StackAdapt has officially evolved beyond its programmatic roots. The advertising and marketing technology firm today announced the general availability (GA) of its new martech suite, a unified, AI-powered platform that combines email marketing, first-party data activation, and programmatic advertising into a single full-funnel solution.

This marks a significant step for StackAdapt—once known primarily for its demand-side platform (DSP)—as it positions itself squarely within the broader martech ecosystem. The new suite promises to streamline campaign orchestration across paid and owned channels, giving marketers a way to automate, personalize, and optimize campaigns from one integrated environment.

Breaking Down the Martech-Advertising Divide

Until now, marketers have often relied on separate adtech and martech stacks—an inefficient and fragmented setup that makes cross-channel alignment difficult. StackAdapt’s new suite eliminates that friction by connecting programmatic engagement data directly to owned media actions, such as automated email follow-ups.

For instance, when a user downloads a white paper, the system can instantly trigger an email, enroll them in a retargeting campaign, and adjust creative messaging based on behavior—all without human intervention.

“This is a pivotal moment for marketers looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic.”

A Single Platform for Every Channel

The GA release brings expanded integrations with key platforms such as HubSpot, Braze, and CallRail, enabling seamless first-party data imports, automated workflows, and cross-channel triggers. Marketers can now:

• Upload, segment, and analyze first-party data.

• Launch automated or one-time email campaigns.

• Trigger real-time programmatic engagement from behavioral data.

• Optimize campaign sequences through randomized path testing.

StackAdapt’s orchestration layer now supports conversion-based triggers, turning every website interaction into a re-engagement opportunity. The suite’s Dynamic Creative Optimization (DCO) has also broadened beyond e-commerce and automotive into verticals like B2B, finance, and education, personalizing ad content using audience insights and product feeds.

Data-Driven Marketing Without the Disconnect

Early adopters are already reporting gains in efficiency and insight. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “The ability to unify email and programmatic campaigns, track performance in one platform, and accelerate insights transforms how we plan and optimize.”

The addition of multiple custom domain support also signals StackAdapt’s growing focus on enterprise and agency users, who manage complex brand portfolios and require flexible infrastructure for compliance and deliverability.

Consolidation Is the New Differentiator

StackAdapt’s move reflects a broader industry shift toward tech stack consolidation—as marketers demand connected, data-driven systems that can manage campaigns from awareness to conversion without relying on multiple tools.

With this GA launch, StackAdapt joins a new class of martech players—alongside platforms like Adobe Experience Cloud and HubSpot—that aim to close the loop between audience intelligence, creative execution, and campaign performance.

For marketers navigating a cookieless, first-party data future, StackAdapt’s full-funnel approach could become a blueprint for how adtech and martech finally converge.

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Retail technology veteran Celerant Technology has officially rolled out its Customer Engagement Suite, a comprehensive digital marketing platform that brings every major engagement channel—email, text, chat, social media, and online reputation—under one roof. The launch marks a major step in helping retailers extend marketing reach beyond their storefronts through automation, personalization, and real-time customer interaction.

The Connected Retail Marketer’s New Command Center

Designed to bridge the long-standing gap between marketing data and execution, the Customer Engagement Suite ties directly into Celerant’s existing point-of-sale (POS), eCommerce, and mobile systems. That means retailers can now use real-time sales and customer data to trigger personalized email and SMS campaigns, manage Google and Yelp reviews, chat live with online shoppers, and schedule social posts—all within a single, connected dashboard.

“Marketing is one of the most powerful growth drivers for retailers, but only when it’s connected,” said Michele Salerno, Chief Growth Officer at Celerant. “Our new suite brings every marketing channel into one place, powered by your store and website data. Retailers can now reach customers with smarter, personalized messages—and manage engagement across every platform—from their phone.”

Built for Modern Retail, Not Just Enterprise Giants

While Celerant has offered integrated email tools for over a decade, the new suite represents a ground-up rebuild. The revamped interface features drag-and-drop campaign creation, SKU search, and direct product image embedding—capabilities that eliminate the need for manual uploads or clunky data transfers.

“This launch completely redefines what digital marketing looks like for independent retailers,” said Zeke Hamdani, Director of Web Services at Celerant. “It’s not just another email platform—it’s a true marketing command center that connects data, communication, and engagement in one place.”

On-the-Go Engagement and Smarter Automation

The Customer Engagement Suite extends to mobile devices, letting retailers manage campaigns, respond to reviews, and chat with customers in real time. Notifications, alerts, and live interaction tools make it easy to stay connected—even on the go.

Among the key capabilities:

• Personalized email and SMS campaigns powered by sales and loyalty data.

• Automated triggers for purchases, loyalty milestones, and abandoned carts.

• Centralized social media management across multiple platforms.

• Unified review monitoring for Google and Yelp.

