Stensul, the Email Creation Platform, has announced an enhanced partnership with Movable Ink, the AI-powered personalized content platform. The integration introduces dynamic preview capabilities, streamlined workflows for testing and reviewing, and improved tools for creating personalized email campaigns. These advancements empower brands to create, review, and deploy personalized marketing campaigns with greater efficiency and precision.

1. Dynamic Content Previews

• Marketers can preview Movable Ink content for each unique subscriber directly within the Stensul Builder.
• Enables brands to visualize and fine-tune personalized elements before deployment.

2. Simplified Testing and Review

• Enhanced workflows reduce time spent on testing and approval cycles.
• Facilitates quicker campaign readiness while maintaining quality.

3. Effortless Personalized Email Creation

• Seamlessly integrates Movable Ink capabilities into the Stensul platform for easy, on-brand email creation.
• Supports scalability for high-volume, personalized campaigns.

Revolutionizing Marketing Campaigns

• Stensul: Streamlines the creation of render-tested, on-brand marketing emails.
• Movable Ink: Transforms data into real-time personalized content across customer touchpoints.
• The integration helps marketing teams save time, improve engagement, and deliver flawless customer experiences.

Industry Insight

“Today’s marketers face increasing pressure to deliver smarter, faster, and more personalized campaigns. This integration addresses those challenges, equipping marketers with tools for unmatched precision and efficiency,” said Adam Stambleck, President at Movable Ink.

Case Study: Milwaukee Bucks

The Milwaukee Bucks successfully leveraged the Stensul–Movable Ink integration to transform their email marketing strategy:

• 50% Faster Email Creation: Reduced time spent on crafting campaigns.
• 33% More Email Requests Fulfilled: Improved team productivity.
• Boosted Engagement: Created highly personalized emails that increased fan loyalty and revenue.

Justin Price, Senior Manager of Multichannel Marketing for the Milwaukee Bucks, highlighted the integration’s impact: “The Stensul and Movable Ink platform allows us to efficiently produce personalized emails that drive results, enabling our team to focus on strategic growth.”

The enhanced Stensul–Movable Ink integration sets a new standard for personalized email marketing. By streamlining workflows and enabling dynamic previews, brands can deliver smarter, faster, and more impactful campaigns. Whether boosting fan engagement or scaling personalized outreach, this integration empowers marketers to achieve excellence at every touchpoint.

ZINFI Technologies, Inc., a leader in Unified Partner Management (UPM) solutions, has unveiled its next-generation Partner Relationship Management (PRM) platform. This cutting-edge platform leverages AI and autonomous workflow orchestration to automate partner operations, enhance collaboration, and drive profitable growth.

With features like AI-powered content creation, personalized partner enablement, and data-driven analytics, ZINFI’s PRM platform delivers a hyper-personalized and efficient partner management experience, positioning organizations for scalable success.

1. Autonomous Workflow Orchestration

• Automates repetitive tasks like partner onboarding, training, and communication.
• Increases efficiency and consistency across partner programs.
• Enables organizations to focus on strategic growth initiatives.

2. AI-Enabled Content Creation

• Produces high-quality content for web pages, digital assets, and campaigns.
• Streamlines repetitive content creation tasks.
• Enhances personalization and engagement at scale.

3. AI-Powered Partner Enablement

• Provides tailored support and real-time guidance to partners.
• Delivers relevant training and resources based on engagement and business needs.
• Ensures faster and more effective partner onboarding and development.

4. AI-Driven Analytics

• Automates data analysis to uncover actionable insights and patterns.
• Monitors partner performance and predicts trends.
• Optimizes strategies for stronger partnerships and measurable success.

Industry Recognition

ZINFI’s Unified Partner Management platform continues to set benchmarks in the industry:

• Named a "Leader" in G2’s Winter 2025 Grid Report for PRM software.
• Recognized for its ease of use and robust capabilities, making it a top choice for organizations seeking efficient partner management solutions.

