Pinnacle Live proudly announces the launch of Edge by Pinnacle Live, a cutting-edge full-service experience agency dedicated to redefining brand activations and live events. With expertise in immersive technology and large-scale live events, Edge is here to deliver unparalleled marketing campaigns that blend technology and human connection like never before.

1. Mission and Vision

• Purpose:
  • Enhance relationships between brands and their audiences through integrated and immersive experiences.
• Core Philosophy:
  • Reimagining human connection by merging technology and authentic experiences.

2. Leadership Insights

• Elizabeth Jean Poston, Head of Agency and SVP, Growth:
  • “In 2025, if you cannot live at the edge of possibility, you will be left behind.”
  • Stresses the harmony between technology and the human element in driving impactful brand engagement.
• Natalie De Fazio, President of Pinnacle Live:
  • “Edge elevates brand storytelling to new heights by combining innovation and creativity.”
• Mike Silvestro, SVP Creative & Technology of Edge:
  • Highlights collaboration and boundary-pushing innovation as key differentiators for Edge.

3. What Edge Offers

• Unparalleled Creative Solutions:
  • Combines immersive technology with storytelling for high-impact moments.
• Strategic Offerings:
  • Serves clients across all verticals, offering individual brand campaigns, portfolio reviews, and strategic consultations.
• Key Launch Event:
  • Formal brand launch to occur at this year's PCMA Convening Leaders.

With its unique focus on the confluence of technology and human connection, Edge by Pinnacle Live is poised to set a new standard for immersive brand activations and live events. The agency’s innovative approach promises to captivate, connect, and redefine live experiences for brands worldwide.