artificial intelligence 4 Apr 2025
StackAdapt, a trailblazer in the programmatic advertising space, has been named the “Overall Data Technology Solution of the Year” at the 6th annual Data Breakthrough Awards. Run by the independent firm Data Breakthrough, the awards celebrate the most innovative companies and technologies in the data ecosystem—including leaders in AI, analytics, data ops, and marketing intelligence.
As a multi-channel programmatic platform, StackAdapt is transforming the way marketers build, launch, and scale campaigns using real-time insights, AI, and unified data capabilities. This latest accolade underscores StackAdapt’s commitment to helping brands turn data into results with hyper-targeted, automated solutions that connect the dots between insight and impact.
StackAdapt offers a comprehensive platform that merges first-party and third-party data, machine learning, and dynamic optimization to deliver measurable campaign results.
Platform features include:
Real-time bid adjustments that optimize performance on the fly
Advanced audience segmentation using multiple data sources
ABM (Account-Based Marketing) targeting for B2B campaign precision
Competitor conquest targeting for strategic positioning
Dynamic creative optimization (DCO) for maximum engagement
The result is a high-performance solution that unifies audience insights, creative delivery, and campaign automation, enabling marketers to scale efforts intelligently across every stage of the programmatic funnel.
The Data Breakthrough Awards recognize solutions that push boundaries in how data is leveraged across industries. StackAdapt’s recognition was driven by its ability to empower advertisers to activate audiences faster, optimize campaigns at scale, and measure impact more effectively.
Why StackAdapt won:
ABM Targeting Capabilities: Reach high-value B2B audiences using firmographic, intent, and persona-level data.
Cross-Channel Activation: Engage users across web, mobile, native, video, connected TV (CTV), and more.
Real-Time Optimization: Adjust bids, placements, and creative delivery automatically to maximize ROI.
Analytics-Driven Insight: Track user engagement at each funnel stage and prioritize high-performing accounts.
“Our platform empowers marketers with advanced data-driven insights, ensuring they stay ahead in an evolving landscape,” said Vitaly Pecherskiy, Co-founder and CEO of StackAdapt.
The award reinforces the strength of StackAdapt’s key features, which have helped brands build high-performance campaigns across multiple industries:
Leverage CRM and firmographic data to reach decision-makers.
Track engagement across accounts, content, and stages of the buyer journey.
Prioritize high-intent accounts for deeper personalization and better conversions.
Build campaigns around contextual relevance, not just user behavior.
Use in-context and out-of-context keyword targeting to fine-tune messaging.
Deliver ads that align with page content in real-time—ideal for reaching niche audiences.
Real-time learning models optimize delivery for best-performing creatives.
Predictive analytics anticipate user behavior and adapt campaigns accordingly.
Seamless integration of third-party data providers enhances targeting precision.
End-to-end tools for planning, execution, and reporting.
Unified dashboard with full visibility into audience behaviors, performance, and attribution.
Scalable workflows for agencies, brands, and marketing teams of all sizes.
This recognition reflects StackAdapt’s role in leading the convergence of AdTech and MarTech by providing a centralized, intelligent platform that supports marketers through the entire campaign lifecycle.
“We remain committed to pushing the boundaries of data innovation—driving the convergence of adtech and martech, unifying intelligence across the funnel, and redefining how marketing connects to business outcomes,” said Pecherskiy.
In a landscape where personalization, speed, and precision are essential, StackAdapt’s innovations give marketers a powerful advantage to rise above ad fatigue and platform fragmentation.
StackAdapt’s award from the Data Breakthrough Awards is more than just industry recognition—it’s validation of a platform built for the future of digital marketing. With tools that marry automation, AI, and actionable insights, StackAdapt empowers marketers to reach the right audiences, at the right time, with the right message.
As brands seek scalable, intelligent ways to connect with consumers in a privacy-focused world, StackAdapt stands out as a leader offering real solutions to real challenges—one campaign at a time.
marketing 4 Apr 2025
UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, has expanded its long-standing collaboration with the European Commission by adding global multilingual media analysis services to its current monitoring responsibilities. For the past two years, UNICEPTA has been the Commission’s trusted provider for media monitoring. With this new milestone, the company will now also support DG COMM (Directorate-General for Communication) with in-depth insights across all 27 EU member states in 32 languages.
