Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

Channel Factory, a leading global platform for brand suitability and contextual advertising, has announced three significant additions to its executive team: Luiz Felipe Barros as Global Chief Marketing Officer, Anudit Vikram as Global Chief Product and Technology Officer, and Nerissa Valdellon as Senior Vice President of Media Solutions. These strategic hires aim to enhance the company's mission to deliver media efficiency, effectiveness, and brand reputation while making a positive impact on business performance, people, and the planet.

1. Luiz Felipe Barros: Global Chief Marketing Officer

• Background: Brings extensive experience from AB InBev, Mercado Libre, and entrepreneurial ventures.
• Role: Will drive transformative marketing strategies to enhance business growth and brand reputation.
• Statement: "Channel Factory’s exclusive data and technology drive outstanding media efficiency and effectiveness, positively impacting business performance."

2. Anudit Vikram: Global Chief Product and Technology Officer

• Experience: Over two decades in business, advertising, and marketing technology, with previous roles at MediaMath, Dun & Bradstreet, Merkle, Yahoo!, and Microsoft.
• Responsibilities: Will lead product vision, drive market value, and build a top-tier technology team.
• Statement: "Balancing technological advancement with ethical practices is crucial, and Channel Factory excels in pushing the boundaries of AI, machine learning, and data analytics."

3. Nerissa Valdellon: Senior Vice President of Media Solutions

• Background: 20 years in digital advertising operations, with experience at Viant, Specific Media, and Adomni.
• Role: Focuses on enhancing product offerings, growing omnichannel strategies, and driving growth.
• Statement: "Protecting brand integrity while achieving performance-driven reach is crucial. Channel Factory’s commitment to brand-safe advertising aligns with my vision for innovation and performance."

4. Company Perspective

• Tony Chen, CEO and Founder of Channel Factory: Praises the new appointments, noting their expertise will drive media efficiency, innovation, and transformation in the media landscape.
• Impact: The additions of Barros, Vikram, and Valdellon are expected to bolster Channel Factory’s ability to support clients and push forward with new innovations in media solutions.

Channel Factory’s expansion of its executive team with Luiz Felipe Barros, Anudit Vikram, and Nerissa Valdellon marks a significant step forward in enhancing its capabilities in marketing, product technology, and media solutions. These appointments are set to drive further innovation and efficiency, positioning Channel Factory to better serve its clients and continue transforming the media landscape.