TripleLift, the Creative SSP revolutionizing digital advertising with immersive ad formats and cutting-edge technology, has appointed Dave Helmreich as its new Chief Executive Officer (CEO). With a proven track record in AdTech and MarTech, Helmreich is set to accelerate TripleLift’s strategic initiatives, strengthen its market leadership, and drive growth through creative technology, data-driven insights, and premium inventory.

Helmreich’s Background & Vision for TripleLift

With 20+ years of experience in SaaS, marketing, media, and advertising, Helmreich previously served as Chief Commercial Officer at Innovid, where he led the company’s transition to a pure software model, achieving double-digit revenue growth. His leadership spans high-growth companies, including Oracle, LiveIntent, Audience Partners, and Stackline.

A Focus on Creativity in AdTech
"For too long, advertising technology has been focused on process optimization, while creative has been overlooked," said Helmreich. "TripleLift is redefining this by combining creativity with technology. I’m excited to lead the company into its next phase of innovation and growth."

Backed by Industry Leaders
Eric Roza, Operating Managing Director at Vista Equity Partners, praised Helmreich as a strategic, people-centered leader, while Rod Aliabadi, Managing Director at Vista Equity Partners, emphasized his outcome-driven approach as a key asset for TripleLift’s continued expansion.

TripleLift’s Momentum & Industry Leadership

May 2024 – Launched Adaptive Commerce Solutions, tailored for retail and commerce buyers
Amazon Ads Partnership – First SSP to support Amazon Ads’ Native Responsive eCommerce (REC) format on third-party supply
Beta Participant – Selected for Amazon Ads' Dynamic Traffic Engine, a traffic signal-sharing tool

With Helmreich at the helm, TripleLift is poised for further breakthroughs, redefining digital advertising through precision, scale, and creativity.