Rackspace Technology , a leader in hybrid, multicloud, and AI solutions, is collaborating with Dealer eProcess (DEP) to enhance digital capabilities and customer experience using Google Cloud.

• Founded in 2006 in Lisle, Illinois, DEP specializes in automotive digital solutions.
• Provides high-converting websites, digital advertising, and 24/7 customer support.
• Everest, its AI-powered platform, integrates marketing, retail, and key tools to boost lead generation.
• AI engine, Sherpa, personalizes user experiences in real time.

Challenges and Growth Needs

• Rapid expansion required DEP to scale its infrastructure for thousands of retailers across North America and Europe.
• OEM partnerships led to a need for quick deployment of hundreds of dealer sites.
• High data traffic and complex operations demanded a robust cloud solution.

Rackspace’s Cloud Solution on Google Cloud

• Developed a production-ready Google Cloud architecture with Rackspace's Elastic Engineering.
• Implemented Infrastructure as Code (IaC) hosted on GitHub.
• Set up deployment pipelines using GitHub Actions.
• Utilized Managed Instance Groups (MIGs) for scalable compute workloads.

Google Cloud Services Integrated

• Filestore – High-performance file storage.
• Memorystore – In-memory data storage.
• Cloud SQL – Managed relational databases.
• Cloud Load Balancing – Efficient traffic distribution.

Impact of the Migration

• Enhanced scalability to handle spikes in data and user traffic.
• Increased efficiency in provisioning and deploying new sites.
• Improved ability to serve new customers and support DEP’s growth strategy.
• Enabled DEP to respond quickly to changing market demands.

Future Collaboration and Expansion

• DEP plans to continue working with Rackspace Elastic Engineering to evolve its technology stack.
• Rackspace experts provide essential support in managing and optimizing Google Cloud infrastructure.

With Rackspace Technology’s support, Dealer eProcess successfully migrated from a private cloud to Google Cloud, ensuring scalability, automation, and seamless digital operations. The partnership continues to drive innovation and growth in the automotive digital space.