artificial intelligence 8 Jul 2025
In a bold step toward democratizing video advertising, Idomoo has unveiled AI Video Ads, the latest innovation powered by its Lucas AI Video Creator. Designed for marketers who want speed, scale, and impact without the production baggage, this tool lets anyone—from startups to global enterprises—instantly generate professional-grade video ads with a simple text prompt.
Think ChatGPT, but instead of paragraphs, it spits out dynamic, branded video ads.
What sets Lucas apart? It auto-generates ads in common formats and durations—perfect for immediate deployment across digital campaigns. That means your 15-second social spot or 30-second display ad is ready to roll without hiring a videographer, designer, or post-production crew.
“Lucas is changing the game for video advertising,” says Yotam Ben Ami, CMO of Idomoo. “You no longer need agencies or in-house creative teams to launch high-performing ad campaigns. It’s a win-win: enterprises slash costs, and smaller businesses finally get a seat at the video table.”
Video remains king in digital marketing—but producing quality content at scale is expensive, time-consuming, and often out of reach for smaller brands. According to Idomoo’s 2025 State of Video Technology report, 74% of professionals would increase their video ad investment if tools like Lucas were available. That number jumps to 86% among business executives.
This signals not just a growing interest, but a widening opportunity gap that AI might finally close.
Lucas isn’t just a template machine. It supports:
Editable voiceovers and avatars
Interactive CTAs
Custom video inputs from documents, webpages, sales decks, and even product catalogs
Versioning at scale—adjust videos by length, language, or audience segment automatically
Everything is built on Idomoo’s enterprise-grade Next Generation Video Platform, offering real-time video generation and top-tier data security.
Idomoo’s play fits a larger trend: AI is redefining creative workflows. While tools like Canva and Adobe Firefly tackle design, Lucas goes full-throttle on video. And unlike generic AI generators, Lucas is optimized for conversion-ready, campaign-grade outputs.
By bridging automation and personalization, Idomoo gives brands a rare combo: speed, scale, and storytelling—without compromise.
Enterprises: Cost-efficient scaling of multilingual, personalized campaigns
SMBs: Entry into video marketing without creative overhead
Agencies: Rapid prototyping and campaign iteration
Marketers: Streamlined testing across formats, markets, and CTAs
It’s not just about saving time—it’s about reclaiming creative agility in a high-stakes ad economy.
AI Video Ads from Idomoo aren’t just a new feature—they’re a signal of where video advertising is headed. Fast, flexible, and built for ROI, Lucas may just turn video into the most accessible tool in a marketer’s playbook.
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digital marketing 7 Jul 2025
Force Marketing and automotiveMastermind Partner to Bring AI-Powered, Hyper-Targeted Campaigns to Auto Dealerships
Two major players in automotive marketing tech—Force Marketing and automotiveMastermind—have announced a strategic partnership aimed at transforming how auto dealers engage with potential buyers. The move combines predictive buyer data with omnichannel marketing activation, giving dealerships an immediate edge in a hyper-competitive market.
The partnership taps into automotiveMastermind’s Behavior Prediction Score® (BPS) and advanced segmentation tools to enhance first-party dealer data. Force Marketing then activates that enriched data through Audience IQ, its proprietary customer data platform (CDP), delivering precision-targeted campaigns across digital platforms including Google, Meta, Connected TV, display, video, and streaming audio.
“This is about unlocking strategic access to powerful data—and activating it across untapped channels,” said John Fitzpatrick, CEO of Force Marketing. “We’re not just layering on tech. We’re delivering measurable growth that dealers can see in their bottom line.”
At its core, the partnership helps dealers do what they’ve long struggled with: expand reach, increase ROI, and stay compliant with OEM programs—without adding operational overhead.
Force Marketing brings the creative and digital execution muscle. automotiveMastermind brings the data—and not just any data, but the kind that predicts who’s actually ready to buy.
By merging these strengths, the companies are creating a fully optimized campaign framework that dealers can tap into at no additional cost. It’s not a bolt-on. It’s a blueprint.
“This is the new world. We work together,” Fitzpatrick added. “Dealers shouldn’t have to choose between program compliance and strategic targeting. Now they don’t have to.”
The partnership has already been piloted across 10 dealerships, yielding standout results:
Paid Search Campaigns: 59% lower cost per conversion and 42% drop in CPC
Performance Max Campaigns: 13% improvement in cost per conversion
Streaming Media / CTV: 19% lift in sales with enriched data targeting
These results validate what the partners are calling a “next-gen” approach to automotive marketing: one that’s predictive, efficient, and built to scale.
