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Dash Social Launches Creator Management Platform for Influencer Marketing

Dash Social Launches Creator Management Platform for Influencer Marketing

marketing 31 Jan 2025

Dash Social has launched its Creator Management platform, a powerful tool designed to provide verified data, streamlined workflows, and unified reporting for brands managing influencer and social media campaigns.

The Need for Verified Data in the Creator Economy

  • The creator economy has surpassed $100 billion globally, making influencers essential partners for brands.
  • Brands need accurate insights to measure creator impact and optimize campaign strategies.
  • Dash Social’s platform combines API-backed data with comprehensive reporting, enabling brands to track performance, optimize budgets, and maximize ROI.

Key Features of Dash Social’s Creator Management Platform

  • Reliable, Verified Data
    • Access API-backed insights to eliminate guesswork and ensure high-quality decision-making.
  • Scalable Influencer Campaigns
    • Evaluate Earned Media Value (EMV) and other key metrics for measurable ROI.
  • Time-Saving Automation
    • Streamlined workflows simplify campaign measurement and influencer discovery.
  • Unified Influencer Management
    • Manage paid, earned, and owned campaigns from a single, integrated platform.

Industry Impact & Market Leadership

  • “Our Creator Management platform is a game-changer,” said Thomas Rankin, CEO of Dash Social.
  • The platform not only replaces existing influencer tools but also empowers marketers with verified insights to make intelligent budget allocations.
  • Dash Social continues to lead the evolution of social entertainment, providing brands with tools to turn influencer partnerships into measurable success.

With Dash Social’s Creator Management platform, brands can confidently manage influencer marketing campaigns, optimize budgets, and drive meaningful audience engagement, solidifying their position in the evolving digital landscape.

Calsoft Partners with Segmind to Revolutionize AI-Powered Visual Media for E-Commerce

Calsoft Partners with Segmind to Revolutionize AI-Powered Visual Media for E-Commerce

technology 31 Jan 2025

Calsoft has partnered with Segmind to revolutionize AI-driven visual media creation for e-commerce companies. This collaboration aims to streamline the creation of high-quality visual assets and lifestyle images using Generative AI, enabling businesses to reduce costs and accelerate time to market.

Addressing the Challenges of Visual Content Creation

  • E-commerce businesses struggle with producing high-quality visuals quickly and cost-effectively.
  • Calsoft’s expertise in AI/ML and digital transformation will integrate with Segmind’s Generative AI models and Pixelflow, a no-code workflow builder.
  • The partnership will enable businesses to create compelling visuals with minimal effort and time.

Leadership Perspectives

Anshul Bhide, Practice Head – AI, Calsoft Inc.
"E-commerce companies need fast and scalable visual asset creation. This partnership delivers high availability, accessibility, usability, and replicability—meeting industry expectations in a dynamic marketplace."

Rohit Rao, CEO, Segmind
"We are excited to collaborate with Calsoft to enhance AI-powered workflows on Pixelflow. AI-led visual asset creation will empower e-commerce brands to deliver engaging consumer experiences efficiently."

The Future of AI-Powered E-Commerce Solutions

This partnership underscores the growing importance of Generative AI in transforming e-commerce marketing strategies. By combining Calsoft’s AI expertise with Segmind’s advanced AI models, businesses can create visually engaging, cost-effective content at scale.

Unwrap Raises $12M Series A to Revolutionize AI-Powered Customer Intelligence

Unwrap Raises $12M Series A to Revolutionize AI-Powered Customer Intelligence

business 31 Jan 2025

Unwrap, an AI-driven customer intelligence platform, has raised $12 million in Series A funding to help businesses gain deeper customer insights. The round was led by Scale Venture Partners, with participation from Atlassian Ventures, Cercano, ScOp VC, AI2 Incubator, and industry leaders. The funding will support sales expansion, product development, and company growth.

The Growing Demand for Automated Customer Intelligence

Customer understanding is a continuous challenge for businesses. Companies receive feedback from multiple channels—social media, surveys, phone calls, and forums—but aggregating and analyzing this data manually is inefficient.

Unwrap’s AI-powered platform automates this process by:

  • Automatically tagging and prioritizing customer feedback without manual input.
  • Identifying hidden insights ("zero-shot" insights) that businesses may not even be aware of.
  • Routing critical insights to the right decision-makers for timely action.

Industry Leaders on the Power of Unwrap

Rory O’Driscoll, Partner, Scale Venture Partners
"Unwrap takes the manual effort out of customer feedback analysis. Their AI-powered approach identifies what truly matters, helping companies enhance their products and customer relationships."

