artificial intelligence 23 May 2025
ActiveCampaign, a top-tier marketing automation platform, has launched Active Intelligence—a revolutionary user experience that embeds AI across every function of the platform. This innovation aims to transform marketing by making it faster, smarter, and deeply intuitive. Launched ahead of their Innovation Keynote on May 28, Active Intelligence introduces a next-gen model of AI-first marketing orchestration.
A platform-wide intelligence engine built into ActiveCampaign.
Goes beyond standard automation by enabling AI-first marketing orchestration.
Empowers marketers to define goals while AI builds and optimizes campaigns autonomously.
Conversational Workspace: Interact with the system in natural language.
Autonomous AI Agents: Automate complex processes with minimal input.
Performance Insights: Real-time analysis and adaptation for campaign optimization.
Amy Chinitz of Spark Joy New York reported tripling her sales using ActiveCampaign’s AI.
Praises the AI for preserving brand voice while increasing content production speed.
Highlights how AI acts as a creative partner rather than a simple automation tool.
Brand Kit Agent: Instantly applies business branding to content.
Suggested Segments Agent: Identifies and targets high-value customer segments.
AI Automation Agent: Crafts personalized messages and campaigns to boost conversions.
Agents work independently to imagine, activate, and evaluate marketing actions.
WhatsApp Integration: Reach over 2.4 billion users via native WhatsApp Messaging.
Enables personalized, real-time messaging within broader workflows.
A result of the recent acquisition of Hilos.
AI-generated SMS and MMS campaigns for faster deployment.
Ability to register dedicated numbers and use a new conversational inbox.
Delivers timely, targeted messages with minimal technical effort.
Seamless integration with Wix’s suite of tools (sites, stores, events, bookings).
Syncs customer data to trigger real-time automations in ActiveCampaign.
Demonstrates the push toward an intelligent, interconnected marketing ecosystem.
Powered by Model Context Protocol (MCP) and Agent-to-Agent (A2A) tech.
Envisions a future where AI tools collaborate for maximum efficiency.
Positions ActiveCampaign as a co-creator in performance-driven marketing.
ActiveCampaign’s launch of Active Intelligence sets a new benchmark for what marketing automation can achieve. By embedding AI into the core of every marketing function, the platform enables businesses—regardless of size—to operate with the sophistication of a full marketing department. With innovations like AI agents, WhatsApp integration, and Wix partnership, ActiveCampaign is reshaping the future of MarTech through intelligence, automation, and performance.
marketing 23 May 2025
With the rapid pace of technological innovation, it’s increasingly difficult to track the most significant developments. Each week, PR Newswire sees thousands of press releases, but only a few stand out as truly transformative. Here’s a curated roundup of the most important, groundbreaking announcements in the tech world this week from AI alliances and immersive hardware to enterprise automation, financial tech, and national security tools.
A new alliance of tech leaders, Embracing AI, is here to accelerate the operational use of AI for SMBs and enterprises.
Focus: Converting data into actionable insights with enterprise-grade security and speed.
Two advanced tools aim to revolutionize business intelligence and customer support for content-driven businesses.
Offers automation in streaming intelligence and global operations.
This Gemini AI-powered XR device for Android is lightweight and optically see-through.
Designed to redefine wearable computing with immersive, cinematic experiences.
Chainlink’s infrastructure will help the USD1 stablecoin operate across multiple blockchain ecosystems.
A step forward for global DeFi applications and borderless payments.
By combining Palantir’s data platforms with Divergent’s adaptive production systems, the partnership enhances supply chain resilience.
Delivers real-time manufacturing for mission-critical components.
Real-time data-layer security now available to stop ransomware attacks at the source.
Includes visibility, control, and proactive defense for all file data types.
Cloud-based lab facilities enable faster pharmaceutical formulation with minimal material usage.
Funded by Series A to expand AI-driven drug development platforms.
First crypto exchange to offer stock trading directly using stablecoins.
