Numerator, a leading data and tech company serving North America, is joining forces with Kantar’s Worldpanel division to establish a global powerhouse in consumer data. Together, they will form a new organization under the Numerator brand, delivering unparalleled first-party consumer insights across nearly five billion global consumers.
1. About the Partnership
- Combining Expertise:
- Numerator:
- Proprietary first-party consumer data and advanced technology for the US and Canada.
- Worldpanel:
- Industry leader in consumer data across 49 countries outside North America.
- Global Reach:
- New company represents five billion consumers globally, providing verified first-party data.
2. Meeting Privacy and Data Sovereignty Needs
- Growing demand for privacy-first, first-party data solutions.
- Numerator’s commitment to industry-leading privacy standards ensures consumer trust.
3. Leadership and Headquarters
- Eric Belcher, CEO of Numerator:
- Will lead the combined organization globally.
- Guillaume Bacuvier, CEO of Worldpanel:
- Continues leadership of international operations outside North America, reporting to Eric Belcher.
- Global Headquarters:
- Based in Chicago, Illinois, with 5,800 employees worldwide.
4. Delivering Actionable Consumer Insights
- Core Capabilities:
- Captures over one million global shopping trips daily using patented methodologies.
- Provides unrestricted, complete consumer data for informed decision-making.
- Applications:
- Widely used for:
- Consumer and Shopper Insights
- Audience Creation and Ad Measurement
- Powers predictive analytics for AI models that:
- Forecast trends.
- Identify market opportunities.
- Enable personalized experiences at scale.
5. Transforming the Future of Market Research
- As first-party data becomes critical in addressing privacy regulations and fueling AI innovations, this partnership positions Numerator as a leader in:
- Trend forecasting.
- Retail strategy optimization.
- Advanced marketing insights.
The union of Numerator and Worldpanel marks a transformative milestone in the market research industry, creating a global leader equipped to provide cutting-edge, privacy-compliant consumer insights. With a shared mission of delivering actionable data and advancing AI-driven analytics, the new company is set to redefine how brands and retailers understand and engage with consumers worldwide.