Cloudester Software has unveiled the Reference Standard Management System (RSMS), an innovative inventory management platform designed to address critical challenges faced by pharmaceutical and research organizations. With advanced features for maintaining, dispensing, and tracking reference standards, RSMS offers unparalleled precision, compliance, and operational efficiency.

RSMS: Simplified, Scalable, and Intelligent

RSMS integrates effortlessly into existing workflows, delivering transformative benefits such as:

• Forecasting Inventory Needs: Optimize stock levels and streamline inventory management.
• Zero Human Error Dispensing: Scan-based operations ensure precision.
• Proactive Alerts: Notifications for expiry, replenishment, and discard events minimize risks.
• Regulatory Compliance: Built to meet global standards including 21 CFR Part 11, FDA, EU Annex 11, and GAMP5.
• Real-Time Reporting: Generate accountability, stock reconciliation, and audit trail reports instantly.

This robust system is adaptable, scalable, and deployable in under seven days, making it ideal for fast-paced industries.

Key Features of RSMS

1. Vial-Level Management: Eliminate inefficiencies and dead stock through granular tracking.
2. AI-Powered Insights: Analytical dashboards offer trend analysis and demand forecasting for smarter decision-making.
3. Barcode Scanning: Accurate dispensing prevents stock errors.
4. Automated Reporting: Site-specific usage, stock reconciliation, and performance reviews at your fingertips.
5. Real-Time Alerts: Stay ahead of potential issues with intelligent notifications.

Driving Industry Impact

RSMS addresses longstanding inefficiencies in reference standard management, enabling organizations to:

• Reduce inventory holding costs.
• Enhance compliance with global regulations.
• Improve operational efficiency with real-time data and actionable insights.

Client Success Story: Alembic Pharmaceuticals

Alembic, a global pharmaceutical leader, has implemented RSMS across its facilities with remarkable results:

• Reduced Inventory Costs: A significant reduction in holding costs and stock wastage.
• Eliminated Human Errors: Accurate dispensing and tracking with barcode scanning.
• Optimized Workflows: Enhanced real-time insights and compliance support.

"RSMS has transformed how we manage reference standards," shared Mr. B.S. Natarajan, Deputy General Manager at Alembic Research Center. "It simplifies processes, ensures compliance, and delivers unmatched efficiency. Cloudester's innovation is a game-changer."

Future Enhancements

Cloudester is committed to continuous improvement, with plans to introduce:

• Mobile-based tracking for enhanced accessibility.
• Automated equipment calibration controls.
• Advanced AI functionalities for predictive analytics and workflow optimization.

BCMS, a cutting-edge headless content management system (CMS), is now available, offering a transformative solution for businesses and developers seeking a seamless, scalable, and efficient approach to web development. By addressing the challenges faced with traditional CMS platforms, BCMS provides the perfect balance between performance, usability, and flexibility.

Key Features of BCMS

1. Scalability: BCMS is engineered to scale with your business. It supports projects of all sizes, from startups to enterprises, ensuring smooth growth without sacrificing performance.
2. Ease of Use: With an intuitive interface, BCMS allows clients to independently manage their digital content, reducing the need for developers for routine updates.
3. Modern Design Principles: BCMS is built with clean, modern design standards to meet the expectations of today’s digital-first businesses.
4. Efficiency: By reducing maintenance burdens, BCMS enables developers to focus on innovation, rather than getting bogged down by repetitive tasks.

A Platform for Collaboration

BCMS is not just a CMS—it is a collaborative platform that empowers both developers and clients. With its combination of scalable performance and user-friendly content management, it fosters better teamwork and delivers high-quality digital products.

Designed for Flexibility

BCMS supports modern technologies, making it compatible with a wide range of development frameworks and workflows. Whether you’re a startup building your first website or an enterprise looking for a robust CMS solution, BCMS adapts to your needs.

