Sprinklr, a leading Unified-CXM platform, has appointed Jan R. Hauser and Stephen M. Ward, Jr. to its Board of Directors, effective January 29, 2025. Their expertise will support Sprinklr’s vision for AI-powered customer experience management.

Leadership Changes & Audit Committee Transition

• Ed Gillis, current Audit Committee Chair, will step down on March 31, 2025.
• Jan Hauser will assume the role of Audit Committee Chair.
• Mr. Gillis will step down from the Board on June 12, 2025, after serving since 2015.

About Jan R. Hauser

• Global finance leader and retired PwC partner.
• Former VP, Chief Accounting Officer & Controller at GE.
• Board member at Enfusion, Magna International, and past roles at Vonage & Proterra.
• Holds a B.B.A. in Accounting, summa cum laude, from University of Wisconsin-Whitewater.

Hauser on joining Sprinklr:
"Excited to support Sprinklr as it establishes itself as a critical enterprise technology platform."

About Stephen M. Ward, Jr.

• Former CEO of Lenovo and IBM executive.
• Founding team member of C3.ai.
• Board member at C3.ai, Carpenter Technology, Molekule, and past roles at Vonage, KLX, E2Open.
• Holds a B.S. in Mechanical Engineering from Cal Poly, San Luis Obispo.

Ward on joining Sprinklr:
"Sprinklr’s AI-powered platform uniquely positions it for digital transformation, and I look forward to driving innovation and growth."

Sprinklr’s latest board appointments underscore its commitment to innovation, governance, and long-term growth as a leading AI-driven customer experience platform.

Wiland, a leader in data-driven audience insights, has launched FanSignals™, a cutting-edge product designed to help professional sports teams, leagues, and entertainment organizations enhance fan engagement, boost ticket sales, and maximize sponsorship opportunities. Built on Wiland’s MarketSignals™ platform, FanSignals™ delivers deep audience insights using predictive data and transactional intelligence.

How FanSignals™ Empowers Sports Organizations

For Teams and Leagues:

• Convert casual attendees into loyal, long-term supporters.
• Increase season ticket renewals with targeted engagement.
• Ensure promotional campaigns reach the right audience at the right time.

For Advertisers and Sponsors:

• Identify and engage highly active sports audiences.
• Maximize sponsorship ROI through predictive consumer insights.
• Create immersive, brand-building experiences beyond game day.

Industry Leaders Speak on FanSignals™ Impact

• Mike Gingell, CEO of Wiland: “FanSignals™ is a breakthrough for the sports and entertainment industry, equipping teams and leagues with data-driven strategies to elevate engagement and revenue.”
• Andre Murphy, VP of Sports & Entertainment, Wiland: “Understanding fan behavior beyond the stadium is key. FanSignals™ enables teams and brands to build stronger connections and unlock new revenue streams.”

FanSignals™ is set to redefine fan engagement and monetization for sports teams and brands by leveraging advanced audience insights. By providing actionable intelligence, Wiland empowers organizations to refine marketing strategies, boost ticket sales, and drive greater sponsorship value in an increasingly competitive sports landscape.

LifeStreet, a leader in AI-driven media buying, has announced a strategic expansion into non-gaming verticals. Over the past year, LifeStreet has enhanced its Nero media buying platform, allowing top performance marketers to leverage in-app advertising for growth beyond the gaming industry.

Key Advancements in the Nero Platform

• Event-Specific AI Models: Improved machine learning algorithms predict ad success beyond app installs.
• Optimized Campaign Efficiency: Real-time reporting, ad spend optimization, and lead acquisition tracking.
• Seamless Programmatic Buying: Helping brands move beyond walled gardens for programmatic ad success.

Addressing the Non-Gaming Market Gap

• Traditional in-app buying platforms focused on gaming, leaving non-gaming marketers with limited options.
• LifeStreet's expansion offers high-performing ad solutions for industries like finance, insurance, and home services.
• With users spending over five hours daily on mobile, brands can now target audiences beyond Google and Facebook.

Proven Results in Lead Acquisition

• Generated tens of millions of leads over the past year.
• Delivered up to 6X higher conversion rates and a 230% reduction in cost-per-acquisition.
• Brands gain access to machine learning-driven ad placement for better ROI.

Industry Perspective

• Jenna Torres, Digital Media Manager at PCH Media:
  "LifeStreet’s AI-powered platform has helped us expand into new verticals, reaching audiences in a way that drives real impact."
• Levi Matkins, CEO of LifeStreet:
  "Our expansion supports performance marketers across various sectors, empowering them to scale in-app advertising efficiently."

With its AI-driven approach, advanced machine learning models, and programmatic expertise, LifeStreet is revolutionizing in-app advertising for brands outside the gaming sector. This expansion reaffirms its commitment to helping marketers scale and optimize their campaigns in an evolving digital landscape.

