As Pocket Shuts Down, Bublup Steps In With a Smarter Way to Save the Web

With Pocket officially shutting down on July 8, 2025, millions of digital organizers and knowledge hoarders are facing a digital doomsday for their meticulously saved content. But a new tool from Bublup might just offer them the lifeboat they need—and then some.

Bublup, a content and community management platform, has launched an import tool designed specifically for Pocket users, allowing them to seamlessly migrate their content before the lights go out. The urgency is real: Pocket users will lose access to their exportable content after October 8, 2025, so this isn’t just a convenience—it’s a necessity.

And Bublup isn’t just offering a backup plan. It's positioning itself as a next-gen alternative that turns saved articles into a visually rich, collaborative, and actionable digital library.

Beyond “Read It Later”: Visual, Social, and Smarter

Pocket made its mark by giving users a simple, stripped-down space to save articles for later reading. Bublup builds on that idea—and blows it wide open. With its visual folders, group collaboration, and AI-powered content summaries, Bublup lets users not just save the web, but organize it into projects, share collections, and even co-curate content with communities.

“We're excited to welcome Pocket users to Bublup, where they'll find familiar capabilities and much more,” said Alain Cohen, CEO of Bublup. “From real-time collaboration to content enrichment, Bublup is a true upgrade for managing information and ideas.”

Available across web, iOS, and Android, the new import feature supports full Pocket export files, including Saves, Collections, and notes. Once inside Bublup, this content can be tagged, categorized into subfolders, and mixed with other media like PDFs, videos, images, and cloud-hosted files.

A Digital Library, Not Just a Reading List

The move reflects a broader shift in how users want to engage with digital content. A decade ago, saving a few articles for offline reading felt sufficient. Today, users are curating knowledge, collaborating with others, and building content ecosystems—especially as AI tools change how we digest and rediscover old information.

That’s where Bublup’s approach shines. It transforms passive bookmarking into active content curation, complete with summaries, previews, and collaboration layers. For creators, researchers, educators, and knowledge workers, it turns a dead-end “read it later” list into a living archive of usable information.

30 Days of Premium, On the House

To help users make the jump, Bublup is offering a free 30-day Premium plan to anyone who imports their Pocket content. Premium includes enhanced storage, unlimited folder creation, and AI features—perfect for power users looking to go beyond just saving links.

For users who've amassed thousands of articles in Pocket over the years, this free window could be the perfect moment to upgrade their information workflow.

The Bigger Picture: Death of One App, Rise of Another

Pocket’s sunset leaves a noticeable gap in the digital productivity ecosystem. With read-it-later apps like Instapaper fading from view and web browsers themselves becoming bloated with tab management tools, Bublup’s multi-purpose approach may be the answer for a more integrated, creative, and future-ready content experience.

Rather than just preserving data, Bublup is offering to elevate it—transforming scattered links into an organized, shareable, and collaborative digital library.

So, if your Pocket is closing soon, Bublup might just be your upgrade—one that does more than hold your bookmarks. It gives them purpose.

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Adform Brings DOOH Into the Omnichannel Fold With Visual Planning Tool

Digital-out-of-home (DOOH) is finally getting its moment in the omnichannel spotlight—courtesy of Adform. The Copenhagen-based adtech company has launched a new DOOH planner inside its Adform FLOW platform, aiming to make real-world advertising as measurable and streamlined as its digital counterparts.

The planner, now live across 15 markets, gives advertisers a previously unavailable tool: a visual inventory discovery map. Think Google Maps, but for digital billboards—showing live availability, screen locations, audience profiles, and context layers like nearby venues, demographics, and even the weather.

It’s a breakthrough move in a space long constrained by siloed tools and patchwork integrations. With this rollout, Adform becomes the first global omnichannel DSP to integrate DOOH planning with display, CTV, audio, and mobile within a unified, data-rich workflow.

From Silos to Sightlines: Why It Matters Now

Advertisers are increasingly demanding unified visibility across their media buys—and with good reason. DOOH, once a clunky standalone channel, is projected to hit $19 billion globally in 2025 and soar to $25 billion by 2029. Adform’s clients seem to be ahead of the curve, increasing their DOOH investments by 118% YoY in Q1 2025.

