accessiBe, a leader in web accessibility solutions, has launched accessFlow 2.0, the latest version of its AI-powered web accessibility management solution designed for developers. This upgraded tool integrates seamlessly into development workflows and CI/CD pipelines, helping teams identify, manage, and resolve accessibility issues at the code level.

Features of accessFlow 2.0

Data-Driven Insights: Enhanced dashboard with site scores and trend analysis for smarter decision-making.
Streamlined Issue Management: Explore Page categorizes and prioritizes accessibility issues based on severity and WCAG compliance.
Robust Ticketing Integration: Connects with Jira, Asana, and ClickUp to align accessibility tasks with existing workflows.
Real-Time Notifications: Instant updates on audit results, issue assignments, and compliance failures for better collaboration.

"With the launch of accessFlow 2.0, we’re transforming how development teams approach accessibility," said Ophir Kra-Oz, Chief Product Officer at accessiBe. "By embedding accessibility into every stage of the development lifecycle, accessFlow 2.0 ensures that digital experiences are inclusive, accessible, and compliant with global standards."

A Comprehensive Accessibility Suite

accessFlow 2.0 joins accessiBe’s suite of solutions, including accessWidget and accessServices, combining AI automation and human expertise to help businesses meet Web Content Accessibility Guidelines (WCAG) and regulatory requirements.

By integrating accessibility natively into software development, accessFlow 2.0 empowers developers to proactively resolve accessibility issues, ensuring that web experiences are seamlessly inclusive and compliant from inception to production.

Sprinklr, a leading Unified-CXM platform, has announced its integration with Bluesky, allowing enterprise brands to publish content, track engagement, and gain audience insights on the fast-growing decentralized platform.

Why This Matters

Bluesky has expanded from 3 million invite-only users in February 2024 to over 30 million users in just one year. With high engagement levels, brands need seamless tools to manage their presence effectively—and Sprinklr delivers just that.

Features of the Integration

Content Management: Create, schedule, and publish content to Bluesky via Sprinklr.
Social Listening: Monitor Bluesky conversations within Sprinklr dashboards.
Advanced Analytics: Track audience behavior, engagement, and trends to inform brand strategy.

"Bluesky provides a highly engaged, organic community," said Bluesky COO, Rose Wang. "With Sprinklr’s integration, brands now have the tools to create meaningful content that resonates."

The Future of Brand Engagement on Bluesky

As social media becomes more community-driven, brands must deliver value and authenticity to earn engagement. Sprinklr’s integration ensures enterprises can participate strategically in this evolving digital landscape.

Captello, a leader in event engagement and lead capture solutions, has introduced Captello EDGE (Enterprise Demand Generation for Exhibitors)—a next-gen event success platform designed to streamline lead capture, enhance attendee engagement, and maximize ROI for enterprise exhibitors.

What Makes Captello EDGE Unique?

Captello EDGE moves beyond traditional event tools, offering a unified, scalable solution that integrates:

Universal Lead Capture (ULC): AI-powered lead qualification, real-time data transfer, and 6,000+ CRM integrations.
Gamification & Digital Activations: Interactive tools that increase attendee engagement by up to 40%.
Connexions NFC Tech: Instant lead exchange through wearable digital business cards.
Real-Time Analytics: Event insights, sentiment tracking, and booth performance analysis.
Meeting Management: Automated scheduling tools for efficient networking.
Hospitality & Order Management: On-demand tracking for food, swag, and product sampling.
AI-Enhanced Engagement: AI-generated talking points & follow-ups for sales teams.
Enterprise-Grade Security: SOC 2 Type 2 & ISO 27001 certified for data compliance.

"Trade shows are high-stakes investments, yet many exhibitors lack the tools to capitalize on them," said Ryan Schefke, CEO of Captello. "EDGE eliminates that gap, delivering a powerful, all-in-one event solution that transforms exhibitor success."

Why It Matters

With 81% of trade show attendees having buying authority, exhibitors can’t afford inefficiencies. Captello EDGE empowers teams with the tools to capture more leads, optimize engagement, and drive measurable business outcomes.

Locafy Limited, a global leader in location-based digital marketing and SEO solutions, has launched Localizer—a game-changing local SEO platform designed to help businesses rank higher in local search results with greater efficiency and lower costs.

With 46% of Google searches focused on local products and services, businesses that fail to appear on Page 1 risk missing significant revenue opportunities. Localizer simplifies local SEO with a turnkey, scalable approach that boosts rankings across Google’s Local Pack, business listings, and organic search results.

How Localizer Works

Localizer optimizes businesses' online presence through a four-step strategy:

Syndicated Business Listings – Distributes accurate business data across 120+ directories, maps, and voice search platforms.
Optimized Landing Pages – Creates independent, high-ranking web pages targeting local keywords.
Enhanced Google Business Profile (GBP) Visibility – Applies SEO technology to improve Local Pack rankings where 44% of mobile search clicks occur.
Content Publishing – Produces high-quality, intent-driven articles to boost authority and organic search performance.

By aligning with consumer search intent—whether transactional, navigational, commercial, or informational—Localizer ensures businesses increase their discoverability across all key search channels.

