AppsFlyer, a global leader in mobile measurement, attribution, and data analytics, has announced the promotion of Gal Ekstein to Chief Business Officer (CBO). This move underscores AppsFlyer’s commitment to sustained growth, innovation, and providing customers with trusted, privacy-preserving marketing solutions.

1. Gal Ekstein’s New Role

• Ekstein will lead AppsFlyer’s go-to-market efforts, focusing on global expansion and sustainable growth.
• Responsibilities include driving customer value and leveraging cutting-edge technologies to strengthen AppsFlyer’s market presence.

2. Track Record of Success

• Ekstein has been instrumental in AppsFlyer’s growth in EMEA and LATAM markets.
• Achieved 3.3x revenue growth in the region during his tenure.
• Known for fostering strong customer relationships and championing innovative strategies.

Statements from Leadership

• Oren Kaniel, CEO and Co-founder of AppsFlyer:

  • Praised Ekstein’s leadership and ability to deliver sustainable growth.
  • Highlighted his focus on maintaining AppsFlyer’s reputation for accurate and independent measurement.

• Gal Ekstein, Chief Business Officer:

  • Expressed honor and excitement to lead during this transformative phase.
  • Reiterated commitment to driving customer value, innovation, and global impact.

AppsFlyer’s Growth and Innovations

• Surpassed $400 million Annual Recurring Revenue (ARR) in 2023.
• Achieved a full year of profitability and over two years of positive cash flow.
• Introduced advanced AI integrations, privacy-preserving tools, and enhanced Retail Media Network (RMN) capabilities.
• Launched Data Collaboration Platform and AI-driven solutions, empowering customers with secure, actionable insights.

Gal Ekstein’s promotion to Chief Business Officer marks a significant milestone for AppsFlyer as it continues its journey of profitable growth and global influence. With a proven track record of driving success, Ekstein is poised to lead AppsFlyer’s go-to-market strategies, ensuring the company’s innovative solutions remain at the forefront of marketing measurement.