Magnite, the world’s largest independent sell-side advertising platform, has announced the expansion of its global partnership with Samsung Ads, the advertising arm of Samsung Electronics. Building on significant growth from 2023 to 2024, this collaboration aims to push the boundaries of programmatic advertising in the streaming ecosystem. The alliance is focused on advanced audience targeting, improved monetization, and global scalability.

Partnership Highlights

• Sustained Revenue Growth

  • Samsung Ads experienced double-digit percentage gross revenue growth on the Magnite Streaming SSP.

  • Growth reflects the effectiveness of the ongoing collaboration between the two companies from 2023 to 2024.

• Enhanced Audience Addressability

  • Samsung Ads will utilize Magnite Access to better manage and activate behavioral audience data.

  • The tool allows Samsung Ads to boost targeted impressions, enhance CPMs, and generate higher revenue across Magnite’s platforms.

• Strengthening Programmatic Infrastructure

  • Magnite Access will serve as a pivotal element in scaling Samsung’s programmatic capabilities.

  • Supports better monetization strategies and data utilization through advanced technology.

Samsung’s Global Expansion and Data Strength

• Dominance in the U.S. Market

  • Samsung Ads now holds the largest single source of TV data in the U.S., built on consumer consent.

  • This dataset forms the backbone of its advertising precision and scale.

• Rapid Growth of Samsung TV Plus

  • Samsung TV Plus now reaches 88 million monthly active users.

  • The free ad-supported TV (FAST) and on-demand (AVOD) service continues to grow globally, with recent launches in Singapore, the Philippines, and Thailand.

  • For the first time in these regions, programmatic access is being enabled via Magnite.

Technology-Driven Advertising Breakthroughs

• Custom Solutions and Monetization Tools

  • Magnite has supported Samsung Ads with custom tech to optimize monetization strategies.

  • Tools include:

    • Simplified genre targeting for contextual advertising.

    • Advanced forecasting capabilities to improve planning accuracy.

    • Major reductions in timeouts, which support better viewer experiences during high-traffic periods.

• Magnite Storefront Integration

  • Part of the Magnite Access suite, Magnite Storefront offers enhanced data value and operational flexibility.

  • Empowers Samsung Ads’ sales teams with tools to craft best-in-class advertiser solutions.

Industry Perspective

• Leadership Commentary

  • Joe Melaragno, Head of Channel Sales at Samsung Ads:
    “Our collaboration with Magnite has led to breakthroughs that enhance programmatic monetization and elevate viewer engagement.”

  • Ryan Kenney, SVP, Streaming Platform at Magnite:
    “We’re proud to advance our partnership and help scale audience-based buying in the growing ad-supported streaming landscape.”

As ad-supported streaming gains global traction, the extended partnership between Magnite and Samsung Ads signals a deeper investment in scalable, data-driven programmatic advertising. With enhanced addressability, global inventory expansion, and advanced monetization tools, both companies are set to redefine how streaming ads are bought, sold, and experienced.

Redpoint Global, a leading name in customer data technology, has been honored as the 2025 Customer Data Platform (CDP) of the Year in the 6th Annual Data Breakthrough Awards. This recognition reinforces Redpoint’s role as a trusted innovator in the CDP landscape, standing out for its commitment to data accuracy, usability, and enterprise-wide integration.

Data Breakthrough Awards

• Prestigious Industry Recognition

  • The Data Breakthrough Awards celebrate global leaders in data technology.

  • Winners are selected based on innovation, impact, and excellence in execution.

• Focused on Visionaries

  • The awards identify companies that push the boundaries of what's possible with data.

  • Redpoint joins an elite group of past winners known for setting new industry standards.

What Sets Redpoint Global Apart

• Superior Data Readiness

  • Redpoint ensures that customer data is:

    • Complete – no gaps or silos across data sources.

    • Accurate – continuously refined and validated.

    • Timely – updated in real-time or near real-time for relevance.

  • Data is also fit for purpose, meaning:

    • Actionable – easily activated across marketing and service channels.

    • Trusted – reliable for AI and analytics.

    • Compliant – meets all privacy and data governance requirements.

• Solving a Core Industry Challenge

  • Many CDPs fall short by neglecting data quality, which impairs outcomes.

  • Redpoint’s platform uniquely ensures data is business-ready, enabling enterprise scalability.

• Enabling Real Business Impact

  • Customers using Redpoint report significant improvements in:

    • Revenue generation.

    • Productivity and operational efficiency.

    • Customer experience and engagement outcomes.

Supporting Enterprise Use Cases

• AI and Advanced Analytics

  • Clean, unified data powers machine learning models and personalization engines.

