Phonexa, a leader in performance marketing software, has introduced a groundbreaking feature in its email and SMS solution, E-Delivery, that equips businesses with robust texting capabilities. This addition is set to revolutionize how businesses interact with their customers, driving increased engagement and conversion rates.

Key Features of Phonexa’s E-Delivery SMS Capabilities

• Bulk SMS Campaigns:

  • Utilize Phonexa's toll-free and local numbers for marketing and remarketing bulk SMS campaigns.
  • Streamline communication with multiple customers simultaneously within the Phonexa suite.

• Integration with Core Products:

  • Leverage data from Phonexa products like Call Logic (call tracking and distribution), LMS Sync (lead tracking and distribution), and Lynx (click tracking) to nurture inbound callers and leads.
  • Enable seamless text messaging integration across Phonexa’s platform, enhancing overall marketing efforts.

• Automated SMS Sequences:

  • Configure automated text message sequences for follow-ups with callers or leads who consent to SMS.
  • Simplify communication using E-Delivery's automated SMS workflows, improving consumer experiences.

• Future Expansion:

  • Anticipate the introduction of two-way SMS functionality by the end of 2024, allowing businesses to engage in interactive conversations with their customers.
  • Initial phase includes sending messages with regulatory compliance for keywords like Stop, Unsubscribe, Cancel, and Info.

Benefits of Utilizing Phonexa's SMS Capabilities

• Simplified Registration:

  • Easily register your company, phone numbers, and SMS campaigns with carriers through Phonexa's E-Delivery platform.

• Enhanced Customer Engagement:

  • Capture mobile audiences effectively, with mobile usage on the rise, ensuring your business is accessible via SMS.

• Streamlined Communication:

  • Simplify communication processes, providing consumers with preferred mobile and text messaging options.

• Improved Conversion Rates:

  • Engage in interactive conversations, driving conversion rates higher with efficient promotional messages, updates, and offers.

Industry Impact and Future Prospects

Phonexa's Chief Information Officer, Liana Tonoyan, emphasized the immense potential of SMS marketing: "The benefits of SMS marketing are endless, and our new feature offers businesses a direct and efficient way to reach their target audiences by delivering promotional messages, updates, and offers. This evolution will empower businesses to engage in interactive conversations with their audiences, and our new feature promises to further feed into customer engagement and drive conversion rates to new heights."

Phonexa’s new SMS capabilities in the E-Delivery platform mark a significant advancement in performance marketing. By offering businesses a seamless and integrated approach to SMS and email marketing, Phonexa ensures enhanced customer engagement, streamlined marketing efforts, and maximized outreach. This innovative feature will be detailed further during MailCon in New York on July 28, where Phonexa aims to showcase the transformative potential of SMS marketing.