News

BMC and AWS Ink 5-Year Deal to Supercharge Control-M SaaS with GenAI and Unified Orchestration

BMC is doubling down on cloud—and on Amazon. The enterprise software veteran has signed a five-year strategic collaboration agreement (SCA) with Amazon Web Services to expand how enterprises orchestrate application workflows and data pipelines at scale. At the center of the deal is BMC’s Control-M SaaS platform, which will now run on AWS as its preferred cloud provider. The move formalizes a...

marketing 13 Feb 2026

Zoho CRM Replaces Legacy System at Berkshire Hathaway’s Acme Brick in Rapid Enterprise Rollout

Zoho has landed a high-profile enterprise win. The company announced the successful deployment of Zoho CRM at Acme Brick Company, one of the largest brick manufacturers in the United States and a subsidiary of Berkshire Hathaway. The rollout, completed in just a few months, replaced a failed CRM implementation and now supports sales operations across more than 40 locations in 13 states. For Zoho...

marketing 12 Feb 2026

Front Row Acquires Socium Media to Build a Full-Funnel Commerce Growth Engine

Front Row Group is doubling down on connected commerce. The e-commerce and Amazon-focused agency announced it has acquired Socium Media, a performance marketing and digital growth firm known for its work across paid search, social, SEO, and shopping. Socium will merge into Front Row’s integrated agency business under EVP and Managing Director Katie Martin, expanding the company’s Connected...

marketing 12 Feb 2026

Vonage and C3 AI Launch AI-Powered Field Services Platform With Network-Optimized Voice and Video

Field service has long been the unglamorous backbone of enterprise operations—technicians in hard hats and steel-toe boots keeping assets running while juggling clunky systems and spotty connectivity. Now, Vonage and C3 AI want to modernize that frontline with AI agents and network-aware communications built directly into daily workflows. Vonage, part of Ericsson, has announced a strategic...

artificial intelligence 12 Feb 2026

Guideline Launches AI Factory to Power Smarter Media Planning and Ad Intelligence

Guideline, known for its advertising data and media plan management technologies, is aiming to fix one of the industry’s most persistent pain points with the launch of the Guideline AI Factory—an internal innovation engine built to accelerate the delivery of practical AI tools across its Ad Intelligence and Media Plan Management products. The pitch is straightforward: move faster from AI concept...

artificial intelligence 12 Feb 2026

Deloitte Brings TrueServe and GovConnect to AWS Marketplace to Speed Public Sector Modernization

Between tightening budgets, complex procurement rules, and rising public expectations, leaders are under pressure to deliver measurable results—fast. Deloitte is aiming to ease that squeeze by listing two of its public sector solutions, TrueServe for Government and GovConnect, on AWS Marketplace. The move is less about adding another sales channel and more about accelerating access. By making...

marketing 12 Feb 2026

OpenX Taps Natalie Fisher-Brown to Lead EMEA Buyer Development Push

OpenX is doubling down on the buy side in Europe, the Middle East, and Africa. The omnichannel supply-side platform (SSP) announced the appointment of Natalie Fisher-Brown as Regional Vice President, EMEA Buyer Development. In the newly created role, she will lead OpenX’s buy-side sales and account management teams across the region, with a mandate to deepen agency and brand relationships and...

marketing 12 Feb 2026

Intuit Launches AI-Native Construction ERP for $2T Industry

Intuit is taking a direct swing at one of the most operationally complex industries in the U.S. economy. The company announced a new construction edition of Intuit Enterprise Suite, its AI-native, end-to-end ERP platform, purpose-built for mid-market construction businesses. The move marks Intuit’s first industry-specific ERP and signals a broader strategy: go deeper into vertical workflows...

artificial intelligence 12 Feb 2026