“Our Actionable Intelligence™ platform already helps dealers target one-to-one,” said Aaron Baldwin, CEO of automotiveMastermind. “This partnership brings that intelligence into new digital spaces where shoppers are active, but dealers haven’t always had visibility.”
In an era where digital fragmentation makes it harder to reach in-market buyers, this collaboration offers a clear path forward: merge intelligence with execution.
By tightly integrating predictive analytics with omnichannel activation, the Force–Mastermind partnership gives dealerships the power to:
Reach high-intent buyers at the right time and place
Optimize ad spend with real-time targeting insights
Stay compliant with OEM co-op requirements
Localize and personalize marketing without reinventing the wheel
And it’s all accessible without new tech hurdles or added vendor costs.
Force Marketing and automotiveMastermind are redefining what "working together" means in automotive marketing. It’s not about adding another dashboard. It’s about delivering smart, data-infused, omnichannel campaigns that convert—and finally giving dealers a system that works as hard as they do.
Get in touch with our MarTech Experts.
blockchain 7 Jul 2025
K-Pop Meets Web3: Abstract and Modhaus Team Up to Launch Fan Engagement Platform ‘Cosmo’ Onchain
In a bold move at the intersection of blockchain and global pop culture, Abstract, a consumer-first blockchain platform, has announced a strategic partnership with Modhaus, the innovative K-pop agency behind tripleS, ARTMS, and idntt. The collaboration brings Modhaus’s interactive fan platform Cosmo onto the Abstract blockchain, making it one of the most significant integrations of Web3 tech into mainstream entertainment to date.
For fans, it could be the moment where Web3 finally goes mainstream—without the baggage.
Cosmo, which lets fans vote on group decisions, collect digital photocards, and complete quests for exclusive content, is now powered by Abstract’s invisible blockchain infrastructure. The result: users experience faster performance, intuitive onboarding (via email or Face ID), and zero crypto complexity—all while engaging in a fully onchain ecosystem.
“Cosmo is exactly what Abstract was built for—a space where fans don't just watch, they vote, collect, and move in sync with their favorite artists,” said Michael Lee, Abstract CEO and co-founder. “Together, we’re building a new cultural operating system.”
K-pop is arguably the world’s most digital-native fan ecosystem—and the numbers prove it. tripleS has racked up over 3.4 million followers and bagged the 2023 MAMA Awards’ Best New Female Artist, while ARTMS topped Billboard’s Top New Artist Albums and has garnered over 90 million Spotify streams.
Now, with Cosmo on Abstract, these fans get a more participatory experience that brings real utility to digital collectibles and fan voting systems—without requiring them to understand wallets, gas fees, or crypto lingo.
“Fans deserve a real seat at the table,” said Jaden Jeong, CEO of Modhaus. “Partnering with Abstract lets us make that vision global, accessible, and seamless.”
Abstract is no ordinary blockchain. With over 2 million wallets already deployed, it's quickly becoming the go-to infrastructure for culture-defining projects—not DeFi degens. Built by veterans from Ethereum, Pudgy Penguins, and Kubernetes, Abstract is engineered for speed, scale, and simplicity, targeting Gen Z and Gen A users in high-GDP markets who want to engage, not debug.
Its zero-knowledge (ZK) cryptography and seamless UX allow apps like Cosmo to be invisible on the blockchain front—users onboard with email, interact via tap, and never touch a seed phrase. This “Web2 feel, Web3 power” ethos is what sets Abstract apart in a noisy ecosystem.
The partnership with Modhaus adds to Abstract’s growing portfolio of apps redefining how blockchain enables ownership, engagement, and participation across industries like music, fashion, gaming, and social media.
The crypto world has long touted the promise of fan empowerment, but most blockchain apps have been too technical or too niche to make a dent in pop culture. That changes with Cosmo on Abstract. It's a Web3 experience that doesn’t feel like Web3—and that could finally tip the scale for mainstream adoption.
With K-pop fans leading the charge, the partnership between Modhaus and Abstract isn’t just a tech upgrade—it’s a preview of what participatory fandom could look like in a decentralized, creator-first internet.
Get in touch with our MarTech Experts.
artificial intelligence 7 Jul 2025
Data and AI Firms Top M&A Targets as Buyers Prioritize Intelligence and Scale
According to a new market analysis by M&A advisory firm JEGI CLARITY, companies operating in Data & AI consulting and Business Intelligence (BI) and analytics are currently the most sought-after acquisition targets. The insights, drawn from direct conversations with strategic buyers and market experts, highlight a clear industry pivot toward data-driven transformation capabilities.
