Partnership Enhances Programmatic Media Buying Efficiency and Strengthens Targeting Strategies Beyond Third-Party Cookies

33Across, a leading addressable infrastructure provider for the open web, has announced a new partnership with Index Exchange, a major independent supply-side platform (SSP). This collaboration integrates 33Across’ advanced data capabilities with Index Exchange’s premium inventory, enhancing programmatic targeting strategies while navigating the cookieless future.

1. Partnership Overview

• Integration of Capabilities: Combining 33Across’ data solutions with Index Exchange’s premium inventory through Index Marketplaces.
• Objective: Strengthen programmatic targeting strategies beyond third-party cookies.

2. Benefits of the Partnership

• Premium Inventory Access: Media buyers can access high-performing inventory and targeted audiences through Index Marketplaces.
• Simplified Cookieless Media Buying: The partnership facilitates reaching desired audiences in a cookieless environment.
• Incremental Omnichannel Demand: Drives additional demand to media owners with global supply integrations.

3. 33Across’ Expertise

• Experience: Over a decade of experience in audience building using first-party data and alternative signals.
• Glossary Solution: Enables media buyers to activate sell-side audiences through curated deals on Index Marketplaces.
• Competitive Edge: Supports reach to targeted users in brand-safe environments.

4. Statements from Key Executives

• Paul Bell, President of 33Across: "Excited to bring our sell-side audience targeting capabilities to Index Exchange’s global marketplace, enhancing reach across desktop, mobile, and CTV environments."
• Alex Gardner, Chief Revenue Officer at Index Exchange: "This partnership enhances media buyers' ability to target valuable audiences efficiently at scale, crucial in today’s addressable audience landscape."

The partnership between 33Across and Index Exchange marks a significant advancement in programmatic advertising, offering media buyers enhanced targeting capabilities and access to premium inventory. By integrating 33Across’ data solutions with Index Exchange’s marketplace, this collaboration provides innovative solutions for cookieless targeting and helps advertisers connect with audiences across various platforms.