News

Google and PayPal Team Up to Redefine Digital Commerce With AI

Google and PayPal are deepening their relationship in a new multiyear partnership designed to push the boundaries of digital commerce. The collaboration spans everything from AI-powered shopping experiences to embedded payments across Google’s ecosystem—setting the stage for a new era of agentic commerce. “This is about making online transactions simpler and more secure,” Google CEO Sundar Pichai...

digital commerce 19 Sep 2025

Avenue Z Expands Into NYC’s Flatiron With PR-Focused Hub

Avenue Z, one of marketing’s fastest-scaling agencies, has planted a bigger flag in New York. The firm has opened a new office at 156 Fifth Avenue in the Flatiron District—nearly doubling its footprint in the city and signaling its ambitions to become a national powerhouse in marketing and communications. The new office isn’t just real estate bragging rights. It’s designed as a central hub for...

digital marketing 19 Sep 2025

1000WATT Rebrands Real Estate Marketing Summit as “Signal,” Sets 2026 Dates

Real estate’s marketing conversation is getting a new name. 1000WATT, the branding and marketing agency known for shaping some of the industry’s boldest identities, has rebranded its flagship Brand & Marketing Summit as “Signal.” The newly christened event will take place June 2–4, 2026, at the Denver Center for the Performing Arts, putting storytelling, differentiation, and brand strategy center...

business 19 Sep 2025

Marketing Maven Breaks Into Top 10 PR Firms in Los Angeles

Los Angeles’ PR scene is as competitive as it gets, but Marketing Maven has officially cracked the top tier. The bicoastal marketing and public relations agency has been ranked 10th among the Top PR Firms in Los Angeles by O’Dwyer’s, a long-standing authority in PR industry rankings. This recognition places Marketing Maven alongside heavyweights like Edelman, Finn Partners, and Team Lewis—firms...

business 19 Sep 2025

TotalEnergies Names Olivier Gauthier to Lead U.S. Marketing Division

TotalEnergies is shaking up its North American leadership. The company has appointed Olivier Gauthier as President and Managing Director of TotalEnergies Marketing USA, based in Linden, New Jersey. Gauthier steps into the role after serving as Managing Director of TotalEnergies Marketing Canada, where he helped expand the brand’s presence in a competitive energy market. He succeeds Franck...

business 19 Sep 2025

Extuitive Launches With $20M to Put Enterprise-Grade AI in the Hands of Small Businesses

Small businesses account for nearly half of the U.S. economy, but when it comes to cutting-edge product design and marketing, they’ve been operating with hand-me-down tools. A new Flagship Pioneering spinout, Extuitive, wants to change that—arming entrepreneurs with AI-driven creative, testing, and validation capabilities once reserved for Fortune 500 giants. The company, unveiled today with $20...

business 19 Sep 2025

Optimove’s Live Formulas Brings Real-Time Triggers to Customer Campaigns

If personalization is the holy grail of marketing, real-time personalization has been the missing piece. Optimove, the customer-led marketing platform best known for its “Positionless Marketing” approach, is taking a swing at it with Live Formulas, a new capability designed to trigger campaigns the instant customer behavior crosses a threshold. Instead of waiting hours—or worse, a day—for signals...

artificial intelligence 19 Sep 2025

Zeta Global Rolls Out Generative Engine Optimization to Keep Brands Visible in the AI Search Era

Search optimization just got a 2025 upgrade. Zeta Global (NYSE: ZETA), the AI Marketing Cloud, is launching a new feature called Generative Engine Optimization (GEO), built directly into the Zeta Marketing Platform. The goal: help brands show up accurately—and advantageously—when consumers turn to generative AI systems like ChatGPT, Gemini, and Claude for answers instead of Google or Bing. The...

artificial intelligence 19 Sep 2025