Today marks the official debut of The Lead Nurturer—a new subscriber-driven platform combining a newsletter, podcast, and professional community tailored for marketing and sales leaders. Founded by digital strategist Jessica Marie Davis, the platform aims to be the ultimate hub for clarity, context, and connection in the complex world of digital strategy and lead generation.

In an era full of disjointed tactics and short-term trends, The Lead Nurturer is positioning itself as a long-term strategic resource—uniting professionals who are serious about creating sustainable business growth through smart marketing.

What Makes The Lead Nurturer Stand Out

1. Centralized Thought Leadership

• Aims to serve as a go-to resource for marketers and sales executives

• Moves beyond trends to offer long-term value and practical strategy

2. Expertly Curated by Jessica Marie Davis

• Hosted and curated by a seasoned digital strategist

• Offers both strategic insight and executional clarity

3. Community-Driven Model

• Not just content consumption—encourages conversation and collaboration

• Subscribers shape the direction through topic suggestions and feedback

What Subscribers Get

Weekly Newsletter & Podcast

• Covers key topics like:

  • Lead generation and nurturing

  • Digital strategy and automation

  • Conversion optimization

  • Business growth frameworks

Paid Membership ($20/month or $200/year)

• Access to:

  • Subscriber-only content

  • Live weekly AMAs with Jessica

  • Full content archive

  • Commenting and interaction privileges

  • Influence over future topics

Founding Member Tier ($400/year)

• Everything in the paid plan, plus:

  • Quarterly live workshops for deeper insights and hands-on collaboration

  • Exclusive community engagement with early adopters

Jessica Davis on the Why Behind the Platform

"Marketers and sales leaders don’t need more content—they need more clarity, context, and connection," says Jessica Marie Davis. "The Lead Nurturer bridges the gap between high-level strategies and day-to-day execution."

The Lead Nurturer isn't just another marketing newsletter—it's a growing ecosystem for thoughtful professionals. By merging real-world tactics with strategic insight and peer-driven learning, it becomes more than a content hub—it becomes a movement.

For marketing and sales professionals tired of chasing quick wins and ready to build something lasting, The Lead Nurturer offers a new path forward.

JamLoop, a technology company focused on democratizing connected TV (CTV) advertising, has officially launched its new Attribution capability for clients using its demand-side platform (DSP). This feature gives advertisers the power to track, analyze, and optimize campaign performance with visibility into how viewers transition into website visitors, shoppers, and buyers.

Designed in response to growing demand for real-time, actionable CTV insights, JamLoop’s Attribution tool marks a major step in transforming CTV from a top-of-funnel awareness channel to a full-funnel performance driver.

Features of JamLoop Attribution

1. Transparent Funnel Visibility

• Tracks the complete customer journey from CTV ad exposure to site conversion

• Supports last-touch and multi-touch attribution models

2. Real-Time Optimization

• Provides always-on reporting dashboards for real-time campaign optimization

• Enables retargeting and detargeting based on user behavior and conversion timing

3. Customizable Metrics

• Advertisers can monitor:

  • Conversion Rate

  • Cost-Per-Acquisition (CPA)

  • Return on Ad Spend (ROAS)

• Tailored attribution windows allow deeper analysis of user behavior post-ad exposure

4. Easy Integration & Support

• Integrates seamlessly with major ecommerce platforms

• Comes with robust support, intuitive UI, and dynamic web event tracking

Customer Results & Feedback

“JamLoop’s Attribution made creation, optimization, and measurement incredibly easy,” said Lisa Lopuck of Jacked Up Brands. “With their geo-targeting and real-time reporting, we reached a 2.1 ROAS in just one month.”

Why Attribution Matters for CTV

"Advertisers have lacked the confidence and control to fully embrace CTV due to limited or delayed data," said Oksana Korsakova, CMO of JamLoop. “We’ve built this tool with transparency and performance in mind—unlocking the full potential of connected TV as a high-impact advertising channel.”

JamLoop’s new Attribution tool redefines what advertisers can expect from CTV, turning it into a performance marketing powerhouse. With real-time metrics, detailed customer journey tracking, and seamless usability, JamLoop is giving advertisers the tools they need to drive outcomes—not just impressions.