What Experts Say

“Automation of PRM workflows and data-driven decision-making create measurable competitive advantages. These capabilities are no longer optional but essential,” said Jay McBain, Chief Analyst at Canalys.

Sugata Sanyal, CEO and founder of ZINFI, added, “Our AI-powered PRM platform empowers organizations to build optimized ecosystems that drive growth and maximize revenue potential.”

ZINFI’s next-generation PRM platform represents a significant leap in partner management, equipping organizations with AI-driven tools to automate operations, personalize enablement, and optimize performance. As businesses face increasing demands to scale partnerships, ZINFI's innovative approach ensures measurable success and competitive advantages in a rapidly evolving marketplace.

Act-On Software Inc., a leading enterprise marketing automation platform (MAP) provider, announced its acquisition by Banzai International, Inc., a top marketing technology company. This strategic move enhances Banzai's mission to build a comprehensive suite of AI-powered MarTech solutions for businesses of all sizes.

1. About Act-On Software

• Recognized as one of the easiest-to-use and most intelligent marketing automation platforms.
• Powered by AI and an open data architecture for seamless integration and efficiency.
• Trusted by leading brands like Hitachi, Best Buy, and Progressive Insurance to improve lead generation, automate customer communication, and boost ROMI.

2. Benefits of the Acquisition

• Enhanced Product Portfolio: Act-On joins Banzai’s suite, including webinar and video creation tools, to offer end-to-end marketing solutions.
• AI-Driven Efficiency: Combines AI capabilities to make marketing automation smarter and more effective.
• Customer Growth: Provides actionable data insights for better decision-making, increasing revenue and customer lifetime value.

3. Leadership Perspectives

• Kate Johnson, CEO of Act-On Software:
  "Joining the Banzai family propels the vision of AI-powered marketing, making marketer’s jobs easier with integrated and efficient solutions."
• Joe Davy, Founder and CEO of Banzai:
  "Act-On complements our suite of tools, empowering marketers to create impactful programs with unmatched speed and efficiency."
• Diane Fraiman, Managing Director at Voyager Capital:
  "This acquisition accelerates innovation, creating greater value for enterprise customers."

Why This Matters

The acquisition represents a significant leap for both companies in driving AI-powered marketing innovations. With Act-On's modern marketing automation platform and Banzai's comprehensive MarTech vision, businesses gain access to tools that simplify workflows, enhance engagement, and deliver measurable growth.

Act-On Software’s integration into Banzai International’s product suite marks a transformative step in marketing technology. By combining AI-driven automation, actionable insights, and seamless solutions, the partnership aims to redefine how businesses approach marketing and customer engagement in an increasingly digital world.

Wix.com Ltd., a leading SaaS website builder, has announced a powerful integration with YouTube Shopping. This collaboration enables Wix merchants to sell their products directly through YouTube, enhancing social shopping capabilities and connecting sellers with larger audiences.

1. Sell Directly Through YouTube

• Store Display on YouTube Profiles: Merchants can showcase their products on the YouTube Store tab, making it easy for viewers to shop directly.
• Product Tagging in Videos: Sellers can tag items in YouTube videos, live streams, and shorts, increasing product visibility and driving engagement.

2. Seamless Synchronization

• Automatic Updates: Product details, including descriptions and images, sync between Wix and YouTube for a consistent shopping experience.
• Inventory Management: Wix handles backend processes, including inventory updates and checkout, ensuring a hassle-free experience for merchants.

3. Analytics for Smarter Selling

• Merchants gain valuable insights into shopping behavior using YouTube’s analytics tools. This helps track the performance of tagged products and optimize marketing strategies.

4. Global Availability

• The integration is accessible via Wix’s Google & YouTube Sales Channels app in regions where YouTube Shopping is supported, offering global scalability for merchants.

Why This Matters

Social commerce is rapidly transforming how businesses connect with customers. By integrating with YouTube Shopping, Wix empowers merchants to:

• Expand Their Audience: Reach potential buyers where they spend time consuming content.
• Boost Engagement: Create interactive and engaging shopping experiences through live streams, shorts, and videos.
• Streamline Operations: Automate inventory updates, product syncing, and checkout through the Wix dashboard.