This development underscores the growing demand among public institutions for media intelligence that blends technological power with human expertise, allowing organizations to navigate today’s increasingly dynamic and diverse media environment.
UNICEPTA by PRophet is now tasked with delivering real-time, high-quality media intelligence across Europe’s complex multilingual landscape.
Areas of the expanded service include:
Comprehensive multilingual analysis in 32 languages across the EU
Coverage of political, economic, and social topics relevant to public sentiment
Integration of real-time media monitoring and strategic insight
Support for reputation management and issue tracking for EU institutions
This new layer of analysis will help the Commission better understand and respond to how key topics are being shaped by media narratives across diverse geographies and languages.
The successful pitch was led by a cross-functional team that emphasized innovation, precision, and scalability. Their proposal combined AI-powered monitoring tools with human-driven strategic insight, showing a clear path toward more effective communication outcomes for the European Commission.
“We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet.
“Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise,” added Martin Schulze, Head of Analytics & Insights.
“Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission,” noted Thomas Haderer, Chief Business Development Officer, highlighting the team’s long-term vision.
This strategic expansion also deepens UNICEPTA’s presence in Brussels, one of Europe’s most influential media and policy hubs.
UNICEPTA’s partnership with the European Commission reflects a broader trend: the increasing importance of mission-critical, human-powered media intelligence in the public sector.
“This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet.
Reinforces UNICEPTA by PRophet’s strategic position as a trusted media intelligence partner to global institutions.
Highlights the demand for AI-human hybrid solutions that enable predictive media analysis and actionable insights.
Aligns with PRophet’s vision to transform communication from reactive to predictive, helping institutions navigate complexity with confidence.
As institutions across the globe face rising media complexity—from information overload to misinformation and fragmented audiences—UNICEPTA by PRophet is positioning itself at the intersection of AI innovation and human analysis.
With this new European Commission contract, the company demonstrates its ability to deliver at scale, on mission-critical topics, and in politically sensitive environments.
The message is clear: in an age of information velocity, clarity, relevance, and credibility in media analysis are not optional—they are essential to effective public communication.
artificial intelligence 4 Apr 2025
MotionPoint, long recognized as a global leader in website translation and localization, has taken a bold leap forward with the acquisition of GetGloby, an AI-powered multilingual marketing technology platform. This strategic move transforms MotionPoint from a localization provider into a comprehensive multilingual marketing platform, empowering enterprises to connect with audiences across all languages, cultures, and digital touchpoints.
This milestone marks MotionPoint’s continued evolution toward meeting the full spectrum of global marketing needs—extending beyond localized websites to end-to-end content origination, transcreation, and AI-enabled translation.
Over the past year, MotionPoint has broadened its business model through:
Key executive hires with multilingual marketing experience
The acquisition of Key Content, a multilingual content marketing agency
Now, the integration of GetGloby’s AI-driven technology
With GetGloby, MotionPoint is positioned as a true multilingual marketing tech platform, capable of managing brand messaging across:
Owned media (websites, blogs, social content)
Paid channels (ads, landing pages, campaigns)
Earned channels (PR, influencer outreach, etc.)
The goal? To provide culturally relevant, in-language content that resonates with local audiences across all marketing channels.
Founded by former Google executives, Diego Antista and Juan Fusoni, GetGloby brings a unique focus on US Hispanic and Latin American markets and deep expertise in AI-powered transcreation.
Capabilities introduced through GetGloby include:
Ensures tone, language, and personality are consistent across all translations
Enables brands to maintain distinct messaging globally
Automatically adapts content to match regional variations and dialects
Improves cultural relevance and authenticity in local markets
Assists in real-time content translation and optimization
Combines generative AI with editorial precision for fast yet accurate output
“Creating high-impact multilingual content across platforms will be just one click away,” said Diego Antista, co-founder of GetGloby.