Transitioning to a Partner-Led Model

Locafy is also restructuring its reseller model through Partners, where partners manage client relationships, while Locafy delivers the technology and billing. This shift has already generated $35,000 in new recurring monthly revenue, with $25,000 in cost savings from transitioning sales staff into performance-based partners.

"With Localizer, we're redefining local SEO while empowering our partners with a scalable, results-driven approach," said Locafy CEO Gavin Burnett. "This transition positions us for accelerated growth while ensuring our partners and customers maximize success in local search.”

FormAssembly, a leading web forms and data collection platform, has announced two major leadership appointments:

Lou Ponticas joins the Board of Directors, bringing expertise in scaling enterprise SaaS platforms and operational strategy.
Tom Urie is named President and COO, focusing on product-market fit, go-to-market strategy, and driving growth.

"Lou’s experience in scaling MuleSoft within the Salesforce ecosystem and Tom’s transformational leadership will help guide FormAssembly into its next phase of innovation and enterprise expansion," said Cedric Savarese, CEO of FormAssembly.

Enterprise-Grade Data Collection & Stewardship

With 350+ five-star reviews on Salesforce AppExchange, FormAssembly remains a trusted solution for secure data collection. The company’s robust security framework, compliance certifications, and privacy-first approach help organizations safeguard their most valuable asset: data.

"FormAssembly’s commitment to secure, compliant data collection is unparalleled. I’m excited to support its mission and accelerate its impact in enterprise markets," said Urie.

Mediaocean has successfully acquired Innovid, merging it with Flashtalking to establish a leading independent ad tech platform. The combined entity empowers brands, agencies, and publishers with greater control, transparency, and intelligence across CTV, digital, social, and linear channels.

Seamless Omnichannel Ad Tech – Independent ad serving, creative personalization, and measurement in one platform.
AI-Powered Optimization – Real-time data-driven insights for efficient and effective campaign performance.
Freedom from Walled Gardens – A transparent, scalable alternative to big-tech solutions.

"This is a defining moment for our industry, giving advertisers the control they deserve over their media investments," said Bill Wise, Co-Founder & CEO of Mediaocean.

Driving Innovation & Advertiser Control

Zvika Netter (CEO, Innovid) will lead the combined entity, reporting to Bill Wise and joining Mediaocean’s Board.
Grant Parker (former Flashtalking head) is now President of the new entity.

"For too long, advertisers have been constrained by restrictive tech and limited transparency. We’re changing that by offering an unbiased global platform that puts brands and agencies back in control," said Netter.

With this acquisition, Mediaocean strengthens its commitment to an open, independent, and innovation-driven advertising ecosystem.

Sprout Social has unveiled Sprout Social Influencer Marketing, a rebranded and AI-powered platform formerly known as Tagger Media. With nearly half of all consumers making purchases based on influencer posts, this solution helps brands identify, activate, and manage influencers more effectively—driving authentic engagement and stronger ROI.

Benefits:
AI-Powered Insights – Discover the right influencers and optimize campaign performance.
Centralized Campaign Management – Streamlined workflows for efficiency and impact.
Data-Driven Decision Making – Advanced analytics to maximize ROI.

"With influencer marketing projected to be a $199B industry by 2032, brands must prioritize authentic, relationship-driven campaigns," said Scott Morris, CMO of Sprout Social.

A Forrester study found that brands using Sprout Social Influencer Marketing saved 25% of time on influencer discovery and management. Kroger Co.’s Social Media Manager, Ryan Wenstrup-Moore, emphasized its impact in finding value-aligned creators to drive authentic content.

Looking ahead to 2025, Sprout Social will roll out new AI-powered features, making influencer discovery, vetting, and partnerships even more seamless.

Upland Software, Inc. , a leader in AI-enabled cloud software for digital transformation, has announced a major upgrade to Upland Adestra. The latest enhancement, Audiences, revolutionizes data-driven analytics for email marketers and data analysts, enabling them to build deeper intelligence and optimize campaign performance.

Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software, emphasized the importance of empowering marketers with actionable insights. With Adestra’s Audiences, users can unlock new opportunities within customer data, streamline processes, and drive revenue growth.

Features of Adestra’s Audiences

1. Identify Key Segments

• Utilize drag-and-drop charts, tables, and Venn diagrams to define and target high-value audience segments.
• Design tailored campaigns that drive engagement and conversion.

2. Uncover Critical Buying Patterns

• Analyze customer interactions to identify key behaviors and retention drivers.
• Develop a strategic view of audience engagement to boost customer loyalty.

3. Explore Actionable Insights

• Move beyond predefined workflows to ask dynamic, data-driven questions.
• Leverage insights for hyper-personalized campaigns and predictive trend analysis.

4. Maximize ROI

• Optimize resource allocation and campaign spending using derived data.
• Stand out in crowded inboxes with precision-targeted messaging.

Industry Endorsement & Impact

Sidney Ushurhe, Email Specialist at more2, praised Audiences for its transformative capabilities, noting how it consolidates multiple data sources into one unified view. The ability to target customer segments with overlapping Venn diagrams makes email marketing more efficient and precise.

With enhanced data-driven capabilities, Adestra’s Audiences provides marketers with advanced tools for audience segmentation, visualization, and high-performance campaign execution. These innovations elevate marketing efficiency, enhance collaboration, and drive higher sales conversions.