Kaon Interactive introduces Kaon Demo360+™, a cutting-edge platform that redefines digital customer engagement by transforming traditional 3D product tours into personalized, value-driven experiences. Leveraging advanced AI, Demo360+ tailors each demonstration in real-time to resonate with buyers’ unique needs, driving measurable business impact for global B2B companies.

Key Features of Kaon Demo360+

1. AI-Powered Personalization: Tailors content to individual buyer needs, guiding them through a dynamic, value-driven journey.
2. Outcome-Based Navigation: Transforms technical product features into real-world value stories that address specific business challenges.
3. Interactive Learning Options: Offers both self-guided and sales rep-led journeys for enhanced engagement.
4. Photo-Realistic 3D Product Experiences: Provides lifelike visualizations of products, including 360-degree spins, zoom, and animations that demonstrate workflows.
5. Immersive AR and VR: Delivers lifelike product experiences in real environments, no app download required.
6. Embedded Resources & Custom CTAs: Instant access to relevant marketing materials and actionable next steps, guiding buyers effectively.
7. Intuitive UI & Branding: Seamlessly integrates with your company’s brand, ensuring a modern and personalized experience.

Driving Results for B2B Enterprises

Kaon Demo360+ is already delivering tangible results for companies like Thermo Fisher Scientific and Hamilton Company:

• Thermo Fisher Scientific: "Kaon Demo360+ provides a tailored, self-serve engagement powered by AI-driven insights, enabling faster, more informed decisions and turning web interactions into qualified opportunities."
• Hamilton Company: "The immersive product experiences allow customers to evaluate our solutions remotely, expanding our global reach and improving efficiency."

Why Kaon Demo360+ Matters for Your Go-To-Market Strategy

Kaon Demo360+ isn’t just a product demo tool; it’s an omni-channel platform that enhances your go-to-market strategy. By simplifying the buyer journey, accelerating sales cycles, and boosting conversion rates, Demo360+ helps you align product launches, trade shows, and sales demos with personalized, outcome-driven storytelling.

In today’s digital-first world, Kaon Demo360+ equips B2B enterprises with the tools needed to optimize sales strategies, engage customers, and create more meaningful connections, leading to more informed and quicker buying decisions.

Zartico, a MarTech innovator based in Salt Lake City, Utah, is redefining how marketers understand and connect with people and places. By leveraging advanced data science and proprietary technology, Zartico transforms complex data into actionable insights that drive meaningful marketing outcomes for destinations, place-based businesses, and agencies.

1. Advanced Data Science for Actionable Insights

• Moves beyond data aggregation to uncover hidden patterns in movement and spending signals.
• Enables marketers to identify ideal customers and optimize marketing strategies.
• Improves real-world impact analysis for effective decision-making.

2. Introduction of Digital Campaign Optimization (DCO)

• Designed through a 6-month pilot with leading agencies like Miles Partnership and MMGY.
• Focuses on maximizing campaign performance and Return on Ad Spend (ROAS).
• Offers two key outputs: client-direct insights and an Agency Connect feed for advanced modeling.

3. Core Metrics for Effective Campaigns

• Impression Metrics: Assess audience targeting, frequency, and reach for better conversions.
• Conversion Metrics: Optimize campaigns based on visitor behavior and timing.
• Comparison Metrics: Align campaign tactics with ad-influenced behavior and quality visits.

4. Seamless Integration with Zartico's Product Suite

• Complements solutions like Website Attribution for analyzing content performance.
• Includes market indexing, profile building, impact reports, and comparative analysis.

5. Real-Time Decision Making

• Helps marketers adapt campaigns instantly based on weather, audience shifts, or market conditions.
• Ensures targeted messaging for diverse audiences with minimal waste.

6. Focus on Data Quality

• Emphasizes accurate attribution to build trust and deliver meaningful insights.
• Redefines benchmarks for effective data usability and impactful results.

Testimonials on Zartico’s Impact

• Timothy Bush, CMO, Visit Lake Charles: Praises the ability to remove guesswork with geolocation and spending insights.
• Danni Winter, Noble Studios: Highlights how DCO delivers actionable outputs, not just raw data.
• Gray Lawry, Miles Partnership: Appreciates the redefined benchmarks for quality data.