Buyers aren’t just after flashy AI labels—they want firms that deliver scalable, recurring-revenue services, demonstrate clear market leadership, and show vertical specialization in industries where data is mission-critical, such as healthcare, finance, and manufacturing.
“Companies that provide integrated, end-to-end data capabilities are being positioned as long-term digital transformation enablers,” the report states.
The study offers a sharp look at what separates attractive acquisition targets from the rest of the pack. Here’s what top buyers are actively seeking:
Recurring Revenue Models: Predictability matters. Buyers want subscription-based or service-based firms that scale efficiently.
Vertical Expertise: Firms that specialize in regulated, data-intensive industries are prized for their stickiness and domain knowledge.
Tech Partnerships: Deep relationships with key software vendors (e.g., Snowflake, Microsoft, Databricks, Google Cloud) are a must.
Workflow and IP Differentiation: Proprietary tools or unique delivery models that improve productivity or accuracy are highly valued.
Global Reach, Local Relevance: Buyers favor firms with geographic flexibility and localized execution capabilities, especially across North America and Europe.
Notably, buyers are also gravitating toward "one-stop-shop" firms—those offering integrated strategy, implementation, and managed services. This makes them better suited to guide enterprise clients across multi-year digital transformation journeys.
For data and AI consulting firms considering growth or exit strategies, the report underscores the importance of strategic positioning. Companies can maximize their attractiveness by:
Investing in industry-specific use cases
Tightening integrations with leading data platforms
Prioritizing IP-driven service delivery
Demonstrating success with enterprise-grade clients
Showcasing measurable outcomes, not just capabilities
“There’s clear value being assigned to firms that bring more than technical know-how—they need to offer confidence, continuity, and strategic fit,” said one market expert interviewed in the study.
The full slide deck from JEGI CLARITY’s analysis, including buyer profiles and key valuation drivers, is available here.
This report arrives amid a wider shift in the M&A landscape: generic tech capabilities are no longer enough. In a post-GenAI world, organizations want partners that can interpret, implement, and innovate—at scale and with speed. The firms poised for acquisition success are the ones who translate data into transformation.
Get in touch with our MarTech Experts.
artificial intelligence 7 Jul 2025
Contify Unveils Athena: A Trusted AI Engine to Redefine Competitive Intelligence
In the era of AI-generated everything, enterprise leaders have a new reason to exhale. Contify, a pioneer in Market and Competitive Intelligence (M&CI), has launched Athena—its proprietary agentic AI insights engine designed to do what most generative AI assistants still can’t: deliver accurate, verified, and actionable intelligence.
Unlike ChatGPT, Gemini, or Perplexity—platforms criticized for hallucinations, fabricated sources, and context-blind responses—Athena is engineered for enterprise-grade decision-making. It cuts through the noise, continuously synthesizing market movements and competitor activity from millions of verified sources, both internal and external.
“With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. “Athena automates the grunt work and delivers real insights—so intelligence professionals can focus on strategy, not search.”
At the core of Athena is a proprietary Knowledge Graph, customized to an organization’s context. It doesn’t just search for keywords or regurgitate summaries—it connects the dots, mapping how developments in one market ripple through others, and how competitors’ moves signal future strategy.
Athena does what human analysts used to spend days doing:
Tracks and interprets market signals
Surfaces competitive actions in real time
Connects disparate data points into strategic intelligence
Packages it all in decision-ready formats for stakeholders
This makes it a force multiplier for lean M&CI teams under pressure to deliver insights fast, frequently, and accurately—without relying on unvetted content scraped from across the internet.
While generic AI tools are built for broad utility, Athena is purpose-built for precision. Most AI engines are trained on massive, uncurated datasets, and often hallucinate citations or misinterpret business nuances. That might fly in casual research—but not in the boardroom.
Contify’s solution is different:
Zero hallucination tolerance: Athena operates with strict AI usage guardrails.
Verified intelligence only: Insights are synthesized from trusted sources, curated by Contify’s robust data engine.
Real-world accuracy: A 15-year legacy in intelligence delivery, with a workforce dedicated to data quality—half of Contify’s team are analysts or engineers refining inputs before AI gets to work.
Athena gives M&CI professionals the gift of bandwidth and credibility. It acts as a trusted digital colleague, one that:
Handles daily monitoring of 700,000+ companies and 100+ industries
Summarizes relevant changes before your stakeholders ask
Tailors outputs to roles—from sales enablement to strategy to executive briefings
Rather than replacing human analysts, Athena elevates them—allowing teams to shift from reactive data gatherers to proactive strategic advisors.
