In a bold move to support advertisers facing rising costs and economic uncertainty, SonobiTV, a high-performance connected TV (CTV) marketplace, has launched its new Strategic Tariff Advertising Packages. These programmatic guaranteed deals offer deeply discounted, fixed-rate advertising access across top-tier streaming inventory.

With new U.S. tariffs reshaping cost structures across sectors—from automotive to fashion to retail—brands are increasingly reevaluating their media strategies. SonobiTV's initiative aims to offer financial predictability, campaign efficiency, and scale at a time when all three are in high demand.

Built for Brands Facing Tariff Pressures

The advertising market is not immune to the broader economic climate. As import duties and inflation ripple through supply chains, marketers are under pressure to maintain visibility while also tightening budgets. SonobiTV’s response? Tariff-proof media buying through locked-in rates and premium CTV access.

Features of the Strategic Tariff Advertising Packages include:

• Locked-In Pricing: Rates remain fixed throughout the campaign window, protecting media budgets from market volatility.

• Programmatic Guaranteed Deals: Buy with confidence, knowing inventory is pre-secured and performance-optimized.

• Vertical-Specific Support: Special packages tailored for impacted verticals like automotive, fashion, and retail.

“This offering is built specifically for verticals most impacted by tariffs,” said Miles Dennison, SVP of Direct Demand at SonobiTV. “Advertisers are looking for cost certainty and dependable results, and that’s exactly what SonobiTV provides.”

Premium Supply, Proven Tools, and Flexible Execution

SonobiTV’s latest offering goes beyond just cost control. It delivers access to high-performing inventory, precision targeting, and white-glove support.

What advertisers get with the new CTV packages:

• Curated Inventory Access
  Partnering with over 2,000 premium publishers, SonobiTV ensures that every ad appears in brand-safe, high-quality environments—from streaming TV apps to network-backed OTT channels.

• Boost Technology for Optimization
  SonobiTV’s proprietary Boost technology analyzes real-time performance signals to automatically optimize campaigns for the best possible return on ad spend (ROAS).

• Custom Campaign Strategy
  The managed service team works directly with agencies and brands to tailor each campaign based on audience segments, creative goals, and industry nuances.

• Flexibility Across Objectives
  Whether the goal is brand awareness, multicultural engagement, or direct response, packages can be tailored accordingly—without the need to overspend or overextend.

Economic Volatility Calls for Media Stability

As businesses brace for price increases, advertising efficiency becomes non-negotiable. SonobiTV’s tariff ad packages empower marketers to maintain their media momentum, despite budget pressures.

Why this matters for brands:

• Stability in planning – Predictable pricing simplifies quarterly or annual planning.

• Reduced risk – Market swings won’t disrupt ad delivery or cost structure.

• Performance accountability – Advanced optimization tools and white-glove support reduce waste and improve outcomes.

This initiative helps advertisers avoid panic-driven budget cuts and continue engaging audiences during a critical period for brand trust and loyalty.

A Smart Response to Market Disruption

SonobiTV’s Strategic Tariff Advertising Packages are more than just a pricing model—they’re a strategic safeguard for brands navigating unpredictable economic terrain. By blending cost stability, high-quality inventory, and performance-first tools, SonobiTV delivers a solution that keeps advertisers in control and on budget—even as tariffs and inflation complicate the landscape.

With curated packages available now for key verticals and the backing of Sonobi’s robust CTV infrastructure, advertisers don’t have to choose between impact and affordability—they can have both.

In an era where attention is scarce and creative saturation is at an all-time high, creative quality has emerged as the single most powerful lever in marketing performance. Recognizing this, Creative Score officially launched on April 4th - offering a game-changing AI solution that empowers marketers to optimize their existing assets rather than generate new ones.

Designed for B2B, B2C brands, and agencies of all sizes, Creative Score blends AI, behavioural science, and neuro-linguistic programming to analyze, score, and provide enterprise-grade recommendations that elevate asset performance. It's not just another AI copywriter—it's a creative optimizer that’s here to redefine how businesses evaluate and enhance their marketing.

What Is Creative Score and How Does It Work?

Creative Score is a diagnostic and improvement platform for marketing assets. Whether it’s an ad, a landing page, a pitch deck, or an email, the tool evaluates and offers precise feedback on how to turn a good asset into a best-in-class one—in just 90 seconds.