• Customer Experience (CX)

  • Real-time insights fuel dynamic customer journeys and meaningful interactions.

• Service Optimization

  • Accurate profiles allow for proactive, personalized service delivery.

Leadership Perspective

• Dale Renner, Founder & CEO of Redpoint Global, stated:
  “This recognition underscores Redpoint’s leadership in customer data technology and affirms our commitment to setting the standard for data quality and enterprise readiness.”

• Impact of Redpoint’s Technology

  • Customers unlock deeper insights.

  • Drive meaningful engagement.

  • Achieve both substantial revenue growth and operational efficiencies.

Being named the 2025 Customer Data Platform of the Year is a testament to Redpoint Global’s innovation, precision, and customer-first philosophy. As businesses continue to seek a unified, high-quality data foundation to power digital transformation, Redpoint emerges as the gold standard—proving that when data is right and ready, growth follows.

The Trade Desk, a global advertising technology leader, has appointed Will Platt-Higgins as Executive Vice President of Business Development for North America. In this strategic role, Platt-Higgins will lead the company’s business development efforts, helping to align revenue strategies with the evolving needs of brand marketers and agencies across the region. Operating out of New York, he reports directly to Chief Revenue Officer Jed Dederick.

A Strategic Leadership Move

• Objective-Driven Leadership

  • The appointment reflects The Trade Desk’s commitment to accelerating growth by strengthening partnerships with brands and agencies.

  • As programmatic advertising gains momentum, the company is sharpening its focus on client-centric business expansion.

• Leadership Oversight

  • Platt-Higgins will oversee regional business development strategy.

  • His role is critical in advancing The Trade Desk’s revenue goals in a dynamic, data-driven advertising ecosystem.

Will Platt-Higgins: A Veteran in Global Advertising

• Industry Experience

  • Over 30 years of experience in advertising, brand strategy, and business development.

  • Known for cultivating long-term partnerships with top agencies and global brands.

• Tenure at Meta

  • Led Meta’s global client and agency partnerships for 12 years.

  • Played a pivotal role in driving commercial growth and expanding agency relations.

• Previous Role at WPP’s GREY Group

  • Managed Procter & Gamble’s global hair and air-care business units.

  • Helped lead brand portfolio growth through innovative marketing strategies.

Vision for the Future of Programmatic Advertising

• Driving Real Business Outcomes

  • Emphasizing data-driven, evidence-based media buying.

  • The Trade Desk platform offers transparent, objective tools for marketers to measure and maximize advertising impact.

• Leadership Statements

  • Jed Dederick, CRO, The Trade Desk:
    “Will joins at a pivotal moment as brands increasingly rely on data to drive advertising ROI. His leadership will be key to our clients’ success.”

  • Will Platt-Higgins:
    “The Trade Desk is leading the future of advertising through unmatched innovation and a relentless focus on customer success. I’m excited to help define that future.”

Broader Contributions and Industry Impact

• Industry and Social Contributions

  • Board member at:

    • The Ronald McDonald House, NY

    • The GaleWill Center for Opportunity & Progress

    • Board of Curriculum Advisors, FIT/ISCOM (SUNY)

• Thought Leadership

  • Frequently contributes to conversations around digital transformation and advertising strategy.

  • Regular keynote speaker at major industry events.

• Academic Background

  • Holds a bachelor's degree in psychology from the University of Bristol.

The appointment of Will Platt-Higgins signals The Trade Desk’s intent to deepen relationships with agencies and brands while reinforcing its leadership in programmatic advertising. His extensive experience and strategic insight will play a vital role in shaping the future of digital advertising, helping clients achieve measurable business outcomes in an ever-evolving media landscape.

Comcast Corporation has announced the appointment of Jon Gieselman as Chief Growth Officer for its Connectivity & Platforms segment in a newly created executive role. Gieselman will lead growth strategy across Comcast’s U.S. residential business operations—spanning product, sales, marketing, and brand—reaching over 64 million homes and businesses nationwide.

Strategic Leadership Role at Comcast

• Scope of Responsibility

  • Oversees domestic residential operations under the Connectivity & Platforms segment.

  • Leads product strategy and brand management for Xfinity, encompassing:

    • Connectivity

    • Wireless

    • Entertainment

  • Manages all aspects of:

    • Sales and marketing

    • Customer acquisition and retention

    • Base management and customer lifecycle strategies

• Reporting Structure

  • Reports directly to Steve Croney, recently appointed COO of Comcast’s Connectivity & Platforms division.

  • Gieselman will assume the role officially on April 28.

