Treasure Data has introduced its CDP Trade-Up program, aimed at simplifying the transition from existing customer data platforms (CDPs) to Treasure Data CDP. This program promises migration in as little as one month, offering incentives and an advanced Migrator Toolkit for smooth and quick implementation.

Key Challenges with Existing CDPs

Many companies struggle with CDPs that fail to deliver the expected business value. The primary issues include:

• Prolonged implementation timelines.
• Product complexity and limited scalability.
• Lack of flexibility to adapt to business needs.

Treasure Data's consistent recognition as a CDP Leader across major independent analyst evaluations highlights its reliability in overcoming these challenges.

Features of the CDP Trade-Up Program

1. CDP Contract Relief

   • Enables global enterprises to switch without disruption.
   • Qualified companies pay for Treasure Data only after their existing CDP contracts end.

2. CDP Migrator Toolkit

   • Built for complex data environments, leveraging over 50 successful CDP migrations.
   • Features AI-powered tools and professional expertise for swift onboarding.

   Key Components of the Toolkit:

   • Lift and Shift: Seamlessly transfer current use cases using existing data models and Treasure Data’s schemaless architecture.
   • Accelerated Implementation: Utilize pre-built, industry-specific workflows to save time.
   • Optimization and Scaling: Drive ROI by enhancing existing and new CDP-powered use cases.

Real-World Success

A verified G2 review highlights Treasure Data’s impact:
"After switching to Treasure Data, our marketing team is finally empowered. Unlike our previous vendor, Treasure Data handles large data volumes effortlessly and aligns with our specific business needs."

Treasure Data’s CDP Trade-Up program stands out as a game-changer for businesses seeking a reliable CDP. By addressing critical pain points like implementation delays and scalability limitations, Treasure Data empowers organizations to achieve measurable business outcomes such as enhanced campaign revenue, faster launches, and limitless scalability.