InMoment®, a leader in integrated Experience Improvement (XI)™ solutions, has unveiled its new Location Performance Scoring system. This system introduces an enhanced Industry Score, directly linking reputation management to Google Profile views and revenue generation. It also includes a new customizable Target Score that allows brands to tailor location performance metrics to align with their unique business strategies.

Key Features and Benefits:

• Improved Industry Score: By analyzing over 60,000 Google Business Profiles across 13 sectors, InMoment has created an industry-specific metric that moves beyond traditional star ratings. It factors in review volume, star ratings, business images, and other essential elements to provide a more comprehensive view of brand performance.

• Customizable Target Score: Brands can now design a personalized score based on metrics that are most relevant to their business strategy. This flexibility enables organizations to track location performance in a way that aligns directly with their goals.

• Data-Driven Approach: InMoment’s system focuses on key features that drive Google Profile views, helping marketing professionals make confident, data-driven decisions. The solution provides a transparent breakdown of contributing metrics and time-over-time performance, offering a clear roadmap to enhance brand outcomes.

• Actionable Insights for Revenue Growth: By correlating key metrics to revenue drivers, InMoment empowers brands to take immediate action. This system goes beyond basic reputation management, helping businesses make strategic adjustments that lead to increased location visits and sales.

Industry-Driven Insights:

• Proprietary Industry Metric: The improved Industry Score is based on extensive research, making it a crucial tool for brand managers, SEO leaders, and reputation management professionals looking to elevate their brand’s performance.

• Real-Time Results: Yo-Chi, an Australian frozen yogurt brand, saw significant improvements after using InMoment's solution. In just under a year, the company experienced a 74% rise in their industry score, a 123% increase in Google Profile impressions, and a 92% boost in navigation clicks.

InMoment’s new Location Performance Scoring system provides brands with a powerful tool to measure and enhance their location performance. By combining industry-specific insights with customizable metrics, this solution delivers actionable data that drives both brand reputation and revenue. Marketing professionals can now leverage this system to improve outcomes and generate more targeted, profitable actions.