StackAdapt, a trailblazer in the programmatic advertising space, has been named the “Overall Data Technology Solution of the Year” at the 6th annual Data Breakthrough Awards. Run by the independent firm Data Breakthrough, the awards celebrate the most innovative companies and technologies in the data ecosystem—including leaders in AI, analytics, data ops, and marketing intelligence.

As a multi-channel programmatic platform, StackAdapt is transforming the way marketers build, launch, and scale campaigns using real-time insights, AI, and unified data capabilities. This latest accolade underscores StackAdapt’s commitment to helping brands turn data into results with hyper-targeted, automated solutions that connect the dots between insight and impact.

Platform Overview: Data-Driven, AI-Powered Marketing in One Unified Ecosystem

StackAdapt offers a comprehensive platform that merges first-party and third-party data, machine learning, and dynamic optimization to deliver measurable campaign results.

Platform features include:

• Real-time bid adjustments that optimize performance on the fly

• Advanced audience segmentation using multiple data sources

• ABM (Account-Based Marketing) targeting for B2B campaign precision

• Competitor conquest targeting for strategic positioning

• Dynamic creative optimization (DCO) for maximum engagement

The result is a high-performance solution that unifies audience insights, creative delivery, and campaign automation, enabling marketers to scale efforts intelligently across every stage of the programmatic funnel.

Award-Winning Innovation: Why StackAdapt Stood Out

The Data Breakthrough Awards recognize solutions that push boundaries in how data is leveraged across industries. StackAdapt’s recognition was driven by its ability to empower advertisers to activate audiences faster, optimize campaigns at scale, and measure impact more effectively.

Why StackAdapt won:

• ABM Targeting Capabilities: Reach high-value B2B audiences using firmographic, intent, and persona-level data.

• Cross-Channel Activation: Engage users across web, mobile, native, video, connected TV (CTV), and more.

• Real-Time Optimization: Adjust bids, placements, and creative delivery automatically to maximize ROI.

• Analytics-Driven Insight: Track user engagement at each funnel stage and prioritize high-performing accounts.

“Our platform empowers marketers with advanced data-driven insights, ensuring they stay ahead in an evolving landscape,” said Vitaly Pecherskiy, Co-founder and CEO of StackAdapt.

StackAdapt Features That Fuel Performance

The award reinforces the strength of StackAdapt’s key features, which have helped brands build high-performance campaigns across multiple industries:

1. ABM Targeting at Scale

• Leverage CRM and firmographic data to reach decision-makers.

• Track engagement across accounts, content, and stages of the buyer journey.

• Prioritize high-intent accounts for deeper personalization and better conversions.

2. Page Context AI

• Build campaigns around contextual relevance, not just user behavior.

• Use in-context and out-of-context keyword targeting to fine-tune messaging.

• Deliver ads that align with page content in real-time—ideal for reaching niche audiences.

3. AI and Machine Learning Integration

• Real-time learning models optimize delivery for best-performing creatives.

• Predictive analytics anticipate user behavior and adapt campaigns accordingly.

• Seamless integration of third-party data providers enhances targeting precision.

4. Holistic Campaign Management

• End-to-end tools for planning, execution, and reporting.

• Unified dashboard with full visibility into audience behaviors, performance, and attribution.

• Scalable workflows for agencies, brands, and marketing teams of all sizes.

A Testament to the Future of AdTech and MarTech Convergence

This recognition reflects StackAdapt’s role in leading the convergence of AdTech and MarTech by providing a centralized, intelligent platform that supports marketers through the entire campaign lifecycle.

“We remain committed to pushing the boundaries of data innovation—driving the convergence of adtech and martech, unifying intelligence across the funnel, and redefining how marketing connects to business outcomes,” said Pecherskiy.

In a landscape where personalization, speed, and precision are essential, StackAdapt’s innovations give marketers a powerful advantage to rise above ad fatigue and platform fragmentation.

Setting the Standard for Data-Driven Marketing Excellence

StackAdapt’s award from the Data Breakthrough Awards is more than just industry recognition—it’s validation of a platform built for the future of digital marketing. With tools that marry automation, AI, and actionable insights, StackAdapt empowers marketers to reach the right audiences, at the right time, with the right message.

As brands seek scalable, intelligent ways to connect with consumers in a privacy-focused world, StackAdapt stands out as a leader offering real solutions to real challenges—one campaign at a time.