Zeta Global, the AI marketing cloud, has announced the appointment of Ed See as Chief Growth Officer, effective February 10. With over 30 years of experience, including eight years as a Partner at McKinsey & Company’s Marketing and Sales practice, See’s appointment highlights Zeta’s commitment to advancing its AI-driven marketing solutions and driving transformative growth.

1. Leadership Role and Responsibilities

• Reporting directly to Zeta’s President, Steven Gerber.
• Focused on accelerating Zeta’s growth strategy by:
  • Deepening engagement with CMOs and c-suite executives.
  • Demonstrating the impact of Zeta’s AI-driven marketing solutions.
  • Driving measurable, high-impact marketing outcomes for clients.

2. Expertise and Vision

• Over three decades of experience in marketing, analytics, and digital transformation.
• Guided iconic brands in leveraging cutting-edge marketing capabilities.
• Committed to helping businesses achieve effectiveness, efficiency, and impactful growth.

Statements from Leadership

• David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta:

  • Praised See’s expertise and relationships with influential CMOs.
  • Highlighted his ability to solidify Zeta’s position as an AI marketing leader.

• Ed See, Chief Growth Officer:

  • Expressed excitement to join Zeta during a pivotal growth phase.
  • Emphasized Zeta’s alignment with modern marketers’ need for impactful, efficient solutions.

Transition and Future Outlook

• Ed See succeeds Will Margiloff, who transitions to Vice Chairman.
• Zeta’s focus on scaling its AI-driven solutions reflects its vision to remain at the forefront of AI-powered marketing, empowering businesses to unlock their full potential.

Ed See’s appointment as Chief Growth Officer marks a significant step for Zeta Global in its mission to revolutionize AI-driven marketing. His expertise and strategic vision will play a pivotal role in deepening industry engagement and driving transformative growth for clients in an ever-evolving marketing landscape.