“Our tech was built to solve the biggest challenges faced by brands aiming to scale globally—especially in culturally rich, linguistically complex markets like the US Hispanic segment,” added Juan Fusoni.
The acquisition supports MotionPoint’s broader ambition to help companies scale international marketing not just by translating content, but by designing it from the ground up to perform globally.
“The future is not just localized websites,” said Evan Kramer, CEO of MotionPoint.
“It’s about fully integrated multilingual experiences tailored to each audience—designed to help brands connect authentically in any language, culture, or market.”
This philosophy of InLanguage™, InCulture™, and InMarket™ is central to MotionPoint’s mission post-acquisition.
Lightview Capital, the private equity partner behind MotionPoint, remains confident in the company’s leadership in the multilingual marketing space.
“GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth,” said Richard Erickson, Partner at Lightview Capital.
This acquisition positions MotionPoint as the first purpose-built multilingual marketing tech platform, capable of delivering:
Scalable, AI-enabled translation workflows
Content strategies tailored to regional markets
Faster time-to-market for multilingual campaigns
Measurable outcomes across global marketing initiatives
MotionPoint’s acquisition of GetGloby sets a new industry benchmark. No longer just a website translation service, the company is now leading a category-defining shift toward multilingual marketing transformation—where technology, AI, and cultural insight converge.
With this move, MotionPoint now stands at the forefront of helping enterprises:
Reach diverse global audiences
Strengthen brand equity in multicultural markets
Drive growth through authentic and effective multilingual communication
For businesses seeking to scale globally while staying culturally relevant, MotionPoint is redefining what it means to be truly multilingual.
marketing 4 Apr 2025
Later, the world’s leading social revenue platform, has appointed Ryan Bonnici as its new Chief Marketing Officer, signaling a strategic shift in momentum as the company doubles down on its category-defining position in influencer marketing and social media management. Recognized twice by Forbes as one of the 50 World’s Most Influential CMOs, Bonnici brings with him nearly two decades of SaaS marketing expertise from major global players like Salesforce, HubSpot, G2, and Wellhub.
This announcement marks a pivotal moment for Later as the company seeks to further establish itself as the go-to solution for creator-powered, revenue-driven marketing.
With a career steeped in scaling brands from early-stage traction to hypergrowth, Ryan Bonnici has built a reputation for:
Launching new product categories
Repositioning brands for global scale
Building billion-dollar demand engines from scratch
He has held executive marketing roles at Salesforce, where he led APAC marketing during the company's explosive growth, and HubSpot, where he helped pioneer inbound marketing across global markets. At G2, he elevated the company into a top-tier software review platform, and at Wellhub, he further honed his skills in connecting performance marketing with brand equity.
Now, he brings this experience and energy to Later, aligning with a platform built to empower brands and creators to work smarter, connect authentically, and generate measurable revenue.
Later is not just a social media scheduling tool—it’s the number one social revenue platform for modern marketers. Its suite of solutions includes:
Influencer campaign management
Full social media publishing and analytics
Affiliate and creator tools
Link-in-bio solutions
Award-winning creative services
In the last 12 months, Later has driven $1.5 billion in attributable revenue and over 136 billion impressions for its clients—clear proof that influencer-driven marketing is evolving from supplementary to strategically essential.
As traditional paid media begins to deliver diminishing returns, brands are shifting performance budgets into creator-led, engagement-driven campaigns—a transition that Later is perfectly positioned to support.
Bonnici’s appointment comes at a time when brands demand not just reach, but return. His focus will be on:
Tying social engagement efforts directly to revenue impact
Elevating Later’s brand as the definitive leader in social revenue
Driving full-funnel marketing campaigns powered by creator content
Expanding the platform’s appeal to both B2B and B2C brands
"Ryan’s unique blend of strategic vision and executional excellence stood out immediately. His ability to lead across all stages of growth, foster innovation, and build high-performing teams makes him the ideal CMO for Later."
Returning to his passion for marketing to marketers, Bonnici will oversee a wide spectrum of initiatives at Later, including:
Brand strategy and repositioning
Product marketing and demand generation
Content development and community engagement
Performance metrics and revenue attribution
His leadership style focuses on collaboration, ambition, and delivering exceptional results through a mix of creativity and operational rigor.
