldwide.

1. Expanding Expertise in Swag and Company Store Solutions

• The acquisition allows Snappy to broaden its footprint in the high-demand swag and company store markets.
• Covver's innovative tools include a vendor-agnostic swag marketplace and an AI-driven personalization engine.
• The combined platform provides businesses with end-to-end solutions for gifting and branded merchandise.

2. Personalization and Innovation at the Core

• Covver's AI-driven platform offers scalable, personalized gifting solutions, enhancing the customer and employee experience.
• Businesses can now auto-create designs at scale, tailored to names, departments, or milestones.

3. Seamless Integration for Global Fulfillment

• The visual mockup generator and flexible workflows streamline branded merchandise fulfillment.
• Branded items are customized only when claimed, eliminating upfront costs and expanding selection for customers.

4. Expanded Points-Based Recognition Programs

• Covver introduces points-based recognition systems, allowing businesses to reward employees and customers flexibly.
• This addition strengthens Snappy's offering, enhancing loyalty and engagement programs for businesses.

5. Synergy between Snappy and Covver

• Snappy’s CEO Hani Goldstein highlights the complementary nature of Covver's expertise with Snappy’s gifting platform.
• The acquisition accelerates Snappy’s ability to meet growing demand for customizable gifting solutions that foster meaningful connections.

Snappy's acquisition of Covver marks a significant milestone in reshaping the future of global gifting. With AI-powered customization, scalable fulfillment, and integrated points-based recognition programs, Snappy is set to deliver even more impactful, personalized gifting experiences that drive engagement and strengthen business relationships worldwide.

Integrate, a leading B2B marketing lead management platform, has announced the appointment of Mehul Nagrani as its new CEO. This strategic leadership change comes as the company prepares for an exciting period of transformation, growth, and market expansion. With a renewed focus on centralizing lead management across multiple channels, Integrate aims to enhance its position as the go-to platform for managing B2B leads generated across all demand channels.

1. A Vision for Transformative Growth

• Mehul Nagrani is set to lead Integrate into a new phase of innovation and market expansion.
• The company aims to address inefficiencies in B2B marketing and optimize lead management across multiple demand channels.
• Integrate’s focus is on cutting through marketing waste, offering a unified platform that maximizes ROI.

2. Mehul Nagrani’s Leadership Experience

• Nagrani brings extensive experience in scaling businesses and leading product strategy.
• Prior roles include Managing Director at InMoment, founder/CEO of Fokal AI, and leadership at Univision Communications, McKinsey, and Intel.
• His expertise in SaaS software, digital media, advertising marketplaces, and AI aligns perfectly with Integrate’s vision.

3. Expanding Lead Management Capabilities

• Integrate now manages leads from various channels, including list uploads, social media, events, and content syndication.
• This shift positions Integrate to govern a larger volume of leads, significantly expanding the platform’s market opportunity.
• The broader approach aims to create efficiencies and help marketers optimize lead management across diverse channels.

4. Seizing a Larger Market Opportunity

• By broadening its scope, Integrate is set to make a significant impact on the B2B marketing industry.
• The company’s ability to handle a variety of lead sources positions it to scale and capture a larger share of the rapidly evolving market.
• Integrate’s expansion marks a key milestone in the company’s trajectory toward becoming a leader in centralized lead management.

The appointment of Mehul Nagrani as CEO marks an exciting new chapter for Integrate, positioning the company for growth and expansion in the B2B lead management space. With a stronger focus on unifying lead management across multiple channels, Integrate is poised to redefine marketing efficiency, delivering higher ROI and fostering greater scalability in an ever-changing industry.

Sprinklr, the unified customer experience management (Unified-CXM) platform, has appointed Joy Corso as its new Chief Administrative Officer (CAO), effective immediately. Reporting directly to Sprinklr President and CEO Rory Read, Corso will oversee the Marketing and Culture & Talent organizations, with a focus on advancing the company’s leadership position through strategic growth initiatives, enhanced employee and customer engagement, and talent development.

