The Trade Desk, a global leader in advertising technology, has announced its acquisition of Sincera, a digital advertising data company renowned for its actionable insights into advertising data quality. This strategic move aims to enhance The Trade Desk’s programmatic advertising platform, empowering advertisers and publishers with clearer insights and data-driven decisions.

1. Key Highlights of the Acquisition

• Objective of the Acquisition
  • To integrate Sincera's data tools into The Trade Desk's platform for better advertising data analysis.
  • Enhance transparency and optimize ad investments for advertisers.
• Value Proposition of Sincera
  • Provides objective insights into data quality from publishers and content providers.
  • Helps advertisers accurately value ad impressions.

2. Impact on Advertisers and Publishers

• For Advertisers
  • Improved understanding of data signals to optimize campaign performance.
  • Access to transparent and actionable insights across diverse advertising channels.
• For Publishers
  • Insights on data signals that maximize ad demand and fill rates.
  • Ability to align with advertisers' value preferences for data signals.

3. Market Context and Significance

• Expansion of digital advertising channels like streaming TV, digital audio, and retail media.
• Importance of programmatic advertising on the open internet.
• Sincera’s role in providing data critical to navigating this growing ecosystem.

4. Statements from Leadership

• Jeff Green, CEO, The Trade Desk
  • Highlighted the increasing need for quality data in the evolving digital ad landscape.
  • Stated the acquisition would scale Sincera’s impact and improve programmatic performance for all stakeholders.
• Mike O’Sullivan, CEO, Sincera
  • Emphasized Sincera’s commitment to objectivity and trust in the programmatic ecosystem.
  • Expressed excitement about joining The Trade Desk to promote transparency and growth.

5. Operational and Financial Details

• Mike O’Sullivan, CEO of Sincera, will report directly to Jeff Green.
• The acquisition is expected to close in Q1 2025, pending customary conditions.
• Financial terms were not disclosed.

The acquisition of Sincera by The Trade Desk represents a pivotal step towards fostering trust, transparency, and efficiency in programmatic advertising. By integrating Sincera's data expertise, The Trade Desk aims to create a more informed and impactful ecosystem for advertisers and publishers alike.

iPromote, a leading online advertising platform specializing in programmatic digital advertising solutions, has announced the appointment of Mitchell Leiman as its new CEO, effective January 6, 2025. With a robust background in the technology and digital marketing sectors, Leiman is poised to lead iPromote into a new era of growth and innovation.

1. Key Highlights of the Announcement

• Mitchell Leiman appointed CEO of iPromote to usher in a new chapter of growth and expansion.
• iPromote specializes in programmatic advertising solutions tailored to businesses of all sizes.

2. Mitchell Leiman’s Vision for iPromote

• Leiman's Statement
  • Expressed enthusiasm for iPromote’s mission to make digital advertising accessible for all businesses.
  • Emphasized plans to scale the company’s technology platform and enhance market impact.
• Commitment to Resellers
  • Focus on expanding solutions that empower resellers to support their clients’ digital advertising success.

3. Leiman’s Professional Background

• Over two decades of experience in technology and digital marketing.
• Previous roles include:
  • General Manager of Digital Marketing Solutions and WordStream at Gannett.
  • Leadership positions at Cimpress/Vistaprint and Constant Contact.
  • Partner at Bain & Company.

4. Statements from iPromote Leadership

• Jason Brown, Co-Founder of iPromote
  • Praised Leiman’s leadership, experience, and alignment with the company’s mission.
  • Expressed confidence in Leiman’s ability to accelerate growth while driving innovation.
• Company's Mission
  • Continues to focus on transforming digital advertising accessibility and success.

5. Investor Support and Strategic Growth

• iPromote’s primary investor, Cohere Capital, remains committed to supporting the company’s next phase of expansion.
• Plans to leverage Leiman’s expertise to deliver greater value to partners worldwide.

With Mitchell Leiman at the helm, iPromote is set to scale its programmatic advertising solutions and reinforce its commitment to making digital advertising accessible and impactful for businesses of all sizes. Supported by a strong investor foundation and a visionary leader, iPromote is well-positioned for a successful 2025 and beyond.

Contextual AI, a leader in enterprise Retrieval-Augmented Generation (RAG) solutions, has announced the general availability (GA) of its Contextual AI Platform. Designed to empower enterprises with specialized RAG agents, the platform supports high-value, domain-specific knowledge work, bridging the gap between general-purpose AI and expert-level applications.

