Suger.io, the API-first platform that empowers high-growth software companies to seamlessly transact on cloud marketplaces, has successfully closed a $15 million Series A funding round. The round was led by Threshold Ventures, with participation from Craft Ventures, Intel Capital, and Y Combinator.

Cloud Marketplaces: The Fastest-Growing B2B Sales Channel

Cloud marketplaces are transforming B2B software sales, offering:
Larger deal sizes
Faster sales cycles
Reduced risk of late payments

By 2028, annual cloud marketplace transactions are expected to exceed $100 billion. However, companies face challenges in managing multiple marketplace integrations and scaling workflow automation effectively.

"We found enterprise teams relying on manual workarounds, unmanaged automations, and makeshift tools," said Jon Yoo, Co-Founder & CEO of Suger.io. "Suger automates the entire quote-to-cash process, freeing go-to-market teams from engineering and operational bottlenecks."

Suger.io: AI-Powered Automation for Cloud Marketplace Sales

Automates quote-to-cash workflows
Streamlines marketplace transactions for B2B SaaS companies
Boosts sales efficiency by eliminating manual work

"Suger is solving one of the most pressing challenges for B2B software companies today," said Lisa Xu, Partner at Threshold Ventures. "With deep expertise in this space, the Suger team is building a category-defining company."

Suger’s Rapid Growth & Market Impact

4x ARR growth in 2024
200+ customers, including Snowflake, Intel, Notion, and ContentSquare
3x marketplace volumes & 140%+ increase in average contract value
8-figure deals regularly transacted through its platform

The Future of Cloud Marketplace Sales

Suger.io is shaping a future where B2B software transactions operate with the ease of e-commerce. With this new funding, the company will expand R&D efforts to create a unified, cloud-first procurement ecosystem.