• Mobile app control, with alerts and two-way messaging.

Adding flexibility, Celerant has also introduced contact-based pricing—a shift from traditional send-based billing models that gives retailers more predictable costs as their audience scales.

A Smarter Path to Retail Growth

Celerant’s latest innovation arrives at a time when retailers are seeking unified marketing ecosystems to cut costs, simplify workflows, and stay competitive against larger omnichannel brands. By connecting marketing automation directly to point-of-sale and eCommerce systems, Celerant positions the Customer Engagement Suite as an all-in-one solution for data-driven, omnichannel engagement.

“Our Customer Engagement Suite is another step in our mission to help retailers work smarter, not harder,” added Salerno. “It’s everything you need to stay connected with your customers—and it’s all in one place.”

The Customer Engagement Suite is now available to all Celerant retailers. Interested users can access more details via the company’s announcement blog or by contacting their Celerant account representative.

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The race to automate marketing content just got more interesting. Jasper, the AI content automation platform known for blending creativity with brand governance, has officially integrated with Salesforce Marketing Cloud. Available now via Salesforce AppExchange, the new integration promises to help marketers generate, personalize, and optimize content directly within their existing Salesforce workflows—without breaking stride or brand tone.

Generative AI Meets Enterprise Marketing

In an era where marketers are expected to deliver personalized content for every audience, channel, and campaign moment, Jasper’s integration offers a lifeline. Salesforce Marketing Cloud already determines who to target and when; Jasper now fills in the “what to say” part—with speed, precision, and consistency.

The integration allows marketing teams to:

• Generate and personalize content at scale using natural language prompts.

• Maintain brand integrity with built-in tone, voice, and compliance guidelines.

• Streamline ideation and workflow, keeping content creation, review, and deployment within Salesforce.

• Test and optimize in real time, surfacing high-performing copy and creative.

• Deliver campaigns faster, cutting the lag between strategy and execution.

“Today’s marketers must deliver more personalized, engaging content faster than ever before,” said Timothy Young, CEO of Jasper. “By integrating with Salesforce Marketing Cloud, we’re helping brands bring generative AI directly into their workflows to drive measurable business value—not just buzz.”

From AI Hype to Real Marketing Value

While many generative AI tools promise content creation at scale, Jasper’s approach is notably enterprise-ready. The platform emphasizes content governance and brand control, two factors often missing from generic AI solutions. By embedding directly into Salesforce Marketing Cloud, Jasper ensures that every customer journey is powered by relevant, compliant, and conversion-optimized content—right when it matters.

“Jasper’s Generative AI Content Automation solution is a welcome addition to AppExchange,” said Brian Landsman, CEO of AppExchange and Global Partnerships. “They accelerate business transformation by empowering marketers to boost personalization and campaign agility.”

A Competitive Edge in AI Marketing

This partnership places Jasper in closer competition with platforms like Adobe Firefly, Writer, and Canva’s enterprise AI tools, which have also been pushing into enterprise marketing automation. However, Jasper’s tight Salesforce integration could give it a unique edge—turning Salesforce’s robust orchestration engine into an even more adaptive, content-intelligent platform.

For enterprise marketers already invested in Salesforce, the Jasper integration may feel less like adopting new tech and more like upgrading existing muscle memory—with AI doing the heavy lifting.

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IBM is doubling down on enterprise transformation. The tech giant today announced it has signed a definitive agreement to acquire Cognitus, a Dallas-based SAP S/4HANA services provider known for its AI-driven, industry-specific solutions. The deal—financial terms undisclosed—bolsters IBM’s consulting and software arsenal as it continues its aggressive push into the SAP ecosystem.

A Strategic SAP Play

For IBM, the move is more than an expansion—it’s a calculated deepening of its SAP bench strength. Cognitus brings over 20 years of SAP implementation expertise, particularly around RISE and GROW with SAP, two cornerstone programs of SAP’s cloud transformation agenda.

Founded in 2002, Cognitus has carved out a reputation as an SAP Gold & Co-innovation Partner, known for building customized, data-driven solutions that help large enterprises modernize and maintain mission-critical systems. Its portfolio of proprietary tools—each SAP-endorsed—includes:

• CIS-GovCon, an end-to-end government contracting suite

• CLM, an AI-powered contract lifecycle management tool for contractors

• Data Migration, a low-code solution for moving data from legacy systems to SAP S/4HANA

• Real-Time Billing, designed for high-volume, project-based billing efficiency

Together, these assets fit squarely within IBM’s asset-based consulting model, which blends software, services, and industry know-how to accelerate digital transformation.

Why It Matters

The acquisition arrives at a pivotal time for enterprise IT. As businesses shift from legacy systems to cloud-first architectures, SAP remains the backbone of digital operations for many global organizations. IBM’s ability to infuse AI—through its Consulting Advantage platform—into these transformations is a clear differentiator.