Here’s what users receive after uploading an asset:

1. A Score out of 100
   Reflects the asset's performance across 200+ scientific indicators aggregated into a single Creative Score.

2. In-depth Attribute Analysis
   Covers 10 critical categories including:

   • Eye-tracking analysis

   • Headline and copy performance

   • Visual and content cohesion

   • Application of behavioural science and neuro-linguistic programming

   • Emotional resonance and persuasion potential

3. Enterprise-Level Recommendations
   Actionable insights designed to enhance clarity, engagement, trust, and conversion rates—regardless of asset type.

Why Creative Score Matters Now More Than Ever

Creative excellence has always been a driver of results—but recent data proves its commercial potential:

• A Meta 2022 study found that Creative Quality drives 1.2 to 1.7x higher sales.

• NCSolutions revealed that creative contributes 49% of incremental sales—more than double what most marketers estimate.

Yet most businesses struggle to deliver consistent creative quality due to budget constraints, limited expertise, or complex approval workflows. Creative Score bridges that gap by democratizing world-class creative diagnostics and recommendations—making them accessible, fast, and cost-efficient.

Who Will Benefit from Creative Score?

Creative Score is not a one-size-fits-all tool. It’s tailored to serve different segments with unique challenges:

1. Small B2B & B2C Companies

Lack of time, budget, and specialized skillsets often limit smaller businesses from producing high-quality marketing. Creative Score transforms good teams into elite performers, empowering them with science-backed feedback and clear next steps.

2. Large B2B Enterprises

In complex B2B environments, every touchpoint matters—from pitch decks to follow-up emails. A poorly designed sales asset could mean the loss of a six-figure deal. Creative Score ensures each asset in the funnel is optimized for performance.

3. Large B2C Brands

When managing 7-figure ad budgets, massive creative libraries, and 100+ marketing staff, inconsistency is the enemy. Creative Score:

• Ensures brand alignment

• Reduces the risk of off-brand or underperforming content

• Shortens sign-off cycles by offering objective creative assessments

4. Marketing Agencies

Agencies often rely on junior staff, making creative consistency hard to maintain. Creative Score functions as an objective brand guardian, enabling even entry-level team members to deliver enterprise-quality work while cutting internal review cycles.

Creative Score’s Feature Stack: AI Meets Psychology

Creative Score isn’t just about algorithms—it’s infused with decades of marketing research and psychological insights.

Here's what powers the platform:

• Eye-Tracking Analysis
  Evaluates where users' attention lands first and whether it’s aligned with messaging priorities.

• Creative Score (0–100)
  A holistic metric derived from 200+ data points, offering a snapshot of creative strength.

• Content Analysis
  Assesses headline effectiveness, copywriting quality, and overall visual appeal.

• Persuasion Analysis
  Measures emotional impact, storytelling strength, and ability to influence action.

• Psychological Analysis
  Evaluates trust signals, conversion potential, and how well behavioural science and NLP principles are embedded in the asset.

Creative Quality Is No Longer a Luxury - it’s a Competitive Advantage

Creative Score has arrived at the perfect moment. As businesses compete in cluttered, noisy channels, creative quality is the new growth driver. But until now, achieving it has been labor-intensive and expensive.

Creative Score changes that equation. In under two minutes, any business—regardless of size—can receive objective, expert-level insight that turns ordinary assets into exceptional ones. It’s not about replacing creativity, but rather supercharging it with data, science, and actionable intelligence.

Whether you're a startup founder, marketing director, or agency lead, Creative Score provides a smarter way to create assets that convert, engage, and outperform.

The 2025 SMARTIES™ Awards, one of the marketing industry’s most prestigious honors, is officially open for entries. This year’s program calls upon brands, marketers, and agencies to showcase campaigns that push the boundaries of creativity, harness technology, and deliver measurable business outcomes.

As the pace of change in marketing accelerates, the SMARTIES™ Awards continue to recognize the work that not only adapts to transformation—but drives it. With a renewed focus on AI-driven marketing, data-powered personalization, and omnichannel engagement, the 2025 edition sets the stage for showcasing how the best in marketing are shaping the future.

What Sets the SMARTIES™ Awards Apart?

The SMARTIES™ Awards are more than just a trophy. They spotlight marketing innovation at scale, bridging performance with creativity. Winners are not only celebrated but also earn a place in global performance rankings, elevating their reputation across the industry.