But DOOH has had a data problem: screens are everywhere, but seeing and selecting them at scale with precision has remained messy. Adform’s new planner eliminates that pain point by surfacing screen-level inventory on an interactive map with deep segmentation by audience type, location, and campaign conditions.

Connected Planning: Data, Demographics, and Downpours

The platform also taps into Adsquare, offering granular forecasting and contextual targeting based on real-time weather, live events, and dayparting—features more commonly associated with CTV and display media. By bringing these data points into DOOH, Adform creates a planning environment that looks and behaves like digital but acts in the physical world.

This means brands can now, for example, target busy metro hubs during evening commutes with weather-based dynamic creatives—right alongside their digital campaigns. All from one platform.

Built for Impact, Not Just Scale

DOOH might be an old dog in advertising years, but this is a new trick. Oliver Dragic, Managing Director at Pilot, summed up the appeal:

“Adform’s map-based interface simplifies DOOH planning by cutting through complexity and offering a streamlined workflow across channels.”

This is especially relevant as CTV and digital audio mature and advertisers seek smarter ways to complement them. DOOH offers mass reach with contextual depth, and with Adform’s interface, it finally joins the digital stack as an equal partner.

Adform’s End-to-End Edge

What makes this more than just a flashy UI is Adform’s foundation: a privacy-safe DSP that integrates with over five major SSPs, including Broadsign, Ströer, Hivestack, and VIOOH. That network enables real-time access to inventory while ensuring buying transparency and targeting accuracy.

Oliver Whitten, Adform’s COO, sees this launch as a natural extension of omnichannel demand:

“DOOH has been a key growth story in 2025. We’re delighted to be the first global omnichannel DSP to offer this visual map-based interface, helping advertisers unify their campaigns and drive game-changing outcomes.”

The Bigger Picture: Open Web vs. Walled Gardens

This launch also aligns with a broader trend: the open web’s resurgence. As marketers search for alternatives to walled garden ad environments (think Meta or Google), platforms like Adform are making a case for independent, full-stack, privacy-forward tools that can scale campaigns across every screen—whether that’s on a phone, a CTV, or a billboard above a highway.

With its visual-first DOOH planner and unified approach, Adform isn’t just filling a gap—it’s setting a precedent. If omnichannel means truly connected campaigns across all channels, then this might be the missing link marketers have been waiting for.

Get in touch with our MarTech Experts.

Optimove’s Record Year: Growth, Gamification, and Global Reach

Optimove, the self-proclaimed leader in iGaming player engagement and the architect of Positionless Marketing, is having a moment—and not a small one. The company is on track to more than double its iGaming client base in 2025, thanks to a potent mix of strategic moves: launching a growth-focused onboarding program, acquiring a no-code gamification platform, and expanding aggressively across APAC and LATAM.

The momentum is real, and it’s measurable.

Ignite+ Ignites Client Growth

The launch of Optimove Ignite+ in January has turned out to be a catalyst for client acquisition. Designed specifically for emerging iGaming and sports betting operators, the program offers prebuilt campaigns, CRM strategy guidance, and access to Optimove’s flagship Player Engagement Platform. In short: it’s a fast lane for smaller players looking to scale without the growing pains.

And it’s working. According to the company, new client additions have more than doubled compared to previous years. In a saturated and highly competitive market, that’s no small feat.

Adact Acquisition: The Gamification X-Factor

Another major growth lever? Gamification—delivered through Adact, the no-code platform Optimove snapped up earlier this year. Adact enables marketing teams to build interactive experiences like lotteries, quizzes, and prediction games—all without touching a single line of code.

This isn’t just another feature bolted onto a platform. Since the acquisition, Adact has become the fastest-growing product in Optimove’s portfolio by client adoption. That’s impressive in a market flooded with Martech tools claiming to be “engagement-first.”