1. Joy Corso’s Leadership at Sprinklr

• Corso will play a key role in strengthening Sprinklr’s market position and driving business transformation.
• As CAO, Corso will lead efforts in employee engagement, talent development, and cultural transformation to support Sprinklr’s next phase of growth.

2. Rory Read’s Endorsement

• Rory Read, President and CEO of Sprinklr, praised Corso’s extensive B2B tech experience and leadership capabilities.
• Corso’s focus will be on driving operational efficiencies and scaling Sprinklr’s operations to meet growing demands.

3. Corso’s Impressive Background

• With over 25 years of global experience, Corso brings leadership expertise from companies like Vonage, Virtustream (a Dell Technologies company), Raytheon, and Fidelity Investments.
• Her background in enterprise marketing and culture transformation will be key in advancing Sprinklr’s strategic initiatives.

4. Strategic Focus on Ambidextrous Growth

• Corso will help advance Sprinklr's "ambidextrous strategy," reenergizing Sprinklr Core while expanding Sprinklr Service.
• This approach will help customers unlock the full potential of Sprinklr’s AI-powered platform.

5. Diane Adams’ Transition

• Diane Adams, the outgoing Chief Culture and Talent Officer, will continue in an advisory role until February 14, 2025.
• Rory Read thanked Diane for her visionary leadership, which helped guide Sprinklr through significant growth, particularly during its transition from a private company to its current position.

The appointment of Joy Corso as Chief Administrative Officer represents a strategic move for Sprinklr as the company enters its next phase of growth and transformation. With Corso’s vast experience in the B2B tech industry and her focus on cultural and operational transformation, Sprinklr is well-positioned to enhance its leadership in the customer experience management space.

Stackless Data, a leader in advanced data solutions, has introduced its next-generation e-commerce marketing optimization platform. This innovative platform revolutionizes traditional marketing tools by providing businesses with a comprehensive view of cross-channel sales profitability, empowering marketers to optimize every dollar spent based on key metrics like Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Profitability Scaling Margin (PSM).

1. The Need for a New Approach to Marketing Optimization

• Traditional marketing tools only aggregate data from various ad platforms, offering a fragmented view of marketing performance.
• Stackless Data shifts the focus from Return on Ad Spend (ROAS) to more accurate, long-term profitability metrics like LTV:CAC and PSM.

2. Key Features of Stackless Data’s Platform

• Unified Customer View: Integrates data across CRM, e-commerce, POS, and ad platforms to create a holistic customer journey.
• Profitability-Centric Metrics: Enables businesses to prioritize high-value customers and profitable marketing channels.
• Advanced Data Stitching: Ties together customer identities and purchase patterns across platforms to uncover deeper insights.
• Product and Sales Insights: Focuses on products and sales that drive long-term value, not just immediate clicks and purchases.

3. Benefits for Marketers

• Identify the most profitable customers, not just those who are easiest to acquire.
• Allocate marketing budgets more effectively by focusing on campaigns that offer the highest LTV:CAC returns.
• Scale marketing efforts with confidence, backed by real, profitability-driven data.

4. A Step Towards Sustainable Growth

• Stackless Data’s platform is designed for businesses that want to maximize ROI while building a scalable foundation for sustainable growth.

The launch of Stackless Data’s next-generation platform offers businesses a sophisticated solution for e-commerce marketing optimization. By focusing on profitability rather than short-term metrics, this platform empowers marketers to scale their efforts confidently and efficiently, ensuring long-term success in a highly competitive digital landscape.

parcelLab, the leader in post-purchase experience management, has launched two innovative capabilities pL Copilot and the AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York. These solutions are designed to help retailers transform how they manage and personalize their post-purchase experiences, setting a new industry standard for customer satisfaction and operational efficiency.

1. Introducing pL Copilot: A Game-Changing AI Assistant

• Purpose: pL Copilot helps retailers optimize customer communications, operations, and drive innovation.
• Key Features:
  • Provides real-time insights and guidance.
  • Integrated directly into parcelLab’s platform for seamless support.
  • Offers actionable insights, personalized recommendations, and access to developer resources.
  • Empowers teams to improve customer journeys without needing technical expertise.

