UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, has expanded its long-standing collaboration with the European Commission by adding global multilingual media analysis services to its current monitoring responsibilities. For the past two years, UNICEPTA has been the Commission’s trusted provider for media monitoring. With this new milestone, the company will now also support DG COMM (Directorate-General for Communication) with in-depth insights across all 27 EU member states in 32 languages.

This development underscores the growing demand among public institutions for media intelligence that blends technological power with human expertise, allowing organizations to navigate today’s increasingly dynamic and diverse media environment.

Scope of the Expansion: Media Monitoring Meets Deep Analysis

UNICEPTA by PRophet is now tasked with delivering real-time, high-quality media intelligence across Europe’s complex multilingual landscape.

Areas of the expanded service include:

• Comprehensive multilingual analysis in 32 languages across the EU

• Coverage of political, economic, and social topics relevant to public sentiment

• Integration of real-time media monitoring and strategic insight

• Support for reputation management and issue tracking for EU institutions

This new layer of analysis will help the Commission better understand and respond to how key topics are being shaped by media narratives across diverse geographies and languages.

Team Excellence and Innovation Drove the Win

The successful pitch was led by a cross-functional team that emphasized innovation, precision, and scalability. Their proposal combined AI-powered monitoring tools with human-driven strategic insight, showing a clear path toward more effective communication outcomes for the European Commission.

“We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet.

“Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise,” added Martin Schulze, Head of Analytics & Insights.

“Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission,” noted Thomas Haderer, Chief Business Development Officer, highlighting the team’s long-term vision.

This strategic expansion also deepens UNICEPTA’s presence in Brussels, one of Europe’s most influential media and policy hubs.

Strategic Significance: Institutional Trust and Global Scale

UNICEPTA’s partnership with the European Commission reflects a broader trend: the increasing importance of mission-critical, human-powered media intelligence in the public sector.

“This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet.

Implications of the expanded contract:

• Reinforces UNICEPTA by PRophet’s strategic position as a trusted media intelligence partner to global institutions.

• Highlights the demand for AI-human hybrid solutions that enable predictive media analysis and actionable insights.

• Aligns with PRophet’s vision to transform communication from reactive to predictive, helping institutions navigate complexity with confidence.

Looking Ahead: Powering Predictive Insight for Global Institutions

As institutions across the globe face rising media complexity—from information overload to misinformation and fragmented audiences—UNICEPTA by PRophet is positioning itself at the intersection of AI innovation and human analysis.

With this new European Commission contract, the company demonstrates its ability to deliver at scale, on mission-critical topics, and in politically sensitive environments.

The message is clear: in an age of information velocity, clarity, relevance, and credibility in media analysis are not optional—they are essential to effective public communication.