LaTinka’s Chief Digital Officer Ricardo del Busto put it succinctly: “More tools in a unified platform means streamlined ops and maximized results.”

Enterprise Loyalty: Renewals and Product Expansion

Optimove isn’t just charming startups. Major players are doubling down too. Entain has renewed its multi-year contract while expanding its use of Optimove products like Opti-X (a Digital Personalization Engine) and native marketing tools. Funstage and Gaming1 are following suit.

What’s the draw for the big brands? According to Entain’s Martech Transformation Director Simon Gatenby, it's Optimove’s deep iGaming expertise paired with forward-thinking AI and ML capabilities. “They consistently anticipate industry-specific challenges,” he said.

Case in point: FDJ United, a leading iGaming operator, reduced campaign production time from six weeks and seven teams to just one person and one day. That’s not optimization—that’s a transformation.

Going Global: APAC and LATAM in the Spotlight

While North America and Europe remain strongholds, Optimove’s eye is firmly on emerging markets. In APAC, the company has launched operations and signed marquee clients like Magency Life, WeClub Malaysia, and 2up.io. In LATAM, Optimove is making waves with operators across Brazil, Colombia, and Mexico.

Localized lifecycle models and native language support are making Optimove a go-to solution for marketers who want global tech with regional nuance.

Positionless Marketing: Not Just a Buzzword

At the heart of Optimove’s rise is its core philosophy: Positionless Marketing. The idea? Eliminate rigid marketing roles and give every team member the tools to execute campaigns from insight to execution. With AI powering the engine, the platform claims an 88% lift in campaign efficiency.

This strategy isn’t just catching on—it’s leading the pack. Optimove was named a Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Notably, the company was also ahead of the curve in embedding AI into CRM workflows back in 2012—long before it became a Martech must-have.

The Big Picture

Optimove’s trajectory signals something larger about the iGaming and Martech industries: platforms that combine intelligence, automation, gamification, and usability are winning. Operators want to move fast, personalize deeply, and reduce operational overhead—and Optimove seems to be delivering on all fronts.

As iGaming continues to globalize and regulations tighten, agility and personalization are becoming key competitive differentiators. If Optimove keeps this pace, its Positionless Marketing mantra might just define the next generation of player engagement.

Get in touch with our MarTech Experts.

Local Dominator Supercharges Local SEO With New GBP Scan and SEO Audit Tools

If you’re still digging through messy spreadsheets and vague local SEO reports, it might be time to upgrade your toolkit.

Local Dominator, a growing platform built specifically for local SEO professionals and agencies, has just launched two powerful additions: the Google Business Profile (GBP) Scan Analyzer Tool and a real-time SEO Audit Tool. Both are now live and fully integrated into the Local Dominator dashboard—and they’re designed to save time, reduce guesswork, and deliver actionable insights within minutes.

Goodbye, Guesswork. Hello, Real-Time Clarity.

The GBP Scan Analyzer Tool turns complex, often overlooked scan data into visual, easy-to-understand insights. Think: incomplete listings, NAP inconsistencies, missing reviews, and underutilized GBP features—highlighted clearly, without the need to decode raw data.

Meanwhile, the SEO Audit Tool scans websites and listings to flag both technical and content-related issues affecting local visibility. From poor site structure to weak on-page content, users receive prioritized, step-by-step recommendations—helping them move from diagnosis to execution without wasting time.

“This is so far the best ranking tool I’ve used and the most accurate one!” said Raymond Beloy Bonifacio, agency owner at SEOrcerer Digital. “The scan results are accurate, fast, and super easy to share with clients.”

Built for Agencies, at Scale

Whether you’re managing five clients or five hundred, the updated Local Dominator platform is engineered to make multi-location SEO easier to manage, present, and scale. Key features include:

• Local rank tracking

• Automated review management

• Real-time listing health reports

• Competitor analysis

• Streamlined reporting dashboards

Reports are client-ready out of the box, making approvals faster and helping agencies clearly demonstrate ROI without extra formatting.

“It’s not just about audits,” said the Local Dominator team. “We’re focused on making the entire local SEO workflow—from scan to strategy to execution—as fast and frictionless as possible.”