Ryan Millner, Co-Founder & CEO, Unwrap
"If companies can better understand what customers love—or what’s driving them to competitors—they can build better products and grow faster. Our AI platform listens at scale, enabling businesses to engage every customer as if they were the only one."

Unwrap’s Vision for AI-Powered Customer Insights

Founded by Ryan Millner and Ashwin Singhania, former Amazon Alexa engineers, Unwrap is set to redefine how companies leverage customer intelligence. With this new funding, the company aims to unlock the full value of customer feedback, enabling businesses to make data-driven decisions faster than ever before.

boost.ai Names David Norris as CMO to Strengthen Brand and AI Leadership

boost.ai Names David Norris as CMO to Strengthen Brand and AI Leadership

technology 31 Jan 2025

boost.ai, a leader in conversational AI (CAI) for enterprises, has announced the appointment of David Norris as Chief Marketing Officer (CMO). With over 20 years of experience in creative marketing and strategy, Norris brings a strong background in brand storytelling and campaign execution.

Norris' Role and Vision

Previously serving as European Head of Creative Strategy at Snap Inc., Norris led major product launches and marketing campaigns. At boost.ai, he will focus on:

  • Amplifying customer success stories, particularly in regulated industries such as financial services, insurance, and hospitality.
  • Building a compelling content strategy to showcase the transformational impact of enterprise-ready AI solutions.
  • Expanding boost.ai’s brand presence within key verticals and positioning the company as a global leader in agentic AI.

Leadership’s Perspective on the Appointment

Jerry Haywood, CEO, boost.ai:
"The defining factor for businesses selecting AI solutions will be measurable ROI. David’s expertise in brand storytelling will help us communicate our proven success to decision-makers worldwide."

David Norris, CMO, boost.ai:
"boost.ai is redefining the future of AI. We have an incredible opportunity to shape how AI agents transform enterprise operations, and I’m excited to drive this conversation forward."

boost.ai’s Future in Enterprise AI

As Generative AI adoption accelerates in customer service, organizations in regulated industries remain cautious about risk and vendor viability. Norris will play a key role in ensuring boost.ai’s messaging aligns with enterprise needs, further strengthening its reputation in responsible AI innovation.

RingCentral Launches Studio and AI Clips for Enhanced Event Production and Engagement

RingCentral Launches Studio and AI Clips for Enhanced Event Production and Engagement

business 31 Jan 2025

RingCentral, Inc., a global leader in AI-powered business communications, has launched Studio and AI Clips, two groundbreaking features for its RingCentral Events™ platform. These new capabilities aim to elevate the event experience for organizations of all sizes by streamlining event production and post-event content creation.

Studio: Revolutionizing Event Production

RingCentral Events now includes Studio, a comprehensive, integrated streaming tool that simplifies live event production. Key features include:

  • All-in-One Speaker Experience: Organizers can manage events and production from a single interface.
  • Real-Time Streams: Live events with no delays.
  • Enhanced Audience Engagement: AI-powered chat/Q&A categorization, polls, emoji reactions, and CTA banners on-screen.
  • Branded, High-Production Streams: Customize layouts and branding for a cohesive experience.

Kristen Koenig, VP & GM, Video & Events, RingCentral, expressed, "With Studio, we're elevating events to be more memorable and engaging. We're excited to continue innovating with AI tools like AI Clips to support businesses in creating exceptional experiences."

AI Clips: Simplifying Post-Event Content Creation

With AI Clips, event organizers can automatically create highlight reels from event recordings with a single click. The AI-generated snippets can be edited and repurposed for marketing campaigns, reducing post-event production time and maximizing event ROI.

Sopiko Heldebro, Senior Director of Global Marketing at Optimizely, shared, "RingCentral Events has helped us host larger, more complex online events with higher engagement and more qualified leads."

AI Innovations for Event Management

AI Clips and other AI features are part of RingCentral's push to simplify event management, improve attendee engagement, and provide valuable post-event content. According to Roopam Jain, VP of Research at Frost & Sullivan, "AI capabilities like AI-generated highlights are reshaping the webinars and virtual events market by streamlining processes and creating richer content."

Availability

The new Studio and AI Clips features are available now to all RingCentral Events customers at no additional cost.

Hyland Unveils Content Intelligence to Accelerate AI-Driven Transformation

Hyland Unveils Content Intelligence to Accelerate AI-Driven Transformation

technology 31 Jan 2025

Hyland, a global leader in unified content, process, and application intelligence, has announced the launch of its new Content Intelligence product line. Part of Hyland's Content Innovation Cloud™, this suite of AI-driven tools is designed to help enterprises transform unstructured content into actionable insights, enabling the seamless integration of AI into business operations.

