Oracle Cloud Infrastructure (OCI) is doubling down on performance and efficiency. The company has announced the upcoming general availability of A4 compute shapes, powered by AmpereOne® M, the newest generation of Ampere-based processors. With this launch, Oracle becomes the first cloud provider to bring AmpereOne® M-based instances to market, further cementing its leadership in scalable, sustainable cloud infrastructure.

Slated for a November release across key regions—including Ashburn, Phoenix, Frankfurt, and London—the new A4 compute shapes promise a major leap in AI workload efficiency, price-performance, and energy savings.

Setting a New Standard for Cloud Compute

The A4 line builds on the success of OCI’s A1 and A2 compute shapes, which already serve more than 1,000 customers globally. With A4, Oracle is delivering up to 45% higher per-core performance on cloud-native workloads and 30% better price-performance compared to AMD EPYC-based OCI E6 shapes.

Available in both bare metal and virtual machine configurations, A4 instances feature 96 cores running at 3.6GHz, 100G networking, and 12-channel DDR5 memory bandwidth—making them ideal for AI inference, data analytics, and high-performance enterprise applications.

"Customers choose OCI for choice and flexibility," said Kiran Edara, VP of Compute at Oracle Cloud Infrastructure. "Our new Ampere A4 shape builds on what innovators like Uber and Oracle Red Bull Racing already achieve on OCI—delivering stronger price-performance and meaningful power savings."

AmpereOne M: Purpose-Built for AI and Cloud

Designed specifically for cloud and AI workloads, AmpereOne® M offers predictable performance and scalability without the overhead of legacy x86 architectures. It enables efficient compute performance across diverse workloads, from web services to machine learning inference.

"AmpereOne® M was designed from the ground up for cloud and AI," said Jeff Wittich, Chief Product Officer at Ampere. "Our collaboration with OCI gives customers access to the full potential of this latest processor."

With A4 shapes, enterprises can expect faster AI inferencing, reduced time-to-first-token, and higher tokens-per-second—key metrics for developers running small and mid-sized LLMs such as Llama 3.1 8B. OCI’s internal benchmarks suggest an 83% price-performance advantage compared to Nvidia A10-based systems, enabling cost-effective CPU-based AI deployment at scale.

AI Inference and Sustainability in Focus

As AI adoption surges, enterprises face the dual challenge of scaling compute while managing costs and carbon footprint. The A4’s energy-efficient design tackles both, providing a sustainable alternative to power-hungry GPU clusters.

Ampere’s AI Playground, featuring optimized software libraries and pre-built demos on GitHub, is helping developers get started with LLM deployment and inference-ready applications quickly—accelerating adoption across industries.

Early Adopters: Uber and Red Bull Racing

Leading enterprises are already on board. Uber, which operates much of its infrastructure on OCI’s Ampere-based compute, plans to expand its workloads to A4, citing up to 15% more performance and lower power consumption.

Oracle Red Bull Racing, another early adopter, is leveraging A4 instances in its London data center for race strategy simulations and AI workloads, expecting a 12% performance boost.

Internally, Oracle is migrating key services like Fusion Applications and Block Storage to A4, enhancing SaaS performance and resilience. The company is also deploying memory tagging—a security feature unique to Ampere processors—to strengthen exploit detection with minimal overhead.

The Broader Impact

The A4 rollout highlights Oracle’s commitment to open, efficient cloud computing and reflects Ampere’s growing momentum across the industry. As enterprises modernize for AI-driven workloads, A4 delivers the balance of performance, sustainability, and scalability that traditional systems struggle to match.

The message is clear: the future of cloud performance is efficient, AI-optimized, and Ampere-powered.

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In a move that signals the next chapter in workplace modernization, JumpCloud Inc. has joined forces with Google Workspace to unveil the Work Transformation Set — an integrated, AI-driven solution designed to streamline enterprise productivity, security, and IT management under a single contract.