Alibaba.com and Wix Ink Global Commerce Deal to Empower SMEs and Digital Entrepreneurs

In a strategic move to reshape how small businesses and digital entrepreneurs go global, Alibaba.com and Wix have announced a sweeping partnership that blends wholesale scale with storefront agility.

The collaboration promises to empower over 200 countries and regions by giving Wix users access to Alibaba.com's massive B2B marketplace and enabling Alibaba.com sellers to build sleek, AI-powered direct-to-consumer (D2C) and B2B storefronts through Wix’s platform.

The integration marks a big step in democratizing global commerce for small and mid-sized enterprises (SMEs)—offering them the kind of reach, sourcing tools, and brand-building capabilities once reserved for enterprise giants.

“Our partnership with Wix simplifies the complexities of international trade,” said Kuo Zhang, President of Alibaba.com. “It’s about making global expansion accessible to businesses of every size.”

1. Wix Sellers, Meet the World: Alibaba.com App Integration

At the heart of this partnership is a native integration between Wix and Alibaba.com’s Seller App. Wix merchants can now become Global Gold Suppliers (GGS)—a status that opens access to millions of verified global buyers—by installing the app directly from the Wix Marketplace.

The app offers automated product and order sync, fast identity verification, and seamless onboarding. The result? A frictionless path from local e-commerce to wholesale exports at scale.

2. Smart Sourcing with Global Suppliers

The deal also unlocks a curated Alibaba.com sourcing experience for Wix users, allowing them to discover high-quality global suppliers tailored to their product needs. This isn’t about dumping catalogs—it’s smart sourcing for agile brands.

Wix merchants can test new product lines, create private-label goods, and experiment with bundling strategies—without betting the farm on upfront inventory.

3. From Wholesale to Brand Building: Wix Powers Alibaba.com Storefronts

Alibaba.com sellers can now go beyond bulk transactions. With Wix’s AI-driven website builder, they can launch branded D2C and B2B storefronts that support full eCommerce, marketing automation, and design customization.

“This opens powerful new opportunities for our users,” said Nir Zohar, President of Wix. “We’re helping merchants on both platforms create stronger, more direct customer relationships.”

With Single Sign-On (SSO) functionality, Alibaba.com merchants can jump straight into the Wix ecosystem—designing storefronts, launching marketing campaigns, and optimizing sales funnels in minutes.

What’s Next: AI Tools and Smarter Product Discovery

This isn’t a one-and-done rollout. The partnership roadmap includes:

• AI-powered product matching

• Automated onboarding and seller guidance

• Intelligent discovery for product sourcing and sales

These innovations aim to eliminate the complexity that slows down global commerce—particularly for resource-constrained startups and growing brands.

Context: A Global Commerce Convergence

The Alibaba-Wix partnership comes at a time when the lines between wholesale and D2C are blurring. Brands today need to source like suppliers but sell like storytellers. This deal meets that moment by creating a two-way street: Wix users can scale up into wholesale, while Alibaba.com sellers can build consumer-facing brands with Wix’s tools.

For both platforms, it’s a strategic evolution. For digital-first businesses, it’s a serious shortcut to international exposure and eCommerce credibility.

Get in touch with our MarTech Experts.

Telnyx Launches RCS Messaging API, Bringing Rich Business Chat to Android and iOS

Telnyx is taking business messaging to the next level—literally—with the general availability of its RCS Business Messaging (RBM) API, just in time for Apple’s RCS support in iOS 18. The announcement positions Telnyx as an infrastructure-forward player ready to unify messaging across nearly every smartphone in the world.

While RCS (Rich Communication Services) has long been the SMS successor that never quite reached critical mass, Apple’s long-awaited adoption of the protocol may finally change that—and Telnyx is betting big on it.

Why This Matters: Rich Messaging, No Apps Required

With Telnyx's RCS solution, businesses can now deliver interactive, multimedia-rich messages directly to native messaging apps—with no third-party downloads, no friction, and no loss in fallback reliability.