1. Significance of Specialized RAG Agents

• Contextual AI highlights the limitations of general-purpose AI for domain-specific tasks.
• Specialized RAG agents are essential for subject-matter experts (SMEs) to address complex technical problems with confidence.
• Benchmark results demonstrate state-of-the-art performance in RAG workflows, outperforming models like Anthropic’s Claude 3.5 Sonnet and OpenAI’s GPT-4o.

2. Core Features of the Contextual AI Platform

• Comprehensive suite for building, evaluating, and deploying specialized RAG agents.
• Accelerates AI initiatives from pilot to production, ensuring near-term ROI.
• Trusted by Fortune 500 companies in financial services, technology, and professional services.

3. Enterprise Use Case: Qualcomm

• Qualcomm selected Contextual AI to enhance its Customer Engineering processes.
• Streamlines resolution of complex support cases by synthesizing information from extensive technical documentation.
• Testimonial: Yogi Chiniga, VP of Customer Engineering at Qualcomm, expressed confidence in leveraging generative AI for efficiency and quality improvement.

4. Innovative Technology: RAG 2.0

• Joint optimization of retriever and generator components for enhanced accuracy and scalability.
• Platform benefits:
  • Faster Deployment: Streamlined tuning and deployment process.
  • Reduced Maintenance: Fully managed system ensures sustained performance.
  • Simplified Tech Stack: Unified system for development, evaluation, and deployment.
  • Higher ROI: Unlocks complex enterprise use cases effectively.

5. Industry-Leading Benchmark Results

• Contextual AI outperforms competitors in document understanding, reranking, groundedness, and end-to-end accuracy.
• Publishes groundbreaking research, including LMUnit, a new evaluation paradigm for AI systems.

The Contextual AI Platform marks a significant advancement in enterprise AI, offering specialized RAG agents that empower SMEs to achieve greater productivity and accuracy in knowledge-intensive tasks. With the platform’s cutting-edge technology and proven track record, enterprises can unlock new possibilities in domain-specific AI applications.

MoEngage, a leading insights-led cross-channel customer engagement platform, has released its Email Benchmarks Report: Optimizing Email for 2025 and Beyond. This in-depth analysis is based on over 17.3 billion marketing emails sent through MoEngage, offering brand marketers actionable insights on email performance, personalization strategies, and industry-specific benchmarks.

1. Report Overview

• The report evaluates email effectiveness through metrics like delivery rates, open rates, click-to-open rates (CTOR), conversion rates, and unsubscribe rates.
• Focuses on three types of personalized emails:
  • Behavior-based emails
  • Journey-based emails
  • Attribute-based emails
• Industries analyzed: Retail and Ecommerce, Media and Entertainment, and Banking and Financial Services (BFSI).

2. Key Findings

• Behavior-based emails:
  • Outperform all other email types in conversion rates and CTOR.
  • Achieve a 60.7x conversion rate and 22.6x CTOR in the Retail and Ecommerce sector.
• Journey-based emails:
  • Show strong performance in BFSI, surpassing broadcast emails in engagement metrics.
• Attribute-based emails:
  • Effective for specific use cases, but less impactful compared to behavior- and journey-based emails.
• Broadcast emails:
  • Have diminished effectiveness, especially in BFSI, where open and unsubscribe rates indicate customer fatigue with generic content.

3. Industry-Specific Insights

• Retail and Ecommerce:
  • Behavior-based emails drive the highest engagement, proving essential for conversion-focused strategies.
• Banking and Financial Services (BFSI):
  • January excels in open rates, aligning with post-holiday financial planning.
  • April sees the highest conversions, tied to tax season and consumer financial activities.
• Media and Entertainment:
  • Highest email deliverability rate (99.95%).
  • Broadcast emails see the highest unsubscribe rates (6.35%), emphasizing the need for personalized content.

4. Strategic Recommendations from MoEngage

• Deep personalization based on customer behavior and previous interactions is critical for success.
• Avoid reliance on non-personalized broadcast emails, as they provide little value and lead to higher unsubscribe rates.
• Leverage industry-specific trends to optimize email campaigns for the right timing and audience segmentation.

5. Expert Insights

• Raviteja Dodda, CEO of MoEngage:
  • “Marketers must invest in deeply personalized emails to create meaningful customer connections.”
  • Non-personalized emails fail to resonate and drive engagement, highlighting the importance of segmentation and behavior-based targeting.