Gieselman’s Track Record of Innovation and Growth

• Experience Across Tech, Media, and Consumer Brands

  • President of Expedia Brands – Led all global consumer-facing businesses and drove digital transformation.

  • VP of Marketing at Apple – Built the go-to-market strategy and subscriber base across services including:

    • Apple Music, TV+, App Store, Fitness+, News+, Arcade, Apple Card.

  • SVP of Marketing at DIRECTV – Drove significant market share gains during a decade-long tenure.

  • Held senior roles in retail, fashion, and television, bringing a multidisciplinary perspective to marketing.

• Creative and Analytical Expertise

  • Combines performance marketing with high-impact creative strategies.

  • Known for delivering unified, seamless customer experiences that drive engagement and revenue growth.

Leadership Endorsements and Vision

• Steve Croney, COO, Comcast Connectivity & Platforms:
  “Jon is a bold and transformational leader who brings fresh thinking and world-class brand experience. His track record of competitive success and innovation makes him the ideal leader to accelerate our product and growth strategy.”

• Jon Gieselman:
  “Comcast offers the most advanced connectivity solutions in the industry, and we’re just scratching the surface of how we can engage customers creatively. With the global assets of Comcast NBCUniversal, we’re in a powerful position to scale our impact. I’ve loved competing in this category—now I’m thrilled to help define it.”

Recognition and Relocation

• Awards and Accolades

  • Inducted into the Advertising Hall of Achievement (2009).

  • Winner of 28 Cannes Lions and numerous creative awards.

• Personal Note

  • Gieselman and his wife will relocate from San Francisco to Philadelphia, reflecting his long-term commitment to Comcast’s vision and leadership team.

Jon Gieselman’s appointment as Chief Growth Officer marks a pivotal step in Comcast’s strategy to fuel innovation, customer engagement, and brand growth across its U.S. residential business. With a proven history of elevating global brands and unifying customer experiences, Gieselman is set to help Comcast scale its impact in a rapidly evolving digital and connectivity landscape.

Pentaleap Inc., a global leader in retail media technology, has appointed Carlos Lacerda as Retail Media Strategist and Executive Advisor. Based in São Paulo, Lacerda will spearhead strategic growth initiatives across Latin America, supporting the company's mission to scale impactful onsite retail media solutions for major retailers.

Global Expansion and Regional Focus

• International Momentum

  • Pentaleap currently collaborates with 17 of the world’s largest retail media networks.

  • Operating across the United States, Europe, and Latin America, the company has established key offices in:

    • New York

    • Chicago

    • São Paulo

    • Mumbai

    • London

    • Berlin

• Strategic Role for Latin America

  • Lacerda will focus on accelerating go-to-market strategies and building strategic partnerships with retailers throughout the region.

  • Latin America is a growing frontier for retail media, and Pentaleap is positioned to lead innovation and adoption.

Leadership with Deep Retail Expertise

• Carlos Lacerda’s Background

  • Former Director of Retail Media and Strategic Partnerships at Pague Menos, one of Brazil’s largest pharmacy chains.

  • Holds leadership roles in Abramedia, Brazil’s Retail Media Association, contributing to national market development in:

    • Onsite media

    • Offsite advertising

    • Point-of-sale innovation

• Expertise in Digital Transformation

  • Combines strategic thinking with operational insight to drive retail innovation.

  • Recognized for his work in fostering cross-industry collaboration and elevating media monetization strategies.

Executive Endorsements and Vision

• Lars Djuvik, Chief Revenue Officer, Pentaleap:
  “Carlos joins at a time of great acceleration for the company. His deep retail expertise, strategic leadership and knowledge of the Latin American market will be instrumental in driving our regional growth. We are delighted to have him on board.”

• Carlos Lacerda:
  “Latin America has enormous potential in onsite retail media, and Pentaleap is uniquely positioned to lead this transformation. I am excited to help drive measurable results and partner with retailers to create long-term value.”

Carlos Lacerda’s appointment signals Pentaleap’s commitment to advancing onsite retail media across Latin America. As retailers seek scalable and data-driven media strategies, Lacerda’s leadership will be central to Pentaleap’s ability to deliver transformative solutions that fuel growth, engagement, and monetization in the region.

Sotavento Medios, one of Singapore’s most reputable digital marketing agencies, is making bold moves in 2025 by extending its footprint into the Philippines and Australia. The agency’s expansion is marked by the rollout of its acclaimed “Go Digital” initiative, a program offering 100% free digital marketing services to service-sector businesses in these two emerging markets. This initiative reflects the company’s mission to empower small and medium enterprises (SMEs) through accessible and expert-driven digital solutions—without fees or contracts.