Zartico’s Digital Campaign Optimization (DCO) is revolutionizing marketing by delivering real-time, actionable insights that maximize efficiency and ROI. By targeting high-value visitors and enabling precise adjustments to campaigns, Zartico empowers marketers to make data-driven decisions for impactful results.

Oktopost, a leading B2B social media management platform, has unveiled a powerful integration with Looker Studio (formerly Google Data Studio). This collaboration empowers marketers to create dynamic reports, consolidate data, and gain deeper insights into their social media performance, all while ensuring compliance with privacy regulations.

1. Seamless Data Consolidation

• Integrates Oktopost’s social media analytics with Looker Studio’s data visualization capabilities.
• Combines social metrics with broader marketing and business data in a centralized dashboard.
• Eliminates data silos to provide a unified view of marketing performance.

2. Enhanced Reporting and Automation

• Automates social media performance tracking, reducing manual tasks.
• Provides customizable, shareable dashboards for better team collaboration.
• Aligns social media efforts with broader business goals, including revenue and lead generation.

3. Actionable Insights for Smarter Decisions

• Offers a holistic view of social media impact alongside KPIs like traffic, revenue, and lead generation.
• Supports data-driven strategies to refine go-to-market approaches and optimize campaigns.
• Empowers teams to measure campaign precision and align initiatives with growth objectives.

What Looker Studio Brings to the Table

• Self-service business intelligence tool with customizable charts and graphs.
• Access to over 800 data sources for a comprehensive overview of performance.
• User-friendly interface for creating shareable reports with minimal effort.

Oktopost’s Broader Vision

• Advances in AI-powered social tools and Advocacy Gamification Engine strengthen Oktopost’s platform.
• Enables B2B marketers to amplify employee voices, streamline content, and drive measurable business outcomes.
• Focuses on fostering brand trust, web traffic, and lead generation through advanced social analytics.

Oktopost’s integration with Looker Studio enhances B2B marketing by delivering actionable social media insights in a unified platform. This collaboration simplifies reporting, optimizes workflows, and empowers marketers to align their efforts with measurable business growth.

Cloudways, a part of DigitalOcean Holdings, Inc., has launched Cloudways Copilot, a suite of AI-powered solutions aimed at simplifying managed hosting for small and medium-sized businesses (SMBs). The first feature, AI-powered issue diagnostics, is now available in public preview, revolutionizing how website issues are detected, diagnosed, and resolved.

1. AI-Powered Issue Diagnostics

• Automatically detects, diagnoses, and resolves website issues in real time.
• Cuts down resolution times from over 45 minutes to under 10 minutes.
• Targets common website challenges like:
  • Unoptimized data queries.
  • DoS attacks.
  • Aggressive bot crawling.

2. Impact on Business Performance

• Research shows that websites loading in one second or less achieve conversion rates three times higher than slower websites.
• Cloudways Copilot helps businesses improve website performance, optimizing user experiences and boosting conversion rates.

Customer and Expert Insights

• Suhaib Zaheer, SVP of Managed Hosting at DigitalOcean:

  • Highlights customer-centric AI adoption to simplify hosting challenges.
  • Focuses on addressing repetitive tasks to allow SMBs to focus on core operations.

• Blake Whittle, Owner of ClikIT:

  • Praises AI diagnostics as a "game-changer" that reduces server management time.

• Bratin Saha, Chief Product and Technology Officer at DigitalOcean:

  • Envisions democratizing AI for SMBs by enabling faster server issue resolution.

Future of Cloudways Copilot

1. Upcoming Features in 2025

• Automated Developer Workflows:
  • Streamlines repetitive coding tasks.
• Intelligent Hosting Sidekick:
  • Instantly executes common hosting operations.

2. Availability

• Early access available now for interested customers.
• Full launch of AI-powered diagnostics and additional tools expected by July 2025.

