SightX, a leader in automated consumer insights, has officially launched its Custom Visualization & Branding Suite—a powerful new feature set designed to help businesses deliver branded, presentation-ready research outputs faster and more efficiently. With this release, SightX continues to expand its mission of democratizing research technology by making it more customizable, actionable, and cost-effective than ever.

This innovation not only allows companies to integrate brand identity into their research materials but also enables dynamic control over data visualization—dramatically reducing the time from insight collection to presentation.

Personalized Research, Delivered in Minutes

In a marketplace where brand consistency is paramount, the new suite empowers businesses to customize their research experience from start to finish. From logos and color palettes to font styles and data labels, companies can now reflect their brand identity directly within the SightX platform.

Features of the Custom Visualization & Branding Suite:

• Logo and color scheme integration for branded deliverables

• Font customization across reports and presentations

• Dynamic chart controls, including editable axis labels and data views

• Survey language tailoring for improved clarity in reports

• Instant deck generation, allowing teams to produce polished, presentation-ready insights in minutes

“Consumer research should feel like an extension of your brand—not a one-size-fits-all experience,” said Dr. Naira Musallam, Co-CEO of SightX. “With this suite, businesses can spend less time tailoring deliverables and more time focusing on what truly matters—transforming insights into action.”

Solving the Bottleneck of Deliverable Creation

Traditional market research workflows often involve lengthy design and formatting processes once data is collected—requiring additional time and resources just to prepare insights for stakeholders. SightX’s new suite removes this bottleneck entirely.

By integrating visualization and branding into the platform itself, research and marketing teams gain the ability to:

• Present insights faster, with greater consistency

• Align all research output with internal or client brand standards

• Minimize manual formatting efforts and design-related costs

This efficiency is especially impactful for agencies and internal research teams operating under tight timelines or managing multiple client brands simultaneously.

Innovation Without the Price Tag

What sets this launch apart isn’t just the feature set—it’s the value proposition. SightX has long challenged the notion that sophisticated research tools must come with enterprise-level costs. The Custom Visualization & Branding Suite continues this philosophy by adding high-value capabilities without increasing platform pricing.

“We’ve always believed that true innovation isn’t just about adding features—it’s about removing barriers,” said Tim Lawton, Co-CEO of SightX. “This launch is another step toward democratizing research tools that are as intuitive as they are impactful—and as cost-effective as they are customizable.”

A Smarter Way to Deliver Insights

Today’s marketing and product teams demand insights that are:

• Fast: to keep pace with market shifts

• Flexible: to address evolving questions

• Branded: to maintain consistency across internal and external presentations

SightX’s latest update addresses all three. The platform offers:

• On-demand analytics, powered by automation

• Built-in customization tools for reporting and data visualization

• Scalable solutions suited for startups and enterprises alike

By combining advanced technology with a user-first design, SightX continues to push the boundaries of what’s possible in self-serve consumer insights platforms.

With the launch of its Custom Visualization & Branding Suite, SightX delivers on a growing industry need: research tools that empower speed, personalization, and strategic alignment—without bloating costs or complicating workflows.

For research and marketing professionals, this means less time formatting, more time strategizing, and a seamless way to ensure that every insight is presentation-ready and on-brand.

Monks, the global digital-first brand under S4 Capital plc., has announced the strategic appointment of Susan Foley as Senior Vice President of Innovation, marking a significant move in its aggressive pursuit of artificial intelligence-driven transformation. Known for her technical depth and cross-sector creative expertise, Foley joins the Monks Innovation team to supercharge the development of Monks.Flow, the company’s award-winning proprietary AI content solution.

Foley's addition reinforces Monks’ ambition to lead the marketing industry in AI disruption, empowering brands with transformative tools, future-ready workflows, and an operating model centered on speed, scale, and data.

A Proven Leader in Tech-Driven Creativity

Susan Foley is widely recognized for her rare ability to bridge deep technical expertise with creative execution. Her multidisciplinary career spans:

• Application engineering and computer science at Autodesk

• Technical artistry at Activision

• Senior production roles at world-class studios like Digital Domain, MPC, A52, and Method

• Strategic collaboration with MIT CSAIL

• Over a decade as a consulting leader at Advertising Production Resources (APR), where she advised Fortune 500 brands on streamlining content ecosystems and managed over $100 million in advertising production spend

Foley’s experience at the intersection of 3D development, CGI, VFX, and production transformation uniquely positions her to lead innovation in a space where creativity and technology increasingly converge.