Why Sotavento Medios Is Offering Free Services Overseas

• Track Record in Singapore

  • In 2024, the agency helped over 50 Singaporean businesses go digital at no cost.

  • Sectors served included healthcare, education, finance, and consulting, all of which saw substantial growth in online traffic and visibility.

• Targeting High-Potential SME Markets

  • The 2025 expansion aims to support 100 additional businesses in:

    • The Philippines, a mobile-first, rapidly digitizing economy.

    • Australia, where e-commerce and digital-first services are seeing steady growth.

• Empowering Underserved Businesses

  • Many SMEs understand the importance of digital marketing but lack:

    • The budget to get started

    • The expertise to make it work

  • Sotavento aims to remove both barriers with its free, value-led strategy.

What’s Included in the “Go Digital” Package

Selected businesses in the Philippines and Australia will receive a fully customized digital marketing package, which includes:

• Comprehensive SEO audit and tailored optimization plan

• Content writing services customized to the business niche

• Strategic on-page and off-page SEO execution

• Google Business Profile optimization (where applicable)

• One-on-one consultations with digital strategy experts

No fees. No hidden charges. No contractual obligations. Just a mission to help local businesses succeed online.

A Proven Approach with Real Results

• Established in 2017, Sotavento Medios has become one of Singapore’s most trusted agencies for digital marketing and SEO.

• Led by founder Jeremy Lee, a veteran with over 20 years of digital marketing experience.

• Clients have reported:

  • Increases in organic search rankings

  • Improved lead generation

  • Enhanced customer engagement

“This isn’t a giveaway—it’s a partnership. Our clients succeed, we succeed,” says Jeremy Lee.

Strategic Market Expansion: Philippines and Australia

• The Philippines

  • Fast-growing digital economy with a tech-savvy, mobile-first population.

  • A fertile environment for SME growth in sectors like education, wellness, and professional services.

• Australia

  • Rising demand for digital-first service providers.

  • Businesses are actively seeking cost-effective SEO and marketing expertise.

Sotavento Medios aims to build long-term partnerships in these high-growth regions, offering real value up front to earn trust and demonstrate results.

By launching its Go Digital campaign in the Philippines and Australia, Sotavento Medios is redefining what it means to be a marketing partner. The agency isn’t just selling services—it’s building a regional ecosystem of empowered, digitally-enabled SMEs. With its zero-cost strategy and proven success model, Sotavento Medios is set to make a lasting impact across the Asia-Pacific.

NP Digital, a global leader in end-to-end digital marketing, has announced a strategic acquisition of Yodel Mobile, the 2024 App Growth Awards App Marketing Agency of the Year. This move marks a significant enhancement to NP Digital’s mobile marketing capabilities and doubles the size of its London-based operations. It also signals a broader commitment to mobile-first strategies as consumer behavior increasingly shifts toward apps.

Yodel Mobile: A Mobile Marketing Pioneer

• Founded in 2007, Yodel Mobile has long been a key player in mobile app growth, offering innovative strategies for brands including:

  • Tinder

  • UKTV

  • B&Q

• With its deep expertise in:

  • App Store Optimization (ASO)

  • User Acquisition

  • Strategic Consultancy,
    Yodel Mobile brings a robust suite of services to the NP Digital portfolio.

• The acquisition is timely, as mobile apps now account for over 100 billion hours of user engagement per year and have a 157% higher conversion rate than mobile websites, according to industry data.

Strategic Value: Why NP Digital Is Doubling Down on Mobile

• NP Digital has experienced consistent growth in demand for mobile-focused marketing solutions, particularly:

  • App optimization strategies

  • Search discoverability within app stores

  • Personalized, in-app experiences that align with evolving consumer expectations

• By bringing Yodel Mobile into the fold, NP Digital is:

  • Expanding mobile capabilities across North America, EMEA, LATAM, and APAC

  • Enhancing its ability to launch, scale, and optimize app experiences

  • Positioning itself as a full-spectrum solution provider for brands navigating a mobile-first landscape

“This acquisition reaffirms our commitment to clients by investing in solutions to help them succeed in an increasingly mobile-first world,” said Mike Gullaksen, CEO of NP Digital.

What This Means for Clients Worldwide

The integration of Yodel Mobile provides immediate benefits to NP Digital clients across key industries:

• Finance

• Travel & Hospitality

• Wellness & Fitness

• Education

• E-Commerce

With mobile internet usage accounting for 90% of online activity in apps, brands are looking for ways to meet customers where they are. This partnership delivers the strategic know-how and operational scale to do just that.