Bridging crypto, commodities, and global equities in one platform.
Integration brings near real-time visibility into global aircraft movement.
Supports aerospace intelligence, logistics, and strategic monitoring.
AI-powered tool supports public and law enforcement with geo-targeted alerts.
Enhances national missing child recovery efforts.
Focused on sports-tech, VC-backed accelerators, and international startups.
Mayor Jeff Cheney calls it a “groundbreaking innovation initiative.”
Delivers 15% IT power savings without requiring facility upgrades.
Supports dense compute environments with improved thermal management.
Awarded a new NRO contract to scale its Muon Halo™ space-based sensing solutions.
Targets government and commercial surveillance applications.
Supports land, sea, and air operations with autonomous analytics.
Real-time video processing aids sectors like agriculture and maritime safety.
New ultra-light laptops feature NPUs capable of 40+ TOPS.
Previews of Microsoft AI features like Recall, Click to Do, and Cocreator included.
This week’s tech highlights reveal a clear pattern: AI is no longer just an enabler—it's becoming the core driver of innovation across sectors. From enterprise data intelligence to immersive XR, and from defense manufacturing to pharma R&D, each release signals a deeper integration of AI and next-gen systems into our digital lives. These developments not only reflect current tech trajectories but also shape the roadmap for what's next in global innovation.
marketing 23 May 2025
Fusion Connect, a prominent player in cloud communications, has made a strategic executive move by appointing John Nee as its new Chief Marketing Officer. With over two decades of B2B marketing leadership in the communications sector, Nee's appointment signals Fusion Connect's intent to further cement its leadership in modern communications infrastructure for mid-market and enterprise organizations.
As CMO, Nee will oversee:
Marketing strategy
Product and channel marketing
Demand generation initiatives
His appointment is pivotal to Fusion’s mission of driving stronger market presence and deeper customer engagement.
Fusion Connect CEO Bill Wignall praised Nee’s:
Strategic vision and executional excellence
Extensive B2B marketing experience
Proven track record in accelerating growth through multi-channel strategies
Collaborative approach across functions and partners
Over 20 years of experience in telecommunications and cloud services
Previous leadership roles at Segra and Integra Telecom, where he was instrumental in brand building, awareness, and sales-marketing alignment
Emphasizes the appeal of Fusion’s:
Full-suite, single-vendor communications solution
US-based customer service
Aims to:
Drive brand awareness
Strengthen loyalty among partners
Accelerate the company’s market growth
Fusion Connect continues to innovate by offering:
Unified communication infrastructure solutions
Custom-fit services for mid-market and enterprise clients, especially those with multi-location needs
The company differentiates itself with:
Simplicity of one-vendor solutions
High-quality, US-based customer-facing teams
The appointment of John Nee as Chief Marketing Officer reflects Fusion Connect’s commitment to scaling its influence in the cloud communications industry. His leadership is expected to align Fusion’s product, partner, and marketing strategies while delivering superior value to clients and partners alike. As the business landscape evolves, Fusion Connect positions itself as a trusted, strategic communications partner for enterprise transformation.
marketing 23 May 2025
Denine E. Harper, an award-winning marketing leader and globally recognized Chief Marketing Officer, has been prominently featured in The Inner Circle and honored as an Inner Circle Lifetime member. Known for her dynamic impact as a Fractional CMO, Harper’s strategic vision, creative execution, and marketing acumen have left an indelible mark across industries.
