Numerator, a leading data and tech company serving North America, is joining forces with Kantar’s Worldpanel division to establish a global powerhouse in consumer data. Together, they will form a new organization under the Numerator brand, delivering unparalleled first-party consumer insights across nearly five billion global consumers.

1. About the Partnership

• Combining Expertise:
  • Numerator:
    • Proprietary first-party consumer data and advanced technology for the US and Canada.
  • Worldpanel:
    • Industry leader in consumer data across 49 countries outside North America.
• Global Reach:
  • New company represents five billion consumers globally, providing verified first-party data.

2. Meeting Privacy and Data Sovereignty Needs

• Growing demand for privacy-first, first-party data solutions.
• Numerator’s commitment to industry-leading privacy standards ensures consumer trust.

3. Leadership and Headquarters

• Eric Belcher, CEO of Numerator:
  • Will lead the combined organization globally.
• Guillaume Bacuvier, CEO of Worldpanel:
  • Continues leadership of international operations outside North America, reporting to Eric Belcher.
• Global Headquarters:
  • Based in Chicago, Illinois, with 5,800 employees worldwide.

4. Delivering Actionable Consumer Insights

• Core Capabilities:
  • Captures over one million global shopping trips daily using patented methodologies.
  • Provides unrestricted, complete consumer data for informed decision-making.
• Applications:
  • Widely used for:
    • Consumer and Shopper Insights
    • Audience Creation and Ad Measurement
  • Powers predictive analytics for AI models that:
    • Forecast trends.
    • Identify market opportunities.
    • Enable personalized experiences at scale.

5. Transforming the Future of Market Research

• As first-party data becomes critical in addressing privacy regulations and fueling AI innovations, this partnership positions Numerator as a leader in:
  • Trend forecasting.
  • Retail strategy optimization.
  • Advanced marketing insights.

The union of Numerator and Worldpanel marks a transformative milestone in the market research industry, creating a global leader equipped to provide cutting-edge, privacy-compliant consumer insights. With a shared mission of delivering actionable data and advancing AI-driven analytics, the new company is set to redefine how brands and retailers understand and engage with consumers worldwide.