“CTV should be a critical part of any media mix,” said Leif Welch, CEO of JamLoop. “Attribution brings the transparency needed to confidently shift dollars into CTV—and see the results.”

Blackpearl Group Limited has announced the appointment of Christie Kerner as its new Chief Operating Officer (COO). The move marks a significant step in the company’s US growth strategy, bringing in over 30 years of operational leadership and startup scaling experience to bolster its international leadership team.

Kerner will focus on aligning cross-regional operations, scaling infrastructure, and accelerating Blackpearl Group’s growth in the US, its primary market.

A Strategic Appointment for Blackpearl's US Push

• US Market Focus: As Blackpearl’s main target market, the US requires localized leadership. Kerner’s appointment provides the expertise needed to execute market-specific strategies at scale.

• Operational Alignment: Kerner will integrate operations between US and New Zealand teams, building strong cross-border cohesion to support long-term success.

“We’re sitting on a launchpad right now—my role is to refine our strategies, remove barriers, and shape the rocketship for sustainable growth,” says Kerner.

Leadership That Balances Growth with Execution

Kerner brings a rare blend of experience from high-growth startups, academia, and board-level leadership:

• Former Entrepreneur in Residence, advisor to founders on growth and leadership

• Scaled startups toward $200M+ revenue

• Served as Executive Director of Student Entrepreneurship at ASU, and led its Center for Entrepreneurship

• Board member of StartupAZ and founder of the Founders Collective

“Scaling isn’t just about growth—it’s about putting the right people in the right seats and aligning execution with purpose,” Kerner explains.

Driving a Portfolio Approach to Innovation

Blackpearl Group’s rapid innovation culture is exemplified in the development of Bebop, an AI-powered sales intelligence tool built in just one quarter.

• Bebop delivers SME-friendly sales intelligence, competing with tools like ZoomInfo, Kaspr, and Apollo—at a fraction of the cost.

• Follows the success of Pearl Diver, the company’s marketing intelligence platform that helps businesses reduce reliance on traditional paid ad channels.

“We're not building success around one product—we're building a portfolio of innovative solutions that balance risk and return,” says Kerner.

Poised for Billion-Dollar Growth

With annual recurring revenue (ARR) surpassing $11M, Blackpearl Group is entering its next stage of maturity. Under Nick Lissette’s visionary leadership, and now with Kerner’s operational firepower, the company aims to become a billion-dollar tech player in the AI and martech space.

“Christie shares a belief that's been fundamental to our success: it’s time to stop playing small,” concludes Lissette.

Skai, the omnichannel platform powering modern commerce media, has introduced Celeste AI - a generative AI marketing agent poised to transform how brands and agencies navigate the increasingly complex media landscape. Industry leaders like Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are already exploring its potential through an exclusive closed beta.

The Challenge: Complexity in Commerce Media

The modern media environment is fragmented across:

• Dozens of channels and publishers

• Numerous ad formats

• Expanding sets of first-party and competitive data

Success today requires more than visibility. It demands unification, interpretation, and actionability — all at scale.

Celeste: Built for Marketers, Powered by GenAI

Celeste AI is not just another AI tool — it’s an intelligent marketing agent that:

• Aggregates signals from over 200+ publishers

• Combines advertiser first-party data, digital shelf intelligence, competitor insights, and performance metrics

• Generates tailored recommendations in real time

• Enables marketers to interact naturally with their data, asking strategic and tactical questions

“Celeste is the next step. An intelligent system that turns data into action,” said Yoav Izhar-Prato, CEO of Skai.

Why Celeste Matters

According to Bloomberg Intelligence, AI-driven ad spend is projected to grow 125% to $192 billion, while McKinsey predicts GenAI will improve marketing productivity by up to 15%.

With Celeste, marketers gain:

• Faster decision-making with real-time, personalized insights

• Optimized performance across retailers, channels, and products

• A dramatic reduction in manual dashboard sifting and analysis

“If you're not asking your vendors for their GenAI innovation roadmap, you're risking being left behind,” says Gil Sadeh, President of Skai.

A New Way to Work with Marketing Data

Celeste allows marketers to ask questions like:

• "What are my biggest growth opportunities across retail media?"