“Later already has every building block of the ultimate social revenue engine. That’s not just powerful—it’s unmatched. I’m beyond excited to lead a team of world-class marketers and help brands scale authentically across channels, cultures, and communities.”
The marketing landscape is undergoing a seismic shift—creators are no longer sidekicks; they’re central players. Their authentic relationships with audiences provide unmatched leverage in driving conversions and long-term loyalty.
Later’s expanded leadership team, with Bonnici at the marketing helm, reflects a belief that creator marketing is not a trend—it’s the future. With tools to support every stage of the content lifecycle—from strategy to execution to ROI tracking—Later is shaping what modern marketing at scale looks like.
Ryan Bonnici’s appointment is more than a headline—it’s a declaration of intent. Later is no longer just part of the creator economy; it’s becoming the infrastructure for it. With a visionary CMO in place and a platform already delivering billion-dollar outcomes, Later is now poised to lead the next era of marketing—where social isn’t just social, it’s sales.
digital marketing 4 Apr 2025
Websnoogie, a trusted name in digital marketing, is broadening its reach across Nebraska with an ambitious expansion of its SEO services. With a mission to empower every business—from Omaha startups to rural storefronts—Websnoogie is setting out to make impactful online visibility accessible to all. This growth initiative focuses on providing custom SEO solutions that drive real results and foster business development across the state and beyond.
Omaha has long been Websnoogie’s home base, and the agency remains fully committed to helping businesses in the metro area thrive. Years of hands-on experience in this market have allowed the team to understand Omaha’s unique economic rhythms, customer behaviors, and local expectations.
By digging into neighborhood-specific demographics and industry trends, Websnoogie creates SEO strategies that resonate with the local audience. Their approach is never one-size-fits-all. Instead, it's shaped by Omaha’s nuances—from the artsy energy of Benson to the business buzz of Midtown.
Many rural businesses face limited visibility simply because SEO services are often geared toward larger markets. Websnoogie is changing that. By extending its offerings statewide, the agency is ensuring that even the most remote businesses get the digital spotlight they deserve.
Websnoogie adapts strategies to the realities of small-town life—where community ties are strong and word-of-mouth is powerful. They focus on highlighting local relevance, reputation, and community involvement, enabling businesses to better connect with regional audiences.
At the core of Websnoogie’s approach is a commitment to understanding what makes each business unique. From goal-setting conversations to tailored keyword planning, the agency prioritizes meaningful relationships that help craft effective, customized strategies.
Instead of just offering pre-packaged solutions, Websnoogie collaborates closely with clients to ensure each SEO campaign aligns with business objectives, target markets, and brand messaging.
Generic copy doesn’t cut it in today’s competitive online landscape. Websnoogie builds content that directly speaks to Omaha residents, incorporating:
Local references and community landmarks
Area-specific issues and interests
Personalized stories that reflect each business’s unique character
Rather than stuffing pages with broad terms, Websnoogie:
Identifies location-specific search terms (e.g., “best burgers in Dundee,” “Plattsmouth HVAC services”)
Analyzes local search trends and seasonal behaviors
Regularly reviews keyword performance for refinements
These strategies help Omaha businesses rank higher while genuinely connecting with potential customers.
A beautiful website is just the beginning—Websnoogie makes sure it's visible. Their strategies include on-page SEO, technical audits, and local link building to push clients higher in relevant search results. The goal? Ensure businesses are discovered by the right people at the right time.
Google My Business (GMB) is essential for local search. Websnoogie provides end-to-end GMB optimization, including:
Profile creation or enhancement
Review management and response strategies
Visual content updates
Posting business updates and offers
This visibility tool often forms a customer’s first impression, and Websnoogie ensures it counts.
