Wix.com Ltd., the leading SaaS website builder platform, has unveiled its innovative AI-powered tool, Business Launcher. This tool aims to empower aspiring entrepreneurs by guiding them through the entire process of starting a business, from idea generation to execution. With personalized business ideas, actionable plans, and essential tools, Business Launcher offers an all-in-one solution for creating a website and launching a business.

Key Features and Benefits:

• AI-Powered Business Idea Generation: Users begin by sharing their background, skills, and goals. The AI tool then generates personalized business ideas based on their profile. Each idea is accompanied by detailed insights, including market size, relevant keywords for SEO, and revenue potential, providing users with a clear pathway to success.

• Personalized Launch Kit: Once a business idea is selected, users receive a comprehensive launch kit that includes a custom business name, logo creation, domain name options, and marketing tools. This ensures that users have everything they need to kickstart their business efficiently.

• Seamless Website Creation: The Business Launcher integrates with Wix’s AI Website Builder, enabling users to easily create their personalized website. From a custom business name to a tailored dashboard with relevant apps, users can manage their business seamlessly and effectively.

• Comprehensive Business Dashboard: After the website is built, users transition to a personalized dashboard that provides all the tools needed to manage and grow their business. This includes access to apps that assist in running day-to-day operations and boosting business visibility.

Strategic Vision:

• Guiding Users from Concept to Execution: “The Business Launcher functions like a personal business assistant,” said Yaya Aaronsohn, Head of Brand Maker and Business Launcher at Wix. “It provides users with personalized business ideas, detailed market analysis, SEO strategies, and revenue planning, ensuring they have everything needed to confidently launch their business.”

• Combining AI with Market Research: By leveraging users' work experience and Wix's in-depth market research, the Business Launcher offers not only creative business ideas but also valuable tools for executing them successfully. This combination of AI and research supports a robust foundation for business growth.

Wix’s Business Launcher revolutionizes the process of starting a business by offering an AI-driven, step-by-step guide that empowers users to create, launch, and manage their business. With personalized business ideas, a comprehensive launch kit, and the integration of Wix’s website builder, users are equipped to bring their entrepreneurial vision to life.

AdPlayer.Pro, a global leader in online video advertising technologies, has rolled out new features in its video ad player solution and enhanced functionality in its video ad server platform. These upgrades aim to improve ad performance, user engagement, and video ad revenue for publishers.

Key New Features:

• Audio Customization in Video Ads: AdPlayer.Pro has introduced advanced audio control features that allow advertisers to adjust the audio settings of video ads based on viewers' preferences. This enables publishers to optimize ad viewability across different devices, whether users are watching with sound or in mute mode, based on their browser settings. This flexibility enhances the overall user experience while ensuring that video ads maintain their effectiveness.

• Boosting Ad Viewability Without Disrupting UX: By offering these audio configuration options, AdPlayer.Pro ensures that ads are perceived effectively without compromising the user experience on desktop and mobile platforms. This functionality helps maintain audience engagement with the website content while optimizing ad revenue outcomes.

• Expanded Header Bidding Capabilities: AdPlayer.Pro’s flagship video ad server now includes extended Prebid vendor integration, bolstering its header bidding functionality. This enhancement aligns with the company’s roadmap to provide stronger monetization options for publishers by giving them more control over ad inventory and revenue generation.

CEO's Insights:

Natalie Romankina, CEO of AdPlayer.Pro, highlighted that the latest upgrades are a significant step in addressing the limitations of video ad display in modern browsers. “Adding extra configuration levels will help publishers boost ad viewability without disrupting the user experience, thus increasing engagement and video ad revenue,” Romankina stated.

She also emphasized that the expansion of header bidding capabilities positions AdPlayer.Pro for continued success in 2025 and beyond. “These upgrades reflect our commitment to improving video ad tech and positioning our platform as a key player in the B2B video advertising industry,” she added.

With these strategic enhancements, AdPlayer.Pro strengthens its position as a leader in video ad technology. By offering advanced audio customization options and expanding its header bidding features, the company is set to provide publishers with more control over their ad performance and revenue generation, ensuring a more engaging and profitable advertising experience.