Benefits of Winning:

• Global Industry Recognition
  Campaigns are featured in WARC 100’s global rankings, RECMA media agency scores, and MMA’s SMARTIES Business Impact Index.

• Benchmark of Excellence
  Winning entries are held up as best-in-class case studies, influencing global marketing standards.

• Influence Beyond the Campaign
  Recognition extends to clients, agencies, media partners, and technology providers that collaborated to achieve measurable success.

Focus Areas for 2025: Marketing at the Edge of Innovation

The 2025 SMARTIES™ are aligned with the latest shifts in marketing strategy and execution. Entries will be evaluated based on their effectiveness in the following core focus areas:

• AI-Powered Campaigns
  How artificial intelligence is being used for smarter targeting, automation, optimization, and personalization.

• Data-Driven Creativity
  The intelligent fusion of creative storytelling with data insights to enhance consumer resonance and response.

• Omnichannel Excellence
  Seamless, unified brand experiences across touchpoints—from mobile and digital to in-store and voice assistants.

• Consumer-Centric Strategy
  Innovations that prioritize customer value, emotional connection, and long-term loyalty.

SMARTIES™ 2025 Award Categories and Entry Tracks

To recognize marketing excellence at various levels and across geographies, SMARTIES™ 2025 is structured into two key entry tracks:

1. SMARTIES™ X Global Awards

The highest tier of recognition, awarded to campaigns demonstrating world-class strategy, execution, and results.

2. Regional SMARTIES™ Awards

Celebrate standout work within specific global regions:

• Asia Pacific

• North America

Both tiers are evaluated by senior brand marketers, agency leaders, and media executives who assess each submission on innovation, creativity, and performance metrics.

Award Categories and Honors

In addition to Gold, Silver, and Bronze awards across campaign categories, SMARTIES™ also recognizes outstanding organizations and individual achievements:

Top Honors Include:

• Advertiser of the Year

• Agency of the Year

• Publisher/Media Company of the Year

• Enabling Technology Company of the Year

• Best in Show

These awards highlight entities that consistently demonstrate vision, impact, and innovation across their marketing operations.

Dates and Submission Details

• On-Time Entry Deadline: July 3rd, 2025

• Late Submission Deadline: (TBD; early entries encouraged for full consideration)

• Eligibility Period: Work must have been launched or executed between July 2024 – June 2025.

Judging Criteria:

Entries will be scored based on:

• Strategy & Objective Alignment

• Creative Execution

• Innovation

• Business Impact & Results

A rigorous panel of industry experts and senior marketing leaders will conduct a transparent and standardized evaluation.

How to Participate

Whether you're a startup with a bold breakthrough campaign or a global agency executing cross-market innovation, SMARTIES™ 2025 invites you to share your story. Submitting an entry means gaining visibility among top industry leaders, benchmark recognition, and the chance to influence the marketing standards of tomorrow.

Visit: www.mmaglobal.com/smarties to enter your campaign.

SMARTIES™ 2025 — Where Impact Meets Innovation

In today’s marketing world, good isn't good enough. To truly stand out, campaigns must combine bold ideas, cutting-edge technology, and measurable performance. That’s exactly what SMARTIES™ celebrates.

As Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES™ Worldwide, notes:

“With marketing landscapes shifting rapidly, SMARTIES™ remains the gold standard for recognizing groundbreaking work that not only delivers measurable impact but also redefines industry best practices.”

SMARTIES™ 2025 is your opportunity to lead the change—by showing how marketing, when done right, can move industries, businesses, and people.

In a strategic move to enhance its social and influencer capabilities, Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, has announced two senior hires. Sara Record and Annie Highfield join the firm’s Digital Integration Group (RF DIG) as Senior Vice President and Group Vice President of Social & Influencer Strategy, respectively.

The additions reflect Ruder Finn’s continued investment in data-driven, culturally relevant, and platform-native marketing strategies, especially in an era where influencer and social activations are critical components of brand engagement.

Leadership Aligned for Growth in Digital

Both Record and Highfield will report to Eric Petersen, EVP and Head of Digital, who joined the firm in November 2024 and reports directly to CEO Kathy Bloomgarden.

“I’m thrilled to welcome both Sara and Annie to the Digital Integration Group at Ruder Finn,” said Eric Petersen.

