Zartico, a MarTech innovator based in Salt Lake City, Utah, is redefining how marketers understand and connect with people and places. By leveraging advanced data science and proprietary technology, Zartico transforms complex data into actionable insights that drive meaningful marketing outcomes for destinations, place-based businesses, and agencies.

1. Advanced Data Science for Actionable Insights

• Moves beyond data aggregation to uncover hidden patterns in movement and spending signals.
• Enables marketers to identify ideal customers and optimize marketing strategies.
• Improves real-world impact analysis for effective decision-making.

2. Introduction of Digital Campaign Optimization (DCO)

• Designed through a 6-month pilot with leading agencies like Miles Partnership and MMGY.
• Focuses on maximizing campaign performance and Return on Ad Spend (ROAS).
• Offers two key outputs: client-direct insights and an Agency Connect feed for advanced modeling.

3. Core Metrics for Effective Campaigns

• Impression Metrics: Assess audience targeting, frequency, and reach for better conversions.
• Conversion Metrics: Optimize campaigns based on visitor behavior and timing.
• Comparison Metrics: Align campaign tactics with ad-influenced behavior and quality visits.

4. Seamless Integration with Zartico's Product Suite

• Complements solutions like Website Attribution for analyzing content performance.
• Includes market indexing, profile building, impact reports, and comparative analysis.

5. Real-Time Decision Making

• Helps marketers adapt campaigns instantly based on weather, audience shifts, or market conditions.
• Ensures targeted messaging for diverse audiences with minimal waste.

6. Focus on Data Quality

• Emphasizes accurate attribution to build trust and deliver meaningful insights.
• Redefines benchmarks for effective data usability and impactful results.

Testimonials on Zartico’s Impact

• Timothy Bush, CMO, Visit Lake Charles: Praises the ability to remove guesswork with geolocation and spending insights.
• Danni Winter, Noble Studios: Highlights how DCO delivers actionable outputs, not just raw data.
• Gray Lawry, Miles Partnership: Appreciates the redefined benchmarks for quality data.

Zartico’s Digital Campaign Optimization (DCO) is revolutionizing marketing by delivering real-time, actionable insights that maximize efficiency and ROI. By targeting high-value visitors and enabling precise adjustments to campaigns, Zartico empowers marketers to make data-driven decisions for impactful results.