MoEngage's Email Benchmarks Report sets a new standard for email marketing strategies in 2025. By leveraging behavior-based emails and industry-specific trends, brands can significantly enhance their customer engagement, conversion rates, and overall email campaign performance.

Drupal has launched Drupal CMS, a groundbreaking platform designed to empower marketers and content teams to create exceptional digital experiences. This release marks a significant milestone in Drupal's mission to democratize enterprise-grade web development while upholding its open-source values.

1. Key Highlights of Drupal CMS

• Marketer-Friendly Interface:
  • Intuitive design tailored for marketers and content teams.
  • Simplifies website building and lowers the learning curve.
• Smart Defaults:
  • Pre-configured settings for common marketing tasks ensure quicker deployment.
• AI-Powered Tools:
  • Accelerate implementation processes and enhance efficiency.
• Built-in Features:
  • SEO, analytics, and accessibility tools integrated for optimal performance.
• Automatic Updates and Security:
  • Ensure seamless maintenance and robust security measures.
• Open Source Flexibility:
  • No vendor lock-in and full transparency.

2. Target Audience and Benefits

• Who It’s For:
  • Mid-size organizations and departments within larger enterprises.
  • Teams requiring high-quality digital experiences without extensive technical expertise.
• Key Benefits:
  • Faster Deployment: Launch websites and campaigns swiftly.
  • Self-Sufficiency: Enable marketing teams to manage digital properties independently.
  • Scalability: Seamlessly expand digital presence as business grows.
  • Multilingual Capabilities: Roll out websites in multiple languages.
  • Privacy and Security: Transparent, open-source platform ensures user protection.

3. Expert Insights

• Dries Buytaert, Drupal Founder and Project Lead:
  • “With Drupal CMS, we’re bridging the gap between ease of use and scalability. This is our first step in making Drupal CMS the gold standard for no-code website building.”
• Tim Doyle, CEO of the Drupal Association:
  • “This release showcases the power of open-source collaboration, making the web more open and accessible.”

4. Core Features

• Curated modules from Drupal’s ecosystem of 4,800+ community contributions.
• Compatibility with Drupal Core, ensuring seamless integration with existing tools.
• Features an Experience Builder, a visual tool for intuitive website design (planned future update).

Drupal CMS revolutionizes digital content creation by combining Drupal’s robust foundation with an intuitive interface tailored for marketers. Its flexibility, scalability, and open-source values make it a versatile tool for organizations aiming to deliver exceptional digital experiences. With an ambitious roadmap and a global network of partners, Drupal CMS is set to transform website building for years to come.

Pipedrive, a leading CRM platform for small businesses, has successfully passed the ISO 27001:2013 surveillance audit for information security management and earned the ISO 27701:2019 extension for privacy information management. These certifications affirm Pipedrive’s dedication to maintaining the highest international standards in data security and privacy, ensuring its customers that their data is handled securely and responsibly.

1. Key Achievements

• ISO 27001:2013 Certification:
  • Establishes a framework for managing and safeguarding information security via an Information Security Management System (ISMS).
• ISO 27701:2019 Certification:
  • Expands ISO 27001 to include Personally Identifiable Information (PII) and privacy information management, ensuring comprehensive privacy protection.
• SOC 2 Type II & SOC 3 Type II Renewals:
  • Demonstrates continued adherence to security and privacy standards, validating systems through independent audits.

2. Significance of Certifications

• ISO 27001:
  • Focuses on safeguarding sensitive information through rigorous, globally recognized security management practices.
• ISO 27701:
  • Expands security management to cover privacy data and establishes strong systems for managing PII, aligned with global regulations like GDPR.
• Continuous Improvement:
  • Both certifications emphasize ongoing refinement and adaptation to evolving security and privacy challenges in the digital landscape.

3. Customer Benefits

• Enhanced Data Security:
  • Customers can be confident that their data is protected by globally recognized frameworks for security and privacy.
• Global Compliance:
  • Pipedrive's alignment with international regulations like GDPR ensures it meets global privacy and security standards.
• Peace of Mind:
  • Independent validation of Pipedrive’s systems assures customers that their data is managed responsibly and securely.

4. Expert Insights

• Phil Mellet, General Counsel at Pipedrive:
  • "Achieving ISO 27701 certification is a significant milestone. It highlights our commitment to protecting personal data, managing security, and privacy at scale."
  • "By renewing ISO 27001 and achieving ISO 27701, we demonstrate our position as a trusted partner, exceeding customer expectations in data security and privacy."

