BigCommerce , a leading provider of open, composable commerce solutions, has announced the appointment of Rob Walter as Chief Revenue Officer (CRO) and Michelle Suzuki as Chief Marketing Officer (CMO). These strategic hires align with BigCommerce’s mission to accelerate growth and enhance shareholder value.

"These additions strengthen our senior leadership team and underscore our commitment to investing in top talent," said Travis Hess, CEO of BigCommerce. "Their expertise will be instrumental as we refocus on driving growth across BigCommerce, Feedonomics, and Makeswift."

Meet the New Leaders Driving BigCommerce Forward

Rob Walter, Chief Revenue Officer
 20+ years of ecommerce and GTM leadership at Salesforce, eBay, ChannelAdvisor, and Amplience
 Led revenue growth at Amplience & OroCommerce, scaling teams and accelerating sales
 Expertise in customer success, professional services, and revenue operations

"Ecommerce brands must engage customers in new and dynamic ways," said Walter. "BigCommerce empowers businesses with flexibility and customization to meet evolving customer expectations."

Michelle Suzuki, Chief Marketing Officer
 25+ years of experience scaling high-growth companies, including Glassbox, Instructure, EMC, and Ancestry
 Led marketing strategy for Instructure’s $3B IPO and executed 10+ M&A transactions
 Specializes in demand generation, digital transformation, and data-driven marketing

"I thrive on leveraging data, creativity, and content to build high-value customer experiences," said Suzuki. "I’m excited to drive BigCommerce’s return to rapid growth and long-term success."

The Future of BigCommerce

With these leadership additions, BigCommerce is poised to drive innovation and expand its impact on global ecommerce. Expect enhanced customer engagement, strategic revenue growth, and a stronger market presence.