Advancing Monks.Flow and the Future of AI in Content

In her new role, Foley will drive innovation across Monks.Flow, Monks’ proprietary AI solution that recently received top honors at the Business Intelligence Awards. The tool is central to Monks’ mission of redefining creative production through intelligent automation, offering:

• Advanced generative capabilities

• Integration with enterprise-level toolchains

• AI-assisted workflows designed to scale global content production

As SVP of Innovation, Foley will focus on evolving the Monks.Flow tech stack to meet the strategic needs of enterprise clients while ensuring it remains futureproof, adaptable, and grounded in creative effectiveness.

“We're delivering on our ambition to be fast and first in AI with leading tech and talent,” said Henry Cowling, Chief Innovation Officer at Monks. “Susan Foley is precisely the type of talent who will accelerate the AI disruption of the marketing industry. Her background at the intersection of technology and creativity will set us on a growth trajectory for this era of transformation—and the next.”

Innovation in Action: AI, Agentic Models, Digital Twins

Foley joins Monks during a period of rapid expansion and experimentation in Agentic AI, Digital Twins, and Neural Interface Models (NIMs)—technologies redefining how brands conceptualize and deliver content.

Monks is actively developing intelligent systems that:

• Simulate brand-consumer interactions

• Generate high-fidelity digital assets at scale

• Empower brands with real-time campaign optimization

“Monks emerged as the clear choice for me given their advancements in AI and partnerships with NVIDIA, AWS, and Adobe,” said Susan Foley. “Together, we’re going to build tools that empower brands to navigate today’s complex business ecosystems with agility and confidence.”

Culture of Innovation and Talent-Led Transformation

Susan Foley is the first high-profile hire following Monks’ AI talent recruitment campaign, which uniquely invites candidates to engage with “WesleyBot,” an AI chatbot modeled after Chief AI Officer Wesley ter Haar. The campaign reflects Monks’ nontraditional approach to talent acquisition, designed to attract disruptors who thrive at the convergence of creativity, code, and strategy.

Foley will report directly to Chief Innovation Officer Henry Cowling and collaborate with a lean but elite innovation team set on breaking down legacy production models and unlocking scalable, AI-powered creativity.

Susan Foley’s appointment marks a major milestone in Monks’ AI-first transformation strategy. Her track record of innovation, combined with a deep understanding of the creative and production landscape, makes her a vital catalyst for building next-gen content solutions. As brands face increasing pressure to scale content while preserving authenticity and efficiency, Monks—with Foley at the helm of innovation—is positioned to lead that evolution with boldness and intelligence.

Assembly, a leading global media agency, has announced the appointment of Ilana Casser as Executive Vice President of Growth for North America. Based in New York, Casser will report directly to Global Chief Strategy Officer Pele Cortizo-Burgess and lead business development efforts across the region. Her focus will be on expanding Assembly’s client portfolio and propelling the agency’s go-to-market strategy, solidifying long-term growth across North America.

A Strategic Growth Leader with Industry Depth

Ilana Casser brings more than 20 years of experience in marketing and media, having held senior leadership roles at top-tier agencies such as Omnicom Media Group (OMG), Initiative, and 360i. Throughout her career, she has earned a reputation for:

• Blending data-driven strategy with creative insight

• Leading high-impact growth initiatives across diverse sectors

• Building strong client relationships and trust with internal teams and industry intermediaries

"I'm so excited to welcome Ilana to Assembly," said Jill Kelly, CEO, North America. "She brings the kind of clarity, energy, and commercial instinct that helps businesses break through. Fueling growth is a key part of our agency proposition—and Ilana will be a powerful force in helping us do just that for our clients and for our agency."

Elevating the Growth Mandate at Assembly

In her new role, Casser will be instrumental in crafting and executing Assembly’s growth strategy across North America. This includes:

• Identifying new client opportunities

• Enhancing brand performance and business development initiatives

• Positioning Assembly as a strategic partner for brands navigating rapid market transformation

“Assembly’s bold proposition—to find the change that fuels growth for clients—resonates with me,” said Ilana Casser. “The agency is doubling down on brand performance and building experiences that enable this across the board—from media to activation, digital shelf to content. I’m excited to join at such a dynamic time and to help shape the future of growth alongside Pele, Jill, and the incredible team already in place.”

Operational Evolution: Strengthening Client Focus

The leadership transition also signals an evolution in Assembly’s operational structure. Jessie Mamey, who previously led growth for North America, has moved into the role of EVP, Assembly Lead, where she will now oversee a portfolio of high-potential, performance-driven clients. The move reflects Assembly’s strategic shift toward sector- and geography-based Assemblies, aimed at enhancing agility, deepening client focus, and unlocking new market opportunities.