Informatica, a leading provider of AI-powered cloud data management solutions, has announced that its Intelligent Data Management Cloud™ (IDMC) platform has been officially certified by the EDM Council. The certification, awarded after a rigorous independent assessment by Projective Group, affirms that the IDMC platform meets the stringent requirements of the 14 key controls within the EDM Council’s Cloud Data Management Capabilities (CDMC) framework.

Key Highlights of the Certification:

• Comprehensive Data Management Solution: Informatica’s IDMC platform is the only vendor offering a single, connected, AI-powered cloud data management solution. This solution covers a range of essential services such as data integration, data quality, data governance, and master data management, all aligned with the CDMC framework.

• Empowering Cloud Migration: With the EDM Council certification, enterprises can confidently migrate to the cloud with the assurance that their data will be managed securely, efficiently, and in compliance with global data management standards.

• Trusted by Industry Leaders: Informatica’s IDMC platform is recognized for its ability to meet the highest standards of data management in the cloud. Its capabilities enable businesses to optimize their cloud, multi-cloud, or hybrid environments.

• Innovative AI-Powered Technology: By integrating advanced AI technologies, Informatica’s platform helps businesses unlock the full potential of their data while adhering to strict industry standards.

Benefits for Enterprises:

• Data Governance and Security: Ensures businesses can safely migrate their data to the cloud while maintaining governance and data integrity.

• Optimized Cloud Operations: The platform helps organizations improve operational efficiency and optimize resources by managing fragmented data in cloud environments.

• Strategic Cloud Adoption: Companies can accelerate their cloud adoption process, reducing complexities while improving data management and achieving better results with AI-driven insights.

Informatica’s Intelligent Data Management Cloud™ platform's certification by the EDM Council underscores its leadership in cloud data management solutions. By aligning with the CDMC framework, Informatica empowers organizations to securely manage their data during migration and throughout their ongoing cloud operations, with the backing of advanced AI technologies.

Adbrew, a leading B2B AdTech platform, has appointed Shawn Evans as its new Go-To-Market (GTM) and Sales Advisor. With over 15 years of experience in e-commerce advertising and marketplace strategy, Evans is set to bring invaluable leadership to Adbrew's mission to empower global brands and agencies to scale their businesses on Amazon and Walmart Marketplaces.

Key Highlights:

• Adbrew's Rapid Growth: Founded in 2022 by former Amazon leaders, Adbrew has quickly become a key player in the AdTech space. The platform specializes in offering Amazon Marketing Cloud (AMC) support for Sponsored Ads and provides optimization capabilities for Sponsored Ads and DSP.

• Strategic Appointment: Shawn Evans joins Adbrew with a wealth of expertise from his role at Amazon Ads, where he led global strategic partner development. His track record includes driving significant growth and innovation through strategic partnerships with agencies and tech providers.

• Awards and Recognition: Adbrew’s commitment to excellence has earned it eight Amazon Ads Partner Awards nominations and two consecutive wins for the Challenger Award – APAC (2023) and Global Expansion Award (2024).

• Expanding Global Reach: With Evans onboard, Adbrew aims to accelerate its global expansion. His strategic vision will help scale Adbrew's offerings across Amazon, Walmart, and other e-commerce platforms, enabling brands to drive better results through enhanced advertising solutions.

Benefits of the Appointment:

• Leadership in Marketplace Advertising: Evans’ deep understanding of marketplace dynamics, coupled with his proven ability to drive strategic growth, will be crucial in accelerating Adbrew’s expansion across global e-commerce platforms.

• Innovation and Growth: Evans will play a key role in innovating Adbrew's platform to meet the growing global demand for advanced solutions like AMC for Amazon and Walmart, as well as optimizing Sponsored Ads and DSP.

Shawn Evans’ appointment as GTM and Sales Advisor at Adbrew marks a significant milestone in the company’s journey toward expanding its global presence. His leadership and extensive experience in e-commerce advertising will help propel Adbrew’s mission to deliver impactful, scalable solutions for brands and agencies across the world.

Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 14th Amagi Global FAST Report. The report highlights the increasing shift of content providers toward unified, platform-agnostic distribution, blending multiple streaming models for broader reach and monetization. With the traditional boundaries between video services blurring, the report reflects the evolving landscape of media consumption.

Key Insights:

• Unified Distribution: Content providers are moving toward more agile, cost-efficient distribution models that break down silos, combining free, paid, and ad-supported services into one seamless experience.

• Consumer Preferences: The January 2025 Amagi Consumer Survey found that 75% of viewers prefer services that integrate free, paid, and ad-supported options. A majority of viewers (65%) also find the current streaming landscape confusing due to fragmented platforms.

• Consumer Viewing Behavior: With growing frustration over the disjointed experience of switching between multiple platforms, viewers are leaning towards video services offering all-in-one options, increasing the demand for unified distribution strategies.