Operates on a three-month retainer model
Crafts and executes go-to-market strategies
Builds long-term brand equity and market positioning
Serves startups, high-growth companies, and legacy brands
Led the rebrand of PGT Custom Windows and Doors (2022)
Launched a luxury building products brand at IBS (2024)
Directed national campaigns for major names like Pella
Developed over 100 integrated marketing programs spanning digital, experiential, and traditional media
Authored a Twitter Case Study on Florida Blue
Wrote a white paper for DHx Consulting on marketing ROI
Regular speaker at marketing conferences, emphasizing measurable impact and creative innovation
Multiple Webby Awards and top Advertising Awards recipient
Inducted into the Marketing Hall of Fame
Active member of NAHB and IAB
Advocate for civic engagement via Voice Your Vote
Harper’s approach is grounded in servant leadership:
Approachable, results-driven, and people-focused
Dedicated mentor to aspiring marketing professionals
Attributes her success to:
Tenacity and perseverance
Strong mentorship
Passion for solving complex marketing challenges
Looking ahead, Harper continues her work as a Fractional CMO, seeking partnerships with visionary organizations that value bold strategy, authentic storytelling, and transformative growth. Her goal is to keep shaping the future of marketing by empowering brands to lead with purpose and scale with precision.
marketing 23 May 2025
Raptive, the world’s leading creator media company, has announced a landmark partnership with culinary icon Nick DiGiovanni to bring his hit cooking series Nick’s Kitchen to the open web. The collaboration marks a bold evolution for DiGiovanni’s brand, giving fans a new way to experience his accessible, high-quality recipes through the launch of NicksKitchen.com.
Launched in January 2025 as Nick DiGiovanni’s second YouTube channel
Inspired by Food Network-style presentation, but made for a digital-first audience
Aims to demystify cooking with simple, tested recipes and cinematic video production
Appeals to beginners and experienced chefs alike
Transition from platform-dependency to brand ownership
Enhanced visibility and SEO performance through a standalone website
Greater control over monetization, UX, and audience analytics
Supports long-form content, eCommerce, and direct audience engagement
CEO Michael Sanchez highlights Nick’s entrepreneurial mindset and loyal audience
Raptive facilitates platform expansion, content scaling, and revenue growth
Focused on supporting creators in owning and scaling their content brands
Enables creators to build beyond social media platforms, where algorithms dominate
Over 5,700 creators supported
$3.2 billion paid out to date
99% creator retention rate
Ranked #1 in food and family content by Comscore since 2018
226 million audience reach globally
Blends TV-quality production with the convenience of the web
Optimized user experience for recipe discovery and navigation
Access to exclusive culinary content and merchandise
Strengthens brand identity beyond social platforms
Reflects a larger trend of creators building media empires
Consumers are hungry for authentic, trusted voices over traditional networks
Websites like NicksKitchen.com can become anchor brands in creator ecosystems
With the launch of NicksKitchen.com, Nick DiGiovanni is cementing his role as a modern culinary entrepreneur. The site will serve as a home base for new content, recipe archives, brand collaborations, and possibly new ventures in publishing, products, or streaming formats.
As digital media evolves, creators like DiGiovanni—backed by partners like Raptive—are proving that control, creativity, and community drive long-term value. Nick’s Kitchen isn’t just a cooking show anymore—it’s a movement reshaping the food content landscape.
artificial intelligence 23 May 2025
In an era of shrinking resources and rising expectations, public relations professionals are increasingly looking to technology for relief. Enter Cision, the global media intelligence leader, with a bold answer to the PR industry’s productivity challenge: an AI-powered upgrade to its flagship platform, CisionOne. These enhancements are not just iterative they represent a strategic leap forward in how communications professionals manage, measure, and master media engagement.
The update comes amid sobering industry data: 81% of PR pros say they're being asked to do more with less (2025 Cision x PRWeek Comms Report). Cision’s new suite of AI capabilities is designed to alleviate that pressure—automating routine tasks, surfacing real-time insights, and enhancing campaign strategy, all while allowing teams to stay laser-focused on high-impact storytelling.
User-Centric Design: CisionOne’s AI tools are embedded seamlessly, requiring no advanced tech skills.
Directly Addresses PR Needs: Tools focus on media analysis, pitch creation, timing optimization, and more.
Strategic Focus: Aims to elevate human creativity and decision-making, not replace it.