That means branded carousels, clickable replies, video messages, embedded calendar invites, payment links, and more—all showing up in the default messaging app, whether your customer is using Android or iOS 18.

“This is a tipping point for business messaging,” said David Casem, CEO of Telnyx. “For the first time, brands can reach nearly every smartphone user with interactive, trusted messages in the default messaging app.”

Key Features for a Richer Customer Journey

Telnyx’s developer-first approach shines here. The new RCS API offers:

• Verified sender identity, to ensure customer trust

• Suggested replies, carousels, and media support, all native

• Embedded interactions like payments, location sharing, or event scheduling

• Global delivery with fallback-to-SMS and carrier-grade connectivity

• Unified API, complete with real-time analytics and webhook support

It’s all part of Telnyx’s broader mission to build real-time communications infrastructure for developers—a space they’ve already made waves in with programmable voice, messaging, and networking products.

Apple + RCS: The Messaging Shift Businesses Have Waited For

For years, RCS was the “Android thing.” Now, with Apple rolling out support in iOS 18, RCS finally stands a chance at becoming a true SMS replacement—bridging the feature gap without dragging users through third-party apps like WhatsApp or Messenger.

“This changes the game,” said Juan Hidalgo, Director of Messaging Connectivity at Telnyx. “Whether it’s a clickable product carousel or a real-time order update, RCS gives brands the ability to create moments of engagement that feel native, personalized, and secure.”

That “native” part matters. Unlike OTT platforms (Over-the-Top, like WhatsApp), RCS keeps the interaction inside the default messaging app, which most users check dozens of times a day. Combine that with interactive features and verified branding, and suddenly, your message isn’t just read—it’s experienced.

Telnyx’s Infrastructure Edge

What sets Telnyx apart? The same things that have made it a darling of developer-centric telecom:

• Direct-to-carrier architecture

• Real-time fallback logic

• Scalable global infrastructure

• Transparent pricing and clean developer tools

Telnyx isn’t just offering an API—it’s offering a launchpad for rich messaging at scale. And with Apple now in the RCS ring, the timing couldn't be better.

Get in touch with our MarTech Experts.

Chris Tzitzis Exits SirLinksalot, Reenters Search Space with Bold AI-First Vision

Chris Tzitzis, longtime SEO strategist and co-founder of link-building agency SirLinksalot, has officially exited the company he built into a seven-figure global operation—marking a major shift in direction for the digital entrepreneur.

After six years, 1,500+ clients, and a firm reputation in the SEO trenches, Tzitzis sold his stake in the agency and took a deliberate pause. Now, he's back with a broader, AI-powered mission aimed at reshaping how brands approach search visibility in a rapidly evolving digital ecosystem.

From Link Building to Large Language Models

Founded and bootstrapped alongside a longtime partner, SirLinksalot became a well-known name in SEO circles, not only for its services but also for its educational content, podcast, and community presence. By the time of the sale, Tzitzis had largely stepped back from daily operations—a move that made the transition easier.

Still, the decision wasn’t just about timing. According to Tzitzis, several factors motivated the exit:

• Financial diversification: A large chunk of his personal equity was tied up in the company.

• Market volatility: SEO is no longer the predictable game it once was, thanks to Google’s algorithm updates and AI-powered search features.

• Personal evolution: A desire to explore new technologies—and new geographies—played a role.

His travels through Southeast Asia doubled as an observational sabbatical. He watched how people searched, consumed, and trusted information differently, increasingly relying on AI chat interfaces like ChatGPT and Google’s AI Mode for answers. The takeaway? Classic SEO tactics were no longer enough.

A New Playbook: Search, Social, and AI-First Strategy

Rather than retreating from the space, Tzitzis is diving back in with a much broader scope. His current focus spans:

• AI-driven content strategy

• Omnichannel digital marketing

• Visibility optimization for large language models (LLMs)

Put simply: He’s helping brands show up not just in Google results, but everywhere users search or ask questions—from TikTok and YouTube to AI chatbots and voice interfaces.