“Clients are turning to trusted partners that know their industries inside and out,” said Neil Dhar, Managing Partner, IBM Consulting Americas. “Cognitus brings deep industry expertise and proprietary AI technology that improves SAP implementations and extends the functionality of tools across our SAP portfolio.”

With Cognitus onboard, IBM not only gains specialized software assets but also access to a skilled global team versed in complex, regulated industries like government contracting—a sector that prizes compliance and data integrity.

Broader Implications

IBM’s latest move reflects a broader trend in enterprise tech: the fusion of AI with ERP modernization. Rivals like Accenture and Deloitte have also expanded their SAP practices with AI-led automation and migration accelerators. IBM’s Cognitus buy signals its intention to stay competitive—and perhaps even outpace peers—in delivering faster, lower-risk, and more intelligent SAP transformations.

“Becoming part of IBM enables Cognitus to amplify what we do best—accelerating SAP transformation through innovation,” said Pat Sathi, CEO of Cognitus. “Our clients will continue to benefit from our proven SAP-Endorsed solutions, now backed by IBM’s global scale and advanced technology.”

The Bigger Picture

Cognitus’ integration adds another layer to IBM’s ongoing investment in strategic partnerships. Alongside collaborations with AWS, Microsoft, Oracle, and Palo Alto Networks, the move reinforces IBM’s position as a multi-cloud and AI transformation powerhouse.

Pending regulatory approval, the acquisition is expected to enhance IBM’s global delivery of SAP solutions, combining Cognitus’ industry precision with IBM’s enterprise reach and AI muscle—a timely alignment as enterprises race toward intelligent, cloud-based operations.

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SSNC, an information-protection company founded in 2018, today announced Fire.ONE, the first solution in its Breezeway suite of secure, unified platforms. Designed to streamline IT security operations, Fire.ONE leverages artificial intelligence to simplify firewall management, reduce human error, and enhance policy enforcement across complex enterprise environments.

The platform addresses a critical need for organizations facing staffing shortages and increasingly complex security landscapes. By automating firewall operations—from policy application to auditing—Fire.ONE enables IT teams to focus on strategic tasks rather than routine, error-prone manual processes.

AI-Driven Firewall Optimization

Fire.ONE integrates with diverse firewall ecosystems, supporting both legacy and next-generation devices. Its AI engine analyzes traffic patterns and existing rules, recommending optimized policy sets while standardizing management across multivendor environments. The platform ensures end-to-end automation, covering every stage of the firewall lifecycle, including deployment, adaptation, diagnostics, and ongoing verification.

Enhanced Compliance and Transparency

The solution includes post-implementation consistency analysis and policy verification, with results presented through intuitive visual dashboards. This feature strengthens compliance oversight, administrative control, and operational transparency, giving security teams a clear understanding of policy effectiveness.

Seamless Security Operations

By combining predictive analytics with AI-driven decision-making, Fire.ONE reduces the operational burden on personnel responsible for firewall policies. Its automation capabilities improve efficiency and minimize risk, mitigating vulnerabilities that often arise in high-pressure IT environments.

“Fire.ONE is more than an automation tool; it’s a next-generation solution that intelligently transforms enterprise security operations,” said an SSNC spokesperson. “By reducing complexity, minimizing human error, and applying AI-driven insights, organizations can achieve safer and more efficient firewall management.”

Looking Ahead

SSNC plans to expand its Breezeway platform with additional AI-powered solutions, continuing to drive innovation in information security. With Fire.ONE, enterprises can confidently navigate evolving cyber threats while maintaining efficient, compliant, and resilient operations.

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At its first-ever JoyConf, Storyblok unveiled a suite of new product features and partnerships designed to help brands manage, automate, and optimize content in the age of AI search.

CEO and Co-Founder Dominik Angerer highlighted the shift from traditional content strategies to AI-driven discovery, noting that outdated or irrelevant content can now harm brand trust. “AI search is the new front door to your brand,” he said. “We’re giving companies the confidence to manage content debt and improve AI visibility.”

Storyblok Strata, launching next year, introduces a vector data layer that maps and connects content to enhance transparency, eliminate redundancy, and improve personalization. By understanding the relationships between content elements, Strata helps brands strengthen AI-driven discoverability and streamline customer experiences.

FlowMotion, arriving in Q1, serves as an automation and integration hub powered by n8n. It connects Storyblok’s CMS to over 500 enterprise tools, allowing users to create visual workflows and automate repetitive tasks—effectively putting “content on autopilot.”

To expand its ecosystem, Storyblok also announced two key partnerships:

• Netlify: Enables instant, global deployment of Storyblok-managed content through Netlify’s AI-native web platform.

• OtterlyAI: Allows brands to monitor and optimize how their content performs across AI search engines, including ChatGPT, Gemini, and Copilot.