• "Where should I shift my budget to maximize ROI?"

• "How should I allocate a 50% budget increase across channels?"

The AI then delivers data-driven recommendations that are clear, contextual, and tailored to business goals.

“It’s like having a personal expert by your side,” says Guy Cohen, CPO of Skai.

“The insights Celeste delivers are nothing short of mind-blowing.”

Early Reactions from Industry Leaders

“Celeste is both terrifying (in the best way!) and thrilling,” said Stephanie Andrews, Media Director at Advantage Solutions.

“It gave me a glimpse into the future of work — and my mind was blown.”

The Road Ahead

As commerce media evolves, Skai’s Celeste AI positions itself as a pivotal innovation—reshaping how performance marketing is done across the omnichannel landscape.

With Celeste, Skai is not just keeping up with the future — it’s building it.

Taboola, a global leader in performance advertising at scale, has released a new report titled The Pulse of Performance Advertising: Diminishing Returns, conducted in partnership with Qualtrics, the leading experience management platform. The findings shed light on growing concerns among marketers regarding the efficacy of social media ad spend, despite its booming investment forecasts.

The Growing Gap: Rising Spend, Shrinking ROI

Social media ad spending is expected to reach $239 billion by 2025 and $273 billion in 2026, yet nearly 75% of performance marketers say they are seeing diminishing returns.

Contributing factors include:

• Audience saturation

• Escalating costs

• Ad fatigue

These issues are making it increasingly difficult for brands to scale performance through social media alone.

“More spend just isn’t translating into better results,” said Adam Singolda, CEO of Taboola.

The Real Impact on Budgets

More than 30% of ad spend is affected by diminishing returns, according to most marketers surveyed. This inefficiency not only wastes budget but also puts pressure on performance marketers to identify new growth channels.

Strategic Shifts: Marketers Look Beyond Social

To counteract declining ROI, over 80% of performance marketers have diversified their strategies:

• Expanding to new digital channels beyond social media

• Testing new ad formats

• Refining audience targeting and segmentation

More than half of them have already adopted alternative advertising platforms, signaling a shift in where performance marketing dollars will go next.

Why It Matters

This report signals a pivotal moment in digital advertising strategy:

• Social media’s reach is no longer a guarantee of ROI

• Marketers are actively searching for sustainable performance channels

• Platforms like Taboola are positioning themselves as alternatives to offset stagnation

“Marketers have hit a barrier,” said Singolda. “They need partners who can help them overcome diminishing returns with fresh, scalable solutions.”

As digital ad costs rise and audience engagement wanes, performance marketers must adapt. Taboola’s report makes one thing clear — the future of performance advertising lies in channel diversification, smarter data use, and platform innovation.

Clicta Digital Agency, a full-service digital marketing firm based in Denver, has officially launched its new Digital Marketplace, an online platform designed to provide accessible, affordable marketing services to startups and small businesses.

To celebrate the launch, Clicta Digital is offering a 20% discount on all services throughout April 2025. Customers can apply the code “LAUNCHSALE” at checkout.

Empowering Small Businesses with Scalable Marketing Solutions

From social media management and SEO to paid advertising and copywriting, the new Digital Marketplace provides business owners with flexible, on-demand solutions to support their growth.

“The goal of the Digital Marketplace is to offer flexible, affordable solutions for businesses looking to enhance their online presence,” said Ronald Robbins, Founder & CEO of Clicta Digital Agency.

Clicta’s new platform is designed with entrepreneurs and small teams in mind, helping them overcome resource gaps, budget limitations, and strategic hurdles in today’s fast-paced digital environment.

Features of the Digital Marketplace

• Self-service ordering for digital marketing packages

• Transparent pricing with no long-term contracts

• Expert-level support across multiple channels

• Designed for startups, solopreneurs, and SMBs

Whether you're launching a new business or scaling an existing one, the platform provides a cost-effective way to access expert marketing support without the overhead of an in-house team.

Limited-Time Offer: 20% Off in April

To kickstart the launch, all services on the marketplace are available at a 20% discount until April 30, 2025. Use code LAUNCHSALE at checkout to unlock savings on services designed to build visibility, drive engagement, and generate leads.