Cloudways Copilot represents a significant step in integrating AI into web hosting, providing SMBs with cutting-edge tools to streamline operations and improve website performance. With faster issue resolution and future AI solutions, Cloudways ensures businesses can focus on growth while leaving technical challenges to intelligent automation.

Zeta Global, the AI marketing cloud, has announced the appointment of Ed See as Chief Growth Officer, effective February 10. With over 30 years of experience, including eight years as a Partner at McKinsey & Company’s Marketing and Sales practice, See’s appointment highlights Zeta’s commitment to advancing its AI-driven marketing solutions and driving transformative growth.

1. Leadership Role and Responsibilities

• Reporting directly to Zeta’s President, Steven Gerber.
• Focused on accelerating Zeta’s growth strategy by:
  • Deepening engagement with CMOs and c-suite executives.
  • Demonstrating the impact of Zeta’s AI-driven marketing solutions.
  • Driving measurable, high-impact marketing outcomes for clients.

2. Expertise and Vision

• Over three decades of experience in marketing, analytics, and digital transformation.
• Guided iconic brands in leveraging cutting-edge marketing capabilities.
• Committed to helping businesses achieve effectiveness, efficiency, and impactful growth.

Statements from Leadership

• David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta:

  • Praised See’s expertise and relationships with influential CMOs.
  • Highlighted his ability to solidify Zeta’s position as an AI marketing leader.

• Ed See, Chief Growth Officer:

  • Expressed excitement to join Zeta during a pivotal growth phase.
  • Emphasized Zeta’s alignment with modern marketers’ need for impactful, efficient solutions.

Transition and Future Outlook

• Ed See succeeds Will Margiloff, who transitions to Vice Chairman.
• Zeta’s focus on scaling its AI-driven solutions reflects its vision to remain at the forefront of AI-powered marketing, empowering businesses to unlock their full potential.

Ed See’s appointment as Chief Growth Officer marks a significant step for Zeta Global in its mission to revolutionize AI-driven marketing. His expertise and strategic vision will play a pivotal role in deepening industry engagement and driving transformative growth for clients in an ever-evolving marketing landscape.

AppsFlyer, a global leader in mobile measurement, attribution, and data analytics, has announced the promotion of Gal Ekstein to Chief Business Officer (CBO). This move underscores AppsFlyer’s commitment to sustained growth, innovation, and providing customers with trusted, privacy-preserving marketing solutions.

1. Gal Ekstein’s New Role

• Ekstein will lead AppsFlyer’s go-to-market efforts, focusing on global expansion and sustainable growth.
• Responsibilities include driving customer value and leveraging cutting-edge technologies to strengthen AppsFlyer’s market presence.

2. Track Record of Success

• Ekstein has been instrumental in AppsFlyer’s growth in EMEA and LATAM markets.
• Achieved 3.3x revenue growth in the region during his tenure.
• Known for fostering strong customer relationships and championing innovative strategies.

Statements from Leadership

• Oren Kaniel, CEO and Co-founder of AppsFlyer:

  • Praised Ekstein’s leadership and ability to deliver sustainable growth.
  • Highlighted his focus on maintaining AppsFlyer’s reputation for accurate and independent measurement.

• Gal Ekstein, Chief Business Officer:

  • Expressed honor and excitement to lead during this transformative phase.
  • Reiterated commitment to driving customer value, innovation, and global impact.

AppsFlyer’s Growth and Innovations

• Surpassed $400 million Annual Recurring Revenue (ARR) in 2023.
• Achieved a full year of profitability and over two years of positive cash flow.
• Introduced advanced AI integrations, privacy-preserving tools, and enhanced Retail Media Network (RMN) capabilities.
• Launched Data Collaboration Platform and AI-driven solutions, empowering customers with secure, actionable insights.

Gal Ekstein’s promotion to Chief Business Officer marks a significant milestone for AppsFlyer as it continues its journey of profitable growth and global influence. With a proven track record of driving success, Ekstein is poised to lead AppsFlyer’s go-to-market strategies, ensuring the company’s innovative solutions remain at the forefront of marketing measurement.