The offering merges Google Workspace’s AI-powered collaboration tools with JumpCloud’s identity, device, and access management platform, creating a unified ecosystem for modern enterprises seeking agility and security. Available exclusively through Google Workspace, the package consolidates pricing, support, and contracts — cutting complexity and cost while delivering enterprise-grade efficiency.

A Shift Away from Legacy IT

For decades, enterprises have been trapped by legacy IT systems that stifle innovation and increase operational risk. The Work Transformation Set represents a sharp turn away from that past. By combining AI-enabled productivity tools with Zero Trust security architecture, Google and JumpCloud are giving IT teams a roadmap for the AI era.

"Enterprise IT and security teams are at a crossroads," said Greg Keller, co-founder and CTO of JumpCloud. "The combination of JumpCloud and Google Workspace provides a clear path forward — leveraging Google’s AI to drive deeper security, productivity, and value."

The AI and Zero Trust Advantage

At its core, the Work Transformation Set is built for flexibility and future-proofing. The integration brings several key advantages:

• AI-Powered Productivity: Google Workspace with Gemini enhances everyday workflows, from automated content creation to smarter data analysis and seamless meeting management.

• Zero Trust Security: JumpCloud’s AI-driven Identity and Access Management (IAM) and Unified Endpoint Management (UEM) platforms deliver advanced biometric MFA and secure access across devices and operating systems.

• Simplified IT Operations: By merging licenses and support under one contract, enterprises can reduce Total Cost of Ownership (TCO) while streamlining procurement and compliance.

"Our customers need world-class AI, productivity, and collaboration — with best-in-class IT management," said Yulie Kwon Kim, VP of Product at Google Workspace. "Work Transformation Set delivers exactly that, helping businesses move beyond outdated technology and strengthen defense against evolving threats."

Real-World Impact: Fintech in Focus

Early adopters are already seeing results. Tamara, a fast-scaling fintech company, reports that the integrated solution has cut employee onboarding time by 70%, eliminated manual password resets, and ensured 100% device compliance.

"The seamless integration and powerful AI in Google Workspace, combined with JumpCloud’s unified management, have given us a secure, cloud-native foundation to scale at incredible speed," said Renjith Radhakrishnan, Head of IT Business Solutions at Tamara.

The Future of Enterprise Productivity

The Work Transformation Set marks a significant stride toward enterprise cloud maturity. In a landscape where hybrid work, security threats, and AI innovation converge, this collaboration reflects a growing industry shift: platforms that deliver holistic solutions rather than fragmented tools.

For businesses aiming to modernize their technology stack, the message is clear — the future of work isn’t about managing more tools; it’s about integrating smarter ones.

The Work Transformation Set from JumpCloud and Google Workspace is now available for enterprises looking to redefine productivity, security, and scalability in the AI-first era.

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Mod Op, a full-service digital marketing agency known for combining creativity, data science, and innovation to drive client growth, has acquired Ascend Marketing, a tech-enabled marketing services firm specializing in account-based marketing (ABM), marketing automation, and advanced data-driven customer experiences.

The acquisition strengthens Mod Op’s end-to-end B2B marketing framework, enabling clients to unify strategy, creative execution, automation, and analytics under a single partner.

Enhancing Data-Driven Marketing and Customer Engagement

“Brands increasingly demand marketing that connects strategy, creative execution, and automation,” said Eric J. Bertrand, CEO of Mod Op. “Ascend’s expertise allows us to deliver measurable, end-to-end growth and helps innovative companies move faster from insight to impact.”

Ascend Marketing brings a proven methodology that blends journey mapping, intent data, automation, and ongoing optimization to improve lead quality, accelerate pipeline velocity, and nurture customer relationships. Long-term clients include Verizon, Nokia, and RingCentral, with services spanning:

• Customer and prospect experience strategy – Personalized marketing journeys that enhance engagement.

• Data, architecture, and analytics – Advanced data enablement and insights for revenue impact.

• Marketing automation – Implementation and optimization of platforms like HubSpot and Adobe Marketo Engage.