With its new Digital Marketplace, Clicta Digital is bridging the gap between big-agency expertise and small-business affordability. This initiative empowers business owners to take control of their marketing with flexible, scalable tools—backed by industry professionals.

Commercial Recreation Specialists (CRS), a leader in innovative recreation solutions, proudly announces the appointment of Tracy Grzybowski as its new Director of Marketing. With over 20 years of experience in B2B marketing, branding, and strategic communications, Tracy is poised to help CRS expand its reach and impact across communities nationwide.

A Strategic Leader with a Passion for Purpose-Driven Marketing

A graduate of the University of Wisconsin-Madison with a B.A. in Journalism, Grzybowski has cultivated a career focused on building high-performing marketing teams, driving demand generation, and delivering tangible growth for organizations across multiple sectors.

Her resume includes impactful leadership roles at Omnipress, pc/nametag, and top marketing agencies, where she led initiatives that aligned brand strategy with audience engagement to fuel business growth.

Quote from Leadership

“Tracy’s passion for storytelling and strategic marketing makes her a perfect fit for CRS,” said Ryan Hartberg, VP of Sales and Marketing at CRS. “Her expertise in inbound marketing, lead generation, and brand development will be invaluable as we continue to grow and deliver exceptional recreation solutions.”

Elevating the CRS Brand and Mission

In her new role, Tracy will lead all marketing initiatives for CRS, including:

• Brand strategy and storytelling

• Content development and digital marketing

• Lead generation and marketing automation

• Industry partnerships and event marketing

She will play a key role in enhancing CRS’s visibility and in positioning the brand as a trusted partner for building fun, inclusive recreation experiences.

Looking Ahead

Grzybowski shared her enthusiasm about joining CRS at a time of momentum and opportunity:

“I’m excited to help CRS elevate its brand and better connect with communities across the country. Recreation is about bringing people together—and marketing is a powerful tool to share that vision.”

With Tracy Grzybowski at the helm of marketing, CRS is well-positioned to scale its impact and connect more deeply with communities through innovative, fun-first recreation solutions.

Adtlantis, an internationally recognized Shopify agency and a brand of The Clique GmbH, is expanding its global footprint with a new office in Romania. The expansion aims to provide direct support for e-commerce brands in Romania, Bulgaria, Hungary, Croatia, Serbia, and neighboring countries, marking a strategic move into the dynamic Eastern European market.

Shopify Expertise for Emerging E-Commerce Powerhouses

As an official Shopify Partner and one of just 3,000 certified Shopify experts worldwide, Adtlantis is known for delivering high-performance Shopify solutions. With 194+ verified client reviews and a 4.8-star rating, the agency combines clean development, SEO/SEA expertise, and conversion-focused design to help brands grow profitably and sustainably.

“The Eastern European e-commerce scene is evolving rapidly. With our technical expertise and performance marketing services, we help ambitious brands scale efficiently,” said Alexander Lacatus, Co-CEO of Adtlantis.

Leadership with a Global Vision

Alongside Alexander is Nadin Lacatus, Co-founder and Co-CEO, who leads operations, client success, and strategic development. The duo manages a flexible, international team of 11 professionals including employees, sales partners, and long-term collaborators.

What Adtlantis Offers

Adtlantis delivers a full suite of Shopify-centered services, including:

• Custom Shopify store development and relaunches

• Platform migration (Shopware, WooCommerce, Gambio → Shopify)

• Conversion rate optimization and technical SEO

• PageSpeed and Core Web Vitals optimization

• Search Engine Optimization (SEO) & Google Ads (SEA)

• Performance marketing on Meta and TikTok

• Ongoing tech support and scaling strategy consulting

Southeastern Presence, Global Impact

The new Romania office reinforces Adtlantis’ commitment to providing localized expertise in Southeastern Europe, while continuing to serve clients across the USA, Canada, UAE, and Turkey.

“We’re bringing our global best practices to local markets, empowering Eastern European brands to play on a world stage,” added Nadin Lacatus.

With its Romanian launch, Adtlantis is well-positioned to help e-commerce brands in Eastern Europe scale through high-impact Shopify development, marketing, and growth strategy—bridging the gap between regional potential and global performance.