Wiland, a leader in data-driven audience insights, has launched FanSignals™, a cutting-edge product designed to help professional sports teams, leagues, and entertainment organizations enhance fan engagement, boost ticket sales, and maximize sponsorship opportunities. Built on Wiland’s MarketSignals™ platform, FanSignals™ delivers deep audience insights using predictive data and transactional intelligence.

How FanSignals™ Empowers Sports Organizations

For Teams and Leagues:

• Convert casual attendees into loyal, long-term supporters.
• Increase season ticket renewals with targeted engagement.
• Ensure promotional campaigns reach the right audience at the right time.

For Advertisers and Sponsors:

• Identify and engage highly active sports audiences.
• Maximize sponsorship ROI through predictive consumer insights.
• Create immersive, brand-building experiences beyond game day.

Industry Leaders Speak on FanSignals™ Impact

• Mike Gingell, CEO of Wiland: “FanSignals™ is a breakthrough for the sports and entertainment industry, equipping teams and leagues with data-driven strategies to elevate engagement and revenue.”
• Andre Murphy, VP of Sports & Entertainment, Wiland: “Understanding fan behavior beyond the stadium is key. FanSignals™ enables teams and brands to build stronger connections and unlock new revenue streams.”

FanSignals™ is set to redefine fan engagement and monetization for sports teams and brands by leveraging advanced audience insights. By providing actionable intelligence, Wiland empowers organizations to refine marketing strategies, boost ticket sales, and drive greater sponsorship value in an increasingly competitive sports landscape.