• Account-based marketing (ABM) and demand generation – Targeted programs that accelerate pipeline and revenue growth.

As a SOC 2-certified partner, Ascend ensures high standards of data security and compliance, critical for enterprise clients managing sensitive CRM and customer information.

Leadership and Strategic Alignment

Following the acquisition, Ascend executives join Mod Op’s leadership team. Laura Stevenson becomes Executive Vice President, and Rich Herbst, founder of Ascend Marketing, assumes the role of EVP, Client Solutions. Both emphasize the shared vision of connecting strategy, execution, and data to drive measurable outcomes for B2B clients.

“Mod Op shares our vision for using data and automation to deliver better results, and joining forces lets us scale our impact,” said Herbst.

Part of Mod Op’s Growth Strategy

The acquisition builds on Mod Op’s prior expansion moves, including purchases of Image Media, Evans Hunt, LAM Design, RTO+P, Crenshaw Communications, and Context Creative, reinforcing its full-service, future-ready agency model. With offices across North America and Panama, Mod Op serves clients like Nestlé, Duracell, ExxonMobil, VTech®, LeapFrog®, DoubleVerify, and Baha Mar.

Together, Mod Op and Ascend aim to provide B2B brands a unified marketing ecosystem, covering every touchpoint from first engagement to renewal and expansion.

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Click Media has launched its Baton Rouge Digital Marketing Services initiative, designed to help local businesses earn attention, turn interest into inquiries, and build customer loyalty. The program focuses on three key principles—clear messaging, practical execution, and steady improvement across essential marketing channels.

Digital Marketing Built for Results

Today’s customers expect fast answers, nearby solutions, and simple next steps. Click Media’s approach ensures that brands communicating clearly and delivering on promises can capture both the call and the click. The company’s integrated strategy across search, social media, and web experience converts casual interest into tangible business outcomes.

Core Offerings

The Baton Rouge Digital Marketing Services program delivers a full suite of capabilities, including:

• Strategy development: Setting goals, defining target audiences, and mapping coverage areas.

• Search and content alignment: Optimizing visibility for what Baton Rouge residents are searching for.

• Social and local engagement: Maintaining active profiles and community connections.

• Conversion design: Crafting intuitive pages, forms, and calls-to-action.

• Follow-up systems: Using email and on-site messaging to nurture leads.

• Outcome-based reporting: Clear insights focused on measurable business results.

Four-Step Program Framework

1. Plan – Define key services, locations, and offers.

2. Build – Launch or update critical pages, profiles, and campaigns.

3. Promote – Execute seasonal and service-based marketing programs.

4. Improve – Refine messages and optimize engagement based on performance.

Driving Business Impact

Click Media’s framework aims to align digital efforts with how Baton Rouge audiences search, compare, and decide. The company emphasizes fast, clear offers and effective follow-up to increase booked services and customer retention.

Businesses can expect:

• Increased conversions through simplified user journeys.

• Improved lead quality from optimized local profiles and pages.

• Stronger brand visibility across maps, directories, and social platforms.

• Better customer retention via consistent email and on-site engagement.

• Actionable reporting focused on performance, not vanity metrics.

• Sustained demand driven by helpful, evergreen content.

Integrated Digital Ecosystem

Click Media’s Baton Rouge Digital Marketing Services are supported by the company’s Web Design and Search Engine Optimization (SEO) solutions—creating a connected system that enhances discovery, conversion, and retention.

Click Media has launched its Baton Rouge Digital Marketing Services initiative, designed to help local businesses earn attention, turn interest into inquiries, and build customer loyalty. The program focuses on three key principles—clear messaging, practical execution, and steady improvement across essential marketing channels.

Digital Marketing Built for Results

Today’s customers expect fast answers, nearby solutions, and simple next steps. Click Media’s approach ensures that brands communicating clearly and delivering on promises can capture both the call and the click. The company’s integrated strategy across search, social media, and web experience converts casual interest into tangible business outcomes.