• Market Growth: Amagi’s report also showcases robust year-over-year growth in Global Hours of Viewing (HOV) and ad impressions, with a 95% and 65% increase respectively among FAST customers. The U.S. and Canada are leading this growth, accounting for half of new channel launches and showing a significant 98% increase in HOV.

• Content Trends: Entertainment continues to dominate globally, showing more than 100% growth and accounting for 42% of new channel launches.

Key Takeaways:

• Fragmented Viewing Experience: The growing demand for seamless integration across multiple streaming services highlights a shift towards platforms that offer unified viewing options.

• Growth Opportunities: Content providers who embrace the trend toward integrated platforms will be better positioned to meet consumer preferences and accelerate growth in a competitive market.

Amagi’s 14th Global FAST Report underscores the need for content providers to adopt unified distribution strategies. With consumer frustration growing over fragmented viewing experiences, services that can deliver seamless, all-inclusive platforms will lead the charge in satisfying evolving viewer demands.

InMoment®, a leader in integrated Experience Improvement (XI)™ solutions, has unveiled its new Location Performance Scoring system. This system introduces an enhanced Industry Score, directly linking reputation management to Google Profile views and revenue generation. It also includes a new customizable Target Score that allows brands to tailor location performance metrics to align with their unique business strategies.

Key Features and Benefits:

• Improved Industry Score: By analyzing over 60,000 Google Business Profiles across 13 sectors, InMoment has created an industry-specific metric that moves beyond traditional star ratings. It factors in review volume, star ratings, business images, and other essential elements to provide a more comprehensive view of brand performance.

• Customizable Target Score: Brands can now design a personalized score based on metrics that are most relevant to their business strategy. This flexibility enables organizations to track location performance in a way that aligns directly with their goals.

• Data-Driven Approach: InMoment’s system focuses on key features that drive Google Profile views, helping marketing professionals make confident, data-driven decisions. The solution provides a transparent breakdown of contributing metrics and time-over-time performance, offering a clear roadmap to enhance brand outcomes.

• Actionable Insights for Revenue Growth: By correlating key metrics to revenue drivers, InMoment empowers brands to take immediate action. This system goes beyond basic reputation management, helping businesses make strategic adjustments that lead to increased location visits and sales.

Industry-Driven Insights:

• Proprietary Industry Metric: The improved Industry Score is based on extensive research, making it a crucial tool for brand managers, SEO leaders, and reputation management professionals looking to elevate their brand’s performance.

• Real-Time Results: Yo-Chi, an Australian frozen yogurt brand, saw significant improvements after using InMoment's solution. In just under a year, the company experienced a 74% rise in their industry score, a 123% increase in Google Profile impressions, and a 92% boost in navigation clicks.

InMoment’s new Location Performance Scoring system provides brands with a powerful tool to measure and enhance their location performance. By combining industry-specific insights with customizable metrics, this solution delivers actionable data that drives both brand reputation and revenue. Marketing professionals can now leverage this system to improve outcomes and generate more targeted, profitable actions.

Impelsys, a leading provider of innovative digital solutions for the media industry, has formed a strategic partnership with Glide Publishing Platform. Glide is renowned for its advanced headless Content Management Systems (CMS), and together, the companies aim to create integrated, user-centric digital experiences. This collaboration will focus on improving websites, e-commerce capabilities, and digital marketing strategies for businesses in the media and publishing sectors.

Key Features and Benefits:

• Seamless Integration of CMS and Digital Solutions: The partnership blends Impelsys’ custom consumer applications with Glide’s cutting-edge CMS, enabling businesses to provide enhanced user experiences (UX) across digital platforms.

• Empowered Digital Experiences: With Glide’s CMS and Impelsys’ expertise in developing tailored applications, businesses can seamlessly integrate e-commerce functionalities and digital marketing strategies to drive user engagement and business growth.

• Enhanced User-Centric Solutions: By combining their strengths, both companies are committed to delivering transformative solutions that prioritize the user experience. This includes intuitive, modern websites, advanced UX designs, and powerful backend integrations to optimize digital engagement.

• Comprehensive Digital Marketing: The partnership will offer a full suite of digital marketing services, including SEO best practices, content marketing via blogs, and targeted digital campaigns. These strategies will help clients boost visibility and drive growth.

Strategic Alignment:

• Focused on Media and Publishing Clients: Uday Majithia, Vice President of Solutions and Delivery at Impelsys, highlights that the partnership is a natural extension of Impelsys' offerings in the media industry, addressing the increasing demand for CMS solutions that enhance user experience.

• Expanding Digital Tooling Ecosystem: Denis Haman, CEO of Glide, emphasizes that this strategic partnership expands their digital tooling ecosystem, providing users with the tools to rapidly create high-quality content while engaging audiences across multiple digital channels.

This collaboration between Impelsys and Glide Publishing Platform marks an exciting new chapter for the media and publishing industries. By combining advanced CMS technology with integrated digital solutions, businesses can now create more engaging, effective digital experiences that foster growth and enhance user interaction.