“Visibility is no longer confined to blue links,” Tzitzis has said. “It’s about being part of the conversation—wherever that conversation happens.”

He now offers consulting, full-stack SEO, content audits, and educational content aimed at equipping marketers to compete across a fragmented and fast-changing search landscape. His YouTube channel and newsletter, once quiet, are buzzing again with insights on AI-aligned SEO and digital discoverability.

Why It Matters

With Google experimenting aggressively with Search Generative Experience (SGE) and AI snapshots, and platforms like OpenAI shaping how people retrieve knowledge, SEO is under pressure to evolve—or risk irrelevance. Tzitzis’ pivot reflects a broader industry trend: a shift from keyword rankings to content utility, entity authority, and multichannel resonance.

He’s particularly interested in how AI interprets brand signals, and how companies can build frameworks that “talk” to both humans and machines. That includes experiments in:

• Entity optimization for LLMs

• Content structuring for conversational outputs

• Cross-platform signal alignment

The End of SEO? Not Quite.

Tzitzis doesn’t see this transformation as a death knell for SEO—it’s a recalibration. "This isn’t the end of SEO,” he said. “It’s the evolution of how people find what they need—and how brands show up in that journey.”

For marketers wondering whether to double down on technical SEO, pivot to AI, or invest in both, Tzitzis' trajectory offers a potential roadmap: adapt or be invisible.

Get in touch with our MarTech Experts.

Semrush Secures Leader Position in Forrester SEO Wave 2025—And the Data Backs It Up

In a competitive and rapidly evolving SEO landscape, Semrush has carved out a clear leadership position. The company announced it has been named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025, thanks to its AI-powered platform, collaborative features, and sheer data firepower.

If you’re one of the thousands of marketers juggling rankings, content strategy, and competitor insights in real time, this should be on your radar.

Why It Matters: Vision, Speed, and 26 Billion Keywords

Forrester evaluated seven enterprise-grade SEO vendors across current offerings, strategy, and customer feedback. Semrush stood out not just for features—but for ambition.

The report highlights Semrush’s framing of SEO as the “engine of digital discoverability,” a phrase that captures the platform’s AI-first roadmap. With search moving beyond keywords to intent, conversation, and predictive behavior, platforms like Semrush are being judged on how well they help marketers move faster, work smarter, and adapt on the fly.

“Semrush analyzes over 200 million domains and 26 billion keywords,” the report notes. “Customers of other vendors retain Semrush for competitive intelligence and keyword research rather than using others end-to-end.”

That’s more than just a flex—it’s a signal that data supremacy is now a key differentiator in the SEO arms race.

Scoring High Where It Counts

Semrush received the highest scores possible in seven key categories of Forrester’s current offering evaluation, including:

• Competitive Intelligence

• Keyword Research

• Reporting & Analytics

• Collaboration Tools

The takeaway? While many platforms are tacking AI onto the surface, Semrush is baking intelligence into the core of every feature—from keyword suggestions to competitor analysis to multi-channel visibility.

AI Meets SEO, with Marketers in Mind

As search becomes increasingly shaped by AI-generated answers, zero-click results, and conversational interfaces, SEO platforms are shifting focus from just tracking rankings to enabling full-funnel strategy.

“We’re building the platform to lead the future of marketing,” said Eugene Levin, President at Semrush. “Our goal is to deliver AI-powered, end-to-end solutions so marketers can grow with confidence.”

That includes using AI for everything from content ideation to link gap analysis to voice search optimization. And crucially, Semrush appears focused on building features that work for teams of all sizes, not just enterprises with an in-house SEO army.

Context: What Sets Semrush Apart

Forrester’s recognition further validates what many in the industry already know: Semrush isn’t just a toolkit—it’s becoming an operating system for digital marketers.

Its competitors may offer similar features, but few match the breadth of Semrush’s data or the platform’s ability to support cross-functional collaboration across SEO, content, PPC, and social teams.

That versatility—paired with flexible pricing and ongoing innovation—is what cements its place as a Leader in the 2025 report.

Get in touch with our MarTech Experts.