“They bring a depth of diverse, data-informed experience that is increasingly important as more of our clients look to integrate social and influencer strategies into their core communications plans.”

Meet the New Hires Driving Social Innovation

Sara Record – SVP, Social & Influencer Strategy

Bringing over 15 years of influencer and social media marketing experience, Record will lead senior-level strategic counsel across Ruder Finn’s U.S. accounts. Her background spans a range of influencer activations—from nano-creators to top-tier celebrities—with a strong specialization in:

• Healthcare and Pharma
  Deep experience leading influencer initiatives in highly regulated industries such as pharma, biotech, and medical devices.

• Multicultural Marketing
  Known for inclusive programming that authentically resonates with diverse audiences.

Record’s ability to combine storytelling with data and behavioral insights will help clients evolve from one-off campaigns to long-term community-driven engagement.

“Influencer marketing continues to evolve. It’s no longer about isolated posts, but sustained storytelling,” said Record.

“Ruder Finn’s Digital Integration Group is the perfect environment to help brands lead that evolution.”

She is based in Orange County, California.

Annie Highfield – GVP, Social & Influencer Strategy

With over 13 years of experience crafting social brand strategies, Highfield joins Ruder Finn from Yum! Brands, where she served as Head of Social and Influencer for KFC U.S. Her expertise includes:

• Food & Beverage, CPG, and Tech Brands
  Driving culturally resonant, bold brand moments for major consumer names.

• Data-Informed Creativity
  Known for building performance-driven programs that prioritize audience insights and cultural fluency.

Based in Louisville, Kentucky, Highfield is enthusiastic about joining a team focused on innovation and real-world impact.

“What drew me to Ruder Finn was its digital-first mindset and passionate team,” said Highfield.

“Together, we’ll develop strategies that connect brands with culture in a way that’s measurable, meaningful, and bold.”

Elevating Digital with Influencer-First Thinking

The appointment of Sara Record and Annie Highfield signals Ruder Finn’s intent to elevate its influencer and social marketing services—ensuring clients benefit from platform-specific thinking, cultural intelligence, and data-powered execution.

As the firm continues to integrate influencer marketing more deeply across campaigns, these hires are expected to help shape the future of social strategy at Ruder Finn and beyond.

In a groundbreaking move for the live production and broadcasting industry, Vizrt, a global leader in real-time graphics and live production solutions, has announced a new partnership with Zoom, the enterprise communications powerhouse. The collaboration brings native Zoom integration to Vizrt’s TriCaster product line, simplifying remote contribution and enabling more immersive, efficient, and professional live broadcasts.

This integration offers content creators a powerful, future-forward solution at a time when the demand for high-quality hybrid production tools is surging—especially as Skype approaches its end of life.

Streamlining Remote Contribution for the Next Era of Production

The newly introduced integration allows TriCaster users to seamlessly incorporate Zoom participants into their live workflows. By embedding Zoom’s capabilities directly into TriCaster’s remote production ecosystem, Vizrt enables:

• Simplified Remote Guest Management – Easily bring in speakers, guests, or contributors from anywhere via Zoom.

• High-Quality Video Feeds – Support for multiple remote participants in full 1080p resolution.

• Enhanced Production Agility – Reduce technical complexity while increasing creative possibilities.

"We are not just solving a challenge—we're unlocking new possibilities for more creative, inclusive, and interactive productions," said Rohit Nagarajan, CEO, Vizrt.

“Our collaboration with Zoom marks the beginning of an exciting shift in the industry.”

Meeting the Needs of Today’s Creators—and Tomorrow’s

As hybrid and remote content creation becomes the norm across industries—from broadcasting and education to enterprise and events—the Vizrt–Zoom partnership aims to democratize professional broadcasting capabilities.

"The native integration of Zoom into the TriCaster is a huge step forward in modernizing professional broadcasts," said Andy Carluccio, Head of Innovation at Zoom.

“This empowers production teams to bring multiple remote participants into their shows reliably and with stunning visual quality.”

Leveraging Zoom’s Meeting SDK, TriCaster users now gain direct access to remote feeds with enterprise-grade reliability, supporting real-time collaboration and immersive visual storytelling.

Unlocking a New Dimension in Live Production

With this integration, creators and broadcasters can tap into advanced production tools including:

• AR/VR-Enhanced Content – Deliver immersive visual experiences.

• HTML5 Graphics Overlays – Tailor real-time data visuals and branding elements.