Pipedrive's attainment of ISO 27001 and ISO 27701 certifications underscores its unwavering commitment to data security and privacy. These accomplishments, along with renewed SOC 2 certifications, ensure that Pipedrive continues to meet the highest standards, offering customers peace of mind and demonstrating its leadership in safeguarding sensitive information.

Start.io, a leading mobile-driven SSP (Supply-Side Platform), has partnered with Intent IQ, a specialist in identity resolution, to enhance its audience targeting capabilities. This collaboration utilizes Intent IQ’s platform to match mobile advertising IDs (MAIDs) with alternative IDs, achieving impressive results, including a 9.8% higher fill rate and 12% greater daily revenue from ads.

1. Partnership Overview

• Objective:
  • The goal of the partnership is to improve Start.io's audience targeting by integrating Intent IQ’s identity resolution technology.
• Technology:
  • Intent IQ matches MAIDs with alternative IDs, which can provide richer, more contextual data for targeting ads.
• Scope:
  • Start.io's mobile ad requests will now be enhanced with alternative IDs, expanding the effectiveness of its ad targeting.

2. Performance Results

• Test Outcomes:
  • 9.8% Higher Fill Rate: Ads enhanced with alternative ID data performed better than the control group using only MAIDs.
  • 12% Higher Daily Revenue: The partnership resulted in a significant revenue boost per day, demonstrating the value of enhanced targeting.

3. Strategic Impact for Mobile Publishers

• Higher CPMs:
  • The partnership is designed to help mobile publishers compete for better CPMs (Cost per Mille), which are critical for maximizing ad revenue.
• Competitive Advantage:
  • The integration of alternative IDs positions Start.io’s platform as a more competitive solution for mobile publishers in the digital ad space.

4. Insights from Leaders

• Andrew Younan, SVP of Product & Engineering at Start.io:
  • "This partnership has been a game-changer for us and our publishers. A 12% increase in daily revenue is significant in such a competitive industry."
• Dror Ben Yishai, CTO of Intent IQ:
  • "Our alternative ID platform is a powerful tool for mobile environments, demonstrating our ability to drive business outcomes in highly competitive markets."

5. Next Steps

• Enhanced Ad Requests:
  • Start.io will roll out these enhanced mobile ad requests to all of its demand partners in the coming weeks, extending the benefits of the partnership to a broader audience.

This partnership between Start.io and Intent IQ marks a significant advancement in mobile ad targeting, allowing Start.io to offer enhanced audience segmentation and improved performance for its publishing partners. With higher fill rates and increased daily revenue, the collaboration demonstrates the effectiveness of identity resolution in mobile advertising.

MobileAction has solidified its position as a leading partner in the Apple Search Ads ecosystem through an exciting expansion. By integrating Skai’s (formerly Kenshoo) Apple Search Ads business into its offerings, MobileAction is set to deliver unmatched value to app developers and marketers. This strategic move ensures streamlined ad management, reduced campaign costs, and accelerated user acquisition across the Apple Search Ads platform.

1. Expanded Capabilities for Apple Search Ads

• MobileAction now supports app developers and marketers throughout the entire lifecycle of user acquisition and growth.
• The partnership with Skai enhances tools and expert support, fostering efficiency in ad campaigns.

2. Strategic Vision from Industry Leaders

• Aykut Karaalioglu, CEO of MobileAction:

  • Expressed excitement over welcoming Skai’s clients and customer success team.
  • Highlighted the partnership as a significant step in becoming the largest Apple Search Ads partner.

• Yekta Ozcomert, COO of MobileAction:

  • Emphasized the focus on seamless onboarding, round-the-clock support, and continuous innovation.
  • Stressed the commitment to delivering faster and better results for clients.

3. Enhanced Support for a Growing Client Base

• Skai’s world-class brands will now benefit from MobileAction’s experienced app marketing experts.
• The enlarged team aims to provide richer insights and optimize Apple Search Ads efforts.

4. Commitment to Innovation and Growth

• The combined expertise of MobileAction and Skai sets new benchmarks in the app marketing space.
• Clients can expect enhanced tools and peerless support to scale their campaigns effectively.

With this integration, MobileAction redefines the Apple Search Ads ecosystem by offering app developers and marketers unparalleled tools, insights, and support. This strategic partnership with Skai not only expands its reach but also sets a new standard for innovation and growth in app marketing.