• LTK is unveiling an all-new video experience, with Full-Screen Continuous Video and Daily Drops, opening up earning opportunities for creators and creating a more engaging experience for shoppers.

• Videos on LTK are the most engaging content with shoppers purchasing 2x more from video and clicking out to retailers 64% more; videos increase creator earnings by up to 46%.

LTK, the platform that powers Creator Commerce™, has announced a major transformation of its app to a video-first experience. This update introduces two new features designed to enhance the shopping experience and bolster creator engagement: Full-Screen Continuous Video and Daily Drops.

New Features Overview

• Full-Screen Continuous Video:

  • Immersive, shoppable video feed.
  • Videos play back-to-back for continuous viewing.
  • Enhances community relationships and builds trust.

• Daily Drops:

  • New section on the app’s home screen.
  • Displays the latest shoppable video content from creators.
  • Helps shoppers easily access new videos posted in the last 24 hours.

Benefits for Creators

• Increased Engagement and Sales:

  • Video content drives 2X more purchases compared to other formats.
  • LTK Creator videos generate 64% more click-outs to retailer sites.
  • Video posts can boost creator earnings by up to 46%.

• Video Content Popularity:

  • Majority (65%) of Gen Z identify as video content creators.
  • Video is a critical medium for engaging audiences.

Full-Screen Continuous Video

• Features:

  • Full-bleed, shoppable video player.
  • Auto-scroll and manual swipe functionality for seamless navigation.
  • Shoppers can easily shop product recommendations featured in videos.

• User Experience:

  • Enhances engagement by providing an uninterrupted viewing experience.
  • Builds deeper connections between creators and their communities.

Daily Drops

• Features:

  • New dedicated section at the top of the app’s home screen.
  • Profile pictures with interactive rings indicate new content.
  • Fresh videos displayed for the first 24 hours, with ongoing availability in the creator’s feed.

• User Experience:

  • Ensures shoppers never miss new video content from their favorite creators.
  • Increases visibility and engagement for creators.

LTK’s Commitment to Innovation

• Meeting Demand for Video:
  • Continuously investing in video features to enhance shopping experiences.
  • Recent launch of Storytelling Posts with Video allows creators to upload multiple one-minute videos in a post.

LTK's new video-first app experience is set to revolutionize how creators engage with their audiences and how shoppers discover and purchase products. By introducing Full-Screen Continuous Video and Daily Drops, LTK continues to lead in innovation, providing an immersive and entertaining platform for Creator Commerce™.