• Enterprise-Ready Workflows – Scalable, cloud-capable, and future-proofed broadcasting infrastructure.

This partnership also responds to a growing need for platform-agnostic, high-quality solutions in a post-Skype production landscape, delivering next-generation remote contribution workflows at the push of a button.

Professional Broadcasting, Made Accessible

Vizrt and Zoom’s collaboration represents more than a technology integration—it’s a shared vision for inclusive, flexible, and visually compelling content creation. As hybrid and remote productions continue to rise, this partnership delivers the tools content creators need to engage audiences, elevate storytelling, and streamline professional live broadcasts across sectors.

Franchise Services, Inc. (FSI), the parent company of Sir Speedy, PIP, and Signal Graphics, has appointed Steve Metcalf as its new Virtual Chief Artificial Intelligence Officer (vCAIO). This strategic move underscores FSI’s commitment to AI-driven innovation and elevates its mission to deliver smarter, faster, and more personalized print, signage, and marketing services.

As the print and marketing services industry undergoes rapid technological transformation, FSI is proactively positioning its franchise network at the forefront by embracing artificial intelligence to optimize workflows, improve customer experiences, and uncover new business opportunities.

An AI Visionary at the Helm

Steve Metcalf is a well-recognized AI strategist and technology entrepreneur, best known as the co-founder and CEO of IMAGINE AI LIVE, a summit dedicated to advancing AI's role in business transformation. With decades of experience across startups and enterprise digital strategy, Metcalf brings deep insight into how organizations can harness AI as a competitive advantage.

"We are excited to welcome Steve to our team," said Richard Lowe, President and CEO of Franchise Services, Inc.

"His expertise will be instrumental in guiding our AI strategy across FSI and our franchise brands. Our goal is to embed AI into key operational areas to elevate efficiency, create smarter sales tools, and deliver exceptional customer experiences."

Strategic Priorities: AI at the Core of Print Innovation

In his consulting role as vCAIO, Metcalf will work closely with FSI's executive leadership to integrate intelligent systems and automation into business operations. Key focus areas include:

• Workflow Optimization – Leveraging AI to automate and streamline order processing, job tracking, and production timelines.

• Sales Enablement – Enhancing lead qualification, predictive analytics, and personalization through AI-driven tools.

• Customer Experience – Creating responsive, insight-driven customer journeys and service models through generative AI applications.

• Franchise Empowerment – Delivering scalable AI strategies that provide measurable value at the franchise location level.

"The printing industry is on the verge of rapid transformation," said Lowe.

"With AI, our Sir Speedy, PIP, and Signal Graphics franchises can unlock new value for clients through smarter workflows and more impactful marketing solutions."

Looking Ahead: A Preview at the 2025 Franchise Convention

Metcalf will deliver a keynote presentation at the upcoming Sir Speedy, PIP and Signal Graphics Convention and Vendor Show, taking place May 6–9 in New Orleans. His address will spotlight how AI can transform traditional business models and outline the roadmap for FSI’s AI-powered future.

Franchise Services, Inc.’s decision to appoint a virtual Chief AI Officer signals a decisive move toward embracing AI as a foundational pillar for growth. Under Metcalf’s leadership, FSI’s network of franchisees will gain access to innovative tools and insights that can elevate performance, unlock new service capabilities, and future-proof their operations in an evolving marketplace.

StreamShark, a leading provider of enterprise-grade video streaming solutions, has announced the launch of its Intelligent Workflow for VR & Immersive Video at NAB Show 2025. This breakthrough end-to-end platform enables seamless encoding, processing, scheduling, and delivery of 6K/8K, VR, and AR content, setting a new standard for immersive media distribution at scale.

As demand for interactive and high-fidelity content surges across industries, StreamShark’s intelligent workflow is poised to empower content creators and enterprises with a robust, flexible, and scalable solution to reach global audiences across VR/MR headsets, mobile devices, the immersive web, and metaverse platforms.

A VR-Native Streaming Solution Built for Scale

"As demand for immersive content continues to rise, content and platform owners need a VR-native streaming solution," said James Broberg, Founder and CEO of StreamShark.

"Unveiling our Intelligent Workflow at NAB Show 2025 highlights our commitment to innovation and to helping enterprises deliver cutting-edge immersive video experiences."