Get in touch with our MarTech Experts.
blockchain 7 Jul 2025
Fujitsu Taps AI Agents to Reinforce Global Supply Chains Against Uncertainty
Fujitsu Limited has unveiled a new AI-powered solution designed to help businesses make faster, smarter decisions when supply chains hit turbulence. Announced today, the technology is rolling out globally as part of Fujitsu Data Intelligence PaaS (DI PaaS) under the Fujitsu Uvance umbrella, the company’s cross-industry initiative to address large-scale societal and business challenges.
At the heart of this release is a simple premise: the traditional supply chain model can’t keep up with today’s disruptions. Whether it’s geopolitical tension, natural disasters, or volatile markets, manufacturers are under pressure to rethink how they analyze risk, adjust operations, and maintain continuity. Fujitsu’s solution, powered by AI agents and rapid data integration, is built to deliver that resilience.
“Our goal is to ensure that even in unpredictable scenarios, our customers can continue operating smoothly,” said Fujitsu in its launch announcement.
The new solution accelerates supply chain impact analysis—a process that often takes weeks—down to just a few days. That time compression could prove critical when responding to sudden crises, like a port closure or supplier shutdown.
Using DI PaaS’s powerful data ingestion capabilities, the system pulls from both internal and external data sources to rapidly identify which products, suppliers, or routes are at risk. Then, AI agents run simulations and propose countermeasures—everything from alternative sourcing strategies to pricing adjustments—making it easier for businesses to react in real time rather than after the damage is done.
The new offering is built around three integrated components, all geared toward proactive decision-making:
This module visualizes vulnerabilities across the global supply chain:
Maps exposure of suppliers and factories to market shocks
Highlights import costs by route and product
Pinpoints risk in cost structures to inform continuity planning
When costs shift, pricing must follow. This tool:
Analyzes price elasticity to forecast demand changes
Simulates price strategies to protect margins
Helps adapt pricing dynamically to market volatility
A core part of continuity planning:
Models the financial impact of switching suppliers or transport routes
Uses AI agents to recommend cost-effective alternatives
Orchestrates scenario-based simulations to aid BCP (Business Continuity Planning)
This launch also reflects Fujitsu’s broader ambition to use digital transformation for resilience and sustainability. With AI, analytics, and automation, the platform not only helps clients navigate short-term disruptions but also supports long-term competitive edge by reducing waste, optimizing logistics, and making supply chains more adaptable.
In a world where just-in-time systems are being tested by just-in-case scenarios, having a system that can see around corners is no longer a luxury—it’s a survival tool.
And unlike many emerging supply chain technologies, Fujitsu’s solution is already live and scalable. It integrates seamlessly into existing ecosystems, helping manufacturers simulate, decide, and execute without overhauling their entire tech stack.
Get in touch with our MarTech Experts.
artificial intelligence 7 Jul 2025
Wilma AI Is Wildix’s Answer to Frictionless, Actionable Communication
Unified Communications just got smarter—and more proactive. Wildix, a global UCaaS leader, has officially launched Wilma AI, a multilingual communication specialist built on its proprietary agentic AI framework. Already embedded across 2,000+ business environments, Wilma is designed not just to listen, but to act.
Think of Wilma as the AI teammate who handles what you don’t have time for: capturing call notes, updating CRMs, triggering workflows, and routing customer queries—all in real time, all within your existing communications channels.
The announcement builds on Wildix’s recent launch of its agentic AI platform, marking a shift from passive AI tools to autonomous, outcome-driven assistants embedded directly into workplace communications.
“Wilma represents the next step in how teams work alongside AI—reliably, securely, and without friction,” said Emiliano Tomasoni, CMO at Wildix. “She’s built to take action where it matters.”
Unlike traditional AI assistants that require prompts and integrations, Wilma is always-on and context-aware. She operates across voice, chat, SMS, WhatsApp, and web, seamlessly executing tasks without manual handoff.
From scheduling follow-ups in healthcare to restocking inventory by voice command in retail, Wilma blends into workflows, translating real-time conversations into backend actions. Her functionality is powered by Wildix’s agentic framework—AI designed to understand context, make decisions, and autonomously execute tasks.
She’s also fluent in over 15 languages, meaning global teams can collaborate without hitting language barriers. Whether it’s French at the front desk or Spanish via WhatsApp, Wilma keeps communications fluid and culturally aligned.