Dentsu, in collaboration with Adobe, has unveiled Adobe GenStudio dentsu+, a revolutionary, generative AI-powered integrated marketing ecosystem designed to help brands create highly personalized and impactful marketing campaigns. The partnership combines Adobe’s innovative GenStudio suite with dentsu’s proprietary services and technologies, including its Merkury data platform, to enhance brand engagement and optimize marketing strategies at scale.

Key Features of Adobe GenStudio dentsu+:

• Seamless Integration of Adobe’s Suite and Dentsu’s Expertise: Adobe GenStudio dentsu+ merges Adobe’s content tools—such as Adobe Experience Manager, Adobe Creative Cloud, and Adobe GenStudio for Performance Marketing—with dentsu’s advanced audience intelligence and creative insights. This integrated ecosystem supports brands throughout the entire content lifecycle, from planning and creation to activation and measurement.

• Generative AI for Personalized Marketing: The platform leverages Adobe’s generative AI capabilities, including Firefly Services and Custom Models, enabling brands to produce tailored content that speaks to individual customers, boosting engagement and brand loyalty.

• Optimized Content Supply Chain: Adobe GenStudio dentsu+ optimizes the entire content supply chain, empowering marketing teams to create, manage, and deliver on-brand, performance-driven content efficiently and at scale. The solution minimizes creative waste and enhances media effectiveness.

• Merkury Data Platform Integration: By integrating dentsu’s Merkury data and identity platform, the solution allows brands to target millions of customers with highly personalized experiences. This integration enables seamless identity mapping and cross-channel marketing, ensuring customers receive relevant content every time they interact with a brand.

Leadership Insights:

• Abbey Klaassen, Global Brand President of Dentsu Creative & CEO of Dentsu Creative US, highlighted that Adobe GenStudio dentsu+ is designed to address the growing need for holistic marketing platforms that drive growth and enable brands to stand out. She shared, “This industry-first solution will allow brands to create competitive advantages through personalized, impactful campaigns.”

• Brent Rudewick, Vice President at Adobe, noted, “Adobe GenStudio optimizes content production workflows, reshaping how brands generate high-quality, performance-driven content. By combining our technology with dentsu’s audience intelligence, we’ve created a powerful tool to deliver scalable, on-brand experiences.”

• Shirli Zelcer, Chief Data & Technology Officer at dentsu, emphasized that the partnership brings together innovative capabilities to provide brands with an adaptive, end-to-end content solution that eliminates waste and ensures faster, scalable content creation.

Adobe GenStudio dentsu+ is poised to revolutionize how brands create and deliver personalized marketing experiences. By combining Adobe’s powerful content solutions with dentsu’s cutting-edge AI and audience intelligence, this integrated ecosystem provides brands with the tools they need to efficiently engage customers, increase performance, and optimize marketing strategies—ultimately driving business growth and competitive advantage.

In a time when both consumer spending and business investment are on the rise, standing out in a crowded market has never been more challenging. However, according to a Nielsen report, ads that evoke strong emotions can result in a 23% increase in sales. In their latest e-book Step On It: SMB & Mid-Market Sales Acceleration, Extu, which oversees $60 million in marketing programs, explores the power of emotional marketing and how businesses can differentiate themselves to drive sales.

Key Takeaways from Extu’s Approach to Emotional Marketing:

• Transforming Practical Needs into Emotional Connections:
  In industries like HVAC or tire sales, where products may not seem inherently emotional, it's crucial to reframe the narrative. Extu’s CEO Steve Prebble emphasizes the importance of language to create a deeper emotional connection with consumers. For example, instead of describing an appliance as “discontinued” or “non-functional,” use terms like “end of life” or “requiring rehabilitation” to evoke a more emotional response. Similarly, instead of "deep traction tires," a phrase like "adventure-ready traction" creates an association with excitement and safety.

• Sharing Experiences and Co-Creation:
  One of the most effective ways to build an emotional connection with customers is by involving them in the brand journey. By making customers feel like co-creators, through participatory events or allowing them to influence product development, businesses can deepen customer loyalty. Prebble suggests, "It's about more than just feedback; it's about making them co-creators of the journey." This approach ensures that customers feel valued and invested, strengthening their bond with the brand.