No additional plug-ins or steep learning curves
Works natively within the CisionOne interface
Allows teams to adopt AI organically into their daily workflows
Chat-style interface for real-time media analysis and summarization
Helps users navigate media results intuitively, like having an AI-powered assistant on call
Ideal for fast-paced environments with time-sensitive decisions
AI assists users in building high-impact search queries
Reduces reliance on Boolean logic and manual trial-and-error
Speeds up discovery of relevant coverage and influencers
Instantly generates digestible, insight-rich recaps of news coverage
Ideal for executive briefings, stakeholder updates, and cross-team communications
Ensures consistency and accuracy in summarizing complex stories
A real-time sentiment and risk indicator for mentions
Helps comms teams assess potential brand threats quickly
Adds quantitative insight to qualitative reputation management
AI helps craft personalized pitches based on journalist preferences and past performance
Suggests optimal send times based on engagement trends
A critical tool for improving media outreach effectiveness
Cision’s AI is developed in-house with added support from major partnerships like Google Cloud
Emphasis on secure, scalable, and ethical AI design
CisionOne remains flexible, data-rich, and privacy-focused
Designed to deliver real business impact, not just novelty
Features tested with real users to ensure PR-specific relevance
Enhancements represent Cision’s broader strategy to lead in AI-led comms innovation
AI reduces time spent on reactive tasks, freeing communicators to focus on proactive planning
Encourages a shift from metrics tracking to insight application
Enables truly data-informed storytelling and reputation management
Supports brand resilience in today’s volatile news environment
Equips PR teams to stay ahead of emerging narratives
Positions CisionOne as the hub of intelligent communications operations
Cision’s latest updates to CisionOne mark a turning point for the PR industry. Rather than offering generic AI tools, Cision has delivered an integrated, intuitive suite built specifically for modern communications professionals. Whether drafting data-driven pitches, monitoring coverage in real-time, or summarizing key trends, PR teams can now focus on strategy over spreadsheets—and storytelling over software.
With innovation rooted in empathy for real-world comms challenges, CisionOne is more than a platform—it’s becoming an indispensable ally in the evolving landscape of earned media.
marketing 23 May 2025
Tambourine, long known as a creative force in hospitality marketing, has made a strategic leap into the reservation tech space with its acquisition of ReservHotel. The move unites two hospitality powerhouses and signals a new era of end-to-end digital experiences for hotel guests across North and Latin America. With this acquisition, Tambourine is no longer just reshaping hotel websites — it’s redesigning the entire path to purchase.
This strategic expansion builds on Tambourine’s mission to remove friction from the guest journey. By adding ReservHotel’s robust reservation engine to its marketing suite, the company aims to deliver a fully integrated, high-performance hospitality stack that starts at the first click and ends at a confirmed booking.
Tambourine has spent the past decade perfecting hotel website experiences — focusing on simplicity, aesthetics, and conversion performance.
Its "no upfront fees, no term contract" model disrupted traditional digital marketing norms in hospitality.
With the ReservHotel acquisition, Tambourine now extends that same design-first philosophy to the booking process itself.
The integration of ReservHotel allows Tambourine to manage the complete guest journey — from first impression to reservation.
Focus areas include improved booking efficiency, reduced friction, and enhanced mobile performance.
This full-funnel control aligns with evolving guest expectations for fast, intuitive digital experiences.
Access to ReservHotel’s advanced booking engine technology.
Includes hotel + air packaging, a dedicated reservations call center, and real-time support.
Strengthens direct booking strategies and increases ROI on digital marketing campaigns.
Gain full access to Tambourine’s marketing ecosystem.
Includes custom-designed, high-converting websites and performance-driven tools.
Empowers hotels with greater brand control and storytelling opportunities online.
Luis Barberi, CEO of ReservHotel, joins Tambourine as Chief Reservations Systems Officer.
Will lead the continued innovation of Tambourine’s reservations suite.
Ensures continuity of expertise while scaling the product across new markets.
Tambourine becomes one of the few marketing technology providers offering both world-class front-end design and back-end booking systems.