2. Elevating Communication with AI Email Editor

• Automated & Personalized Emails: AI Email Editor helps retailers automate and tailor email communications to ensure every message resonates with customers.
• Built-in Translation: Instant translation in over 160 languages ensures consistent, localized messaging across global markets.
• Use Cases: From order confirmations to exception notifications, this tool enables retailers to send highly personalized updates to customers anywhere in the world.

3. The Power of Integration: pL Copilot + AI Email Editor

• Seamless Experience: Together, these capabilities elevate post-purchase communications and operational workflows.
• Localized Customer Engagement: Ensures personalized, localized post-purchase messages that build customer loyalty and trust.

4. Key Benefits for Retailers

• Unlock new levels of efficiency and operational innovation.
• Improve customer satisfaction with timely, personalized post-purchase experiences.
• Create long-lasting customer relationships by delivering exceptional, tailored communication.

With the introduction of pL Copilot and the AI Email Editor, parcelLab is redefining the future of post-purchase experiences for retailers. These advanced AI-driven solutions provide personalized communication, operational efficiency, and localization, helping retailers meet evolving customer expectations while fostering long-term loyalty.

T-Mobile has announced its acquisition of Vistar Media, a leading provider of technology solutions for digital-out-of-home (DOOH) advertising. Through its T-Mobile Advertising Solutions business, T-Mobile will integrate Vistar's end-to-end ad-tech platform, marking a significant move to revolutionize the DOOH advertising landscape by combining advanced technology with T-Mobile’s consumer data insights.

1. The Acquisition: T-Mobile and Vistar Media Joining Forces

• Transaction Details: T-Mobile will acquire Vistar Media for approximately $600 million in cash, with the deal expected to close in Q1 2025, subject to regulatory approvals.
• Strategic Goal: The acquisition aims to enhance T-Mobile’s advertising capabilities by adding Vistar’s intelligent marketplace and ad-tech solutions, which include 1.1 million digital screens and a global network of media owners.

2. Transforming Digital Out-of-Home (DOOH) Advertising

• End-to-End Solutions: Vistar’s platform offers a comprehensive technology stack for buying, selling, and managing media campaigns, enhancing the effectiveness of DOOH ads.
• Unique Opportunity: T-Mobile plans to leverage its customer insights and data, combined with Vistar's advanced technology, to provide more targeted and measurable advertising solutions.

3. T-Mobile’s Customer-Centric Approach to Advertising

• Enhanced Consumer Reach: T-Mobile’s acquisition of Vistar will allow brands to deliver more relevant, personalized ads to consumers, improving customer journeys and increasing ROI.
• Retail and Marketing Synergy: As a leading connectivity provider and retailer, T-Mobile will bring its scale and marketing expertise to the DOOH space, giving advertisers access to enhanced, addressable media channels.

4. Market Impact: The Growing DOOH Industry

• Industry Trends: DOOH advertising is expected to capture over one-third of the $10 billion U.S. OOH ad spend in 2025, showing the growing potential of this channel.
• Accessibility: Digital screens in out-of-home advertising are increasingly becoming more widespread, offering brands dynamic and engaging ways to connect with audiences.

5. Financial Impact and Future Expectations

• Transaction Impact: The acquisition is expected to be slightly accretive to EBITDA and align with T-Mobile's financial guidance.
• Long-Term Goals: The deal underscores T-Mobile’s commitment to transforming its advertising offerings and increasing shareholder value, with up to $14 billion expected to be returned through its 2025 Shareholder Return Program.

The acquisition of Vistar Media by T-Mobile is set to disrupt the digital-out-of-home advertising industry. By combining Vistar’s leading technology with T-Mobile’s consumer insights and market reach, the companies are poised to deliver more effective, personalized, and measurable advertising solutions, enhancing customer engagement while driving growth in the DOOH space.