Whether it’s a blog post about a local event, a community-focused video, or a behind-the-scenes social update, Websnoogie helps businesses develop content that’s relevant, valuable, and shareable. Their content strategies are designed to:
Build authority and trust
Engage local audiences authentically
Drive organic traffic and social shares
Websnoogie’s commitment translates into measurable results for Nebraska businesses. A few examples include:
| Metric | Average Increase | Example Client |
|---|---|---|
| Website Traffic | +45% | Lincoln Bakery |
| Top 3 Google Rankings | +60% | Omaha Dentist |
| Customer Inquiries | +50% | Grand Island Plumber |
These numbers reflect the effectiveness of tailored SEO campaigns and ongoing performance monitoring.
Google's algorithms are constantly evolving, but Websnoogie stays one step ahead. The team regularly tracks updates and adjusts client strategies accordingly—ensuring ongoing visibility and compliance with best practices.
A site’s usability now heavily impacts search rankings. Websnoogie enhances UX through:
Fast-loading pages
Mobile-friendly designs
Streamlined navigation and clear CTAs
This not only improves SEO but also keeps users engaged and reduces bounce rates.
Social media isn’t just for branding—it’s an SEO amplifier. Websnoogie helps clients harness:
Targeted ads to local audiences
Content that inspires engagement and sharing
Community-building strategies that boost visibility and loyalty
By integrating social and SEO, businesses can achieve stronger, multi-channel growth.
Websnoogie goes beyond SEO by actively participating in the community. Their involvement includes:
Sponsoring local events
Offering workshops to small business owners
Partnering with local chambers and non-profits
These initiatives reinforce their local-first philosophy and expand their impact beyond client campaigns.
While their heart is in Nebraska, Websnoogie has its sights set on larger regional and national markets. Plans are underway to bring their proven SEO systems to businesses in neighboring states—offering the same customized, results-driven approach that’s helping Nebraska businesses thrive.
Websnoogie’s expansion across Nebraska marks a milestone in their journey as a leading digital marketing agency. From personalized Omaha SEO to rural outreach and statewide community support, they’re redefining what it means to be a local SEO partner. By combining strategy, empathy, and innovation, Websnoogie is helping Nebraska businesses not just compete—but lead—in the digital economy.
marketing 4 Apr 2025
After a year of strategic groundwork and quiet momentum, CAPE has officially stepped into the spotlight as a full-service creative agency headquartered in New York City. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE isn’t just another agency—it's the culmination of decades of brand-building experience, launched with a clear mission: to help great companies change their course through creative that delivers impact.
Operating with the confidence of an already-seasoned player, CAPE enters the market with an impressive first year under its belt—winning agency-of-record relationships, launching work for both startups and blue-chip brands, and building a reputation for quietly yet forcefully shaping marketing outcomes.
The story of CAPE is deeply rooted in the shared history of its founders. Ritts and Gosselin spent over a decade collaborating across some of the world’s leading global agency networks, helping evolve legacy brands into category leaders.
"At CAPE, our best work comes from a deep curiosity about our clients’ worlds. We design teams that integrate into our partners' workflows. It's about the journey to affect real change—together.”
This deep partnership model focuses on:
Seamlessly aligning with internal client teams
Pursuing progress over perfection
Bridging creativity with measurable business value
CAPE’s operating ethos reflects a belief that creative ideas are business assets, and that impactful storytelling is central to modern brand growth.
One of CAPE’s distinguishing philosophies is its Bravely Smart™ approach—a creative method that is:
Bold, yet grounded in business strategy
Designed to merge brand building with performance marketing
Fueled by cultural insights, data, and storytelling craft
“When you've seen creativity truly move a business, it’s addictive. Whether it's optimizing a CTA or crafting a Super Bowl spot, we fuse strategy and talent to build ideas that convert.”
Bravely Smart™ is more than a methodology—it’s a cultural code that drives:
Brand relevance in today’s fragmented media landscape
Audience connection through resonant, crafted narratives
Real business growth using both creative intuition and analytical insight
CAPE is purpose-built to serve companies navigating the complexities of today’s marketing environment—where the lines between brand, content, data, and performance are increasingly blurred.
Full-service creative execution across digital, experiential, video, and integrated campaigns
Strategic planning rooted in client collaboration and real-time insight
Performance-minded storytelling that drives not just engagement, but conversion
Cross-functional teams tailored to each client’s operational and creative needs
From early-stage startups seeking market traction to global enterprises aiming for reinvention, CAPE provides the flexibility and expertise to drive transformation at scale.