Core Offerings

The Baton Rouge Digital Marketing Services program delivers a full suite of capabilities, including:

• Strategy development: Setting goals, defining target audiences, and mapping coverage areas.

• Search and content alignment: Optimizing visibility for what Baton Rouge residents are searching for.

• Social and local engagement: Maintaining active profiles and community connections.

• Conversion design: Crafting intuitive pages, forms, and calls-to-action.

• Follow-up systems: Using email and on-site messaging to nurture leads.

• Outcome-based reporting: Clear insights focused on measurable business results.

Four-Step Program Framework

1. Plan – Define key services, locations, and offers.

2. Build – Launch or update critical pages, profiles, and campaigns.

3. Promote – Execute seasonal and service-based marketing programs.

4. Improve – Refine messages and optimize engagement based on performance.

Driving Business Impact

Click Media’s framework aims to align digital efforts with how Baton Rouge audiences search, compare, and decide. The company emphasizes fast, clear offers and effective follow-up to increase booked services and customer retention.

Businesses can expect:

• Increased conversions through simplified user journeys.

• Improved lead quality from optimized local profiles and pages.

• Stronger brand visibility across maps, directories, and social platforms.

• Better customer retention via consistent email and on-site engagement.

• Actionable reporting focused on performance, not vanity metrics.

• Sustained demand driven by helpful, evergreen content.

Integrated Digital Ecosystem

Click Media’s Baton Rouge Digital Marketing Services are supported by the company’s Web Design and Search Engine Optimization (SEO) solutions—creating a connected system that enhances discovery, conversion, and retention.

Get in touch with our MarTech Experts.

Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced video and display processing solutions, has signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. (“Pixelworks Shanghai”) to a special purpose entity led by VeriSilicon Microelectronics (Shanghai) Co., Ltd.

The deal values Pixelworks Shanghai at RMB 950 million (approximately $133 million USD) and marks a significant milestone in Pixelworks’ ongoing strategic realignment.

Transaction Details

Under the terms of the agreement, Pixelworks will divest its controlling interest in Pixelworks Shanghai. The total purchase price reflects an equity value of 100% of the subsidiary. After accounting for share transfers, transaction costs, and Chinese withholding taxes, Pixelworks expects to receive net cash proceeds between $50 million and $60 million at closing.

The company also agreed with other shareholders to release certain repurchase rights in exchange for the transfer of shares of Pixelworks Shanghai for nominal consideration, simplifying the transaction structure.

Strategic Rationale

“This executed definitive agreement to sell the Company’s controlling interest in our Pixelworks Shanghai subsidiary is the result of our previously communicated, extensive strategic review process,” said Todd DeBonis, President and CEO of Pixelworks.

“We believe the proposed transaction represents the optimal path forward for Pixelworks, Inc. as well as for the Pixelworks Shanghai business, while also capturing the maximum realizable value for all shareholders. We look forward to receiving shareholder approval and closing the transaction by year end.”

Next Steps

The transaction, unanimously approved by Pixelworks’ Board of Directors, is expected to close by the end of 2025, pending approval from holders of at least 67% of Pixelworks’ outstanding common stock and other customary closing conditions.

This divestiture underscores Pixelworks’ focus on optimizing its operational structure and unlocking shareholder value amid evolving global market dynamics.

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Jobber, the leading provider of home service software, has launched three new marketing tools—a website creator, competitor review analysis, and an insights dashboard—aimed at helping service professionals strengthen their online presence, outpace local rivals, and make data-driven decisions that fuel business growth.

Together, these updates reinforce Jobber’s mission to give small service businesses access to simple, powerful tools once reserved for large enterprises—helping them win more work with less effort.

“The way homeowners find and choose service pros has changed dramatically—credibility is now built online, often before a single conversation takes place,” said Sam Pillar, CEO and Co-founder of Jobber. “By combining powerful digital marketing tools with actionable insights, we’re giving small businesses the same strategic advantages as much larger companies.”