StreamShark’s Intelligent Workflow was built to support both live and on-demand immersive experiences with features that ensure quality, reliability, and reach:

• Advanced Encoding: High-fidelity processing of 6K/8K video optimized for spatial experiences.

• Global Distribution: Seamless, scalable delivery across multiple geographies and platforms.

• Cross-Platform Playback: Compatible with mobile, desktop, and VR/MR devices.

• Flexible Scheduling: VOD2Live support and scheduled pre-recorded streams for timezone-optimized delivery.

Immersive Experiences Across Entertainment, Sports, and the Metaverse

StreamShark’s immersive streaming capabilities have already been leveraged by leading content owners to deliver:

• Immersive concerts featuring Top 10 Billboard artists.

• Courtside live sports experiences for Tier 1 national leagues.

• Shared social/metaverse viewing via dedicated VR and MR applications.

The Intelligent Workflow also acts as a turnkey backend for VR-native apps, enabling creators and enterprises to build interactive, high-impact experiences within the metaverse or immersive web without reinventing the infrastructure.

Live Simulation Across Virtual Venues

One of the standout features of StreamShark’s solution is simulated live streaming—allowing pre-recorded content to be broadcast across multiple channels and virtual venues at specified times. This functionality gives creators complete control over stream timing, localization, and audience targeting, without the complexity of managing real-time production.

With the launch of its Intelligent Workflow for VR & Immersive Video, StreamShark is redefining how immersive content is delivered, making it more accessible, scalable, and professional than ever before. Enterprises, broadcasters, and content platforms now have the tools to create, schedule, and stream immersive video at global scale, ushering in a new era of interactive storytelling and digital engagement.

The new workflow is now available to enterprises and content owners, offering a streamlined path to elevate their immersive video experiences and connect with the audiences of tomorrow.

NielsenIQ (NIQ), a global leader in consumer intelligence, has announced its acquisition of Gastrograph AI, a cutting-edge discovery and inquiry platform specializing in sensory insights. This strategic move is designed to enhance NIQ’s Full View™ offering for consumer packaged goods (CPG) companies by integrating predictive AI modeling of human sensory perception into its robust product development ecosystem.

The acquisition deepens NIQ’s commitment to AI-driven innovation, enabling clients to formulate and launch products faster, more efficiently, and with greater consumer appeal.

AI-Driven Sensory Insights at Scale

Gastrograph AI is renowned for using predictive algorithms to model how humans perceive flavor, aroma, and texture, helping brands develop, test, and reformulate products in ways that maximize consumer satisfaction. Its sensory database, one of the most comprehensive in the industry, complements NIQ’s data-rich ecosystem, giving brands a deeper understanding of why consumers prefer certain products—and how to act on that insight.

“Combining Gastrograph AI with NIQ’s AI platform will empower the world’s most influential consumer packaged goods brands in getting to market faster, with better products, and win share more quickly,”

- Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ

Strengthening BASES Creative Product AI

The acquisition builds on a successful collaboration between NIQ and Gastrograph AI as part of BASES Creative Product AI, a solution launched in 2022 that leverages AI to improve product formulation research. This partnership has already proven effective for many global CPG brands, validating the role of AI in improving speed-to-market, lowering costs, and enhancing consumer targeting.

With the addition of Gastrograph AI’s sensory insights, NIQ expands its capabilities to support:

• AI-driven product ideation and formulation

• Faster consumer preference modeling

• Data-backed R&D decision-making

• Deeper predictive understanding of sensory trends

A Competitive Edge for CPG Innovation

As consumer expectations evolve, so does the need for brands to understand not just what consumers will buy—but why. NIQ’s enhanced AI suite, powered by Gastrograph’s sensory models, provides brands with:

• End-to-end product development insights

• Faster testing and optimization cycles

• Greater confidence in launching products that resonate

• Holistic integration of consumer behavior and sensory feedback

By offering a holistic Full View™ of consumer decision-making, NIQ is positioning itself at the forefront of next-generation CPG innovation.

NIQ’s acquisition of Gastrograph AI marks a significant step forward in the evolution of AI-enabled consumer insights, blending behavioral analytics with predictive sensory modeling to create faster, smarter, and more successful product innovations. As part of its continued investment in strategic analytics and innovation, NIQ is ensuring its clients stay competitive in an ever-evolving marketplace.

With this integration, product development is no longer a guessing game—it's a science powered by data, speed, and consumer understanding.