Wilma can be deployed without code via Wildix’s no-code studio or integrated into complex environments through open APIs. Her integration flexibility makes her suitable for SMBs and enterprise organizations alike, regardless of infrastructure maturity.
More importantly, Wilma is fully GDPR-compliant, ensuring that automation doesn’t come at the cost of security or privacy—a crucial factor for industries like healthcare, public services, and finance.
Wilma isn’t in beta—she’s live, and she’s already saving teams hours every week across sectors:
Healthcare: Automates after-hours scheduling, patient follow-ups, and insurance checks—freeing up clinical staff to focus on care.
Retail: Restocks inventory and escalates incidents without screens or manager intervention—just voice.
Professional Services: Logs meeting notes, updates CRMs, schedules tasks, and routes follow-ups in real time.
Education: Coordinates enrollment and inter-department communications.
Public Sector: Handles inquiries, surfaces internal policies, and escalates citizen issues instantly.
She also bridges online-to-offline (O2O) environments. For instance, a query submitted online can trigger real-time updates in a brick-and-mortar location’s system—ensuring continuity across digital and physical touchpoints.
Wilma’s real innovation isn’t just in understanding language—it’s in closing the loop between communication and action. She turns dialogue into data, and data into decisions. It’s a major leap forward in contextual AI, especially for UCaaS platforms trying to evolve beyond video calls and messaging.
With Microsoft, Google, and Zoom pushing AI integrations into their platforms, Wildix’s agentic AI approach carves a distinct niche—less chat, more action.
Get in touch with our MarTech Experts.
marketing 7 Jul 2025
Optimove Taps APAC Market With New iGaming Partnerships and Scalable Engagement Platform
Fresh off its official Asia-Pacific expansion, Optimove—the creator of Positionless Marketing—has secured a trio of iGaming client wins in the region. Magency Life, WeClub Malaysia, and 2up.io have all selected Optimove as their player engagement platform, signaling strong early momentum for the company’s regional growth strategy.
The announcement comes alongside the appointment of Jack Wheeler, a seasoned iGaming executive, as Head of APAC. His mandate? Drive adoption of Optimove’s AI-powered, real-time marketing tech across a fast-evolving iGaming landscape that demands personalization at scale.
“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking,” said Wheeler. “They’re committed to meaningful player engagement, and Optimove is helping them get there—without the typical bottlenecks.”
Optimove’s value prop to the APAC market is clear: free marketers from silos, eliminate wait times for engineering or analytics, and launch real-time campaigns across channels with minimal friction.
That’s the idea behind Positionless Marketing, Optimove’s signature approach that empowers every marketer to act independently within the platform. According to the company, this model can improve campaign efficiency by up to 88%—a compelling stat for operators in high-stakes markets.
With increasing competition and sky-high player acquisition costs, lifetime value and retention have become the new battleground in APAC’s iGaming sector. Optimove’s platform—powered by AI and real-time orchestration—puts those goals front and center.
A key accelerator in Optimove’s regional momentum has been Ignite+, a tailored program aimed at emerging iGaming and sports betting operators. Ignite+ gives new clients early access to Optimove’s platform, along with CRM guidance, campaign blueprints, and proprietary benchmarks.
For startups and mid-sized operators in the region, this is more than just onboarding—it’s go-to-market infrastructure with baked-in marketing expertise.
“These partnerships mark a major step forward in our mission to help APAC operators build deeper, longer-lasting player relationships,” said Motti Colman, VP of Revenue at Optimove. “Positionless Marketing enables them to execute without delays and personalize without limits.”
As mobile-first gaming surges in APAC, the demand for data-driven engagement platforms has never been higher. But many regional operators still rely on fragmented martech stacks, where campaign agility is often hampered by technical dependencies.
That’s where Optimove aims to differentiate itself. By integrating insights, execution, and orchestration into one platform, it replaces cobbled-together tools with an end-to-end engagement engine—making it easier to personalize player journeys and scale revenue sustainably.
And the timing couldn’t be better. Markets like Malaysia, the Philippines, and India are seeing explosive growth in digital gaming audiences, while regulatory changes are opening up new advertising opportunities. A scalable, AI-powered marketing solution like Optimove may be exactly what these operators need to stay ahead.
With early wins locked in and a proven platform in hand, Optimove now has a real shot at becoming the engagement layer of choice for APAC’s next generation of iGaming brands. The company’s history of AI-first innovation—it was embedding machine learning into CRM as early as 2012—gives it a technical edge in a region eager to modernize.
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