Build a High-Impact Website—No Agency Required

Over half of small businesses still operate without a website, leaving them invisible to digital-first customers. Jobber’s new website creator eliminates this gap, allowing service pros to build a polished, SEO-optimized site in minutes—complete with Google review integration, image galleries, and built-in lead capture forms.

Key capabilities include:

• Discoverability: Built-in SEO and custom domains improve local search ranking.

• Trust-building: Showcases verified 5-star reviews and professional imagery.

• Lead capture: AI-powered chat and request forms streamline inquiries and bookings.

• Performance tracking: Analytics show exactly where leads originate.

“The built-in editor eliminates the need for SEO or web coding experience—saving me time and money,” said Dayton Greaves, owner of North Atlanta Lawn and Hustle Services.

Benchmark Reputation with Competitor Review Analysis

Reputation is key in the home service industry. Jobber’s competitor analysis tool, part of its Marketing Suite, lets users compare ratings and review volumes with up to 10 local competitors through a visual leaderboard.

The tool provides:

• Local benchmarks to see how a business ranks against peers.

• AI-driven insights into customer sentiment and feedback trends.

• Actionable recommendations to strengthen reputation and trust.

This visibility empowers service pros to improve their online standing and attract more clients in crowded markets.

Understand What’s Driving Growth with the Insights Dashboard

Jobber’s new insights dashboard brings clarity to performance metrics across leads, quotes, and revenue. The dashboard highlights which neighborhoods, services, and marketing channels are most profitable—helping owners reinvest where it counts.

With the dashboard, businesses can:

• Visualize growth: Track revenue, requests, and conversion rates in real time.

• Spot high-value areas: Use heatmaps to identify top-performing neighborhoods.

• Optimize marketing: Cut underperforming channels and focus on proven drivers.

• Forecast financials: Access projections on income, cash flow, and payouts.

“With the insights dashboard, Jobber truly gives us confidence to make better decisions,” said Misael Avalos, owner of Time Maid Cleaning.

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Endlss, the performance-driven influencer management and workflow automation platform, has unveiled its Freemium Plan—a zero-cost way for D2C brands to launch and scale influencer and affiliate programs with measurable ROI. The move comes as marketers face tighter budgets and mounting pressure to deliver higher performance with fewer resources.

Unlike most freemium models, Endlss’ plan offers full access to all platform capabilities without feature gates or hidden fees, giving every brand—from startups to scaling teams—the tools needed to execute campaigns that convert.

“Influencer partnerships are no longer optional for D2C brands; they’re essential for growth in a market where acquisition costs are rising and consumer trust is declining,” said David Abbey, Co-founder and CEO of Endlss. “Whether starting on our Freemium Plan or migrating from an expensive legacy tool, brands see stronger ROI, lower CAC, and better engagement—all at a fraction of the cost.”

Influencer Marketing Without the Overhead

With inflation and consumer caution shaping 2025 holiday shopping, the Endlss Freemium Plan offers a low-risk entry point for brands to tap into creator marketing. Initial results show up to 61% lower customer acquisition costs (CAC) and double-digit ROI, all while maintaining budget efficiency.

The platform enables teams to:

• Discover and recruit creators directly from the platform.

• Send personalized outreach and automate gifting workflows.

• Manage affiliates and track campaigns—all in one dashboard.

Endlss’ automation covers discovery, messaging, influencer tiers, UGC agreements, Smart Links, and commission tracking, helping even small brands run enterprise-grade campaigns with minimal manual input.

Data-Driven Results for D2C Growth

According to Endlss data, brands leveraging micro-influencers (10K–100K followers) outperform nano-influencers by 45%, achieving higher engagement and conversion rates. Moreover, campaigns led by creators aged 18–24 deliver 48% stronger performance, reinforcing the value of audience alignment and authenticity over sheer reach.

For paid users, the ROI can reach up to 14x, while CPCs drop as low as $0.05, making it a compelling alternative to traditional paid social campaigns.