This restructuring positions Assembly to:

• Provide tailored client solutions by geography and sector

• Strengthen leadership alignment around growth objectives

• Scale its brand performance offering across North America and beyond

With Ilana Casser’s appointment, Assembly underscores its commitment to growth through strategic leadership, agility, and innovation. Casser’s experience in driving transformation, paired with Assembly’s evolved operational model, marks a pivotal chapter in the agency’s journey to deliver brand performance at scale.

Twilio, the customer engagement platform powering real-time, personalized brand experiences, has announced the winners of its Excellence in Engagement Awards. Recognizing standout innovation across industries such as retail, real estate, financial services, and healthcare, the awards celebrate brands that are transforming customer engagement using contextual data and Twilio’s suite of solutions.

Amid a growing customer experience gap—where 84% of businesses believe they provide excellent engagement but only 54% of consumers agree—these honorees stand out by using Twilio’s tools to create scalable, personalized, and meaningful customer interactions.

Award Winners by Category

Excellence in Engagement: Rocket Mortgage

Rocket Mortgage is leading the way in client communication by integrating Twilio’s Programmable Voice, SMS, and Segment CDP into a cross-channel engagement system. The company uses two-way SMS, secure outbound voice calls from 3,000 agents, and is developing an inbound voice system. Segment enables Rocket to build 360-degree client profiles for tailored communication.

“Twilio’s APIs and CDP helped boost client response rates and conversion through personalized, automated workflows informed by our data,” said Papanii Okai, EVP of Product Engineering at Rocket Mortgage.

Excellence in Communication: Best Buy

Best Buy enhanced its digital support ecosystem by deploying Twilio Flex and Programmable Voice to improve customer and agent interactions across its Virtual Store and Customer Care channels. Voice, chat, and video are integrated into the customer journey on BestBuy.com and the Best Buy app, offering real-time support and assistance.

Excellence in Trust: CLEAR

CLEAR, the identity verification platform, utilizes Twilio Verify and Lookup APIs to bolster security while preserving user convenience. With SMS OTPs and identity match features, CLEAR enables users to prove their identity quickly and cost-effectively.

“Our Members can verify who they are instantly, whether going through airport security, renting a car, or signing up online,” said Nick Peddy, CTO at CLEAR.

Excellence in Data and AI: Vineyard Vines

Vineyard Vines deployed Twilio Segment with Databricks to supercharge its personalized marketing efforts. In just 60 days, the brand launched advanced customer journeys, email campaigns, and paid media strategies that reflected a unified customer view.

“Segment helped us personalize campaigns and improve engagement—delivering results within three months,” said Anthony Ciancio, VP of Data & Analytics at Vineyard Vines.

Excellence in Optimization: Zillow

Zillow uses Twilio’s communication tools, including SMS, voice, and TaskRouter, to fuel its “Connections” platform. This system allows real estate agents to efficiently engage prospective buyers and provides skills-based routing for optimized contact center operations.

“Our long-standing partnership with Twilio supports our mission to make home a reality for more people,” said Toby Roberts, SVP of Engineering & Technology at Zillow.

Twilio’s Vision for Customer Engagement

“These winners represent the best in customer experience within their industries,” said Chris Koehler, CMO of Twilio. “It’s inspiring to see how they’re leveraging Twilio to reimagine digital interactions—from shopping for electronics to simplifying mortgage approvals.”

Twilio’s award program highlights the transformative power of contextual data and communication APIs in creating customer journeys that are seamless, secure, and highly relevant. As brands increasingly turn to automation, personalization, and AI-driven insights, these winners exemplify what it means to close the customer experience gap at scale.

The 2025 Excellence in Engagement Awards spotlight how industry leaders are driving innovation with Twilio’s communications and data platforms. As customer expectations rise, these brands show how to meet them with agility, trust, and personalization—setting a new bar for real-time engagement across industries.

Clearpoint Agency, an award-winning public relations and marketing communications firm with offices in San Diego and Boston, has been announced as a key sponsor of the 2025 Sandie Awards, hosted by the American Marketing Association (AMA) San Diego Chapter. Taking place on May 22, this signature event will celebrate the creative and strategic achievements of the San Diego marketing community.

Known as the "Sandies", the awards honor exceptional work across a range of marketing disciplines—from branding and integrated campaigns to social media, video production, and more. The event promises a high-energy evening where hundreds of marketing professionals will gather to celebrate, connect, and spotlight the year’s most impactful campaigns.