The Wix-YouTube Shopping integration redefines social commerce by offering merchants seamless access to YouTube’s vast audience. This partnership not only simplifies the selling process but also enhances customer engagement and business growth in the digital shopping era.

Mobivity Holdings Corp., a leader in leveraging mobile gaming to boost customer engagement, has announced the appointment of David Simon to its Board of Directors. Simon, with over 20 years of experience in advertising technology, will bring valuable insights as Mobivity scales its Connected Rewards platform. This move comes alongside the resignation of Dennis Becker, who leaves a lasting impact on the company.

1. David Simon's Expertise

• Adtech Veteran: Simon’s career includes leadership roles at renowned companies like Moloco, Fyber, Jounce Media, and AOL.
• Revenue Growth Track Record: At Fyber, Simon grew revenues from $100M to $500M, showcasing his ability to drive high-growth initiatives.

2. Role at Mobivity

• Board Appointment: As a new board member, Simon will provide strategic leadership to help scale Mobivity’s Connected Rewards platform.
• Driving Market Potential: His expertise in adtech and go-to-market strategies will be pivotal in unlocking the platform's full market potential.

3. Transition in Leadership

• Dennis Becker's Resignation: Dennis Becker has resigned from the board, and Mobivity expresses gratitude for his contributions.

Why This Matters

With the growing integration of mobile gaming into retail and brand offers, Mobivity’s Connected Rewards platform is uniquely positioned to capitalize on this trend. Simon’s adtech background and ability to align brand goals with innovative solutions will strengthen the platform’s market position and drive customer engagement.

The appointment of David Simon to Mobivity’s Board of Directors signals a strategic move towards expanding its presence in mobile gaming and retail engagement. With his guidance, Mobivity is poised for continued growth and success, transforming how brands interact with their customers.

SOCi Inc., the leader in AI-powered marketing solutions for multi-location businesses, has proudly announced that it has achieved ISO 42001 certification. This internationally recognized standard ensures the responsible development, deployment, and maintenance of AI systems. SOCi becomes one of the first companies in the martech space to earn this certification, reinforcing its position as a leader in ethical and sustainable AI practices.

1. ISO 42001 Certification: A Milestone

• Ethical AI Leadership: ISO 42001 is often referred to as the "gold standard" for ethical AI, and SOCi’s certification underscores its commitment to responsible AI.
• Trust and Accountability: This certification signifies that SOCi’s AI systems are developed with fairness, accountability, and sustainability in mind.

2. Commitment to Innovation and Trust

• Customer Assurance: Customers can confidently rely on SOCi’s AI-powered solutions knowing they adhere to the highest global ethical standards.
• Continuous Improvement: SOCi’s commitment to refining and enhancing its AI systems ensures they remain reliable and responsible for the long term.

3. SOCi's Role in the Martech Space

• Trailblazer in Ethical AI: SOCi is one of the first companies in the martech space to earn ISO 42001 certification, setting a new standard for ethical AI deployment.

Why This Matters

Achieving ISO 42001 certification demonstrates SOCi’s dedication to delivering innovative AI solutions while prioritizing fairness and sustainability. As a leader in AI-powered marketing solutions, SOCi is committed to advancing ethical practices that provide customers with trustworthy and responsible tools for local marketing efforts.

SOCi’s ISO 42001 certification marks a significant achievement in the martech industry, setting the stage for more responsible AI development. By meeting the highest ethical standards, SOCi continues to lead with innovation, trust, and accountability in the AI space.

SundaySky, a leading AI-powered video platform, has launched the next generation of its platform, elevating it to a comprehensive business solution for video creation that is data-driven, AI-powered, and creatively limitless. The new update introduces innovative features like AI avatars, in-app screen recording, and advanced AI media generation, all designed to enhance the video creation process for marketers, customer experience professionals, product managers, and customer success teams.