A Scalable Path for Every Brand

The Freemium Plan is built to grow with brands—offering seamless upgrades to support larger influencer rosters and more complex workflows as needs evolve.

It complements the broader Endlss platform, which includes:

• Endlss Copilot – an AI-driven campaign lifecycle manager handling outreach, fulfillment, and reporting.

• Endlss Agreements – a contract automation tool simplifying influencer partnerships.

Together, these tools create a unified ecosystem for performance-driven influencer marketing, accessible to businesses of all sizes.

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Planview has unveiled Planview Anvi, a new enterprise AI solution designed to transform how organizations align strategy with execution across portfolios, products, and people. The launch marks a significant leap for the Austin-based Strategic Portfolio Management (SPM) and Digital Product Development (DPD) leader—positioning it squarely at the intersection of enterprise intelligence, automation, and decision science.

AI That Understands Strategy—and the Work Behind It

Unlike traditional AI assistants that simply automate repetitive tasks, Planview Anvi acts as a contextual intelligence partner, capable of interpreting the complex relationships between strategy, execution, and outcomes. By fusing AI-powered analytics, conversational guidance, and predictive insights into one connected system, Planview Anvi helps organizations anticipate risks, optimize resources, and ensure every initiative aligns with strategic goals.

“AI is helping us reimagine the future of work in organizations,” said Razat Gaurav, CEO of Planview. “What makes Planview Anvi transformative is its ability to understand the interplay between strategy and execution within your organization. It works alongside your existing AI investments, enhancing—not replacing—your enterprise AI strategy.”

Contextual Intelligence Meets Connected Work

Built on Planview’s two decades of expertise in digital transformation and enterprise portfolio management, Anvi brings together a range of intelligent capabilities, including:

• In-App AI Tools: Real-time risk detection, project forecasting, and workflow automation through embedded widgets and text-based assistants.

• Conversational Chat: A natural-language interface that lets users query best practices, analytics, and even take direct actions.

• Custom AI Agents: Deployable “co-pilots” tailored to specific workflows or roles—predicting problems, notifying teams, and keeping large-scale initiatives on track.

These features enable Planview Anvi to function as more than a digital assistant—it becomes a strategic collaborator that learns from organizational patterns and drives proactive decision-making.

A Strong AI Backbone: Data, Ecosystem, and Governance

At the heart of Anvi is Planview’s unified data fabric, an extensible semantic layer with 60+ connectors, real-time data sync, and a data mesh architecture designed for scalability and security. The system integrates with technology partners like Snowflake, AWS Bedrock, and Anthropic, blending enterprise-grade infrastructure with advanced AI models.

This ecosystem allows Anvi to surface patterns, risks, and dependencies across portfolios—whether that’s optimizing workforce capacity, identifying hidden project interdependencies, or connecting strategic investments to measurable business outcomes.

“Planview Anvi doesn’t just solve immediate challenges—it helps organizations anticipate them,” said Louise Allen, Chief Product Officer at Planview. “This isn’t just about automation; it’s about empowering leaders to make data-driven decisions that yield measurable results.”

Built for the Enterprise—Secure, Governed, and Scalable

Planview Anvi distinguishes itself from other AI tools with a deep investment in data foundations. The company’s connected work graph technology maps relationships across enterprise data sets—revealing insights and dependencies that were previously hidden.

Security and governance remain central pillars. Customer data is never used to train generative AI, and Planview maintains SOC 2, ISO, and GDPR compliance across all regions. With role-based access controls and regional data isolation, organizations retain full control over their information.

Bridging AI and Strategy in the Age of Digital Transformation

Planview Anvi represents a clear shift in enterprise AI—from reactive automation to proactive strategic guidance. By marrying operational data with organizational intelligence, it helps business leaders transform disconnected work streams into coherent, goal-driven ecosystems.

For companies navigating the complexities of digital transformation, Planview’s message is clear: AI isn’t just about doing work faster—it’s about doing the right work, smarter.

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