Honoring San Diego’s Marketing Talent

The Sandies recognize excellence across multiple categories and provide a live platform for both agency and in-house marketers to showcase their standout work. This year’s ceremony is anticipated to draw a sold-out crowd, reflecting the increasing influence of San Diego’s marketing scene.

“AMA San Diego has developed an incredible annual awards program that highlights the tremendous work being done in the San Diego marketing community,” said Bonnie D. Shaw, President of Clearpoint Agency. “This event isn’t just about awards—it’s a chance to celebrate and connect with some of the brightest minds in our industry.”

A Night of Celebration and Connection

Organizers promise an engaging evening complete with:

• Cocktail reception

• Dinner and wine service

• Live awards ceremony

• Post-event after party

With hundreds of entries submitted by top-tier agencies and in-house teams, the event will be a showcase of marketing innovation and creativity.

“The support of local sponsors like Clearpoint ensures our event will continue to flourish,” said Summer Haines, VP of Special Events, AMA San Diego. “We’ve seen an incredible number of submissions from well-known brands and elite agencies. It’s sure to be an unforgettable night.”

Clearpoint Agency

With a track record of helping brands elevate their reputation through strategic PR and marketing communications, Clearpoint Agency has earned recognition for its deep industry knowledge and results-driven campaigns. Its continued partnership with AMA San Diego underscores the firm’s commitment to empowering marketing talent and nurturing community excellence.

As the 2025 Sandie Awards approach, Clearpoint Agency’s sponsorship affirms its leadership within the San Diego marketing ecosystem. More than just a celebration, the event symbolizes collaboration, creativity, and community—all core values championed by both AMA San Diego and Clearpoint Agency.

Nimble, the sales and marketing engagement platform purpose-built for small business success, has achieved widespread recognition from leading review platforms in 2025—including G2, GetApp, Capterra, SourceForge, and SoftwareReviews. These awards validate Nimble's commitment to providing an intuitive, powerful, and affordable CRM solution that helps small businesses build customer relationships, streamline workflows, and scale operations.

With its latest Nimble Email Marketing add-on, seamless integrations, and automation tools, Nimble continues to redefine CRM excellence for growing teams.

Nimble’s Continued Rise as a CRM Leader

Nimble’s growing list of accolades demonstrates its market momentum and relevance in a crowded CRM space, particularly for small businesses. Its platform is recognized for:

• Ease of use

• Customer support

• Affordability

• Scalability across industries

“Our mission has always been about simplifying how businesses build relationships that drive real growth,” said Jon Ferrara, CEO of Nimble. “This recognition validates our commitment to empowering professionals and teams—without the complexity or cost of traditional CRMs.”

2025 Industry Awards and Recognition

G2 Spring 2025 Grid® Report

• Leader in CRM and Sales Intelligence

• Leader in Small-Business CRM, Sales Intelligence, and Email Tracking

• High Performer in Mid-Market CRM, Enterprise Sales Intelligence, and more

SoftwareReviews Emotional Footprint Awards 2025

• Back-to-back winner (2024 & 2025)

• Recognized for customer satisfaction and ease of use

Capterra 2025 CRM Shortlist

• Named a Top CRM Solution for design, usability, and robust features

SourceForge Winter 2025

• Recognized as a Top Performer for Best CRM Software

GetApp 2025 Recognition

• Leader in Contact Management

• Top rankings in Real Estate CRM and Financial CRM categories

These honors reflect Nimble’s consistent delivery of value across a range of industries, business sizes, and use cases.

Real Feedback from the Partner Community

“Nimble has transformed the CRM landscape by prioritizing real relationships over rigid systems,” said Craig Jamieson, Founder of Adaptive Business Services and long-time Nimble partner. “It’s not just powerful and intuitive—it’s what my clients consistently prefer.”

Jamieson emphasizes that Nimble’s recognitions aren’t just about innovation—they are a result of deep user-centric design and real-world effectiveness.

As the CRM landscape grows more competitive, Nimble’s focus on simplicity, relationship-building, and adaptability has made it a go-to platform for small businesses around the world. The recent wave of industry recognition from G2, SoftwareReviews, Capterra, and others is a powerful endorsement of Nimble’s ability to help businesses thrive through scalable, user-friendly technology.

With continued investments in features like email marketing, AI-driven workflows, and industry-specific capabilities, Nimble is positioned to remain a front-runner in CRM innovation well into the future.