Enables better data integration, improved analytics, and stronger personalization across guest touchpoints.
Offers competitive advantage to hotels seeking to reduce tech fragmentation.
ReservHotel’s legacy of service in the Caribbean and Latin America adds depth to Tambourine’s market reach.
The Cancun office remains operational to support regional clients and call center functions.
The rebrand to “Reserv by Tambourine” helps preserve brand equity while aligning with the parent company.
As travel rebounds post-pandemic, guest expectations around ease of booking, mobile optimization, and personalized engagement are higher than ever.
This acquisition underscores a broader trend: hospitality tech is converging, and brands that offer holistic, simplified solutions are gaining ground.
With the acquisition of ReservHotel, Tambourine isn’t just growing — it’s evolving. By blending premium marketing with high-performance reservation technology, the company now offers hotels a unified platform to attract, engage, and convert guests in one seamless flow.
This integration doesn’t just promise efficiency — it promises impact. It allows hospitality brands to craft consistent, elegant digital experiences that extend from ad click to booking confirmation. And it places Tambourine at the forefront of the next wave of innovation in hotel marketing technology.
As the newly minted "Reserv by Tambourine" enters the scene, hoteliers across the Americas can look forward to smarter bookings, stronger storytelling, and more meaningful guest relationships — all under one tech roof.
cloud technology 23 May 2025
Docufree, a trailblazer in cloud-based document management and process automation, has been honored with a Gold Stevie® Award for Best Remote Working Solution in the 23rd Annual American Business Awards®. The award recognizes Docufree’s Enterprise Digital Mailroom a cutting-edge AI-driven platform that revolutionizes how businesses handle physical and digital mail in today’s remote and hybrid work environments.
With the rise of distributed workforces demanding seamless, efficient digital workflows, Docufree’s platform offers a transformational solution that streamlines mail processing, accelerates document handling, and enhances operational continuity across multiple industries.
Launched in April 2024, the Enterprise Digital Mailroom is designed to eliminate traditional corporate mailroom inefficiencies.
It digitizes physical mail streams (USPS, courier) alongside digital communications (emails, faxes, web forms).
AI-powered automation classifies, routes, and delivers documents into secure, cloud-based workflows instantly accessible by remote teams.
The platform’s adaptive AI engine automatically categorizes and extracts data based on content and business rules.
This reduces human error, accelerates document delivery, and supports full compliance with chain-of-custody tracking.
Businesses gain auditable, verifiable security from mail receipt through final resolution.
Employees can manage inbound and outbound mail remotely, including mail redirection and check deposits.
A single, secure cloud hub consolidates all communications for easy access anywhere, boosting productivity and flexibility.
Enterprises have cut mail processing times by up to 50%, eliminating manual handling bottlenecks.
Significant operational cost reductions support scalable remote work models across multiple locations.
By centralizing mail management in the cloud, organizations ensure uninterrupted mail handling even amid disruptions.
The platform supports regulatory mailings and maintains operational resilience.
A Fortune 500 company using Docufree’s solution saw measurable improvements in speed and cost-efficiency, enabling seamless remote collaboration.
The American Business Awards are among the most prestigious U.S. business honors, with thousands of nominations judged by hundreds of experts worldwide.
Docufree’s Enterprise Digital Mailroom was praised as a “transformative solution” and a “best-in-class remote working solution” by the judges.
Stevie Awards President Maggie Miller highlighted the winners’ role in driving innovation and resilience in today’s evolving business landscape.
Docufree’s Gold Stevie® Award for its Enterprise Digital Mailroom underscores the growing importance of intelligent automation in the era of remote and hybrid work. By digitizing and streamlining mail management, Docufree empowers organizations to work smarter, faster, and more securely — regardless of location.
As businesses continue to adapt to new workplace realities, solutions like Docufree’s are essential in driving digital transformation, operational efficiency, and long-term business continuity. With its award-winning platform, Docufree is setting the standard for how mail and document workflows evolve in the remote-first future.
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