Despite only now making its formal debut, CAPE’s first year has been anything but quiet behind the scenes. In 2024, the agency:
Secured AOR partnerships with both emerging and Fortune-ranked brands
Delivered multi-channel creative solutions with measurable business impact
Grew a team of agile thinkers, makers, and strategists aligned with its bold vision
Now, with its launch into the wider advertising landscape, CAPE is poised to build on that early success and further expand its footprint as a trusted partner for growth-focused, creatively ambitious organizations.
The launch of CAPE marks a significant addition to the creative agency landscape—one grounded in strategic vision, proven leadership, and a commitment to bold yet intelligent storytelling.
As brands seek ways to cut through noise, connect with audiences, and drive business outcomes, CAPE offers a clear proposition: bravery backed by smarts. It’s not about being the loudest voice in the room—but the most strategic, curious, and creatively effective one.
cloud technology 3 Apr 2025
Qanapi has made its Key Management Service (KMS) for Google Workspace available on Google Cloud Marketplace, enhancing access to its robust data security, compliance, and governance solutions. This innovative API service integrates zero-trust security principles directly into data protection, going beyond traditional network and application security measures.
Zero-Trust Data Security
Ensures data security at the core with advanced encryption.
Reduces reliance on traditional network security measures.
Client-Side Encryption (CSE) for Google Workspace
Empowers organizations with full control over encryption keys.
Enhances protection against unauthorized access.
Fast and Simple Deployment
Service can be set up in under 5 minutes.
No technical expertise required for installation.
Cost-Effective Encryption Solution
Per-user, per-month pricing eliminates the need for large upfront investments.
Scalable for businesses of all sizes.
Regulatory Compliance Support
Helps industries meet compliance standards such as HIPAA, GDPR, and CMMC.
Ideal for regulated sectors like finance, healthcare, and law enforcement.
Trent Telford, CEO & Founder of Qanapi, emphasized the solution’s ease of use and encryption capabilities, making it a perfect fit for regulated industries.
Dai Vu, Managing Director at Google Cloud, highlighted the advantages of making Qanapi’s KMS available on Google Cloud Marketplace, enabling customers to deploy, manage, and scale their security solutions seamlessly.
Qanapi’s launch on Google Cloud Marketplace marks a significant step in expanding access to enterprise-level encryption and compliance solutions. By offering a fast, cost-effective, and regulation-ready key management service, Qanapi empowers organizations to securely adopt Google Workspace while maintaining data protection and governance standards.
marketing 3 Apr 2025
VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive event reflecting the evolution of media measurement. Taking place on April 8 at Mercer Labs in New York City, the event will bring together industry leaders to explore how Big Data is driving scalable and flexible currency solutions in today’s cross-platform marketplace.
Showcasing Innovation in Media Measurement
A tech-forward program highlighting VideoAmp’s platform advancements.
Insights into the growing role of advanced audience targeting and outcome-based measurement.
$3 Billion in Media Transactions
VideoAmp’s currency platform is driving over $3 billion in media transactions.
880% year-over-year growth in currency commitments.
Multi-Currency Measurement at Scale
Long-term publisher partnerships fueling industry-wide adoption.
JIC-accredited solutions ensuring credibility and accuracy.
Roadmap for 2025-2026
Exclusive preview of VideoAmp’s latest product innovations.
Future strategies for enhancing measurement capabilities.
Industry Leader Insights
On-stage discussions featuring executives from VideoAmp and leading industry partners.
Participation from premium publishers, agency holding companies, and brands such as OMG and TelevisaUnivision.
Peter Liguori, Executive Chairman at VideoAmp, emphasized the shift towards multi-currency measurement, highlighting how advertisers and publishers are leveraging Big Data for greater flexibility, scale, and credibility in media transactions.
Vampfront 2025 is set to provide an in-depth look at the future of media measurement, showcasing how VideoAmp continues to lead industry advancements. With data-driven solutions and a commitment to multi-currency flexibility, the event will reinforce VideoAmp’s role in shaping the next era of advertising.
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