Numerator and Worldpanel Unite to Revolutionize Global Consumer Insights | Martech Edge | Best News on Marketing and Technology
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Numerator and Worldpanel Unite to Revolutionize Global Consumer Insights

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Numerator and Worldpanel Unite to Revolutionize Global Consumer Insights

Numerator and Worldpanel Unite to Revolutionize Global Consumer Insights

MTE

Published on : Jan 15, 2025

Numerator, a leading data and tech company serving North America, is joining forces with Kantar’s Worldpanel division to establish a global powerhouse in consumer data. Together, they will form a new organization under the Numerator brand, delivering unparalleled first-party consumer insights across nearly five billion global consumers.

1. About the Partnership

  • Combining Expertise:
    • Numerator:
      • Proprietary first-party consumer data and advanced technology for the US and Canada.
    • Worldpanel:
      • Industry leader in consumer data across 49 countries outside North America.
  • Global Reach:
    • New company represents five billion consumers globally, providing verified first-party data.

2. Meeting Privacy and Data Sovereignty Needs

  • Growing demand for privacy-first, first-party data solutions.
  • Numerator’s commitment to industry-leading privacy standards ensures consumer trust.

3. Leadership and Headquarters

  • Eric Belcher, CEO of Numerator:
    • Will lead the combined organization globally.
  • Guillaume Bacuvier, CEO of Worldpanel:
    • Continues leadership of international operations outside North America, reporting to Eric Belcher.
  • Global Headquarters:
    • Based in Chicago, Illinois, with 5,800 employees worldwide.

4. Delivering Actionable Consumer Insights

  • Core Capabilities:
    • Captures over one million global shopping trips daily using patented methodologies.
    • Provides unrestricted, complete consumer data for informed decision-making.
  • Applications:
    • Widely used for:
      • Consumer and Shopper Insights
      • Audience Creation and Ad Measurement
    • Powers predictive analytics for AI models that:
      • Forecast trends.
      • Identify market opportunities.
      • Enable personalized experiences at scale.

5. Transforming the Future of Market Research

  • As first-party data becomes critical in addressing privacy regulations and fueling AI innovations, this partnership positions Numerator as a leader in:
    • Trend forecasting.
    • Retail strategy optimization.
    • Advanced marketing insights.

The union of Numerator and Worldpanel marks a transformative milestone in the market research industry, creating a global leader equipped to provide cutting-edge, privacy-compliant consumer insights. With a shared mission of delivering actionable data and advancing AI-driven analytics, the new company is set to redefine how brands and retailers understand and engage with consumers worldwide.