Emotional marketing isn't just about evoking feelings—it's about creating deeper connections that drive consumer loyalty and sales. By transforming how products are presented and engaging customers in the process, SMBs and mid-market businesses can differentiate themselves in competitive markets. Extu’s e-book offers valuable insights into leveraging emotional connections to accelerate sales and build lasting customer relationships.

Blis, a leading location intelligence platform, has appointed Andrew Furman as Vice President of Midwest and West. This strategic hire strengthens Blis' expansion efforts in the U.S. and follows the recent addition of Alex Boras as President of Blis, U.S.

• Extensive Sales Leadership Experience

  • Over 20 years in sales leadership, bringing deep industry expertise.
  • Previously served 13 years at Outbrain, progressing from Senior Director to General Manager of North America.
  • Played a key role in Outbrain’s growth from a startup to a global organization with 1,000+ employees.
  • Contributed to Outbrain’s successful IPO in 2021.

• Background in Media & Advertising

  • Over a decade in sales management within the television industry.
  • Spent seven years at Fox TV, gaining extensive experience in media sales.

• Vision for Blis’ Growth

  • Furman sees Blis as a game-changer in connecting brands with audiences through location intelligence.
  • Believes in leveraging physical and digital behaviors to drive predictive insights and impactful results.

Leadership Perspective on the Appointment

• Andrew Furman’s Statement:

  • "Blis is transforming how agencies and brands engage with their audiences at key decision-making moments."
  • Excited to contribute to Blis’ U.S. expansion and drive client success through innovative location intelligence solutions.

• Alex Boras, President of Blis, U.S.:

  • "We’re excited to welcome Andrew to our leadership team at a crucial time of growth."
  • Recognizes Furman’s expertise in scaling businesses, building strong teams, and driving successful transformations.

Blis’ U.S. Expansion & Market Presence

• Founded in London in 2004, Blis operates with 300+ employees across 19 offices in 11 countries.
• U.S. operations began in 2016, with national expansion into key markets:
  • New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston.

Blis’ appointment of Andrew Furman as VP of Midwest and West underscores its commitment to scaling operations and strengthening its leadership team in the U.S. market. His extensive experience in media, advertising, and digital transformation will contribute to Blis' continued growth and innovation.

DuckDuckGoose, a Netherlands-based leader in AI-driven deepfake detection, has partnered with Banco Daycoval, one of Brazil’s most trusted financial institutions. This collaboration aims to combat the rising threat of deepfake-based identity fraud, which has surged by over 400% in Brazil over the past two years.

Tackling the Deepfake Fraud Epidemic

• Escalating Cybersecurity Threats in Brazil

  • Brazil is experiencing an unprecedented rise in digital identity fraud.
  • Deepfake technologies are increasingly used by cybercriminals to bypass security measures.

• Banco Daycoval’s Proactive Approach

  • Integrated DuckDuckGoose’s DeepDetector into its Know Your Customer (KYC) processes.
  • Strengthens verification procedures by detecting deepfakes in real time.
  • Enhances fraud prevention while improving operational efficiency in banking.

Why Deepfakes Pose a Critical Risk

• Deepfakes are AI-generated media that convincingly mimic real individuals.
• Fraudsters use them to deceive financial systems and commit identity theft.
• As a highly targeted region, Brazil is leading the fight against this growing cybercrime trend.

Leadership Insights on the Partnership

• Parya Lotfi, CEO of DuckDuckGoose:

  • “Banco Daycoval is demonstrating exceptional vigilance in addressing today’s most sophisticated fraud threats.”
  • Highlights the partnership as a milestone in securing digital financial ecosystems.

• Banco Daycoval’s Impact:

  • Sets a benchmark for other financial institutions in Latin America.
  • Encourages the adoption of AI-driven security solutions to combat cyber threats.

The Future of Digital Security in Banking

• DeepDetector’s Role in Financial Security

  • Real-time deepfake detection enhances fraud prevention.
  • Improves digital onboarding and overall customer experience.
  • Increases operational efficiency while strengthening cybersecurity.

