Inuvo Unveils AI-Powered IntentKey for Next-Gen Audience Targeting | Martech Edge | Best News on Marketing and Technology
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Inuvo Unveils AI-Powered IntentKey for Next-Gen Audience Targeting

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Inuvo Unveils AI-Powered IntentKey for Next-Gen Audience Targeting

Inuvo Unveils AI-Powered IntentKey for Next-Gen Audience Targeting

GlobeNewswire

Published on : Feb 13, 2025

Inuvo, Inc. has introduced the IntentKey Platform, an advanced AI agent for audience modeling, designed to tackle modern advertising challenges such as signal loss, privacy regulations, and real-time insights. By leveraging Inuvo’s proprietary IntentKey AI, the platform empowers marketers and agencies to instantly build, refine, and activate audience models for smarter and more efficient campaigns.

Features of the IntentKey Platform

Instant Audience Modeling – Define and refine audience targets in seconds
Real-Time Updates – Models adapt to trends every five minutes
Flexible Activation – Deploy through any DSP or managed by Inuvo
Advanced Insights – AI-driven demographics, sentiment, and geographic analysis

Bridging the Gap in a Cookieless World

The $200B+ ad tech market is undergoing a transformation with the phase-out of cookies and personal identifiers. The IntentKey Platform positions Inuvo to capture market share by delivering ad performance surpassing traditional behavioral targeting solutions.

Self-Service & Managed Service Options

Self-Service – Marketers can independently build and activate audience models
Managed Service – Inuvo provides full-service optimization with insights-driven reporting

Proven Success with AI-Driven Targeting

James & James Furniture leveraged IntentKey to enhance audience precision and identify new product trends
Emerald Ebikes used IntentKey’s AI-generated audience models to drive sales—without additional targeting data

"Marketers need AI-driven solutions to succeed in a privacy-first, cookieless world," said Amir Bahkshaie, SVP of Inuvo. "The IntentKey Platform delivers real-time insights and dynamic audience modeling that adapts to the ever-changing advertising landscape."