1. Streamlining Video Creation with AI-Powered Features

• The latest update consolidates a variety of video creation tools into one unified platform. These advancements simplify workflows for businesses by reducing the number of separate tools needed, providing a one-stop solution for video production, personalization, and scaling.
• Marc Zionts, CEO of SundaySky, emphasized the importance of video as a core resource for business engagement, and the platform's goal of empowering teams to effectively leverage video at all stages of the customer journey.

2. Unified Solution for Efficiency

• A recent survey found that 66% of SundaySky customers were using multiple video tools. SundaySky’s platform addresses this fragmentation by integrating AI avatars, screen recording, video editing, and more, all in one place.
• This unified solution enables businesses to deliver personalized and scalable video content, regardless of whether they are onboarding new customers, driving product adoption, or providing customer support.

3. Key New Features for Business Teams

• AI Avatars: Maintain brand consistency while scaling personalization without incurring high production costs.
• In-App Screen Recorder: Seamlessly capture and incorporate screen recordings into videos directly within the platform.
• AI Video Generation: Create brand-aligned video assets tailored to tone, aspect ratio, and other parameters, with just a simple prompt.
• AI-Powered Editing Tools: Automatic video trimming, rotating, cropping, and background removal for greater creative control.
• Enhanced AI Voices: A new library of synthetic voices offering more human-like pronunciation and improved video quality.
• AI-Powered Language Translation: Translate voiceovers and captions into multiple languages with just a click.

4. Customer Success Stories

• David Homan, CMO of McGohan Brabender, shared how the SundaySky platform has been a game-changer, allowing the company to personalize messaging, streamline communication, and educate clients about new products. He also highlighted the upcoming avatar feature as a valuable addition that would help scale personalized communication for over 500,000 clients.

5. Data-Driven Personalization for Impactful Engagement

• SundaySky is the only enterprise video platform offering data-driven personalization. Businesses can tailor video elements—such as narration, media, text, and calls to action (CTAs)—based on audience segments or individual customers, ensuring the most impactful communication possible.

The new features introduced by SundaySky position it as the go-to AI-powered video platform for modern enterprises, empowering businesses to create scalable, personalized video content with ease. With AI avatars, enhanced editing tools, and real-time video generation capabilities, SundaySky’s platform is setting a new standard for video in business.

Abnormal Security, a leader in AI-native human behavior security, has released a comprehensive report on advanced email threats in the Asia-Pacific (APAC) region. The findings reveal a significant rise in phishing and business email compromise (BEC) attacks targeting organizations in Australia, New Zealand, Japan, and Singapore from January 2023 to December 2024.

1. Rising Email Threats in APAC

• The APAC region witnessed a 26.9% increase in advanced email attacks between 2023 and 2024.
• Attack volumes grew from 472 to 600 per 1,000 mailboxes monthly.
• Significant quarterly increases were observed in 2024:
  • 16% rise from Q1 to Q2.
  • 20% rise from Q2 to Q3.

2. Phishing Attacks Lead the Surge

• Phishing incidents saw a 30.5% year-over-year rise across APAC.
• Regional spikes:
  • Japan and Singapore: 37% increase.
  • Australia and New Zealand: 30% increase.

3. Business Email Compromise (BEC) Growth

• BEC attacks grew by 6% year-over-year in APAC.
• Despite slower growth, these attacks are high-risk:
  • Average financial loss per attack: $137,000.
  • Global losses in 2023: $2.9 billion.
• BEC attacks rely on social engineering, making them harder to detect with traditional security tools.

4. Factors Driving the Surge

• APAC countries’ roles in trade, finance, and defense make them prime targets.
• Attackers exploit economic dynamics and seek sensitive data from critical industries.

5. Need for Advanced Defenses

• Advanced solutions that detect and block threats in real-time are crucial.
• Businesses must prioritize investing in intelligent security tools to combat these sophisticated threats.

The APAC region is becoming a focal point for advanced email threats, with phishing and BEC attacks on the rise. Organizations must strengthen their defenses by implementing AI-driven security solutions to mitigate risks and safeguard against financial and reputational damage.