Transforming Content Management with AI

Hyland's Content Intelligence offerings provide a new approach to enterprise content management by converting unstructured data into AI-ready content, helping organizations scale their AI initiatives and automate processes more intelligently. Key components of the product line include:

  • Knowledge Discovery: Extracts business insights from multiple content sources using natural language queries, improving decision-making speed.
  • Knowledge Enrichment (Beta): Converts unstructured data into AI-friendly formats to enhance workflows and support advanced AI applications.
  • Agent Builder (Beta): Allows the creation and management of AI agents for multi-agent collaboration, enabling businesses to scale their AI-driven solutions effectively.

Leonard Kim, Chief Product Officer at Hyland, stated, "The Content Intelligence product line demonstrates our commitment to pushing the boundaries of innovation and empowering organizations to unlock the true potential of their content using transformative AI."

Driving AI Innovation Through the Content Innovation Cloud

The Content Innovation Cloud is a unified platform that combines content management, process automation, and AI-driven insights, offering organizations the tools to leverage unstructured content to fuel AI-powered initiatives. Hyland's new product line builds on its legacy of content management expertise, offering industry-specific solutions that enable enterprises to thrive in an increasingly AI-driven world.

Michael Carr, President and CEO of Naviant, a Hyland partner, added, "Hyland's innovative technology allows us to unlock significant value from unstructured content, solving complex problems and driving exceptional outcomes for our customers."

Availability

The Knowledge Enrichment and Agent Builder components of Hyland Content Intelligence are currently in beta, while Knowledge Discovery is available for immediate use.

Bloomreach Expands to Spain & Italy, Boosting AI-Powered Personalization

Bloomreach Expands to Spain & Italy, Boosting AI-Powered Personalization

marketing 30 Jan 2025

Bloomreach, a leading ecommerce personalization platform, has announced the expansion of its European operations, strengthening its presence in Spain and Italy. With new key hires in sales and partnerships, the company aims to enhance AI-driven personalization for fast-growing brands across various industries.

1. Strengthening Global Presence

  • Bloomreach continues its international expansion, reinforcing its commitment to AI-driven personalization.
  • Spain and Italy have been identified as key markets for further growth.

2. Leveraging Loomi AI for Personalization

  • The proprietary Loomi AI powers tailored experiences for leading brands such as Desigual, PUIG, Cooltra, TUI, and Miscusi.
  • Businesses in retail, hospitality, gaming, and grocery sectors benefit from AI-enhanced customer engagement.

3. AI-Driven Solutions for Spanish & Italian Brands

  • Marketing Automation – Helps brands optimize and personalize campaigns.
  • Ecommerce Search & Merchandising – Enhances product discovery for better conversions.
  • Conversational Shopping – Empowers businesses with AI-driven customer interactions.

4. Commitment to Regional Partnerships

  • Bloomreach collaborates with European partners to strengthen its presence in local markets.
  • The company’s customer-first approach ensures businesses receive tailored AI-driven solutions.

With its expansion into Spain and Italy, Bloomreach is set to transform the ecommerce landscape by delivering hyper-personalized customer experiences. By leveraging AI, the company aims to help businesses maximize revenue, build loyalty, and enhance operational efficiency.

GRIN Names Ryan Debenham as CEO to Lead Innovation in Creator Economy

GRIN Names Ryan Debenham as CEO to Lead Innovation in Creator Economy

marketing 30 Jan 2025

GRIN, the world’s leading creator management platform, has appointed Ryan Debenham as its new CEO. Debenham, previously the company’s president, will lead GRIN’s evolution into a strategic business solution that aligns with brand outcomes.

1. Ryan Debenham Takes Over as CEO

  • Debenham, formerly GRIN’s president and CTO, will now spearhead strategic growth.
  • He aims to transform GRIN beyond a toolset into a comprehensive brand partner.

2. Brandon Brown Moves to Board Chairman Role

  • GRIN co-founder and former CEO Brandon Brown transitions to board chairman.
  • Brown will focus on long-term strategy, partnerships, and leadership support.

3. Debenham’s Expertise & Industry Impact

  • Led AI and data analytics at Qualtrics, contributing to its $8B acquisition by SAP.
  • As CTO at Route, played a key role in driving revenue growth to $100M in four years.
  • His leadership at GRIN has fueled advancements in the creator economy.

4. Vision for GRIN’s Future

  • Innovating influencer marketing through AI, insights, education, and partnerships.
  • Addressing challenges in the creator economy by fostering authenticity and connection.
  • Strengthening GRIN’s role as a market leader in creator-brand collaborations.

As Ryan Debenham steps into the CEO role, GRIN is poised for a new era of growth and innovation. His leadership and deep expertise will shape the future of influencer marketing, ensuring brands can leverage the creator economy more effectively.

   

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