“Yodel Mobile has established itself as an industry pioneer… and we are thrilled to welcome Mick and their amazing team,” said Mark Fagan, Managing Director of NP Digital EMEA.

Aligned Values and Future Ambitions

According to Mick Rigby, founder and CEO of Yodel Mobile:

“Joining NP Digital is an exciting opportunity to bring our mobile growth strategies to more brands worldwide… We share a commitment to service, innovation, performance-driven strategies and measurable client growth.”

This acquisition is not a one-off. It follows other notable international M&A activity by NP Digital, including:

• SearchGuru (APAC, 2024)

• Rebl House (Canada, 2024)

These moves illustrate NP Digital’s broader strategy to become a top-tier global agency across all digital disciplines, with mobile at the forefront.

NP Digital’s acquisition of Yodel Mobile underscores a pivotal shift in digital marketing: the central role of mobile app ecosystems in delivering brand value and user engagement. As mobile becomes the primary mode of digital interaction, this partnership strengthens NP Digital’s ability to help clients adapt, grow, and lead in a mobile-first world. With a shared vision for performance, innovation, and global impact, the two companies are poised to reshape the future of app marketing—one download at a time.

DHC Media, a Denver-based video production company known for corporate storytelling, has announced a strategic expansion in its service offerings. The company will now focus more heavily on targeted video content designed for social media, marketing campaigns, and commercials, with an emphasis on strategic messaging over fleeting online trends.

In an era where brand authenticity is critical, DHC Media positions itself as a trusted creative partner—helping businesses build long-term value through video that connects, converts, and builds trust.

Strategic Video Without the Gimmicks

Unlike agencies that chase trends and algorithm hacks, DHC Media’s approach is rooted in purpose-driven storytelling. The company aims to create video that resonates with a brand’s specific audience—without relying on dances, challenges, or gimmicky tropes.

Pillars of DHC Media’s Approach:

• Audience-Centric Storytelling: Crafting narratives that reflect what audiences truly care about.

• Strategic Messaging: Aligning content with business goals and marketing objectives.

• High-Quality Production: Professional execution that elevates brand perception.

• Platform Versatility: Delivering content optimized for diverse platforms—from Instagram reels to YouTube ads and commercial spots..

“We’re not here to chase trends or throw together something flashy that fades in a week,” said Jackie Zoeller, CEO of DHC Media. “Our approach is about understanding what your audience values and creating video that speaks to them directly—content that sells because it connects.”

Subscription-Based Video Services: A New Model for Ongoing Engagement

One of DHC Media’s most notable new offerings is its subscription-based video content model, designed to help brands consistently engage their audiences.

Features of the Subscription Service:

• Regularly Scheduled Video Drops: Keep audiences engaged with fresh, timely content.

• Tailored Brand Messaging: Content developed in close alignment with brand voice and identity.

• Ongoing Strategy Support: Continued collaboration ensures alignment with marketing goals.

• Cost Predictability: Subscription pricing provides transparency and budgeting clarity.

This model is especially beneficial for:

• Growing brands looking to scale content production

• B2B companies wanting consistent social presence

• Service providers with educational or testimonial-based content strategies

Elevating Brand Presence Through Storytelling

DHC Media is on a mission to redefine how video content is perceived and executed. Rather than producing one-size-fits-all assets, the team focuses on collaborative strategy and creative excellence.

Their services cover a broad spectrum:

• Short-form social videos for platforms like Instagram, LinkedIn, and TikTok

• Commercial-style brand videos for paid media and television

• Corporate storytelling content for internal communications, investor relations, and recruitment

Each video project is handled with a focus on clarity, authenticity, and engagement, ensuring that every piece of content adds strategic value.

Why This Matters for Modern Brands

As video continues to dominate online engagement metrics, brands are under pressure to produce consistent, meaningful content that goes beyond surface-level virality.

With this new direction, DHC Media addresses several pain points brands often face:

• Inconsistent messaging across channels

• Content that lacks strategic intent

• Burnout from chasing content trends

• Difficulty standing out in a saturated market

By anchoring every video in strategy and purpose, DHC Media helps brands connect authentically with their audiences—driving both awareness and action.

DHC Media’s expanded focus on strategic, audience-focused video production marks a significant evolution in the company’s mission. From bespoke commercials to subscription-based social content, the Denver-based agency is positioning itself as a long-term creative partner for brands that want to stand out with substance, not just style.

For companies seeking to elevate their video strategy and build deeper audience connections, DHC Media offers a proven path forward—grounded in storytelling, strategy, and results.