News

TransUnion and MMA Global Say Brand Marketing’s Impact Has Been Undervalued by 83%

For years, marketing chiefs have fought a familiar boardroom battle: prove the value of brand marketing in a world obsessed with short-term results. Now, a new study from TransUnion and MMA Global suggests CMOs may finally have the ammunition they need. According to the whitepaper, Giving Marketing the Credit it Deserves, traditional measurement methods have undervalued the sales impact of brand...

marketing 3 Oct 2025

5WPR Launches Web3 Communications Program to Navigate CLARITY Act Era

When it comes to Web3, the tech is complicated enough—now try explaining it under shifting U.S. regulations. Enter 5WPR, one of the largest independent PR firms in the U.S., which has rolled out a new strategic communications program tailored for blockchain ventures, NFT ecosystems, and decentralized platforms operating under the freshly minted CLARITY Act (H.R. 3633). The initiative is designed...

marketing 3 Oct 2025

Confluent Powers Real-Time Data Streaming for Visa Cash App Racing Bulls F1 Team

Confluent is shifting into top gear. The data streaming pioneer has announced a multi-year partnership with the Visa Cash App Racing Bulls (VCARB) Formula 1 team, debuting this weekend at the Singapore Grand Prix. From now on, the team’s VCARB 02 cars won’t just carry a new logo on their halos—they’ll also carry Confluent’s tech in their digital bloodstream. Racing on Data, Not Just Fuel Formula...

technology 3 Oct 2025

NetApp Doubles Down on Data-Driven Fight Against Childhood Cancer

NetApp, best known for its intelligent data infrastructure, is leaning into a different kind of high-stakes challenge: curing childhood cancer. For the third year running, the company is the Presenting Partner of the CEO Dare to Cure initiative, an annual fundraising campaign supporting the Children’s Cancer Institute in Australia. The stakes are as sobering as they are urgent. The World Health...

artificial intelligence 3 Oct 2025

Inriver Integrates AI Throughout PIM Platform to Boost Product Content Control

Inriver is doubling down on AI with major updates to its Product Information Management (PIM) platform, offering brands more control over product content from onboarding to syndication. The new release introduces embedded AI agents, smarter workflows, and expanded distribution options designed to streamline operations and maintain brand consistency across channels. AI-Powered Workflows and...

artificial intelligence 2 Oct 2025

Vocodia Appoints Paul Taylor as Chairman, Targets AI-Driven Customer Engagement Pivot

Vocodia Holdings Corp (OTC: VHAI) is taking a bold step to reposition itself in the booming AI customer service market. The company announced today that Paul Taylor has been unanimously elected Chairman of the Board and interim COO, marking the start of a strategic pivot for its Digital Intelligence Sales Agent (DISA) platform toward collaborative AI networks. The move comes as AI-driven service...

artificial intelligence 2 Oct 2025

Workato Launches Enterprise MCP to Make AI Agents Actually Useful in Business

Workato, best known for its low-code automation platform, is making a bold play for the future of enterprise AI. Today, the company unveiled Workato Enterprise Model Context Protocol (MCP), which it claims is the most complete and secure way to connect large language model (LLM) agents—think ChatGPT, Claude, Amazon Q, and Google Gemini—with the messy reality of enterprise applications and...

automation 2 Oct 2025

Cadent Closes Upfront With 26% Growth as Advertisers Demand Predictive Precision

Cadent, the predictive advertising company, has wrapped its annual Upfront with a 26% year-over-year surge, signaling that advertisers are increasingly betting on predictive intelligence to navigate a fractured video landscape. The company’s pitch—unifying audiences across linear and digital while delivering digital-style accountability—appears to be resonating in a market that’s demanding both...

advertising 2 Oct 2025