Additional tools on the roadmap include an Enterprise Content Planner (Q4), Global Asset Library (Q1), and Environment Spaces (Q1). A Figma Connect plugin and an open-source React Native Live Preview, developed with Virgin Media O2, will also enhance developer and content workflows.

“All of these innovations turn Storyblok into the single source of truth for all your content,” Angerer added. “In today’s AI-first world, structured content isn’t just about management—it’s about confidence.”

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The Out of Home Advertising Association of America (OAAA) has officially opened registration for the 2026 OOH Media Conference, set to take place May 11–13, 2026, in Dallas, Texas. The annual event—the largest gathering in the out of home (OOH) advertising industry—will unite marketers, media owners, and creative leaders to explore the future of real-world media.

‘The Human Medium’: OOH’s Power to Connect

This year’s theme, “The Human Medium,” celebrates OOH’s unique ability to create authentic, human-centered moments that drive real connections—whether through a billboard on a morning commute or a mural that becomes a local landmark. As the fastest-growing traditional media channel in the U.S., OOH continues to bridge physical and digital worlds, amplifying the reach of campaigns across mobile, social, and digital channels.

“The OOH Media Conference isn’t just another industry meetup—it’s where marketers gather to see what’s next in the real world,” said Anna Bager, President & CEO of OAAA. “OOH reaches people in ways no screen can—on the street, in transit, and in moments that matter. Attendees will leave with fresh ideas, practical insights, and inspiration for campaigns that do more than get noticed—they get remembered.”

Keynote Lineup: John Morgan, Meredith Counce, and Rishad Tobaccowala

The 2026 OOH Media Conference will feature an impressive lineup of keynote speakers, including:

• John Morgan, Founder of Morgan & Morgan, one of the nation’s largest law firms and a top investor in OOH advertising. In 2024, the firm ranked among the top 10 OOH advertisers, underscoring its belief in the medium’s unmatched ability to drive awareness and measurable results.

• Meredith Counce, SVP, Brand & Marketing for the Dallas Cowboys, who will share insights on brand building, fan connection, and cultural impact from one of the most influential brands in sports and entertainment.

• Rishad Tobaccowala, Author and Senior Advisor at Publicis Groupe, recognized by TIME Magazine as one of five “Marketing Innovators” and celebrated for his human-centered approach to brand transformation and storytelling.

Additional keynote speakers and panels—featuring top brand marketers and creative innovators—will be announced in the coming months.

Connecting the Industry in the Heart of Dallas

The 2026 conference promises three days of ideas, creativity, and collaboration, bringing together the full OOH ecosystem to explore new ways to connect brands and consumers in the physical world.

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FullPAC, Inc., a leading nonpartisan campaign technology provider serving over 5,000 political organizations and nonprofits, has acquired Advocacy Lab LLC, an emerging AI-optimized platform redefining how political campaigns create content. The acquisition strengthens FullPAC’s leadership in AI-driven voter engagement by merging Advocacy Lab’s creative automation tools with RoboCent, FullPAC’s flagship voter outreach solution.

Bringing AI Creativity to Political Campaigning

Founded by a team of Gen Z entrepreneurs, Advocacy Lab enables campaigns to generate high-quality branded content—from social media posts and text messages to direct mail and video assets for TikTok, YouTube, TV, and X—within minutes. Since its summer launch, the startup has onboarded over 600 consultants and campaigns, converting nearly 200 to paid users with minimal marketing spend and no external funding, signaling strong organic traction in the political tech market.

“Advocacy Lab is transforming how campaigns communicate, much like television reshaped political strategy in the 1960s,” said Travis Trawick, CEO and Founder of FullPAC. “By pairing their AI-driven content creation with RoboCent’s voter outreach capabilities, we’re enabling campaigns to deliver personalized, high-impact messaging to voters at scale—for as little as one cent per voter.”

A Unified Platform for Modern Campaigns

The integration of Advocacy Lab’s AI-generated templates with RoboCent’s P2P messaging, voice outreach, voter microtargeting, and direct mail systems creates an end-to-end solution for campaigns seeking both creative efficiency and direct voter access. This synergy offers political organizations the ability to produce, personalize, and distribute campaign materials rapidly—while maintaining strict compliance with election regulations.

FullPAC’s nonpartisan platform, supported by Gold Membership in the American Association of Political Consultants, is trusted by campaigns from grassroots efforts to national organizations. With this acquisition, FullPAC aims to expand its footprint ahead of the 2026 election cycle by offering data-driven, AI-powered tools that empower campaigns to reach and mobilize voters more effectively.

By acquiring Advocacy Lab, FullPAC unites the creative power of AI with the operational efficiency of voter outreach technology—positioning itself as a one-stop platform for modern political campaigning. As AI continues to redefine digital engagement strategies, this move signals a new era for scalable, data-informed political communications.

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