Olinger, formerly The Olinger Group, has announced a comprehensive rebranding initiative, including a new website and updated brand identity, designed to align with its innovative Live Well® methodology. This transformation reinforces Olinger’s commitment to helping brands build deeper, more human-centered connections with consumers through intelligent, actionable market research.

The rebrand also includes a new domain, olingermr.com, replacing olingergroup.com, symbolizing Olinger's forward-looking, research-focused mission.

A Refreshed Identity for a New Era of Insight

At the core of Olinger’s rebranding is a streamlined, horizontal logo design that better reflects its range of insight-driven services:

• Live Well® – Wellness-focused consumer insights

• Unheard Voices – Elevating marginalized perspectives

• OmniView – 360° multi-source data interpretation

• Qual+ and Quant+ – Enhanced qualitative and quantitative methodologies

A revamped color palette—featuring teal, yellow, navy, and the classic Olinger Orange—mirrors the brand’s energy and the diversity of the audiences it serves.

Introducing Olingermr.com: Designed for Exploration and Connection

The new website, olingermr.com, offers a visually engaging and user-friendly experience, including:

• Animated, interactive features

• Clear breakdown of Olinger's unique methodologies

• Simplified navigation for exploring services and case studies

• A platform tailored for both existing and prospective clients

This digital refresh ensures that brands can easily discover how Olinger helps them build research-driven strategies with lasting impact.

A Human-First Vision for Market Research

“Our rebrand and new website mark a pivotal evolution in our journey,” said Michael Vasquez, CEO of Olinger. “We are setting a new standard for market research by focusing on a human-first approach that resonates with brands across all industries and their consumers.”

Vasquez emphasized that Olinger’s mission is not just about data collection but about delivering insight that drives genuine, human-centered decision-making.

With its new identity, domain, and website, Olinger is doubling down on its mission to deliver authentic consumer understanding through human-first methodologies. The brand’s transformation underscores its commitment to empowering businesses with the tools to listen better, connect deeper, and act smarter in a complex consumer landscape.

By evolving its image and digital presence, Olinger is poised to lead the next chapter of market research—where insight begins with empathy and ends in action.

As Connected TV (CTV) ad spending continues to soar, Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for destination-focused organizations, has released a new eBook titled “Best Practices Guide to CTV Advertising.” This timely resource is designed to empower marketers with the tools and strategies to harness the rapidly evolving CTV space.

The guide comes amid projections that CTV spending will hit $33.35 billion in 2025, creating new opportunities for marketers to engage audiences moving away from traditional linear television.

Bridging the Gap Between Potential and Strategy

With nearly all U.S. households now subscribed to one or more streaming services—and over half subscribing to four or more—marketers face both an immense opportunity and a growing need for strategic clarity.

“In this diverse digital environment, brands have an unprecedented opportunity to connect with consumers through data-driven, cost-efficient TV advertising,” said Lindsey Wilkes, SVP of Business Development and Head of the Emerging Channels Council at Orange 142. “Our guide bridges the knowledge gap for marketers who recognize CTV’s potential but require clear strategic direction to maximize its impact.”

What the Guide Covers

Orange 142’s Emerging Channels Council developed the guide as a foundational and tactical playbook for CTV success. It delivers digestible and practical advice across key themes, including:

• The CTV Opportunity and Market Growth
  Understand the rapid expansion of the CTV ecosystem and where investment is trending.

• Benefits and Challenges of CTV
  Explore the flexibility, addressability, and measurement advantages—alongside current hurdles marketers must navigate.

• Emerging Technologies and Trends in CTV Advertising
  Learn about developments in audience targeting, programmatic buying, AI-driven optimization, and cross-channel integration.

• Data and Privacy Considerations
  Stay informed on evolving consumer privacy expectations and how to remain compliant while personalizing campaigns.

• Measurement and Attribution Models
  Evaluate the performance of CTV campaigns with modern attribution frameworks that reflect streaming's dynamic environment.

Supporting Marketers in the Streaming-First Era

The guide not only aims to demystify CTV advertising but also ensures that brands—whether experienced in TV marketing or entirely new to the medium—can confidently engage audiences across streaming platforms. As streaming becomes a dominant media consumption habit, Orange 142 positions this guide as a strategic asset for brands adapting to a privacy-first, audience-fragmented digital world.

With the launch of the Best Practices Guide to CTV Advertising, Orange 142 cements its role as a trusted partner for marketers seeking to stay ahead in the streaming-first advertising landscape. From emerging technologies to performance measurement, the guide delivers actionable insights to turn CTV potential into real results.