News

OMA Launches in Dubai With Outcome-Focused Digital Marketing Approach

Dubai’s digital marketing landscape welcomes a new entrant: OMA (Outsourced Marketing Agency FZCO), which has officially launched operations after a soft launch period refining its outcome-driven model. Founded in December 2024 by UK-born entrepreneur Yasin Shariff, OMA aims to cut through vague promises with measurable results for clients across industries. Measurable Marketing, Not Magic OMA’s...

digital marketing 22 Sep 2025

Sophisticated Marketing Solutions Expands Into Social Media With Key Hire

Sophisticated Marketing Solutions is stepping into the fast lane of digital engagement with its latest hire: Mindy Jo Bradley as Social Media Specialist. The move marks the agency’s official expansion into full-scale social media management—a service increasingly expected from modern marketing firms as clients demand measurable growth across digital platforms. Bradley isn’t new to the grind. With...

digital marketing 22 Sep 2025

Easify Bets Big on AI With Unified Marketing Platform

For years, marketers have stitched together campaigns across half a dozen platforms—one for SMS, another for email, something else for voice. Easify thinks that era is over. The four-year-old company has rolled out an AI-powered, all-in-one marketing platform that pulls MMS, SMS, email, voice broadcasting, and ringless voicemail into a single dashboard. The promise? Less juggling, more...

marketing 22 Sep 2025

Joveo Named AI Leader in Fosway’s Talent Acquisition Reality Check

The AI hype cycle is crowded with promises, but few vendors have crossed the line from bold claims to real-world impact. According to Fosway Group’s latest AI Market Assessment for Talent Acquisition, Joveo has done just that—landing in the coveted top-right zone of the firm’s AI Reality Chart, reserved for companies with both strong vision and proven adoption. Walking the Talk on AI While nearly...

artificial intelligence 22 Sep 2025

Competition Marketing Software Market Set for AI-Powered Growth Through 2030

If you thought competitor tracking was all about spreadsheets and guesswork, think again. The Competition Marketing Software Market – Global Forecast 2025-2030, now available from ResearchAndMarkets, paints a picture of an industry that’s rapidly transforming into a sophisticated, AI-fueled ecosystem. The report highlights a sector defined by cloud-native platforms, predictive modeling, and...

artificial intelligence 22 Sep 2025

LTTS Joins Forces With MIT Media Lab to Push AI Frontiers

When a company wants to be taken seriously in the future-of-tech conversation, there are few better ways than signing on with the MIT Media Lab. That’s exactly what L&T Technology Services (LTTS) just did. The India-based engineering and R&D powerhouse has inked a multi-year association with the Lab, positioning itself to tap into one of the world’s most eclectic, forward-looking research...

artificial intelligence 22 Sep 2025

Klaviyo Named Leader in IDC MarketScape for AI Marketing Platforms

Klaviyo (NYSE: KVYO), best known as the CRM built for consumer brands, just picked up a major industry win. The company has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms 2025 Vendor Assessment for Small Businesses, and a Major Player in the corresponding midsize business category. The recognition cements Klaviyo’s reputation as one of the few platforms...

automation 19 Sep 2025

Hightouch Expands to NYC, Names New HR Head as Global Growth Accelerates

Hightouch, the $1.2 billion data and AI agent platform for marketers, is planting deeper roots in New York City with a new office and a key leadership hire. The company, which helps brands activate their data for personalized, AI-driven marketing, has also doubled its presence in EMEA and now employs more than 250 people worldwide. NYC Hub for Growth The new Flatiron-area office is already home...

artificial intelligence 19 Sep 2025