The National Content and Technology Cooperative (NCTC) proudly announces the appointment of Christy Drummond as Vice President of Marketing and Communications, effective January 2025.

1. Christy Drummond’s Expertise and Role

• Extensive Marketing Experience:
  • Award-winning marketer with a proven track record in telecom and broadband industries.
  • Expertise in brand strategy, omnichannel marketing, and talent development.
• Vision for NCTC:
  • Aims to elevate the co-op's brand and communications strategies to unlock new opportunities for members.

2. Statements from Leadership

• Lou Borrelli, NCTC CEO, stated:
  • “Her deep understanding of the industry and innovative marketing approach will be invaluable as the co-op grows its portfolio to bring new opportunities to members.”

3. Christy’s Career Highlights

• At Windstream:
  • Redefined the Kinetic brand identity with the Internet better™ strategy.
  • Led efforts that significantly boosted fiber penetration in underserved areas.
• Previous Leadership Roles:
  • Director of Acquisition Marketing for Boost Mobile:
    • Directed strategic pricing, promotions, and digital marketing.
    • Played a pivotal role in the team’s transition from Boost Mobile to DISH.
  • Held key marketing and communication positions at Pepper, Fervor, Sprint, and Hallmark Cards.
• Education:
  • Holds a Bachelor of Arts in Marketing and an MBA, forming a solid foundation for her leadership journey.

Christy Drummond’s appointment signals a transformative phase for NCTC. With her wealth of expertise and visionary leadership, the co-op is poised to strengthen its marketing and communications strategies, driving growth and innovation for its members.