• Inspiring a Broader Industry Movement

  • The partnership encourages financial institutions to adopt cutting-edge AI security solutions.
  • Marks a significant step towards a safer and more trustworthy digital environment.

DuckDuckGoose and Banco Daycoval’s collaboration is setting a new standard in financial cybersecurity. By integrating AI-powered deepfake detection into banking processes, they are not only preventing fraud but also paving the way for a more secure financial ecosystem in Brazil and beyond.

Anura Solutions LLC (Anura.io), a leader in ad fraud detection, is revolutionizing the industry with its Accuracy Guarantee a first-of-its-kind promise of 99.999% accuracy in identifying fraudulent visitors. By ensuring only invalid traffic is flagged, Anura eliminates false positives, providing businesses with unmatched protection and confidence in their digital campaigns.

Why Accuracy Matters in Ad Fraud Detection

• The High Cost of Ad Fraud

  • Advertisers lose billions annually due to fraudulent traffic.
  • Misidentifying real visitors as fraudsters can result in revenue loss and skewed marketing data.

• Eliminating False Positives

  • False positives mean real customers are mistakenly blocked, impacting sales, user experience, and brand trust.
  • Anura’s technology ensures businesses only block fraudulent traffic, maximizing conversions and engagement.

The Hidden Costs of False Positives

• Immediate Revenue Loss
  • Genuine customers being flagged as fraud leads to missed sales and lost referral traffic.
• Inefficient Marketing Spend
  • Misleading data from false positives skews ad performance, leading to wasted ad spend and inaccurate targeting.
• Long-Term Brand & Operational Damage
  • Blocking real users can erode customer trust and damage a brand’s reputation.
  • Operational costs rise as businesses struggle to validate traffic and fix errors.

Anura’s Commitment to Accuracy & Transparency

• CEO Rich Kahn on the Importance of Accuracy:

  • "The real cost of ad fraud isn’t just fraud itself—it’s the lost opportunities from blocking genuine traffic. Our Accuracy Guarantee ensures that not a single real visitor is turned away. This level of precision is unmatched in the industry."

• Client Protection Through Accountability

  • If a client provides verifiable data showing a discrepancy, Anura will:
    • Investigate and validate findings to resolve the issue.
    • Issue a service credit for the affected month if the claim is validated.

Anura’s Accuracy Guarantee sets a new benchmark in ad fraud prevention, ensuring businesses can confidently combat fraud without sacrificing real traffic. With an industry-leading 99.999% accuracy rate, Anura is redefining trust, transparency, and performance in ad fraud detection.

Brightcove, the world’s most trusted intelligent video engagement platform, has launched its AI Content Suite following a successful pilot program. This suite introduces AI-powered tools designed to enhance video content impact, improve productivity, and simplify content creation for businesses.

• AI-Powered Content Creation

  • Converts long-form videos into short-form clips, highlight reels, and chapters.
  • Adapts horizontal videos into vertical formats for mobile and social media engagement.

• Metadata Optimization for Discoverability

  • Auto-generates titles, tags, and descriptions to improve searchability and audience reach.

• Seamless Translation Capabilities (Coming Soon)

  • Enables multilingual video accessibility by supporting translations into multiple languages.

Driving Efficiency & Engagement

• Boosts Content Production Speed
  • Automates trailer and clip creation, reducing hours of work to minutes.
• Optimizes Audience Engagement
  • Enhances video discoverability and accessibility across multiple platforms.
• Strengthens Social Media Presence
  • Streamlines content adaptation for cross-channel distribution.

Customer Success with AI-Driven Video Creation

• “The AI Content Suite transformed our clip and trailer production process. We can now scale our content strategy while cutting costs and focusing on creativity,” said Remi Brunier, Director of Product and UX at STV.

Future Innovations & Ethical AI Standards

• Brightcove plans to expand its AI capabilities, including:
  • Text-to-video features
  • AI-powered interactivity, personalization, and recommendations
• Maintains strict security and ethical AI use through the Brightcove AI Pledge—ensuring customer content is never used for AI training without consent.

With the Brightcove AI Content Suite, businesses can maximize video engagement, streamline workflows, and expand global reach—all while maintaining security and efficiency.